Ira Bodnar··Updated ·12 min read

Claude Skills for Thrad: 10 SKILL.md Files + Copy-Paste Prompts

Quick answer: Save each Thrad task as a Claude skill that names the Thrad tool to call and what to hand back. Ryze AI is the best Claude connector for running these skills on live Thrad data in 2026, with one caveat: Thrad works in chat only, so there is no Managed Campaigns or Ads Performance dashboard for it.

Below: 10 SKILL.md files for Thrad ads, the Thrad tools each uses, setup and quick prompts.

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The 10 Claude skills for Thrad at a glance

Skills 01 to 07 only read. Skills 08 to 10 change Thrad and are written to stop for your yes first.

  1. 01Weekly digestWeek-over-week spend, clicks and cost

    Thrad tools: thrads__insights, thrads__read

    Cadence: Weekly

  2. 02Supply splitThrad supply against ChatGPT supply

    Thrad tools: thrads__insights

    Cadence: Monthly

  3. 03Cost outliersCampaigns and ad groups with high CPC or CPM

    Thrad tools: thrads__insights, thrads__read

    Cadence: Weekly

  4. 04Ad CTR sweepAds that trail in their ad group

    Thrad tools: thrads__insights, thrads__read

    Cadence: Every 2 weeks

  5. 05Account inventoryCampaigns, ad groups, ads and assets with status

    Thrad tools: thrads__read

    Cadence: On takeover

  6. 06Review checkWhich campaigns can be activated

    Thrad tools: thrads__read

    Cadence: After creating

  7. 07Accounts roll-upSame report for every Thrad account

    Thrad tools: thrads__insights

    Cadence: Monthly

  8. 08Campaign draftA new campaign from existing assets

    Thrad tools: thrads__read, thrads__write

    Cadence: Per launch

  9. 09Pause low CTR adsPause confirmed trailing ads

    Thrad tools: thrads__insights, thrads__write

    Cadence: Every 2 weeks

  10. 10Archive cleanupArchive unused ad groups and ads

    Thrad tools: thrads__insights, thrads__delete

    Cadence: Quarterly

The Thrad tool names come from the Ryze AI connector. The tools were not seen live when this page was written, so run skill 05 first on your own account and check the output.

What are Claude skills for Thrad?

A Claude skill for Thrad is a saved SKILL.md file that tells Claude which Thrad data to pull and what to hand back. Per Anthropic's Agent Skills docs, the file starts with a name and a description, and Claude loads the rest only when a request matches the description.

The name allows up to 64 lowercase letters, numbers and hyphens and cannot contain the words claude or anthropic, so every skill here starts with thrad. The description, up to 1,024 characters, says what the skill does and when to use it.

  1. What it is

    One-off prompt
    A question in chat
    Skill
    A saved file with fixed steps and output
    Thrad connection
    Tools Claude uses to read and change Thrad

  2. Setup

    One-off prompt
    None
    Skill
    Save once per Claude app
    Thrad connection
    A Thrad API key added once in Ryze AI

  3. Same result each run

    One-off prompt
    No
    Skill
    Yes
    Thrad connection
    Depends on the prompt or skill

Thrad is the ad network that places sponsored cards and polls inside AI chat apps, and its insights also cover ChatGPT (OpenAI Ads) supply, per Thrad's advertiser docs. Thrad's docs list no MCP server, so the skills reach Thrad through the Ryze AI connector. Other options are compared on the Thrad MCP page.

How to install the skills in Claude Code and claude.ai

Claude Code

Save each block as ~/.claude/skills/<skill-name>/SKILL.md for yourself, or .claude/skills/<skill-name>/SKILL.md in a project to share it with the team. Claude picks a skill when your request matches it, or you type /thrad-weekly-digest (Claude Code skills docs).

claude.ai

Zip each skill folder and upload it as a custom skill. Anthropic lists this on the Pro, Max, Ultra, Team and Enterprise plans with code execution on.

