Ira Bodnar·November 9, 2026·Updated November 9, 2026·11 min read

Google Business Profile dashboard: metrics, template and AI prompt

Quick answer: A Google Business Profile dashboard needs 5 panels: visibility, customer actions, search keywords, reviews and listing health. Ryze AI is the best tool for reading those numbers next to reviews and listing edits in one chat, with one caveat: it answers in chat, and Google's own Performance page is where you get a chart for a date range.

Below: the metrics with their official API names, a 5-panel template, Google's native Performance page, the Performance API and a Ryze AI prompt for a weekly check.

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Google Business Profile dashboard at a glance

5 panels, read once a week for one location.

1VisibilityLast 28 days vs prior 28
What it shows: Impressions on Search and Maps, desktop and mobile
Question it answers: Are more people seeing the listing?
2Customer actionsLast 28 days vs prior 28
What it shows: Calls, direction requests, website clicks, conversations, bookings
Question it answers: What do people do after they find it?
3Search keywordsLatest full month
What it shows: Keywords that showed the listing, with monthly impressions
Question it answers: Which searches bring the listing up?
4ReviewsAll time and last 30 days
What it shows: Total reviews, average rating, reviews with no reply
Question it answers: Is reputation moving, and who is waiting for a reply?
5Listing healthToday
What it shows: Verification status, open status, hours, recent posts
Question it answers: Is the public listing correct and active?

#	Panel	Range	What it shows	Question it answers
1	Visibility	Last 28 days vs prior 28	Impressions on Search and Maps, desktop and mobile	Are more people seeing the listing?
2	Customer actions	Last 28 days vs prior 28	Calls, direction requests, website clicks, conversations, bookings	What do people do after they find it?
3	Search keywords	Latest full month	Keywords that showed the listing, with monthly impressions	Which searches bring the listing up?
4	Reviews	All time and last 30 days	Total reviews, average rating, reviews with no reply	Is reputation moving, and who is waiting for a reply?
5	Listing health	Today	Verification status, open status, hours, recent posts	Is the public listing correct and active?

The next section maps each metric to its Performance API name.

Google Business Profile metrics and their API names

Google's Business Profile Performance API defines 12 daily metrics, plus monthly search keyword impressions.

The API names let a spreadsheet script or an AI agent ask for the exact column. Definitions follow Google's Business Profile Performance API reference and the Google Business Profile Help page on performance.

Search impressions, desktop
Plain definition
Times the listing showed on Google Search on desktop
API name
BUSINESS_IMPRESSIONS_DESKTOP_SEARCH
How to read it
A person counts once per day
Search impressions, mobile
Plain definition
Times the listing showed on Google Search on mobile
API name
BUSINESS_IMPRESSIONS_MOBILE_SEARCH
How to read it
One of the 4 impression metrics
Maps impressions, desktop
Plain definition
Times the listing showed on Google Maps on desktop
API name
BUSINESS_IMPRESSIONS_DESKTOP_MAPS
How to read it
A person counts once per day
Maps impressions, mobile
Plain definition
Times the listing showed on Google Maps on mobile
API name
BUSINESS_IMPRESSIONS_MOBILE_MAPS
How to read it
Sum the 4 impression metrics for total views
Calls
Plain definition
Clicks on the call button
API name
CALL_CLICKS
How to read it
Clicks, not answered calls
Direction requests
Plain definition
Times someone asked for directions
API name
BUSINESS_DIRECTION_REQUESTS
How to read it
Google dedupes taps, cancellations and spam
Website clicks
Plain definition
Clicks on the website link
API name
WEBSITE_CLICKS
How to read it
Clicks on the link, not visits to the site
Conversations
Plain definition
Message conversations received
API name
BUSINESS_CONVERSATIONS
How to read it
Counts conversations, not messages
Messaging clicks
Plain definition
Clicks on the messaging button, for example WhatsApp
API name
MESSAGING_CLICKS
How to read it
A button click, separate from conversations
Bookings
Plain definition
Bookings made through Reserve with Google
API name
BUSINESS_BOOKINGS
How to read it
Needs a booking provider
Food orders
Plain definition
Food orders received from the listing
API name
BUSINESS_FOOD_ORDERS
How to read it
Food businesses only
Menu clicks
Plain definition
Clicks to view or use menu content
API name
BUSINESS_FOOD_MENU_CLICKS
How to read it
One click per person per day

