Optmyzr
Owns the control axis — rules and scripts, exactly as written
9.0/10
★★★★★Editorial score
On the autonomy axis, Optmyzr sits in the strongest position a non-autonomous tool can hold: it executes, but only what you authored. For a practitioner who considers account logic their craft, that is exactly right — the Rule Engine plus scripts will enforce your standards across dozens of accounts with receipts. On the price axis it is the second most expensive tool in the table and climbs with spend. On coverage it manages Google, Microsoft and Amazon — no Meta or TikTok. Choose it when control is the point; skip it if you were hoping the tool would bring the strategy.
Executes or recommends
Executes rules you author
Platforms
Google, Microsoft, Amazon
Pricing
from ~$208/mo (annual), spend-tiered · 14-day trial
Pros:
- ✓The deepest rule engine in PPC — any condition-action logic you can specify
- ✓Script library, shopping builders, budget pacing on top
- ✓Rules run unattended across the whole book
- ✓The default answer when agencies compare notes
Cons:
- −Supplies zero judgment — every rule is yours to write and maintain
- −Spend-tiered price grows with each client
- −Real learning curve before it pays off






















