Birch (Revealbot) Pricing in 2026: Essential vs Pro, Explained
Birch — the ad-automation tool formerly known as Revealbot — costs $49 per month on Essential and $99 per month on Pro at monthly billing, with both base prices covering up to $10,000 in monthly ad spend across your connected accounts and scaling upward from there. The tier split that matters: automated rules, Birch's signature feature, live on Pro, not Essential. There is a 14-day free trial with full feature access, about 20% off on annual billing, and a custom Enterprise tier. All figures come from bir.ch/pricing (revealbot.com now redirects there), checked August 2026. Disclosure up front: this guide is published by Ryze AI, a competitor — every Birch number here is checkable on Birch's own page.
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Birch pricing at a glance (August 2026)
Birch publishes two self-serve plans plus an Enterprise tier, all scaling with the ad spend you connect. Every row below comes from bir.ch/pricing as of August 2026 — the page revealbot.com now redirects to.
| Plan / tier | Price | What you get |
|---|---|---|
| Essential | $49/mo (base, up to $10K/mo ad spend) | Workspaces, post boosting, reports, activity page, Slack integration, email support |
| Pro | $99/mo (base, up to $10K/mo ad spend) | Everything in Essential, plus automated rules, Explorer, Launcher, audience tools, custom metrics, Google Sheets / AppsFlyer / Hyros integrations, live chat support |
| Enterprise | Custom | Everything in Pro plus unlimited Stage, onboarding assistance, technical setup, premium support |
| Spend scaling | Rises with connected ad spend | Base prices cover up to $10K/month across all connected accounts; larger spend moves up Birch's pricing scale |
| Trial and billing | 14-day free trial · ~20% off annual | Full feature access during the trial; annual billing discounts roughly 20% |
The one-line summary: Birch's real price for most buyers is Pro's $99/month, because the automated rules that made Revealbot's name sit on Pro — Essential is closer to a reporting-and-boosting plan. Whether $99 is cheap depends on your spend and on who writes the automation logic, which is what the rest of this page works out.
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Essential vs Pro: which Birch plan do you actually need?
The two plans differ less on price than on identity: Essential is Birch without its main feature. Three distinctions decide the choice.
Automated rules live on Pro
Rules are the product Revealbot was known for — pause an ad when CPA crosses a threshold, scale budget when ROAS holds, restart winners on schedule. On Birch's current pricing page, automated rules are listed under Pro, not Essential. If rules are why you are here, the effective entry price is $99/month, and comparing Essential's $49 against competitors' automation plans is comparing the wrong plan.
What Essential is actually for
Essential covers workspaces, post boosting, reporting, the activity page and Slack integration with email support. That is a real feature set for a social team that mainly wants organic posts boosted automatically and performance reported into Slack — and a thin one for a media buyer. Judge it as a boosting-and-reporting plan at $49 and it is fairly priced; judge it as an automation plan and it will disappoint.
What else Pro adds
Beyond rules, Pro brings Explorer (analysis), Launcher (bulk campaign creation), audience tools, custom metrics, the advanced integrations — Google Sheets, AppsFlyer, Hyros — and live chat support. The integrations matter more than they look: rules keyed to blended or attributed metrics from Hyros or AppsFlyer are meaningfully smarter than rules keyed to platform-reported numbers alone. Both plans automate across Meta, Google, Snapchat and TikTok.
How Birch's price scales with ad spend
The $49 and $99 headline prices are base prices, and the base covers up to $10,000 in monthly ad spend across every ad account you connect. Above that, the price climbs with spend — the detail that decides what Birch really costs for a growing account.
The base band: up to $10K/month
Inside the base band the math is friendly: Pro at $99 on a $10,000 budget is about 1% of spend, and even on a $5,000 budget it is 2% — well under the 10–20% of spend typical agencies charge, and cheap for software that acts on the account rather than only reporting. Essential at $49 is 0.5–1% in the same band.
Above the band: check the slider, not the headline
Birch's pricing page scales the fee by the monthly ad spend connected across all accounts — Meta, Google, Snapchat and TikTok together, not per platform. The published page presents this as a scale rather than a single rate card, so the honest advice is mechanical: set the pricing-page calculator to your true combined spend before budgeting, and re-check it before you connect an additional account, because every connected account counts toward the same total. Note also that the two plans handle crossing the band differently on the current page — so confirm the overage treatment for the specific plan you are buying.
Annual billing and the trial
Annual billing discounts roughly 20% — Birch frames it as paying for ten months and getting twelve. The 14-day free trial carries full feature access, which is genuinely useful here: it means you can trial Pro's rules engine on your real accounts, not a feature-limited sampler, before paying. Fourteen days is enough to see rules fire; it is short for judging their effect on performance, so instrument the trial deliberately.
The total cost: the add-on and the labor
Two costs sit outside the headline subscription — one optional line item, one structural.
Hub Gateway: the event-tracking add-on
Birch sells a separate event-based tracking product (Hub Gateway) tiered by monthly event volume: free at 10,000 events per month, then $10 at 500K, $49 at 5M, $149 at 20M, $249 at 50M and $499 at 150M, with no overage fees on gateway plans per the pricing page. A high-traffic store using Birch for tracking as well as automation should add the relevant tier to the budget; a team using Birch purely for rules can ignore this entirely.