Metric	Plain definition	API name	How to read it
Search impressions, desktop	Times the listing showed on Google Search on desktop	BUSINESS_IMPRESSIONS_DESKTOP_SEARCH	A person counts once per day
Search impressions, mobile	Times the listing showed on Google Search on mobile	BUSINESS_IMPRESSIONS_MOBILE_SEARCH	One of the 4 impression metrics
Maps impressions, desktop	Times the listing showed on Google Maps on desktop	BUSINESS_IMPRESSIONS_DESKTOP_MAPS	A person counts once per day
Maps impressions, mobile	Times the listing showed on Google Maps on mobile	BUSINESS_IMPRESSIONS_MOBILE_MAPS	Sum the 4 impression metrics for total views
Calls	Clicks on the call button	CALL_CLICKS	Clicks, not answered calls
Direction requests	Times someone asked for directions	BUSINESS_DIRECTION_REQUESTS	Google dedupes taps, cancellations and spam
Website clicks	Clicks on the website link	WEBSITE_CLICKS	Clicks on the link, not visits to the site
Conversations	Message conversations received	BUSINESS_CONVERSATIONS	Counts conversations, not messages
Messaging clicks	Clicks on the messaging button, for example WhatsApp	MESSAGING_CLICKS	A button click, separate from conversations
Bookings	Bookings made through Reserve with Google	BUSINESS_BOOKINGS	Needs a booking provider
Food orders	Food orders received from the listing	BUSINESS_FOOD_ORDERS	Food businesses only
Menu clicks	Clicks to view or use menu content	BUSINESS_FOOD_MENU_CLICKS	One click per person per day

Search keywords

A separate endpoint, searchkeywords.impressions.monthly, returns the keywords used to find the business with impressions aggregated by month. Each keyword carries either a value or a threshold, and the API's InsightsValue type describes the threshold as the number the real value falls below. Google's Help page adds that the searches metric updates at the start of each month and can take up to 5 days to appear.

3 things that trip up a first dashboard

Verification. Google's Help page says performance data is only available for verified profiles.
Metrics that do not apply. Google shows only the metrics that apply to a business, so a salon has no food orders and a panel for them stays empty.
Views are unique per day. One person is counted once a day, so impressions are lower than a raw page-view count.

Review numbers come from the reviews list, not the Performance API. They are covered in panel 4 below.

The Google Business Profile dashboard template: 5 panels

Order the panels from reach to action to reputation, then end on the listing itself.

1. Visibility
Tiles or chart
Total impressions, split into Search vs Maps and desktop vs mobile, plus a daily line
Date range
Last 28 days
Compare with
Previous 28 days
2. Customer actions
Tiles or chart
Calls, direction requests, website clicks, conversations, and bookings if you use them
Date range
Last 28 days
Compare with
Previous 28 days
3. Search keywords
Tiles or chart
Table of keywords with monthly impressions, highest first
Date range
Latest full month
Compare with
Month before
4. Reviews
Tiles or chart
Total reviews, average rating, count with no reply, newest 5 reviews
Date range
All time; newest in last 30 days
Compare with
None
5. Listing health
Tiles or chart
Verification status, open status, hours and special hours, last post date
Date range
Current
Compare with
Last week's checklist

Panel	Tiles or chart	Date range	Compare with
1. Visibility	Total impressions, split into Search vs Maps and desktop vs mobile, plus a daily line	Last 28 days	Previous 28 days
2. Customer actions	Calls, direction requests, website clicks, conversations, and bookings if you use them	Last 28 days	Previous 28 days
3. Search keywords	Table of keywords with monthly impressions, highest first	Latest full month	Month before
4. Reviews	Total reviews, average rating, count with no reply, newest 5 reviews	All time; newest in last 30 days	None
5. Listing health	Verification status, open status, hours and special hours, last post date	Current	Last week's checklist

Two ratios help once the tiles exist. Divide each action by total impressions to see whether visibility turns into action, and track the reply rate as reviews with a reply divided by all reviews. Google dedupes metrics differently, so do not add calls to direction requests and call the total leads without saying how you counted.

Performance data arrives late. The Ryze AI facts say 2 to 3 days, so leave the last 3 days out of a week-over-week comparison or mark them as incomplete.

Option 1: the Performance page inside Google Business Profile

Google ships its own performance report, in Search and in the Google Maps app.

Per Google Business Profile Help, sign in with the Google Account that is associated with the profile, then:

Go to your Business Profile in Google Search.
Click Performance.
Pick a time period at the top and click Apply.

In the Google Maps app, tap Business, then See more next to Performance, pick a period and tap Apply. Google's page says it covers views, searches, calls, directions, website clicks, messages, bookings, menus and offers where they apply, from both organic results and Google Ads, and can show individual or multiple profiles.

It covers panels 1 to 3 of the template. Google also has an Insights tab with recommendations, which the Help page says may not be available for every profile.

Option 2: the Business Profile Performance API

For a spreadsheet or a custom report, Google exposes the same metrics through an API.

