What these are
30 prompts. Each one takes your ad data (export or live via MCP) and does a specific job: diagnose a CPA spike, find wasted spend, flag creative fatigue, write a client report, etc.
They're markdown files. You add them to Claude as project knowledge or paste them as prompts. No platform, no dashboard, no login.
GitHub repo: github.com/irinabuht12-oss/marketing-skills
Setup: Adding skills to Claude Projects
Each skill is a markdown file. You add it to a Claude Project so it's always available — no re-pasting prompts every conversation.
Clone or download the repo
Or just download the individual .md files you want from GitHub.
Create a Claude Project
Go to claude.ai → left sidebar → Projects → Create Project. Name it something like "Ad Operations" or "Google Ads Skills."
Add skills as Project Knowledge
Inside your project → Project Knowledge → Add Content → upload the .md skill files. You can add as many as you want. Claude will reference them automatically in every conversation inside that project.
Use it
Start a new conversation in the project. Paste your data or ask Claude to pull it via MCP. Claude reads the skill from project knowledge and runs the analysis.
Example Prompt
"Run a CPA diagnostic on my Google Ads data for the last 14 days vs. the 14 days before that."
Setup: MCP for live account data
Without MCP, you copy-paste data exports into Claude every time. With MCP, Claude pulls data directly from your ad accounts — live.
It lets Claude connect to external tools and data sources. Think of it as giving Claude read access to your Google Ads and Meta Ads accounts. Full MCP docs.
How to set it up
Get API credentials for the platforms you use:
Google Ads: developers.google.com/google-ads/api
Meta Marketing API: developers.facebook.com/docs/marketing-apis
Set up an MCP server that wraps these APIs — see the MCP documentation for server setup guides
In Claude → Settings → Integrations → add your MCP server URL
Once connected, Claude can pull campaign, ad set, keyword, and creative data directly instead of you exporting CSVs.
No MCP? Still works.
Export CSVs from Google Ads or Meta Ads Manager, paste into Claude. The skills work the same way — MCP just saves you the export step.
Two Ways to Connect Claude to Your Google/Meta Ads Data
Option 1
MCP via GitHub
Manual setup
- 1Clone MCP repo from GitHub
- 2Set up Google Ads API credentials
- 3Configure Claude Desktop
- 4Query your account directly
Setup time: 30-60 minutes
Read-only analysis
Option 2
Direct Connection via Ryze AI
Full automation
- 1Go to get-ryze.ai
- 2Connect your Google/Meta Ads account
From $40/month. Free trial available.
The 6 most used
1. CPA Diagnostics
Feed it current vs. previous period data. It isolates what caused CPA changes — audience fatigue, bid shifts, creative decay, landing page issues, budget distribution — ranked by impact with dollar amounts.
Replaces the "open 15 tabs and cross-reference everything" workflow.
2. Wasted Spend Finder
Scans for search terms, placements, audiences, and ads producing zero conversions. Groups waste by theme, attaches dollar amounts, outputs exclusion lists ready to upload.
Run monthly at minimum. Most people do it quarterly.
3. Budget Scenario Planner
Models what happens to CPA at different spend levels using your actual data. Accounts for diminishing returns and auction dynamics — scaling 50% doesn't mean 50% more conversions.
Use it before any budget conversation where you need data instead of guesses.
4. Creative Fatigue Detection
Monitors CTR trajectory, frequency accumulation, and engagement decay. Categorizes every active ad as urgent / warning / healthy.
Run weekly. Run before creative reviews. Run after scaling (higher budgets burn creatives faster).
5. Client Report Narratives
Paste the numbers. Get the executive summary paragraph — plain English, not platform jargon, no follow-up questions from stakeholders.
6. Anomaly Detection
Flags unusual performance changes against your 7-14 day rolling average. CPC spikes, CVR drops, spend surges, impression collapses. Each flag includes severity, likely cause, and recommended action.
Catches problems in hours instead of your next routine check.
Want this managed for you? Ryze AI runs these automatically.
All 30
Get started
Clone the repo. Pick the skill that matches your biggest time sink this week. Run it.
Full repo — 30 skills, free
Each skill is a standalone markdown file. Clone it, add to Claude, and start running analyses.
View on GitHubWant it managed? connects your accounts and runs these automatically.
Questions: hello@get-ryze.ai
