CUSTOMER RESULTS
Flash Uniforms grew organic clicks +47% and nearly tripled its CTR
An Australian custom-uniform maker for corporate, hospitality and sports teams, taken from 6,500 to 9,600 organic clicks in three months — with click-through rate rising from 1% to 2.9% and average position from 40.2 to 23.8.
6.5k → 9.6k
Organic clicks (3 mo)
1% → 2.9%
Click-through rate
40.2 → 23.8
Avg. Google position
Impressions grew 22% — but clicks grew 47%, because CTR nearly tripled. The wins weren't just more visibility; they were better positions and better snippets.
About Flash Uniforms
Flash Uniforms manufactures custom uniforms in Australia — sublimated polos, corporate wear, hospitality and sports kits. Its buyers are businesses and clubs ordering in bulk, which makes every organic click disproportionately valuable.
What happened
Ryze ran its five-step engine on Flash Uniforms with a focus on commercial B2B uniform queries. In a three-month window, organic clicks grew from 6,500 to 9,600 (+47%) as impressions rose from 632,000 to 773,000 and average position improved from 40.2 to 23.8. CTR nearly tripled from 1% to 2.9%. The site now ranks #1 for “flash uniforms,” “sublimated polo shirts” and “uniform flash,” holds 2,154 organic keywords, and took 20,200 visits (+17%) from July to December.
- Organic clicks up 47% in three months (6,500 → 9,600)
- #1 on Google for “sublimated polo shirts” — a core commercial term
- CTR nearly tripled, from 1% to 2.9%
The numbers
+47%
Organic clicks in three months — from 6,500 to 9,600.
2.9%
Click-through rate, up from 1%.
23.8
Average Google position, improved from 40.2.
20.2k
Visits July–December, up 17%, across 2,154 organic keywords.
