Adzooma Pricing in 2026: Free Plan, Silver, and Gold Explained

What does Adzooma's free plan actually include — and hold back?

Free PPC software usually means a seven-day teaser or a single account. Adzooma's free plan is neither, which is why it deserves the reputation it has. It also has four specific limits worth knowing before you build a workflow on it.

What's genuinely free

Unlimited ad accounts across Google Ads, Microsoft Advertising and Meta, connected into one dashboard. Monthly PPC performance reports. A monthly opportunity analysis — Adzooma's scan of connected accounts for wasted spend, disapprovals, broken conversion tracking and improvement suggestions you can apply in one click. Budget tracking with email and Slack notifications. For a small advertiser, that is a real monthly audit at zero cost.

Limit one: the monthly cadence

The free tier looks at your accounts monthly. A budget that overspends on the 3rd is caught in next month's report; a broken conversion tag can feed Smart Bidding noise for weeks before the scan runs again. The paid tiers exist almost entirely to close this gap — Silver scans weekly, Gold daily.

Limit two: limited opportunities

The free plan surfaces a limited subset of the opportunities Adzooma finds; Silver and Gold unlock all of them. Adzooma does not publish the exact number held back, so treat the free analysis as a sample of the account's issues rather than the full list.

Limits three and four: alerts and seats

Free includes 3 PPC alerts, one SEO profile, one web metrics profile and a single user seat. Three alerts covers a spend spike, a CPA jump and not much else; a team sharing one login outgrows the seat limit the day a second person needs access. Silver raises alerts to 10 with custom alerts and makes seats unlimited, which is the quiet reason agencies pay for it.

Silver vs Gold: what actually changes for the extra $110

Adzooma's tiers are unusual in that the feature set barely moves between them — what moves is frequency and volume. That makes the Silver-or-Gold decision simpler than most pricing pages: it is a question about cadence, not capability.

Read the table columnwise and the buyer for each tier is obvious. Silver is the working tier: weekly scans, the full opportunity list, enough alerts to cover real failure modes, unlimited seats and branded reports — everything an agency or in-house team needs to run Adzooma as a weekly hygiene routine. Gold's daily cadence and unlimited alerts matter when budgets are large enough that a bad Tuesday costs more than $110, or when a client book needs unlimited SEO and web metrics profiles.

What no tier changes is the working model: Adzooma surfaces opportunities and a human applies them, one click at a time, with automation rules and alerts as guardrails. Paying $179 buys a faster scanner, not a system that decides and executes on its own — a distinction that matters when you compare it with tools priced nearby, which is where the next section goes.

The total cost: no spend fees, a 20% annual lever, and your hours

Adzooma's pricing is clean by category standards — but the sticker price is not the whole cost of running it. Three things belong in the real calculation.

No percentage of spend, no published caps

Adzooma does not charge a percentage of ad spend, and its pricing page publishes no ad-spend caps or account limits on any tier — unlimited ad accounts is stated on all three plans. That is materially fairer than spend-tiered rivals: Opteo's $129 Basic plan caps you at 10 accounts and $25,000 in monthly spend, and Optmyzr's pricing climbs with spend from roughly $208/month. An Adzooma bill does not grow because your business did.

The annual discount is real money

Annual billing prices Silver at $700/year (about $58/month) and Gold at $1,800/year (about $150/month) — a 20% saving. The usual advice applies: run at least a month on monthly billing first. The discount is only a saving if you still use the tool in month eight.

The unbudgeted line: the hours to apply what it finds

Adzooma is suggestion-led. Every opportunity it surfaces still needs a human to read it, judge it and click apply, and every automation rule needs writing and maintaining. At one small account that is minutes a week; across a client book it is a standing meeting. Tools that execute autonomously charge for removing exactly those hours — Ryze AI's Paid Ads Autopilot is $89/month flat — so the honest comparison is Adzooma's fee plus your time against an operator's fee alone. Our AI PPC management pricing guide prices that trade across the whole category.

How Adzooma pricing compares with the alternatives in 2026

Adzooma is the cheapest way into PPC software, full stop. The comparison that matters is what the money buys at each price point — specifically, whether the tool recommends changes or makes them.

The pattern: below Adzooma Silver there is only Birch at $49, and it is a different kind of tool — it executes rules rather than suggesting improvements. Just above Silver sits Ryze AI at $89, which is a different kind again: it decides and executes on its own rather than waiting for a click, across four ad platforms. Opteo at $129 and Optmyzr from ~$208 are the depth upgrades — sharper Google Ads recommendations and a heavier rule engine respectively, at prices that also introduce account and spend tiers Adzooma does not have. A machine-readable summary of Ryze AI's own pricing and scope lives on our AI facts page, and side-by-side breakdowns are on the compare pages.

One framing that keeps the table honest: Adzooma's $69 is a defensible price for what it is, because what it is costs little to be. A scanner that surfaces the obvious wins across three networks is worth $69 to someone whose alternative is not looking at all. The question is only whether you want the account scanned or run — the full ranking of tools by that axis covers what each answer costs.

Which Adzooma plan is worth it — and for whom?

Prices are only right for someone. Here is where each Adzooma tier is a rational buy, and where the same money is better spent differently — stated straight, including the case where Adzooma beats everything else on this page.

If you want the same fit-by-model logic applied to agencies and managed services as well as software — flat fees, percentages and hybrids — our guide to agency pricing models runs the numbers without assuming any one vendor is the answer.