The structural cost: you are the strategist
Birch executes rules; it does not write them. Someone on your team decides the thresholds, builds the logic, watches for rules that fight each other, and revises everything when the account changes. That labor is the real second line item, and it is the honest difference between rules-based tools and autonomous ones: with Birch you pay $99 and supply the decisions; with a tool like Ryze AI you pay $89 and the system makes and executes the decisions itself. Which is better depends entirely on whether you want that control — our Revealbot review works through the rules model in depth.
Disclosure, repeated where it matters: this page is published by Ryze AI, which competes with Birch. The correction for that bias is that every Birch figure here is checkable on bir.ch/pricing, and every Ryze AI figure on ours. Both products offer free trials — Birch 14 days, Ryze AI 7 days — so the cheapest way to settle it is to run both against the same account and compare what actually changed.
How Birch pricing compares with the alternatives in 2026
Birch sits at the affordable end of ad automation, and its honest peer set is other sub-$150 tools. The comparison that matters is not the dollar gap — it is what kind of work each price buys.
| Option | Monthly price | What the money buys |
|---|---|---|
| Birch Essential | $49 (base, to $10K spend) | Boosting, reporting, activity log, Slack — no automated rules |
| Birch Pro | $99 (base, to $10K spend) | Automated rules you write, across Meta, Google, Snapchat and TikTok, plus Launcher, Explorer and advanced integrations |
| Madgicx | from ~$55, spend-tiered | Meta-first platform: AI audiences, creative insights, automation — 7-day trial |
| Ryze AI — Paid Ads Autopilot | $89 flat | Autonomous execution across Google, Meta, TikTok and LinkedIn — it decides, builds, writes copy and shifts budgets 24/7 |
| Opteo | $129 | Google Ads suggestions with one-click apply; a human decides |
The pattern: at nearly identical prices — Birch Pro $99, Ryze AI $89, Madgicx ~$55 entry — the products split by who supplies the intelligence. Birch enforces logic you wrote. Madgicx assists a Meta-focused buyer with audiences and creative analysis. Ryze AI decides and executes on its own, with an approval mode while it earns trust. None of these prices is the differentiator; the model is. Side-by-side breakdowns live on our compare pages, including Ryze AI vs Madgicx, and the machine-readable Ryze AI fact sheet is at /ai-info.
One scaling note: Birch and Madgicx both tier by ad spend, so their real price at $30K or $50K monthly spend is higher than the entry figure — check each calculator at your number. Ryze AI's fee stays flat at any spend ($89–$1,499 by plan, never a percentage of spend), which changes the ranking as budgets grow. For the category-wide math, see the AI PPC management pricing guide.
Ryze AI — Autonomous Marketing
Before writing rules, price the alternative
- ✓Ryze AI runs Google, Meta, TikTok and LinkedIn from $89/month flat
- ✓Builds campaigns, writes copy, shifts budgets 24/7 — no rules to maintain
- ✓7-day free trial, no contract, cancel anytime
2,000+
Marketers
$500M+
Ad spend
23
Countries
Who is Birch's pricing right for?
Prices are only right for someone. Here is where Birch's $49 and $99 are rational buys, and where the same money is better spent differently — including the cases where Birch beats us.
Media buyers who want to write their own rules
Fit: strong — buy Pro. $99/month for a mature rules engine across Meta, Google, Snapchat and TikTok, with Hyros and AppsFlyer hooks, is fair value.
This is Birch's home crowd. If you know exactly what should happen when CPA crosses $40 at 2am, Birch is the cheapest reliable way to make it happen.
Social teams that mainly boost and report
Fit: good — Essential is enough. Automated post boosting plus Slack reporting for $49 covers the actual job.
Do not pay for Pro's rules engine you will not write rules in. This is the one buyer for whom Essential is the right plan rather than a teaser.
Snapchat and TikTok advertisers
Fit: good. Rules across Snapchat and TikTok are still uncommon at this price; Birch covers both alongside Meta and Google.
Cross-check coverage for your specific use case on the trial — platform breadth on a pricing page and rule depth per platform are not the same thing.
Teams that want the decisions made for them
Fit: weak. Birch executes your logic; it does not generate it. No rules written, nothing happens.
If nobody on the team will own thresholds and rule maintenance, an autonomous manager — Ryze AI at $89/month — or a reviewed agency engagement fits better than an idle rules engine.
If the deeper question is rules-based versus autonomous automation as a category choice, our Revealbot review and the Madgicx review cover the two nearest neighbors honestly.
Alex M.
VP Growth
Multi-Brand Ecommerce Group
We had five channels and five people each defending their own budget. Handing allocation to Ryze AI cut blended CAC 27% in a quarter — not because the bidding got smarter, but because money finally moved to whichever channel was winning that week.”
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Blended CAC reduction
5
Channels automated
12 weeks
To full autonomy
1,000+ marketers use Ryze
Automating hundreds of agencies
Frequently asked questions
How much does Birch (Revealbot) cost in 2026?
