Ira Bodnar··Updated ·9 min read

Ryze AI in Microsoft Copilot: add the MCP connector to an agent

Quick answer: In Microsoft Copilot, Ryze AI is added to an agent, not to the chat app: as an MCP tool in a Copilot Studio agent, or as an MCP plugin in a Microsoft 365 Copilot declarative agent, both with the URL https://connector.get-ryze.ai/mcp and OAuth. Ryze AI is the best way to bring Google Ads, Meta Ads, GA4 and Search Console tools into a Copilot agent in 2026, with one caveat: it was not tested inside Copilot Studio or Microsoft 365 Copilot when this page was written.

Below: the two ways to add it, the Microsoft licenses involved, the tools that work, prompts and the limits.

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Ryze AI in Microsoft Copilot at a glance

Microsoft documents MCP for agents that you build. It does not document a field for pasting an MCP URL into the Copilot chat itself.

  1. Connector URLhttps://connector.get-ryze.ai/mcp
  2. Surface 1Copilot Studio agent: Tools > Add a tool > New tool > Model Context Protocol
  3. Surface 2Microsoft 365 Copilot declarative agent built in Microsoft 365 Agents Toolkit (version 6.12.0 or later)
  4. AuthenticationOAuth 2.0 with dynamic client registration. In Copilot Studio choose Dynamic discovery.
  5. TransportStreamable. Copilot Studio no longer supports SSE for MCP after August 2025.
  6. Who sets it upAn agent maker or admin in a work or school tenant
  7. Ryze AI planPaid Ads, $89/mo with a 7-day free trial. Connecting is free; the tools need an active plan or trial.
  8. Tools that workGoogle Ads (16), Meta Ads (10), Google Analytics 4 (9), Google Search Console (7)

Microsoft documentation checked November 10, 2026.

What Ryze AI does inside a Microsoft Copilot agent

Ryze AI runs the tools for your ad and analytics accounts. A Copilot agent that has the Ryze AI connector can call them, so a question to that agent can read your accounts and, where the tool allows it, change them.

This is a builder workflow. Someone creates an agent, adds Ryze AI as a tool, and publishes or shares the agent. Copilot Studio uses the server description you write to decide when to call the server (Microsoft Learn), so describe the ad and analytics jobs plainly.

The same connector URL works in other clients. See Ryze AI in Perplexity, or for Claude, how to connect Claude to Google Analytics.

Which Microsoft licenses does this need?

Microsoft ties the two routes to different licenses. Ryze AI has no say in these, so confirm them with your Microsoft admin.

  1. Copilot Studio

    What Microsoft says
    Available to all Microsoft 365 users for creating agents and actions. A trial (work or school account) lets you create and test agents but not publish them.

  2. Copilot Studio for Teams plan

    What Microsoft says
    Does not include Power Platform connectors or generative orchestration; a standalone Copilot Studio subscription does. MCP access relies on Power Platform connectors, and whether MCP tools work on the Teams plan was not verified.

  3. Microsoft 365 Copilot declarative agent

    What Microsoft says
    Built in Agents Toolkit. An admin must turn on Upload custom apps in the Teams admin center. Agents can be built without a Microsoft 365 Copilot license, with limited capabilities.

Sources: the Copilot Studio licensing page and the Copilot extensibility prerequisites page, listed under Sources.

Add Ryze AI to a Copilot Studio agent

Connect your platforms in Ryze AI first: open Integrations in the Ryze AI left sidebar, find the platform and select Connect. Then add the tool to the agent.

Open the Tools page

Open your agent in Copilot Studio and go to its Tools page.

Start a new MCP tool

Select Add a tool, then New tool, then Model Context Protocol.

Fill in the server details

Server name: Ryze AI. Server description: a short note on what the Ryze AI tools do. Server URL: https://connector.get-ryze.ai/mcp.

Choose the authentication

Select OAuth 2.0 and the type Dynamic discovery, because the server supports dynamic client registration. Select Create.

Create the connection

On Add tool, select Create a new connection and complete the Ryze AI sign-in.

