Ira Bodnar·August 17, 2026·Updated August 17, 2026·16 min read

7 Best Opteo Alternatives in 2026 (Tested, With Pricing)

Opteo is a good recommendation engine — it finds the improvement and waits for you to click. We ranked seven alternatives on how much of the Google Ads account each one actually runs, and Ryze AI leads with 9.6/10 because it decides, ships the change and re-measures without a click, ahead of Optmyzr, Adalysis, TrueClicks and Adzooma.

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Opteo alternatives 2026: seven tools ranked on execution

Most Opteo alternatives are Opteo with a different dashboard: they read the account, rank the improvements and hand you a button. That is useful, and it is not automation. So we scored every tool on one question — how much of the account does it run without you? Suggestion quality, reporting and audit depth were treated as inputs to that question, not answers to it.

Rank	Tool	Editorial score	Best for	Starting price
1	Ryze AI	9.6/10	Autonomous Google Ads management	$89/mo, 3-day trial for $1
2	Optmyzr	8.8/10	Rule engine and scripts at scale	from ~$208/mo (annual)
3	Adalysis	8.5/10	Automated ad testing, unlimited accounts	from ~$149/mo
4	TrueClicks	8.1/10	Continuous audit with bulk fixes	Free to $50K spend; from ~$249/mo
5	Adzooma	7.8/10	Cheap one-click optimizations	Free; from $69/mo

Ryze AI takes the top slot at 9.6/10 because it is the only tool here that closes the loop unattended: it reads the account, decides what to change, applies it and measures the result. Optmyzr is the strongest hands-on platform — its rule engine and scripts will do almost anything you can specify — but you write the logic and own the outcome. Adalysis and TrueClicks are excellent at finding problems and decent at fixing them in bulk. Adzooma is the budget one-click option. None of the four below Ryze decides on its own.

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Why do people look for an Opteo alternative?

Opteo is well built and most people who leave it say so. They leave for three reasons: the price climbs with accounts and spend, the suggestions overlap with what Smart Bidding already does, and the tool never actually takes the wheel. Understanding which of the three is yours decides which alternative fits.

Price scales with accounts and spend, not with results

Opteo's Basic plan is $129/month for 10 accounts and $25,000 in monthly spend, Professional is $249/month for 25 accounts and $100,000, and Agency is $499/month for 75 accounts and $250,000. For a solo advertiser with one $4,000/month account, that is a fixed 3% tax on media before anything improves. For an agency, the jump between tiers lands the moment a new client signs. Several tools below charge less at small spend and TrueClicks is free below $50,000.

Suggestions overlap with Smart Bidding

A recurring complaint on r/PPC is that a large share of Opteo's improvements — bid nudges, device adjustments, keyword bid caps — become redundant once a campaign runs on Target CPA or Target ROAS. Google's bidding already prices the auction; a tool telling you to raise a bid 8% is arguing with a system that has more data than it does. The suggestions that still matter are structural: negatives, search terms, ad copy tests, budget pacing, and broken tracking. Judge any alternative on those.

One-click is still a click

Opteo's model is a queue of improvements you approve one at a time. That is fine at three accounts and impossible at thirty, and it is the reason the category splits in two. Rule engines like Optmyzr and Adalysis let you pre-authorize a class of changes so the click happens once, at setup. An autonomous manager like Ryze AI removes the queue: it decides, applies, and logs, and you read the log instead of clearing it.

Google Ads only

Opteo manages Google Ads. Microsoft Advertising and Meta live elsewhere. If your reason for switching is one dashboard across networks, weight that heavily: Adzooma covers Google, Microsoft and Meta from a free plan; Adpulse covers eight networks; Ryze AI runs Google and Meta plus five more platforms. Optmyzr and Adalysis add Microsoft; TrueClicks stays on Google and Microsoft.