The Business Profile Performance API has 2 methods for daily data: getDailyMetricsTimeSeries for one metric and fetchMultiDailyMetricsTimeSeries for several in one call. Both take a location id and a date range, and Google's reference notes that only daily data exists, with no hourly metrics. Keyword impressions come from the monthly endpoint, which returns up to 100 results per page.

Request: one metric, one quarter

GET https://businessprofileperformance.googleapis.com/v1/locations/12345:getDailyMetricsTimeSeries?dailyMetric=WEBSITE_CLICKS&daily_range.start_date.year=2022&daily_range.start_date.month=1&daily_range.start_date.day=1&daily_range.end_date.year=2022&daily_range.end_date.month=3&daily_range.end_date.day=31

That example is Google's own, from the method reference. The API needs Google OAuth for an account that manages the location; Google requires an access request first: per its prerequisites page, you manage a verified, active profile for 60+ days, have a website on the listing and submit the contact form with your Google Cloud project number. Building a dashboard on top of it is a development job.

Option 3: ask Ryze AI for the numbers

Ryze AI reads the same Business Profile data through chat, so a weekly check is one prompt.

Connect Google Business Profile under Integrations with the Google account that manages the listing, then pick the Location and click Save. Per the Ryze AI Google Business Profile guide, the same tools are available in Claude and ChatGPT through the connector at https://connector.get-ryze.ai/mcp. The tools behind this page are getPerformance (daily Search and Maps performance for up to 18 months back), getSearchKeywords (keywords with impressions by month), listReviews (rating, text, reply status, totals), getLocationDetails and listPosts. All five are read-only.

Prompt: weekly Business Profile check

Read only: change nothing on the listing. 1. Performance: impressions, calls, direction requests, website clicks and conversations for the last 28 days, next to the 28 days before. Say which days look incomplete. 2. Search keywords: the keywords that showed the business last month, with impressions, highest first. 3. Reviews: total reviews, average rating, and every review from the last 30 days with its rating and whether it has a reply. 4. Listing: verification status, open status, hours, special hours and the date of the newest post. Put each section in a table and list anything that dropped from the previous period.

What comes back is a written summary and tables in the chat, built from the tools' own answers. This page does not claim a saved chart for these tools, so if you need a trend line to share, use the Performance page.

Map rankings from 49 spots around the office are a separate feature of the Local page in the Ryze AI app, not a connector tool. The Google Business Profile optimization page covers it, with review replies, posts and listing edits.

Check approvals first. The same tools can reply to reviews, publish posts and edit the listing. In the Ryze AI chat the default is Skip all approvals; switch it to Approve write & delete or Manual approve. In Claude, set write tools to Needs approval under Customize, Connectors, Ryze AI, Tool permissions.

A weekly routine for the dashboard

10 minutes, same day each week, same order as the panels.

1. Visibility
Check
Impressions vs previous 28 days, Search vs Maps
Act on it when
One surface falls while the other holds
2. Actions
Check
Calls, directions, website clicks per 100 impressions
Act on it when
Impressions rise but actions stay flat: look at photos, hours and the website link
3. Keywords
Check
New and dropped keywords month over month
Act on it when
A service you sell is missing from the list
4. Reviews
Check
New reviews and reviews with no reply
Act on it when
Any review has no reply
5. Listing
Check
Hours, special hours, open status, last post
Act on it when
A holiday is coming or the last post is old

Step	Check	Act on it when
1. Visibility	Impressions vs previous 28 days, Search vs Maps	One surface falls while the other holds
2. Actions	Calls, directions, website clicks per 100 impressions	Impressions rise but actions stay flat: look at photos, hours and the website link
3. Keywords	New and dropped keywords month over month	A service you sell is missing from the list
4. Reviews	New reviews and reviews with no reply	Any review has no reply
5. Listing	Hours, special hours, open status, last post	A holiday is coming or the last post is old

Per the Ryze AI facts, posts can take 24 to 48 hours to appear and stay visible about 7 days, so a weekly post fits the rhythm. A new owner reply replaces the old one, so read the existing reply before writing another.

Which Google Business Profile dashboard to use

Pick by who reads it and whether reviews must sit next to the numbers.