Connect the data

Add your Thrad API key in Ryze AI, then add the Ryze AI connector in Claude. The Thrad MCP page lists the 5 Thrad tools, and how to connect Claude to Google Analytics shows the Claude connector steps, which are the same for every platform.

Skills uploaded to claude.ai do not reach the API, and skill folders saved in Claude Code do not upload to claude.ai. Anthropic advises using skills only from sources you trust, so read each file before you save it.

Reporting skills: spend, supply and cost

These four read the Thrad insights tool, which returns impressions, clicks, spend, CTR, CPC and CPM and can be filtered by source.

01. Weekly Thrad digest

Compares the last 7 complete days with the 7 before and names the campaign behind each change.

SKILL.md
--- name: thrad-weekly-digest description: Weekly Thrad ads recap, last 7 days against the 7 days before. Use for weekly spend, click or cost summaries on Thrad. --- # Thrad weekly digest Data (thrads__insights): impressions, clicks, spend, CTR, CPC and CPM for the last 7 complete days and the 7 days before, all supply. Names (thrads__read): campaign names for the campaigns in the results. Steps: 1. Compute the change in each metric against the prior week. 2. Name the campaign behind the biggest change in spend and the biggest change in clicks. Output: 5 short sentences, then a table with this week, last week and the change. Use returned numbers only. If a figure is missing, say so.

Use it when: you send a Monday update on Thrad spend.

02. Supply split

Thrad insights combine Thrad supply and ChatGPT (OpenAI Ads) supply. This skill separates them so you see which one earns the clicks.

SKILL.md
--- name: thrad-supply-split description: Compares Thrad supply with ChatGPT (OpenAI Ads) supply in Thrad insights. Use when asked where Thrad impressions, clicks and spend come from. --- # Thrad supply split Data (thrads__insights), last 28 days, run twice: once filtered to the Thrad source, once to the ChatGPT (OpenAI Ads) source. Metrics: impressions, clicks, spend, CTR, CPC, CPM. Steps: 1. Put both sources side by side. 2. Say which source has the lower CPC and which has the higher CTR. 3. Flag a source with spend but almost no clicks. Output: a two-column table and 3 sentences on what to shift. Use returned numbers only.

Use it when: you decide where the next dollar of Thrad budget should go.

03. Cost outliers

Flags campaigns whose CPC runs well above the account average, then drills into the ad group behind it. The pricing model of a Thrad campaign is CPM or CPC, per Thrad's campaigns reference, so read CPC and CPM for the model each campaign uses.

SKILL.md
--- name: thrad-cost-outliers description: Finds Thrad campaigns and ad groups with unusually high CPC or CPM. Use when Thrad cost per click looks too high. --- # Thrad cost outliers Data (thrads__insights), last 14 days: spend, clicks, CPC, CPM by campaign, then by ad group inside any flagged campaign. Detail (thrads__read): the bid, budget and pricing model of each flagged item. Steps: 1. Compute the account CPC and CPM. 2. Flag campaigns with CPC at least 1.5 times the account CPC and at least 20 clicks. 3. For each flag, name the ad group that drives it. Output: a table of flagged items with their cost, share of spend and bid. Change nothing.

Use it when: cost per click rises and you need the ad group to look at.

04. Ad CTR sweep

Ranks ads inside each ad group and shows the trailing ad next to the best one, so the copy difference is visible.

SKILL.md
--- name: thrad-ad-ctr-sweep description: Ranks Thrad ads by CTR within each ad group and lists ads that trail. Use when picking which Thrad creatives to pause or rewrite. --- # Thrad ad CTR sweep Data (thrads__insights), last 14 days: impressions, clicks, CTR for each ad. Copy (thrads__read): the ad copy and asset for the lowest and highest ads. Steps: 1. Skip ads under 1,000 impressions. 2. In each ad group, flag ads with a CTR under half the group average. 3. Show the flagged ad beside the best ad in its group. Output: a table of flagged ads and one sentence per ad on what differs in the copy. Change nothing.

