CUSTOMER RESULTS
Delightful TCG grew organic search +860%
Organic clicks climbed from ~55 to ~530 a month — an 8.6x jump — by building collector-focused guides for a passionate, high-intent trading card game audience.
55 → 528
Organic clicks / mo
800 → 51k
Impressions / mo
+860%
Growth
An 8.6x jump in organic clicks — built on the guides collectors actually search for.
About Delightful TCG
Delightful TCG is a trading card game retailer selling booster packs, singles and sealed product to collectors and players across the US, UK and Singapore. Its audience is passionate and research-driven — they investigate value, rarity and strategy before buying.
What happened
Ryze tapped into that collector behavior with a content engine built around what TCG hobbyists actually search: investment picks, rarity guides, deck-building and card care. Organic clicks grew from ~55 to ~528 a month (+860%) and impressions expanded from ~800 to ~51,000 — turning a near-invisible store into a destination for collector research.
- Investment and rarity guides became top entry pages
- Ranks internationally across US, UK and Singapore
- Impressions grew ~64x from a tiny base
The numbers
+860%
Growth in monthly organic clicks (55 → 528).
~64x
Increase in monthly impressions (800 → 51k).
3
Markets ranking — US, UK and Singapore.
8.6x
Overall organic traffic multiple in the window.
