CUSTOMER RESULTS
McAuley Labels doubled its organic traffic
Organic search clicks grew from ~570 to ~1,150 a month (+102%) by turning technical questions — printer specs, troubleshooting, label choices — into content that ranks.
570 → 1.1k
Organic clicks / mo
145k → 205k
Impressions / mo
+102%
Growth
Doubled organic clicks (+102%) — built on the technical questions buyers ask before they choose a printer.
About McAuley Labels
McAuley Labels sells label printers, blank labels and supplies to businesses across the US. It’s a considered, technical purchase — buyers compare printer resolutions, software, and label materials, and existing customers hit setup and troubleshooting questions.
What happened
Ryze turned that technical decision-making into a traffic channel. Instead of competing on generic product terms, the content engine answered the specific questions buyers and users search — DPI comparisons, printer troubleshooting, label selection, shipping-label how-tos. Organic clicks doubled from ~570 to ~1,150 a month (+102%) and impressions grew from 145k to 205k.
- Comparison and troubleshooting guides became top entry pages
- Ranks for buyer-intent printer and label terms
- Turned support questions into acquisition content
The numbers
+102%
Growth in monthly organic clicks (570 → ~1,150).
205k
Monthly search impressions, up from 145k.
2x
Organic traffic in the engagement window.
US
Concentrated in the core American B2B market.