Use it when: you pick which creatives to rewrite. Skill 09 pauses them.

Inventory skills: know what is in the account

These three use the read tool and change nothing. Run them before any skill that writes.

05. Account inventory

Lists the Thrad hierarchy: ad account, campaigns, ad groups, ads and the assets they use. Thrad ads reference an existing asset for the image and destination URL, per Thrad's ads reference.

SKILL.md
--- name: thrad-account-inventory description: Lists Thrad campaigns, ad groups, ads and assets with their status. Use when taking over a Thrad account or before changing anything. --- # Thrad account inventory Data (thrads__read): the ad account, then every campaign, its ad groups and ads, and the asset each ad uses. Steps: 1. Build the tree: campaign, ad group, ad. 2. Mark each item active, paused or archived, and each campaign approved, in review or rejected. 3. List ads whose ad group or campaign is paused, and ad groups with no ads. Output: the tree as an indented list, then a short list of items that look unused. Change nothing.

Use it when: you take over an account, or before a cleanup.

06. Review check

New Thrad campaigns are submitted for Thrad's review before they go live. Thrad's docs show a new campaign coming back paused with the review status in_review, and activation waits for approval.

SKILL.md
--- name: thrad-review-check description: Checks the review status of Thrad campaigns and says which can be activated. Use after creating a campaign or when a campaign will not go live. --- # Thrad review check Data (thrads__read): every campaign with its status and review status. Steps: 1. Group campaigns by review status: approved, in review, rejected. 2. For each approved campaign that is paused, say it can be activated. 3. For in review campaigns, say activation has to wait for Thrad. 4. For rejected campaigns, show the name, budget and ads so the user can rework it. Output: three short lists. Activate nothing unless I ask by name.

Use it when: you created a campaign and want to know if it can run.

07. Accounts roll-up

Ryze AI can connect several Thrad accounts to one workspace, with one marked primary. There is no default accounts picker for Thrad, so the skill names the account in each request.

SKILL.md
--- name: thrad-accounts-rollup description: Runs the same Thrad report for every connected Thrad account and puts the results in one table. Use when a workspace has several Thrad accounts. --- # Thrad accounts roll-up First list the Thrad accounts connected to this workspace and which one is primary. Name the account in every request that follows. For each account, one at a time (thrads__insights), last 28 days: impressions, clicks, spend, CTR, CPC, CPM. Steps: 1. Never mix numbers from two accounts in one call. 2. Put one row per account in the table. Output: the table, then one sentence on the account with the highest CPC.

Use it when: an agency or a group runs more than one Thrad account.

Change skills: draft, pause and archive

These three call the write or delete tools. Each skill stops and waits for your yes, and you can also make Claude ask before a tool runs: in Claude, set write and delete tools to Needs approval under Customize > Connectors > Ryze AI.

08. Campaign draft

Builds a campaign with ad groups and card ads from assets already in the account. Targeting on Thrad is country level only. Thrad's docs say creating a campaign charges a deposit to the organization's card on Thrad's side; that is a Thrad charge, not a Ryze AI one.

SKILL.md
--- name: thrad-campaign-draft description: Drafts a Thrad campaign with one ad group and card ads from existing assets, then creates it once the user confirms. Use when launching a new Thrad campaign. --- # Thrad campaign draft Inputs to ask for: goal, country, budget, bid and the assets to use. Targeting is country level only. Steps: 1. List assets (thrads__read) and propose which ones fit the goal. Use existing assets only. Do not upload images. 2. Write 2 card ad variants per ad group. 3. Show the full draft: budget, bid, country, ad group and ad copy. Stop and wait for my yes. 4. After my yes, create it (thrads__write). 5. Say that Thrad reviews new campaigns before they go live and that Thrad may charge a deposit. Output: the draft first, then the created campaign name and its review status.