What practitioners say on Reddit

Adalysis vs Optimyzr vs Opteo — r/PPC · 2025The thread's consensus is that none of the three pays for itself under real spend, and that at $500K/month the choice comes down to which workflow the team will actually use.
Is there software like Opteo for other PPC platforms? — r/PPC · 2023Practitioners point to Adalysis for more suggestions plus automated ad testing at a similar price, and to Optmyzr as the other established option.
Optymyzer, Otto, Opteo — what do agencies use at scale? — r/PPC · 2025Agency users describe bouncing between tools for individual tasks and increasingly writing their own Google Ads scripts with AI help instead of paying for a suite.
Anyone using third-party tools to manage AdWords (like Opteo) — r/PPC · 2020Trial users liked the one-click apply but found many suggestions redundant once automated bidding was on, and stressed someone still has to check the tool's choices.
Any heavy Optmyzr users out there? — r/PPC · 2022Agencies say Optmyzr's bill grows with each client added and that they mostly use it for shopping campaign builds and rules as a second pair of eyes.

Ryze AI is built as an operator rather than an advisor for Google Ads — it decides what to change, ships the change and re-measures on its own, with an approval queue and a change log if you want to watch. One test to take from this guide: connect a trial account to each tool and, after seven days, count the changes that reached the account without you clicking anything.

The 7 best Opteo alternatives in 2026, ranked

Scores weight execution far above suggestion quality: a tool that surfaces the perfect improvement and leaves it in a queue scores below one that ships a good change on Tuesday and can show you the log on Wednesday. Prices are list prices at the time of writing, August 2026, and several vendors tier by monthly ad spend.

Ryze AI

Best overall — autonomous Google Ads management

9.6/10

★★★★★

Editorial score

Ryze AI is the only tool here that behaves like an operator instead of an advisor. Connect the account, set the scope, and it reads search terms, budgets, bids and ads on its own cadence, decides what to change, applies it and measures the result — pausing wasted spend, adding negatives, shifting budget toward what converts. Approval mode is there for the first weeks and the change log records what moved and why. It scores 9.6 because it closes the loop; it loses points because a specialist who wants to hand-write every rule will find fewer knobs than Optmyzr offers.

Automation type

Autonomous, with approval queue

Best for

Running the account, not advising on it

Pricing

$89/mo · 3-day trial for $1

Pros:

✓Decides, applies and re-measures without a click
✓Approval queue and change log with reasons
✓Runs Google and Meta plus five more platforms
✓Flat $89/month, cancel anytime

Cons:

−Less granular manual control than a rule engine like Optmyzr
−Needs a baseline period before you trust it with the whole account
−Not an agency audit and reporting suite

Optmyzr

Best rule engine and script library for agencies

8.8/10

★★★★★

Editorial score

Optmyzr is the tool most agencies name when they outgrow Opteo, and the reason is the Rule Engine: if you can describe a condition and an action, it will run it on a schedule across the whole book without you. Add the scripts library, budget pacing, and one of the fastest shopping campaign builders in the category and it will execute far more than Opteo ever suggested. It sits below Ryze AI because it executes what you tell it, not what it decides — the intelligence is yours to supply and maintain — and because the spend-tiered price starts around $208/month on annual billing and climbs.

Automation type

Rules, scripts, one-click optimizations

Best for

Enforcing your logic across many accounts

Pricing

from ~$208/mo (annual), spend-tiered

Pros:

✓Rule Engine will act on almost any condition you can specify
✓Large enhanced-scripts library and shopping campaign builder
✓Google, Microsoft, Amazon and more; 14-day trial
✓Rules run unattended once written

Cons:

−Priced by ad spend — grows with every client added
−You write and own the logic; it does not decide
−Steep learning curve, easy to over-automate

Adalysis

Best for automated ad testing across unlimited accounts

8.5/10

★★★★★

Editorial score

Adalysis is the tool r/PPC recommends when someone asks for more suggestions than Opteo for the same money, and the recommendation holds. It runs a continuous audit across unlimited accounts, flags what is wrong, and — its real edge — runs ad tests automatically, calling winners on significance and pausing losers. Bulk fixes for the rest are one click away. It ranks below Optmyzr because its automation is narrower: ad testing runs itself, most other changes wait for you.