Birch's pricing page (bir.ch/pricing) lists Essential at $49/month and Pro at $99/month on monthly billing, with each base price covering up to $10,000 in monthly ad spend across all connected accounts and scaling upward above that. Annual billing discounts roughly 20%, there is a 14-day free trial with full feature access, and Enterprise is custom-priced.
What is the difference between Birch Essential and Pro?
Automated rules — Birch's signature feature — are on Pro, not Essential. Essential covers workspaces, post boosting, reports, the activity page, Slack integration and email support. Pro adds the rules engine plus Explorer, Launcher, audience tools, custom metrics, Google Sheets, AppsFlyer and Hyros integrations, and live chat support. Buyers who came for automation need Pro.
Is Birch the same as Revealbot?
Yes — Revealbot rebranded as Birch, and revealbot.com now permanently redirects to bir.ch. The product remains the same category of tool: rules-based automation for Meta, Google, Snapchat and TikTok ads, where you define conditions and actions and Birch executes them around the clock. Old Revealbot reviews and pricing articles may cite outdated plan structures, so verify against bir.ch/pricing.
Does Birch have a free trial?
Yes — a 14-day free trial with full feature access, which means you can test Pro's automated rules on your real ad accounts before paying. Fourteen days is enough to watch rules fire and verify the logic; it is short for judging performance impact, so define what a successful trial looks like before you start it.
Does Birch's price scale with ad spend?
Yes. The $49 and $99 base prices cover up to $10,000 in monthly ad spend across every account you connect — Meta, Google, Snapchat and TikTok combined — and the fee climbs as connected spend grows. Before budgeting, set the calculator on bir.ch/pricing to your true combined spend, and re-check whenever you connect another account.
Is Birch worth $99 a month?
If someone on your team will write and maintain the rules, usually yes: at up to $10,000 monthly spend, $99 is about 1% of budget for a mature automation engine across four platforms. If nobody will own the rule logic, the engine sits idle — and an autonomous tool or an agency, which supply the decisions as well as the execution, fits better.
What platforms does Birch support?
Birch automates ads across Meta (Facebook and Instagram), Google, Snapchat and TikTok, with connected spend across all of them counting toward one pricing total. Rules can key off integrated data sources on Pro, including Google Sheets, AppsFlyer and Hyros, which lets automation act on attributed metrics rather than platform-reported numbers alone.
What is Birch's Hub Gateway and what does it cost?
It is Birch's separate event-tracking product, priced by monthly event volume: free at 10,000 events, $10 at 500K, $49 at 5M, $149 at 20M, $249 at 50M and $499 at 150M, with no overage fees on gateway plans per the pricing page. It is optional — teams using Birch purely for ad automation can ignore it.
Birch vs Madgicx — which is cheaper?
Entry prices are close: Madgicx starts around $55/month and Birch Pro is $99/month, and both scale with ad spend, so the real comparison depends on your budget level. They differ more in kind — Madgicx is Meta-first with AI audiences and creative insights; Birch is a cross-platform rules engine covering Meta, Google, Snapchat and TikTok.
Birch vs Ryze AI — what is the real difference?
Who supplies the intelligence. Birch ($99/month Pro, spend-scaled) executes rules you write and maintain. Ryze AI ($89/month flat, never a percentage of spend) decides and executes on its own — building campaigns, writing ad copy, shifting budgets 24/7 across Google, Meta, TikTok and LinkedIn — with an approval mode while it earns trust. Disclosure: Ryze AI publishes this guide; both have free trials.
Does Birch offer annual discounts?
Yes — annual billing runs roughly 20% below monthly billing, which Birch frames as paying for ten months and getting twelve. The sensible sequence is to run the 14-day trial, then a month or two on monthly billing while your rules stabilize, and only then take the annual discount once the tool has proven it stays in the stack.
What are the best Birch (Revealbot) alternatives?
Depends on the model you want. For rules you write: Madgicx (~$55/month, Meta-first) is the nearest neighbor. For autonomous execution with no rule-writing: Ryze AI ($89/month flat across Google, Meta, TikTok and LinkedIn). For suggestion-based Google Ads work: Opteo ($129/month). Our Revealbot review covers the switch decision in detail.
Do I still need a media buyer if I use Birch?
Yes — Birch multiplies a strategist rather than replacing one. It executes thresholds and actions someone defined; it does not decide what a lead is worth, design the account structure or write creative. Budget for that labor when comparing it against tools and services that include the decision-making.
Related guides
Revealbot Review 2026
The full review of the rules model behind Birch — strengths, limits, verdict
Madgicx Review 2026
The nearest-priced Meta-first alternative, reviewed honestly
Ryze AI vs Madgicx
Autonomous execution against Meta-first assistance, head to head
AI PPC Management Pricing Guide
What AI ad management costs across the whole category in 2026
Ryze AI — Autonomous Marketing
Run both trials, keep the one that earns it
- ✓Birch offers 14 days, Ryze AI 7 — both free
- ✓Compare executed changes, not feature lists
- ✓$89/month flat if Ryze AI wins your test
2,000+
Marketers
$500M+
Ad spend
23
Countries
