What it does
- Reads campaign, ad-group and keyword performance and ROAS across Google & Meta in one view.
- Proposes the moves: shift spend to winners, cut losers, set bid adjustments by device, location and schedule.
- Runs A/B/C budget tests that pause underperformers and reallocate to the winner on a schedule.
- Every change is previewed for approval — nothing touches your live account until you say so.
How to use it
Get the full picture
›Show me all campaigns across Google and Meta with spend over $1,000 this month, sorted by ROAS.
Ryze returns → a ranked table with spend, CPA and ROAS per campaign, both platforms in one place.
Cut what's losing
›Pause all campaigns with ROAS below 2.0 and tell me how much budget that frees up.
Ryze returns → the exact campaigns it will pause and the freed daily budget — for your approval.
Fund what's winning
›Rebalance budgets toward the campaigns hitting my $30 target CPA.
Ryze returns → a per-campaign budget change list with the projected CPA after the shift.
Tune the levers
›Set bid adjustments by device and ad schedule based on where conversions actually happen.
Ryze returns → device and day-part bid modifiers, ready to apply.
Then automate it
›Run an A/B/C budget test across these three campaigns — pause underperformers and shift budget to the winner each day.
Ryze returns → a live test that checks results on your cadence and logs every change it makes.
More prompts to steal
›Which keywords are eating budget with no conversions in the last 14 days?
›Move 20% of budget from my worst Meta ad set to my best, and show the projected impact.
›Add negative keywords 'free' and 'cheap' across all Search campaigns.
›Compare this week's CPA to last week by campaign and flag anything up more than 15%.
Pro tips
- Scope every ask to a metric and a window — "ROAS < 2", "last 14 days". Ryze acts on exactly what you define.
- Automate budgets on a daily cadence, but make structural bid changes weekly — daily reacts to noise.
- Always ask for the change list first and approve in chat. Treat Ryze like a fast analyst, not autopilot you ignore.