Add it to the agent

Select Add to agent.

Ryze AI supports dynamic client registration, so no client ID or secret is needed. The Manual and Dynamic OAuth types in Copilot Studio ask for endpoints or credentials you do not need here.

Add Ryze AI to a Microsoft 365 Copilot declarative agent

This route builds an agent for Microsoft 365 Copilot in Visual Studio Code. The plugin manifest points at the remote MCP server; it does not host the server.

Create the agent

In VS Code, open Microsoft 365 Agents Toolkit (version 6.12.0 or later) and select Create a New Agent/App > Declarative Agent.

Add the MCP server

Select Add an Action > Start with an MCP Server and enter https://connector.get-ryze.ai/mcp.

Pick the authentication

Choose OAuth (with dynamic registration), then pick a project location and an agent name.

Provision

In the Accounts pane sign in to Microsoft 365 and confirm Custom App Upload Enabled and Copilot Access Enabled are shown. Then select Provision in the Lifecycle pane.

Open the agent

At m365.cloud.microsoft/chat open the agent in the sidebar (its name ends in dev), ask a question and select Sign in when prompted.

Microsoft says Agents Toolkit sets the manifest up for dynamic tool discovery, so the agent resolves the server's tools at runtime and you do not add them by hand.

Ryze AI tools that work in Copilot agents

These platforms have tools on the Ryze AI connector, so they can be named as working through it. Counts come from the connector tool list.

  1. Google Ads

    Tools
    16
    Access
    8 read, 7 write, 1 delete
    More
    Google Ads MCP

  2. Meta Ads

    Tools
    10
    Access
    7 read, 2 write, 1 delete
    More
    Meta Ads MCP

  3. Google Analytics 4

    Tools
    9
    Access
    All read
    More
    Google Analytics MCP

  4. Google Search Console

    Tools
    7
    Access
    5 read, 1 write, 1 delete
    More
    Search Console MCP

GA4 tools only read data, so changes to tags or key events happen in GA4 Admin. Search Console tools include sitemap submit and delete; there is no tool to request indexing.

Other platforms Ryze AI covers are listed on the integrations hub.

Prompts to try in your Copilot agent

Name Ryze AI in the question so the agent picks the connector. The prompts say what comes back; they show no sample results.

Google Ads

  • Using Ryze AI, list the Google Ads accounts my login can access.
  • Using Ryze AI, summarize my Google Ads account for last month and list any open recommendations.
  • Using Ryze AI, run a GAQL query for campaign names with clicks and cost for the last 30 days.

Meta Ads

  • Using Ryze AI, list my Meta ad accounts and give a summary of the first one.
  • Using Ryze AI, list the creatives in my Meta account and open the details of one.

GA4 and Search Console

  • Using Ryze AI, show GA4 sessions from AI assistants by engine for the last 28 days.
  • Using Ryze AI, run a GA4 report of sessions by landing page for last week.
  • Using Ryze AI, list the sitemaps in Search Console for my site.
  • Using Ryze AI, inspect the URL https://example.com/pricing in Search Console.

Microsoft limits and approvals

  • Copilot Studio supports only the Streamable transport for MCP. SSE support ended after August 2025.
  • Copilot Studio authentication options are None, API key (header or query parameter) and OAuth 2.0 (Dynamic discovery, Dynamic, Manual). Use OAuth 2.0 with Dynamic discovery for Ryze AI.
  • MCP access in Copilot Studio relies on Power Platform connectors, so a data policy that regulates connectors also regulates the MCP server and its tools.
  • Agents Toolkit sideloading needs Upload custom apps turned on by an admin in the Teams admin center.
  • Microsoft documents MCP through agents. It describes no field to paste an MCP URL into the Copilot chat itself, so a plain Copilot chat session cannot be pointed at Ryze AI.

Approvals: the Ryze AI chat starts on Skip all approvals, and the Microsoft pages reviewed for this page do not describe a per-tool approval setting for MCP tools. For a hard read-only guarantee, connect a Google or Meta login that only has read access.