Automation type

Alerts, automated ad tests, one-click fixes

Best for

Ad testing and account hygiene at scale

Pricing

from ~$149/mo, spend-tiered

Pros:

✓Fully automated A/B ad testing with statistical significance
✓Unlimited Google and Microsoft accounts on every plan
✓30-day free trial, six-month and annual discounts
✓More audit checks than Opteo at a similar entry price

Cons:

−Most fixes are still applied by you, in bulk
−Interface is dense; built for practitioners
−Google and Microsoft only

TrueClicks

Best always-on audit with a free tier

8.1/10

★★★★★

Editorial score

TrueClicks is an audit that never stops running. Every connected account gets a score against a checklist of best practices — wasted spend, missing negatives, broken tracking, weak ads — and the fixes for many of them can be applied in bulk from the same screen. The free plan up to $50,000 in monthly spend makes it the cheapest serious Opteo alternative for a small advertiser. It scores 8.1 because it is a better detector than an executor: it will tell you about the same problem every day until you fix it, but it will not decide to fix it for you.

Automation type

Continuous auditing, bulk fixes, pacing

Best for

Holding a book of accounts to one standard

Pricing

Free up to $50K spend; from ~$249/mo

Pros:

✓Free plan up to $50,000 in monthly spend
✓Continuous audit scoring across Google and Microsoft
✓Fix issues in bulk from the audit view
✓Budget pacing and KPI tracking included

Cons:

−Paid tiers cost more than Opteo Basic
−Audit-first — it finds far more than it fixes
−No Meta or other social networks

Adzooma

Best budget option for one-click cleanup across networks

7.8/10

★★★★★

Editorial score

Adzooma is the closest thing to Opteo's model at a fraction of the price: it scans connected Google, Microsoft and Meta accounts, lists opportunities ranked by impact, and applies them in one click. The free plan runs monthly; Silver at $69/month adds more frequent scans, automation rules and alerts. It lands fifth because the depth is not there for a complex account — the opportunities are the obvious ones — but for a small advertiser who mainly wants wasted spend caught and a rule to pause a runaway campaign, it does the job cheaply.

Automation type

One-click opportunities, automation rules, alerts

Best for

Cheap cross-network hygiene

Pricing

Free; Silver $69/mo, Gold $179/mo

Pros:

✓Free plan with monthly opportunities and reports
✓Google, Microsoft and Meta in one dashboard
✓Automation rules and alerts on paid plans
✓Fast setup, no learning curve

Cons:

−Opportunities are shallow next to Optmyzr or Adalysis
−Free tier is monthly, not continuous
−Not built for large agencies

Ranks 6 and 7 are Adpulse — the successor to PPC Samurai, from about $33/month for $3,000 in spend, strong on budget pacing and search-term workflows across eight networks — and Google's own automated rules and scripts, which are free, execute exactly what you write, and stop there. We also reviewed Clever Ads (free Google Ads tools plus a manager app, paid plans on request) and WordStream (now bundled inside LocaliQ, custom pricing, free Performance Grader); neither runs enough of the account to rank.

Ryze AI — Autonomous Marketing

Replace the suggestion queue with an operator

✓Decides, applies and re-measures on its own
✓Change log with reasons and revert
✓Google, Meta and five more platforms

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2,000+

Marketers

$500M+

Ad spend

Countries

How much control do you give up when a tool runs your Google Ads?

Less than the switch from Opteo suggests, if you configure it. The risk with an autonomous or rule-based tool is not that it makes a bad change — humans do that daily — it is unbounded write access to every campaign at once with no record. Four controls separate a tool you can hand the keys to from one you cannot.

Scope: which campaigns and which change types

The first setting to look for is scope at campaign and change-type level: run negatives and budget pacing everywhere, leave bids alone on Brand, never touch the campaign that feeds the sales team's lead form. A tool that offers only an on/off switch for the whole account is a hard disqualifier. Optmyzr and Adalysis scope by rule; Ryze AI scopes by campaign and change class; Adzooma's opportunities are per-account.

Approval mode versus full autonomy

Run approval mode for the first two or three weeks — it is the fastest way to learn how the system reasons — and keep it for anything regulated. The trade-off is real: approval mode is Opteo again with a different logo, and teams that never leave it have bought an expensive queue. The point of the switch is to earn the right to turn approval off for the change types the log has proven safe.

Change log with reason and revert

Insist on a per-change record: entity, old value, new value, timestamp, why, and a way to reverse it. Google's own change history covers what and when, not why. Ask the vendor to show a live customer's log for the last seven days rather than a screenshot, and check that a revert is not silently redone on the next run.

