What it does
- Scans campaigns, ad groups, keywords and search terms for spend that isn't converting.
- Mines negative keywords and flags irrelevant search terms eating budget.
- Surfaces Quality Score, account-structure and conversion-tracking problems.
- Hands you a ranked fix list — and applies the fixes once you approve.
How to use it
Run the full audit
›Run a full audit of my Google Ads account and rank every issue by what it's costing me.
Ryze returns → a prioritized list — wasted spend, structure, tracking — each with the dollar impact.
Find the wasted spend
›Which search terms and keywords spent money with no conversions in the last 30 days?
Ryze returns → the exact terms draining budget, with spend and zero-conversion flags.
Cut the leaks
›Add negative keywords for the irrelevant terms you found and show me the list first.
Ryze returns → a ready-to-apply negative list — applied after you approve.
Fix the foundations
›Check my conversion tracking and Quality Score, and tell me the highest-leverage fix.
Ryze returns → tracking gaps and low-QS keywords, with the one change that moves the needle most.
More prompts to steal
›Which campaigns have ROAS below 2.0 and what's dragging them down?
›Show me ad groups with a single keyword theme that's too broad.
›Build me a one-page audit summary I can share with the client.
Pro tips
- Audit on a fixed cadence (monthly) and ask "what changed since last time?" to catch regressions early.
- Fix tracking before anything else — a broken conversion makes every other number a lie.
- Work the ranked list top-down by dollar impact; the long tail of tiny issues rarely pays back the effort.