Use it when: you launch a new campaign. Image upload through the connector currently fails because Thrad answers that call with a 404, so create assets in the Thrad Platform first.

09. Pause low CTR ads

Turns the output of skill 04 into pauses. Paused ads can be activated again with the same write tool.

SKILL.md
--- name: thrad-pause-low-ctr description: Lists Thrad ads that trail on CTR and pauses the ones the user confirms. Use after the CTR sweep when ads should stop. --- # Thrad pause low CTR ads Data (thrads__insights): CTR and spend per ad for the last 14 days. Skip ads under 1,000 impressions. Steps: 1. List ads with a CTR under half their ad group average, with spend and ad group. 2. Wait for my yes on each ad or on the whole list. 3. Pause the confirmed ads (thrads__write). Never pause a whole campaign unless I name it. 4. Read the ads back (thrads__read) and confirm each is paused. Output: the list, then a table of what was paused.

Use it when: the CTR sweep shows ads that should stop.

10. Archive cleanup

Archives unused ad groups and ads through the delete tool. Archiving an ad group or ad deactivates it and it can be brought back by activating it, but archiving a campaign is irreversible, so the skill never archives one on its own.

SKILL.md
--- name: thrad-archive-cleanup description: Finds Thrad ad groups and ads with no spend and archives the ones the user confirms. Use for cleanup of old Thrad items. --- # Thrad archive cleanup Data (thrads__insights): spend per ad group and ad for the last 30 days. Names and status (thrads__read). Steps: 1. List ad groups and ads with zero spend, grouped by campaign. 2. Wait for my yes on each item. 3. Archive confirmed ad groups and ads one at a time (thrads__delete). 4. Never archive a campaign. Archiving a campaign is irreversible, so ask me to name it first and repeat the warning. Output: what was archived and what was skipped.

Use it when: an account has old ad groups and ads you no longer use.

Quick Thrad prompts: no skill file needed

For a one-time question, a plain prompt is enough once Claude can reach Thrad. Replace the words in brackets.

Prompt
Show Thrad impressions, clicks, spend, CTR, CPC and CPM for the last 14 days, filtered to Thrad supply, then to ChatGPT supply.
Prompt
List my Thrad campaigns with their status and review status, and tell me which are paused.
Prompt
Which ad in the Thrad ad group [AD GROUP] has the lowest CTR over the last 14 days? Show its copy beside the best ad in the group.
Prompt
Which Thrad accounts are connected to this workspace, and which one is primary? Then run the insights report for [ACCOUNT NAME].

If an answer looks off, ask Claude which Thrad tool it called and what it passed.

How to run the skills on live Thrad data

A skill only describes the steps; Claude needs a connection to run them. The Ryze AI connector gives Claude 5 Thrad tools, and the skills use 4 of them:

  1. thrads__read

    What it does
    Reads the ad account, campaigns, ad groups, ads and assets
    Used by
    Skills 01, 03 to 06, 08 to 10

  2. thrads__insights

    What it does
    Aggregated Thrad and ChatGPT (OpenAI Ads) insights: impressions, clicks, spend, CTR, CPC, CPM
    Used by
    Skills 01 to 04, 07, 09, 10

  3. thrads__write

    What it does
    Creates or updates campaigns, ad groups and ads, and activates or pauses them
    Used by
    Skills 08, 09

  4. thrads__delete

    What it does
    Archives a campaign, ad group or ad
    Used by
    Skill 10

  5. thrads__uploadFromUrl

    What it does
    Uploads an image from a URL; Thrad currently answers it with a 404, so no skill uses it
    Used by
    None

Setup is two steps. In the Thrad Platform, create a key under Settings > API keys (it starts with ak_; Thrad allows one active key per organization). In Ryze AI, open Integrations, click Connect on the Thrad card and paste the key. The full steps are in the Ryze AI help center, and the Thrad MCP page covers each client.