Spend caps as a backstop

Whatever the tool promises, keep a hard ceiling it cannot cross: an account-level daily budget total, a monthly spend rule that pauses campaigns at a threshold, and an alert if spend runs 30% ahead of pace. A rule engine can misfire and an autonomous manager can misread a seasonal spike. The cap is the difference between a bad Tuesday and a bad month.

What no Opteo alternative can do for you

Every tool on this list is good at work that is legible, repeatable and inside the account. All of them are poor at work that depends on something outside it. The teams that get the most from automation stopped pretending otherwise, and the ones that get burned expected a tool to fix a business problem.

Fix a bad offer or landing page — a tool can shift budget away from a page that does not convert; it cannot make the page convert. Every automation on this list optimizes toward the conversion you gave it.
Repair broken conversion tracking — if the tag fires twice or not at all, Smart Bidding and every tool sitting on top of it optimize toward noise. Audit tracking before you connect anything.
Decide what a lead is worth — Target CPA and Target ROAS need a number, and the number comes from your margin, close rate and payback window. No tool has that.
Write copy that says something new — ad-copy generators recombine what is already in the account and the SERP. The claim only you can make still has to come from you.
Read the market — a competitor's price cut, a stockout, a regulatory change or a seasonal shift show up in the data a week late. A human who knows the business reads them the same day.

The useful model is that the tool removes the labor, not the judgment. You decide what the account is for and what a result is worth; the tool handles negatives, budgets, bids, tests and pacing at a cadence no human keeps. For a broader look at that division of labor across the category, see our guide to Google Ads automation software for small businesses.

How we tested these Opteo alternatives

This is a desk-and-trial comparison. Each tool was connected to a live Google Ads account on its free trial or free tier where one exists, left to run for at least a week, and judged on what reached the account. Feature pages were read, then ignored in favor of the change log.

Testing methodology

Primary measure: changes applied to the account without a human click, counted from the tool's own log and Google's change history
Setup: each tool connected via its native Google Ads integration, default settings first, then the safest scope we could configure
Safety checks: we set a campaign to be off-limits and watched whether it stayed untouched; we reverted a batch and checked it stayed reverted
Pricing: taken from each vendor's public pricing page in August 2026 at the lowest published tier; spend-tiered vendors quoted at their entry tier
Excluded: managed-service offers with a human account manager, and tools that only report

Scoring criteria

Execution (40%)

Does the tool decide and apply the change on its own, or hand it to a queue; how wide is the set of change types it can act on

Safety and reversibility (25%)

Scope controls, approval mode, change log quality with reasons, clean rollback, spend caps

Coverage (20%)

Networks and campaign types supported, search terms and negatives, budgets, bids, ads, and how often it re-reads the account

Price and setup (15%)

Cost at the entry tier and at $50K spend, time from connect to first useful change, and how much configuration it demanded

Only one tool cleared 9.0, and the reason is structural rather than polish: it is the only one that decides and applies in the same loop. The 8.1–8.8 band is strong software that will execute anything you specify and nothing you did not. Below 8.0 the tools are one-click queues, which is where Opteo itself would land.

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VP Growth
Multi-Brand Ecommerce Group

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How to choose an Opteo alternative

Account count and who does the work decide this more than features do. One person running one account wants the tool to do the job. An agency running forty wants the tool to make its own rules run everywhere and to prove it did. Match the tool to that, then check the price at your spend tier, not the entry tier.

Solo advertiser, one account

Recommended: Ryze AI at $89/month if you want the account run for you; Adzooma's free plan if you want cheap one-click cleanup.

At this size the tool's job is to replace your Tuesday morning, not to scale it. Skip agency suites — you will pay for accounts you do not have.

Small in-house team, 2–5 accounts

Recommended: Ryze AI for the day-to-day, with Adalysis if ad testing across accounts is the bottleneck.

The band where one-click stops working. Pre-authorized change classes or a real operator are the two ways out; a bigger queue is not.

Agency, 10+ accounts

Recommended: Optmyzr for the rule engine and script library, or TrueClicks for continuous auditing across the book.

You need every account held to the same standard without opening each one. Rules and audits scale; suggestions do not.

