CUSTOMER RESULTS
Atlanta Designer Rugs grew organic traffic 2.6x
Organic search clicks climbed from ~970 to ~2,500 a month — a 2.6x increase — built on buying-guide content that captures shoppers while they’re still researching.
970 → 2.5k
Organic clicks / mo
187k → 391k
Impressions / mo
2.6x
Growth
2.6x the organic traffic in about three months — built on content that meets shoppers before they buy.
About Atlanta Designer Rugs
Atlanta Designer Rugs is a US rug retailer with a showroom in Norcross, Georgia and a national online catalogue. Most rug purchases start with research — sizing, placement, and material questions — long before a shopper picks a product.
What happened
Ryze turned that pre-purchase research into a traffic channel. Instead of chasing crowded product terms, the content engine built buying guides that answer the exact questions shoppers ask before buying a rug. Organic clicks grew from ~970 to ~2,500 a month (+159%) and impressions more than doubled from 187k to 391k, with guide pages becoming the site’s top entry points.
- Buying-guide content now out-earns product pages for entry traffic
- Ranks for high-intent sizing and placement questions
- Impressions more than doubled in the same window
The numbers
+159%
Growth in monthly organic clicks (970 → ~2,500).
391k
Monthly impressions, more than double the starting point.
2.6x
Overall organic traffic multiple in about three months.
4
Buying guides now among the site’s top entry pages.