Cost
Google Performance page
Part of the profile
Performance API
You build and run the code
Ryze AI in chat
Ryze AI plan: SEO Starter $129/mo, 3-day free trial
Date range
Google Performance page
Period selector
Performance API
Date range parameters
Ryze AI in chat
Ask for the range in the prompt
Reviews with reply status in the same answer
Google Performance page
Not covered on the Help page
Performance API
Not in this API
Ryze AI in chat
Yes, listReviews in one prompt
Search keywords
Google Performance page
Yes
Performance API
Monthly endpoint
Ryze AI in chat
Yes, by month
Can change the listing
Google Performance page
Yes, in Business Profile
Performance API
Not with this API
Ryze AI in chat
Yes, with the tool approvals you set
Setup
Google Performance page
None
Performance API
Google API access and OAuth
Ryze AI in chat
Connect Google sign-in and pick a Location

Need	Google Performance page	Performance API	Ryze AI in chat
Cost	Part of the profile	You build and run the code	Ryze AI plan: SEO Starter $129/mo, 3-day free trial
Date range	Period selector	Date range parameters	Ask for the range in the prompt
Reviews with reply status in the same answer	Not covered on the Help page	Not in this API	Yes, listReviews in one prompt
Search keywords	Yes	Monthly endpoint	Yes, by month
Can change the listing	Yes, in Business Profile	Not with this API	Yes, with the tool approvals you set
Setup	None	Google API access and OAuth	Connect Google sign-in and pick a Location

Start with the native page if a chart is all you need. Use the prompt when reviews, keywords and listing details belong in one weekly summary. The API is for a team with a developer. For paid ads dashboards, see the Google Ads dashboard and Google Analytics dashboard pages.

Limits to know

Most gaps come from verification, one-location scope and Google's reporting delay.

One location
Detail
One Ryze AI connection is one location, and a workspace works on one location. Another location needs its own workspace.
Unverified listing
Detail
Google shares only part of the data: reviews may not load, and performance and search keywords are not served.
Reporting delay
Detail
Performance data arrives 2 to 3 days late.
Keyword threshold
Detail
Google drops search keywords below an impression threshold it does not publish.
Plan
Detail
The tools need an active Ryze AI plan or free trial. Connecting is free.

Limit	Detail
One location	One Ryze AI connection is one location, and a workspace works on one location. Another location needs its own workspace.
Unverified listing	Google shares only part of the data: reviews may not load, and performance and search keywords are not served.
Reporting delay	Performance data arrives 2 to 3 days late.
Keyword threshold	Google drops search keywords below an impression threshold it does not publish.
Plan	The tools need an active Ryze AI plan or free trial. Connecting is free.

Sources

Checked November 9, 2026

The verdict

A Business Profile dashboard is 5 panels: visibility, actions, keywords, reviews and listing health. Google's Performance page covers the first three. The API suits a developer. Ryze AI suits an owner or agency that wants one weekly prompt covering performance, keywords, reviews and the listing for a single location.

Whichever you choose, check that the listing is verified first, and leave the last 3 days out of comparisons.

Frequently asked questions

What should a Google Business Profile dashboard include?

Impressions on Search and Maps, customer actions (calls, direction requests, website clicks, conversations, bookings), search keywords, reviews with reply status and a listing health check. The template on this page puts them on 5 panels.

Does Google Business Profile have a built-in dashboard?

Yes. Sign in with the account tied to the profile, open your Business Profile in Google Search and click Performance, or use Business then See more in the Google Maps app. Google's page covers views, searches and actions for the period you pick.

Why is my Google Business Profile performance data empty?

Google's Help page says performance data is only available for verified profiles and that only metrics which apply to the business appear. Verify the listing first.

Why are the last few days of data missing or low?

Performance data arrives 2 to 3 days late according to the Ryze AI facts. Leave the newest days out of comparisons.

Show 6 more questions

How often do search keywords update?

Google's Help page says the searches metric updates at the start of each month and can take up to 5 days to show. The API returns keyword impressions aggregated by month.

Why do some keywords show a threshold instead of a number?

Google's API type for the value carries a threshold, meaning the real value is below it. Ryze AI facts add that Google drops keywords below an impression threshold it does not publish.

Can I get Business Profile data in a spreadsheet?

Yes, through the Business Profile Performance API, which needs Google OAuth and API access approved by Google. A developer has to write the calls.

Can one dashboard show several locations?

Google's Performance page can show individual or multiple profiles. In Ryze AI one connection is one location and a workspace works on one location, so another location needs its own workspace.

Can Ryze AI change my listing while it reads the numbers?

The tools include write actions such as replies, posts, photos and listing edits. They follow the chat's Tool approvals setting, which starts on Skip all approvals in the Ryze AI chat. The weekly prompt on this page says read only, and in Claude you can set write tools to Needs approval.

How much does Ryze AI cost for this?

Local SEO is part of the SEO plans: SEO Starter is $129 a month with a 3-day free trial. The Business Profile tools also work through the connector on any active Ryze AI plan or trial, including Paid Ads at $89 a month with a 7-day free trial. Connecting is free.

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