What it does
- Splits budget across A/B/C variants — campaigns, ad sets or creatives you choose.
- Checks performance on the cadence you set (daily is common) against the metric you pick.
- Pauses the underperformers automatically and reallocates their budget to the winner.
- Keeps a log of every change, and you can pause or adjust the rule anytime.
How to use it
Define the test
›Run an A/B/C budget test across these three campaigns with an even split to start.
Ryze returns → the three variants set up with equal budget and a confirmation of the test.
Set the winning rule
›Judge winners by ROAS over a rolling 7-day window, minimum 20 conversions before any change.
Ryze returns → the rule Ryze will use — including a guardrail so it won't act on thin data.
Set the cadence and let it run
›Check daily: pause anything more than 20% below the leader and shift its budget to the winner.
Ryze returns → a live automation that runs each day without you watching.
Review what it did
›Show me every budget change you made this week and the result.
Ryze returns → a clear log of pauses and reallocations with the before/after impact.
More prompts to steal
›Cap any single variant at 60% of total budget so the test doesn't collapse onto one.
›Pause the whole test and split budget back evenly while I review.
›Move 20% from my worst ad set to my best each day and log it.
Pro tips
- Always set a minimum-conversions guardrail — reallocating on noise burns your best campaigns.
- Run budget changes daily, but keep structural/bid changes weekly so the test has time to breathe.
- Cap the max share any one variant can take, so a lucky day doesn't starve the rest of the test.
