This step-by-step guide explains how to give your advertising agency partner access to Meta Business Manager, including Ad Accounts, Facebook Pages, Pixels (Datasets), and Instagram accounts. Published by Ryze AI (get-ryze.ai), an autonomous AI platform for Google Ads and Meta Ads management used by 2,000+ marketers across 23 countries managing over $500M in ad spend. The guide covers how to add a partner in Meta Business Settings, assign assets with full control permissions, and manage agency access for Facebook and Instagram advertising campaigns.

Meta Ads

How to Give Your Agency Access to Meta Ads Business Manager

Takes about 10 minutes. You only need to do this once. Your agency needs access to your Meta Business Manager to run and optimize your ad campaigns.

Ryze AI Team··10 min read

Before you start, make sure you have:

  1. Admin access to your Meta Business Manager (you need to be an Admin — if you're not sure, you probably are if you created the account)
  2. Your agency's Business ID — they'll send this to you. It looks like a long number (e.g., 123456789012345)

Step-by-Step: Give Your Agency Access

2

Click the gear icon (Settings) in the bottom-left corner

How to open Meta Business Manager Settings - click gear icon in bottom-left corner
3

Click the dropdown in the top-left and select your business

Select your business portfolio in Meta Business Manager dropdown
4

In the left sidebar, under Users, click Partners

5

Click the blue Add button and select "Give a partner access to your assets"

6

Paste your agency's Business ID into the field

Click Next to confirm

Meta Business Manager Partners section - Give a partner access to your assets

Done? You should now see your agency in your Partners list.

7

Click on your agency's name in the Partners list, then click Assign assets

How to assign assets to agency partner in Meta Business Manager
8

Select Ad Accounts, toggle yours on, and set to Full control

Click Save Changes

Grant full control access to Ad Accounts in Meta Business Manager
9

In the Assign assets panel, click Pages

Toggle your Facebook Page on and set to Full control
Click Save Changes
Repeat for any other assets your agency needs: Pixel / Dataset, Instagram Accounts, or Additional Pages

Grant full control access to Facebook Pages in Meta Business Manager

Summary

You're All Set

Here's a quick checklist of what you just granted your agency access to:

AssetPermissionWhat it lets your agency do
Partner accessPartnerConnects your businesses
Ad AccountFull controlCreate and optimize your ads
Facebook PageFull controlRun ads using your Page identity
Pixel / DatasetFull controlTrack conversions and optimize
Instagram AccountFull controlRun Instagram ad placements

What happens next: Your agency will accept the partner invitation on their end and start setting up your campaigns.

Frequently Asked Questions

What's the difference between Business Manager, Ads Manager, and Business Suite?

  • Business Manager = the admin panel. Controls who has access to what.
  • Ads Manager = the campaign control room. Create and optimize campaigns.
  • Business Suite = the social media dashboard. Posting, scheduling, messages.

You gave your agency access through Business Manager. They'll use Ads Manager to run your campaigns.

Is this safe? Can they access my personal Facebook?

No. Partner access is strictly limited to the business assets you assigned. Your agency cannot:

  • See your personal Facebook profile
  • Post on your personal timeline
  • Access your private messages
  • Change your billing or payment info

Can I remove access later?

  • Go to Business Settings > Partners
  • Click on your agency > click Remove
  • All access is revoked immediately

I don't have a Business Manager — just a regular Facebook Page.

  • Go to business.facebook.com
  • Click Create Account, enter your business name and email
  • Add your existing Page, then come back to this guide

I'm getting an error when adding a partner.

  • "This Business ID is not valid" — Double-check the number. No extra spaces.
  • "You don't have permission" — You might not be an Admin. Ask whoever created the Business Manager.
  • "Please wait 24 hours" — New accounts have a waiting period. Try again tomorrow.

Questions?

Reply to this email or message us directly. We're happy to hop on a quick call and walk through this together.

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Last updated: Apr 11, 2026
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