Instinct has no app. It texts you what happened, proposes the fix, and waits for one word. Ryze does the reading and the changing in Google Ads, Meta Ads and Shopify.
Instinct has a phone, a computer and an inbox. Ryze gives it the marketer’s brain and the account access.
At 8 AM Instinct checks Google Ads, Meta Ads and Shopify through Ryze and sends one message: what happened, and the one thing to fix. No dashboard, no login.
Every change is proposed first. Pause an ad, move budget, add negatives: you answer with one word from wherever you are.
“Pause anything under 1.5 ROAS and move the money to the best ad set.” Instinct does it, then texts you the before and after.
Send a product photo. Ryze drafts the creatives and copy, Instinct texts back three variants, and you reply with the number to launch.
Instinct Concierge can phone your agency, freelancer or supplier with Ryze’s findings and text you the answer. “Ask why Google CPA doubled since Monday.”
Budget over $500? Instinct asks your co-founder’s Instinct through the trusted network, and the change runs when both of you say yes.
Ad disapprovals, policy emails and invoice alerts land in Instinct’s own email address. It reads them, fixes what it can in Ryze, and only texts you when a decision is needed.
Instinct uses a computer like a person, so it can check the Meta Ad Library, TikTok Creative Center or a competitor’s site when there is no API. Ryze does everything that has one.
One message tells Instinct how to reach every tool through Ryze: Google Ads, Meta Ads, GA4, Search Console, Shopify and more. Instinct opens the sign-in on its own computer and sends you the link to approve.
Add my Ryze AI connector: https://connector.get-ryze.ai/mcp- Setup: standard MCP over HTTP with OAuth. Open the sign-in link on your computer, then send it to me so I can approve it. Replies come as a stream, so move on as soon as your answer arrives, and keep one session (Mcp-Session-Id) for all calls.- Remember this: every question I text you about SEO, ads or marketing goes through Ryze tools first. Once you are in, text me one thing in my ad accounts I should fix today.
Which search terms wasted money this month? Which Meta creatives are fatiguing? Instinct answers from your live accounts, follows up on its own, and asks before changing anything.
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Instinct is invite-only as of September 2026. The Ryze side is ready the moment you have access, and the same connection already works in Claude, ChatGPT, Muse, Cursor and Claude Code.
Instinct talks to one connector. Ryze holds the sign-ins and approvals for every platform behind it.
“Find search terms with over $50 spend and zero conversions in the last 30 days and group them into negative keyword themes.”
“Which Meta ads have falling CTR and rising frequency this week? Suggest three replacement angles from what competitors run in the Ad Library.”
“Every morning check all my ad accounts. If any campaign spent 30% more than its daily average with no extra conversions, call me and tell me which one.”
“Show Search Console queries where we rank 5 to 15 with over 500 impressions, and which page to improve for each.”
One thread covers paid ads, organic search and AI search. Here is what Instinct does on each platform once Ryze is connected.
Instinct reads your Google Ads account through Ryze: campaigns, ad groups, keywords, search terms, bids, budgets and conversions. Text a question in plain words and it answers with numbers from the live account.
Instinct pulls Facebook and Instagram ad data: spend, CTR, frequency, CPA and ROAS by campaign, ad set and creative. It can also look up competitor ads in the Meta Ad Library.
Instinct works on Search Console, GA4, Ahrefs and Semrush data. It finds pages that are close to page one, pages that lost clicks, and pages Google has not indexed.
GEO is generative engine optimization: getting your brand cited in answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. Instinct tracks AI referral traffic and which pages AI engines send visitors to.
Instinct joins Shopify orders with ad spend, so the morning text shows revenue per channel instead of what each ad platform reports on its own.
The same connection covers every other ad network you run. Ask one question and Instinct compares results across all of them.
Built for people who run ads without a dedicated analyst and would rather answer a text than open a dashboard.
No marketer, no time for Ads Manager. Instinct texts you what happened and what to fix, and you approve from your phone between meetings.
Connect Shopify with Google and Meta. One morning text with sales by channel, blended ROAS, and the products that sold.
Skip the weekly export. Instinct pulls the numbers from every platform, writes the summary, and calls the agency when something needs explaining.
Connect every client account once. Text Instinct for any client report, audit or change without logging in to each ad account.
| Instinct on its own | Instinct with Ryze AI | |
|---|---|---|
| Reads your Google Ads and Meta Ads data | No | Yes, live |
| Reads GA4, Search Console and Shopify | No | Yes, live |
| Makes changes in ad accounts | No | Yes, after you reply yes |
| Texts and calls you proactively | Yes | Yes, with your ad numbers |
| Makes phone calls on your behalf | Yes | Yes, briefed with Ryze findings |
| Needs an app or dashboard | No | No |
| Cost | Set by Instinct, invite-only | Included in every plan, from $89/month |
Yes. Instinct has no built-in Google Ads connection, but once it is connected through Ryze AI it reads your campaigns, keywords, search terms and conversions, and can add negatives or change budgets after you reply yes to each change.
Yes. Through Ryze, Instinct reads spend, CTR, frequency, CPA and ROAS for every campaign, ad set and creative, finds fatiguing ads, and pauses ads or edits budgets when you approve.
Instinct has a phone, a computer and its own email address. It texts you first instead of waiting to be asked, calls you when spend spikes, phones your agency or a supplier with Ryze’s findings, reads ad policy emails in its own inbox, and can use sites that have no API, such as the Meta Ad Library.
Create a Ryze AI account and connect Google Ads, Meta Ads, GA4, Search Console or Shopify. Then text Instinct the setup message from this page. Instinct opens the sign-in on its own computer and sends you the link to approve. It takes about three minutes.
As of September 2026 Instinct is invite-only. Join the waitlist at instinct.com. The Ryze side is ready the moment you have access, and the same connection already works in Claude, ChatGPT, Muse, Cursor and Claude Code.
Ryze holds the platform sign-ins through OAuth, so Instinct never sees your Google or Meta passwords. Every change to an ad account, such as a new budget or a paused ad, waits for your yes before it runs.
Yes. Connected to Search Console, GA4, Ahrefs or Semrush, Instinct finds queries close to page one, pages that lost clicks and pages that are not indexed, and drafts title and meta description fixes.
The connector is included in every Ryze AI plan: Paid Ads is $89 per month and SEO Starter is $129 per month. Instinct’s own pricing is set by Instinct.
Updated September 24, 2026
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