Cross-network buyers

Recommended: Ryze AI for Google plus Meta run autonomously; Adzooma or Adpulse for one dashboard across networks with rules.

Opteo is Google-only. If that is your reason for leaving, do not replace it with another Google-only tool.

Quick decision framework

If you want the account decided and run without you → Ryze AI
If you will write the rules and want them enforced across many accounts → Optmyzr
If ad testing and one-click fixes across unlimited accounts is the job → Adalysis
If you want an always-on audit with a free tier below $50K spend → TrueClicks
If budget is the constraint and one-click cleanup is enough → Adzooma

The pattern that works is one execution layer plus, at most, one specialist. Three overlapping subscriptions produce reconciliation meetings, not conversions. If Optmyzr is the tool you are weighing against Opteo, our Optmyzr review and Optmyzr alternatives guides go deeper on where its rule engine earns its price.

How to move a Google Ads account off Opteo without losing history

Opteo does not own your account data — everything it changed lives in Google Ads — but it does own the record of why it changed things, and that disappears with the subscription. Five steps keep the history and avoid the two-tools-fighting week that ruins most switches.

Export Opteo's improvement history and reports before you cancel

Download the improvements Opteo applied over the last 90 days and any scheduled reports you send to clients. Google's change history will show what changed but not Opteo's reasoning, and you will want both when a metric moves in month two. Store the export somewhere that does not update.

Freeze a baseline in Google Ads

Save a 90-day report at campaign and search-term level — cost, conversions, CPA or ROAS, impression share — and note the current bid strategies and budgets. This is the only defense against arguing later about whether the new tool helped, hurt, or coincided with a seasonal swing.

Turn off Opteo's write access, then connect the new tool

Revoke Opteo's access in Google Ads before the new tool gets it. Two tools with write access on the same campaigns will undo each other's work and both logs will look right. Keep the Opteo subscription for a week in read-only if you want its reports for comparison.

Start the new tool in approval mode on a fenced scope

Give it every campaign except Brand and your two highest-revenue campaigns, with approval mode on. Read the queue daily for two weeks. The point is to see how the tool reasons on your account before you let it act, and to catch a bad rule while it is still a suggestion.

Widen scope after two clean weeks and set a monthly review

When two weeks pass with no change you would have refused, turn approval off for the change types the log has proven — negatives and budget pacing first, bids and ads later — and add the fenced campaigns one at a time. Book a 30-minute monthly review of the log against your frozen baseline; that meeting is the last piece of Opteo you should keep.

Frequently asked questions

What is the best Opteo alternative in 2026?

Ryze AI ranks first at 9.6/10 because it runs the Google Ads account autonomously — deciding, applying and re-measuring — for $89/month with a 3-day trial for $1. Optmyzr (8.8) is the best rule engine for agencies, Adalysis (8.5) the best for automated ad testing, TrueClicks (8.1) the best free audit, and Adzooma (7.8) the cheapest one-click option.

How much does Opteo cost?

Opteo's published plans in August 2026 are Basic at $129/month for 10 accounts and $25,000 in monthly spend, Professional at $249/month for 25 accounts and $100,000, and Agency at $499/month for 75 accounts and $250,000. Enterprise is custom. Every tier includes reports and live chat support.

Is Optmyzr better than Opteo?

For agencies, usually. Optmyzr's Rule Engine and script library execute your logic across many accounts unattended, where Opteo hands you suggestions one click at a time. It costs more — from about $208/month on annual billing, tiered by spend — and it demands that you write and maintain the rules yourself.

What is the difference between Adalysis and Opteo?

Both audit Google Ads and surface improvements. Adalysis adds fully automated A/B ad testing, more audit checks, unlimited Google and Microsoft accounts on every plan, and a 30-day trial, from about $149/month. Opteo has the friendlier interface and Google Ads reports; Adalysis is denser and does more of the testing work itself.

Is there a free Opteo alternative?

Yes. TrueClicks is free up to $50,000 in monthly ad spend and runs a continuous audit with bulk fixes. Adzooma has a free plan with monthly opportunities and reports across Google, Microsoft and Meta. Google's own automated rules and scripts are free and will execute exactly what you write.

Does any Opteo alternative actually run the account for me?

