BluePeak nearly doubled organic clicks in Portugal with native Portuguese cost guides
Portuguese construction and renovation company BluePeak went from ~55 to ~103 organic clicks a day (+89%) and nearly doubled its impressions by answering, in Portuguese, the cost and how-to questions homeowners ask before they start a project.
“How much does it cost?” — answered in Portuguese, for Portuguese homeowners
“Organic clicks up 89% and impressions nearly doubled — all from content written in Portuguese, for a local market.”
Straight from Google Search Console
Before Ryze started on 17 July, BluePeak received around 350–450 organic clicks a week. From August the curve turned up and kept rising, reaching over 800 a week in mid-September — 7,348 clicks in just over three months, as Google measured it.
About BluePeak
BluePeak is a residential and commercial construction and renovation company in Portugal, building homes (including modern methods like LSF and ICF), remodelling kitchens and bathrooms, and handling roofing and structural work. Most of its customers begin by researching prices and options online, long before they ask for a quote. 86% of its search clicks come from Portugal, with more from Portuguese-speaking Angola.
Visit bluepeak.pt
Executive summary
BluePeak runs Ryze’s SEO autopilot on its own site. Ryze built a library of 296 native Portuguese articles answering the questions homeowners search when planning a build or renovation — what it costs, how it’s done and what to watch out for. Organic clicks grew from ~55 to ~103 a day (+89%), impressions rose 93%, and average position improved from 9.9 to 8.9.
The challenge
Construction is a high-trust, high-value decision. Homeowners in Portugal spend weeks comparing prices and methods online — in Portuguese — before contacting any company.
A long research phase
Building a house or remodelling a kitchen starts with questions about cost per m², materials and timelines, not with a request for a quote.
Local language, local prices
Searches are in Portuguese and answers have to reflect Portuguese prices, regulations and building practices — translated English content wouldn’t rank or convince.
Few pages answering real questions
The site had strong service pages but little content covering the many specific questions homeowners ask.
Wide range of services
New builds, renovations, roofing, insulation and structural work each attract different searches and needed their own content.
What Ryze did
Mapped what Portuguese homeowners search
Ryze identified the most-searched cost and planning questions in Portugal — prices per m² for different building methods, renovation budgets, and the practical “how do I” questions that come up during a project.
Built a library of cost guides
The core of the content was “Quanto custa…” — how much does it cost — guides: Quanto custa construir uma moradia por m2 em Portugal, Quanto custa construir uma casa LSF por m2, Quanto custa remodelar uma cozinha, Quanto custa trocar as telhas de um telhado, scaffolding rental, and the cost of hiring a bricklayer or an electrician.
Answered the practical how-to questions
Alongside prices, Ryze published hands-on guides homeowners search mid-project: how to thermally insulate a roof, turn a bathtub into a walk-in shower, repair cracks in walls, install a plasterboard ceiling, and build retaining walls on sloping land.
Published steadily, in native Portuguese
Ryze kept up a steady publishing rhythm — 296 articles from July to September, all written natively in Portuguese for the local market — covering new builds, renovation, roofing, accessibility ramps and commercial structures like sandwich-panel warehouse roofs.
Results
Organic clicks a day, from ~55 to ~103 (28 days before Ryze vs. the latest 28 days).
Impressions a day, from ~3,000 to ~5,700.
Average Google position, up from 9.9.
Monthly clicks from Ryze’s Portuguese articles.
Why this worked
Answer the first question
Cost questions come at the very start of a project — ranking for them puts BluePeak in front of homeowners before they choose a builder.
Native language wins locally
Content written in Portuguese for Portuguese searchers ranks and reads as local expertise.
Volume and consistency
Hundreds of focused articles built topical authority across construction and renovation in a few months.
