CUSTOMER RESULTS
Beverage Mixers scaled an established brand +64%
An already-strong brand still had a ceiling to break. Ryze lifted organic search from ~4,100 to ~6,700 clicks a month by winning demand beyond the brand name.
4.1k → 6.7k
Organic clicks / mo
+64%
Growth
Expanded
Non-brand terms
+64% organic clicks on an already-established brand — proof there was still a ceiling to break.
About Beverage Mixers
Beverage Mixers (Portland Syrups) is a US maker of premium drink syrups and cocktail mixers, selling coffee syrups, sodas and specialty flavors direct to consumers. The brand already ranked #1 for its own name — the opportunity was everything beyond it.
What happened
Established brands often plateau on branded search. Ryze broke through by turning product pages, collections and flavor-specific guides into organic entry points for non-brand demand — coffee syrups, ube, yuzu, cola and more. Organic clicks grew from ~4,100 to ~6,700 a month (+64%), with new traffic coming from shoppers who didn’t start out knowing the brand.
- Grew non-brand rankings alongside a dominant brand term
- Product and collection pages now earn organic entry traffic
- Flavor guides rank for specific, buyer-ready searches
The numbers
+64%
Growth in monthly organic clicks (4.1k → ~6.7k).
6.7k
Organic clicks a month at the new run-rate.
Top 5
Rankings across coffee, ube, yuzu and cola syrup searches.
US
Concentrated in the brand’s core American market.