Ryze AI does: it decides what to change, applies it and measures the outcome without a click, with an approval queue and change log if you want to watch. Optmyzr and Adalysis will run rules you write. Opteo, TrueClicks and Adzooma stay one click away from every change.

Do these tools work with Smart Bidding?

Yes, and the good ones lean on it. Bid nudges matter less once a campaign runs on Target CPA or Target ROAS; the changes that still move results are negatives, search-term hygiene, budget pacing, ad testing and tracking fixes. Judge an Opteo alternative on those, not on how many bid changes it proposes.

Can I keep control if I switch to an autonomous tool?

Yes. Look for scope at campaign and change-type level, an approval mode for the first weeks, a change log with reasons and revert, and a spend cap the tool cannot cross. Run approval mode for two to three weeks, then turn it off for the change types the log has proven safe.

Will I lose my history when I cancel Opteo?

You lose Opteo's record of why it changed things, not the changes themselves — those live in Google Ads change history. Export Opteo's improvement history and reports before you cancel, and freeze a 90-day baseline in Google Ads so you can measure the new tool against something fixed.

What happened to PPC Samurai?

PPC Samurai was superseded by Adpulse, built by the same team, which manages Google, Meta, Microsoft, TikTok, LinkedIn, Pinterest, Reddit and Amazon Ads with a focus on budgets and search terms. Pricing starts around $33/month for $3,000 in spend with a 14-day trial. It ranks sixth here.

Is WordStream still an Opteo alternative?

WordStream is now part of LocaliQ and sold as part of a broader local marketing bundle with custom pricing; the free Google Ads Performance Grader still exists. It runs less of the account than the tools ranked here, which is why it was reviewed but not ranked.

Which Opteo alternative covers Meta as well as Google?

Ryze AI runs Google and Meta plus five more platforms autonomously. Adzooma manages Google, Microsoft and Meta from a free plan with one-click opportunities. Adpulse covers eight networks with rules and pacing. Optmyzr and Adalysis add Microsoft to Google; TrueClicks stays on Google and Microsoft.

How long does it take to switch from Opteo?

About three weeks done carefully: a day to export history and freeze a baseline, a day to revoke Opteo's access and connect the new tool, two weeks in approval mode on a fenced scope, then a staged widening. The slow part is earning trust from the log, not the setup.

Related guides

Ryze AI vs Opteo

A head-to-head on Google Ads optimization: operator versus advisor

Optmyzr Alternatives

The same ranking for people leaving the other big Google Ads suite

Optmyzr Review 2026

Pros, cons and spend-tiered pricing of the rule engine ranked second here

Google Ads Automation for Small Businesses

Eight tools under $150/month, ranked

Ryze AI — Autonomous Marketing

Move off Opteo to a tool that runs the account

✓Autonomous Google Ads management
✓Approval mode for the first weeks
✓$89/month, cancel anytime

Start the $1 trial

2,000+

Marketers

$500M+

Ad spend

Countries

The #1 Opteo alternative

9.6/10 · $89/mo · $1 trial

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Opteo alternatives 2026: seven tools ranked on execution

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Why do people look for an Opteo alternative?

Price scales with accounts and spend, not with results

Suggestions overlap with Smart Bidding

One-click is still a click

Google Ads only

The 7 best Opteo alternatives in 2026, ranked

Ryze AI

Optmyzr

Adalysis

TrueClicks

Adzooma

Replace the suggestion queue with an operator

How much control do you give up when a tool runs your Google Ads?

Scope: which campaigns and which change types

Approval mode versus full autonomy

Change log with reason and revert

Spend caps as a backstop

What no Opteo alternative can do for you

How we tested these Opteo alternatives

Scoring criteria

How to choose an Opteo alternative

Solo advertiser, one account

Small in-house team, 2–5 accounts

Agency, 10+ accounts

Cross-network buyers

Quick decision framework

How to move a Google Ads account off Opteo without losing history

Export Opteo's improvement history and reports before you cancel

Freeze a baseline in Google Ads

Turn off Opteo's write access, then connect the new tool

Start the new tool in approval mode on a fenced scope

Widen scope after two clean weeks and set a monthly review

Frequently asked questions

Related guides

Move off Opteo to a tool that runs the account

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