Troubleshooting

  1. Cannot publish the agent

    What to check
    A Copilot Studio trial lets you create and test agents but not publish them. Use a standalone Copilot Studio subscription or have an admin assign a license.

  2. No Model Context Protocol option or no connector tools

    What to check
    Microsoft says MCP access depends on Power Platform connectors. The Teams plan does not include them, so check your plan and any data policy.

  3. Provision fails for a declarative agent

    What to check
    In Agents Toolkit Accounts, confirm Custom App Upload Enabled and Copilot Access Enabled. An admin turns on Upload custom apps in the Teams admin center.

  4. Sign-in does not complete

    What to check
    Confirm the authentication is OAuth 2.0 with Dynamic discovery (Copilot Studio) or OAuth with dynamic registration (Agents Toolkit).

  5. No platform tools or empty accounts

    What to check
    Connect the platform under Integrations in Ryze AI, with a login that has access to the accounts.

Ryze AI was not tested in Copilot Studio or Microsoft 365 Copilot during this research. Contact Ryze AI support if the sign-in fails.

Sources

Checked November 10, 2026

Verdict

If you build agents in Copilot Studio, adding Ryze AI is six steps and one OAuth sign-in, and the Microsoft 365 Agents Toolkit route takes five. The tools for Google Ads, Meta Ads, GA4 and Search Console then run from questions to that agent. Plan for the admin settings and licenses first, and test with a read prompt before you allow changes.

Frequently asked questions

Does Microsoft Copilot support MCP?
Yes, through agents. Copilot Studio agents can add an existing MCP server as a tool, and Microsoft 365 Copilot declarative agents can use an MCP server as a plugin built in Microsoft 365 Agents Toolkit.
What is the Ryze AI MCP connector URL for Copilot?
https://connector.get-ryze.ai/mcp. Use OAuth 2.0 authentication; in Copilot Studio choose Dynamic discovery.
Can I add Ryze AI directly in the Copilot chat app?
The Microsoft documentation reviewed describes MCP only through agents and has no field to paste an MCP URL into Copilot chat itself. Add Ryze AI to an agent instead.
How do I add an MCP server to Copilot Studio?
Open the agent, go to Tools, select Add a tool, New tool, then Model Context Protocol. Enter the server name, description and URL, set the authentication, and select Add to agent.
Show 8 more questions
Which Microsoft license do I need?
Microsoft says Copilot Studio is available to all Microsoft 365 users for creating agents, a trial cannot publish them, and the Teams plan lacks Power Platform connectors, which MCP access relies on. For declarative agents an admin must allow custom app upload.
Which Ryze AI tools work in Copilot?
Google Ads (16 tools), Meta Ads (10), Google Analytics 4 (9) and Google Search Console (7), because they are on the connector's tool list.
Do I need a Ryze AI plan?
Connecting the connector is free. The tools need an active plan or trial: Paid Ads is $89 a month with a 7-day free trial.
Do I need a client ID and secret?
No. Ryze AI supports dynamic client registration, which both Copilot Studio (Dynamic discovery) and Agents Toolkit (OAuth with dynamic registration) support.
Does Copilot Studio support SSE servers?
No. Copilot Studio supports the Streamable transport, and Microsoft says SSE support ended after August 2025.
Do Power Platform data policies affect the connector?
Yes. Microsoft says MCP access in Copilot Studio relies on Power Platform connectors, so a data policy that regulates connectors also regulates the MCP server and its tools.
Does Copilot ask for approval before a tool changes my account?
The Microsoft pages reviewed describe no per-tool approval setting for MCP tools. For read-only use, connect a Google or Meta login that only has read access.
Was this tested?
No. Ryze AI was not tested in Copilot Studio or Microsoft 365 Copilot when this page was written; the steps follow Microsoft's documentation.

Related guides

Ryze AI integrations

Every platform Ryze AI connects to.

Ryze AI in Perplexity

The same connector in Perplexity.

Google Ads MCP server

The Google Ads tools and their limits.

Meta Ads MCP server

The Meta Ads tools and their limits.

Ryze AI in Microsoft Copilot

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