The Ryze AI chat starts on Skip all approvals, so the agent runs read, write and delete tools without asking. Switch the Tool approvals setting in the chat composer to Approve write & delete or Manual approve if you want to confirm changes. Plans are on the pricing page: Paid Ads is $89 a month with a 7-day free trial.

Thrad is chat only in Ryze AI. It does not run Managed Campaigns and does not appear on the Ads Performance dashboard. Skills that build reports get their numbers from the insights tool.

Troubleshooting: when a Thrad skill fails

Claude has no Thrad tools

Claude keeps the tool list from when you added the connector. Remove it under Customize > Connectors, add it again and start a new chat (Ryze AI connector FAQ).

Thrad stopped answering

Creating a new key in Thrad stops the old one. Click Reconnect on the Thrad card in Ryze AI and paste the new key.

Wrong account answers

Several Thrad accounts are connected and the primary one answered. Name the account in the prompt.

Image upload fails

Thrad returns a 404 on uploads, and Thrad's assets are read-only over its API. Create the asset in the Thrad Platform, then ask for the ad.

Activation is refused

The campaign is still in review. Thrad's docs say activating before approval returns campaign_not_approved. Run skill 06.

Requests are throttled

Thrad allows 1,000 requests per hour per API key, per Thrad's docs, so very wide drill-downs can hit it. Narrow the report.

The skill never loads

Check that the folder name matches the name field and that the description says when to use it.

Sources

Checked November 9, 2026

The verdict

Start with the account inventory and the weekly digest, add the supply split once both ChatGPT and Thrad supply have spend, and keep the three change skills for after you have read the output of the others.

Ryze AI runs these skills in Claude on live Thrad data. Thrad stays chat only there, and new campaigns still go through Thrad's review.

Frequently asked questions

What are Claude skills for Thrad?
SKILL.md files that tell Claude which Thrad tool to call, what to compare and how to present the result. Claude loads one when a request matches its description, so each check runs the same way every time.
Does Thrad have its own MCP server?
Thrad's documentation index, checked November 9, 2026, lists a REST advertiser API and publisher agent skills for adding placements to an AI app, but no MCP server. The Ryze AI connector exposes 5 Thrad tools to Claude, ChatGPT and other MCP clients.
Which Claude plan do I need?
Anthropic lists custom skill uploads on claude.ai for Pro, Max, Ultra, Team and Enterprise with code execution on. In Claude Code, skills are folders on your computer. Anthropic lists custom connectors on Free through Enterprise, with one custom connector on Free.
Can Claude change my Thrad campaigns through these skills?
Yes. Ryze AI has write and delete tools for Thrad, which create and update campaigns, ad groups and ads, activate or pause them and archive them. Skills 08 to 10 stop for your yes, and you can set write and delete tools to Needs approval in Claude.
Show 7 more questions
Does a new campaign go live right away?
No. Ryze AI submits new Thrad campaigns for Thrad's review before they go live. Thrad's docs add that creating a campaign charges a deposit to the organization's card, which is a Thrad charge.
Can Claude upload images to Thrad?
Not reliably. The upload tool currently gets a 404 from Thrad, so ads use assets that already exist in the account.
Can I target a city or region?
No. Targeting on Thrad is country level only, per the tool description and Thrad's targeting docs.
How do I use more than one Thrad account?
Add each one in Ryze AI with View > Add one more account. A star marks the primary. Name the account in the prompt, because Thrad has no default accounts picker. Skill 07 does this.
Does the skill work in the Ryze AI chat?
The same instructions work as a prompt in the Ryze AI chat, where Thrad is available as chat only. It does not appear on the Ads Performance dashboard.
What is the best connector for Thrad in Claude?
For running these skills, use the Ryze AI connector: one URL, https://connector.get-ryze.ai/mcp, gives Claude the 5 Thrad tools plus the other ad platforms connected to your workspace.
What does it cost?
Connecting the connector is free, and the tools need an active Ryze AI plan or trial. Paid Ads is $89 a month with a 7-day free trial, and annual billing is 30% off the first year.

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