AI Visibility Tool Pricing Compared (2026): Every Published Price

What are you actually buying per dollar?

Headline prices in this category are not comparable until you convert them into a common unit. Three units matter: tracked prompts, engine coverage, and seats. Here is each one, priced.

Cost per tracked prompt

Divide each entry tier by the prompts it includes and the ranking rearranges completely. Scrunch Starter: 350 custom prompts for $300, or $0.86 per prompt — and that is before its 1,000 included industry prompts. Peec Starter: 50 for $95, $1.90. Otterly Lite: 15 for $29, $1.93. Profound Starter: 50 for $99, $1.98 — but annual billing only, and ChatGPT alone. Semrush Base: 25 for $99, $3.96, the most expensive per prompt in the group. The cheapest headline in the category (Otterly at $29) is nowhere near the cheapest prompt, and the most expensive headline (Scrunch at $300) is by far the cheapest prompt.

Athena meters something else entirely

Athena HQ bills credits, where one credit equals one AI response. Starter is 3,600 credits a month for $295, which is about 8 cents per response. To convert that into prompts: one prompt checked daily across three models is roughly 90 responses a month, so 3,600 credits is on the order of 40 prompts tracked daily across three models. That is a different shape of meter — it rewards you for tracking fewer prompts more often, or more prompts less often — and it is the only tier in the category with a genuinely free entry point (300 credits, five models, no card).

Cost per engine

Engine coverage is where the entry tiers diverge most sharply. Otterly includes the same four engines — ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot — on its $29 Lite plan, with Claude, Google AI Mode and Gemini as paid add-ons. Semrush includes four at $99. Peec has you choose three models at every self-serve tier, with extra models at $30 to $140 a month depending on plan, and up to eleven on Enterprise. Profound's $99 Starter tracks ChatGPT and nothing else; three engines start at $399. Athena gives five models on the free tier and nine on Starter. On engines-per-dollar at the bottom of the market, Otterly is the outlier and it is not close.

Cost per seat

Easy to overlook and easy to get burned by. Peec and Otterly include unlimited team members on every plan, including their cheapest. Profound's $99 Starter is a single seat and Growth is three. Scrunch gives three and five seats respectively, with extras at $25 a month or a five-pack at $75. Semrush's Additional Users add-on starts at $45 a month, and Ahrefs bills extra seats at $40, $60 or $80 per user depending on tier. For a five-person marketing team, seat policy can swing the real cost by $150 a month or more between two tools with identical headline prices.

Report-only, recommends, or acts: the axis that decides the budget

The second question — after "what does it meter" — is what happens once the dashboard says you are invisible. The category splits into three groups, and the split matters more than the price difference between neighbours.

That third row is the one worth reading twice. Even the tools that act do not close the loop on their own: Profound and Athena produce content and recommendations that a person still ships, and Scrunch's Agent Experience Platform works at the delivery layer, serving compressed machine-readable pages to agents rather than changing the pages themselves. The honest labour estimate for the report-only tier is a person-week per audit cycle; for the acts tier it is a person-day of review. Price that into the comparison, because a $95 tool that generates 20 hours of monthly work is not cheaper than a $300 tool that generates two.

One ownership change to price in

Scrunch is now part of Sitecore. The acquisition was announced on 3 June 2026 in Sitecore's own newsroom release, and Bloomberg reported the price at around $225 million. As of late August 2026 Scrunch's own about page did not mention it. That is worth knowing before signing an annual plan, not because anything has changed in the product, but because self-serve tiers inside a large enterprise CMS vendor sometimes get repositioned toward the parent's customer base. Ask about the self-serve roadmap on the sales call. The 7-day free trial with no credit card makes it cheap to evaluate in the meantime.

The costs the price table does not show

Four structural details change the real invoice, and none of them appear in a headline price.

Profound is annual-only

Both self-serve Profound plans read "Billed yearly · 2 months free" and the pricing page shows no monthly toggle. So $99 a month is really $1,188 committed up front, and $399 is $4,788. That is not a discount you can decline. Every other tool in this comparison offers month-to-month billing, with annual discounts of 15 to 17 percent at Peec, Otterly and Scrunch.

Per-domain and per-workspace multipliers

Semrush prices per domain — three brands is three subscriptions, roughly $297 a month, each still capped at 25 prompts. Profound's agency offering charges $399 a month per full client workspace, and its Agency Growth base price is not published. Peec meters projects instead (1, 2 and 5 by tier) and states in its own FAQ that countries and languages cost nothing extra, because pricing is tied to prompt usage rather than regions. If you run several brands, the multiplier is the whole decision.

Add-ons that are not priced publicly

Athena's extra credits and API access are add-ons whose prices are not published — the page says to contact them. Profound's Agency Growth base price is not published. Ahrefs publishes a from-price on one page and tier prices on another for the same product. In each case the right move is the same: get the figure in writing for your exact configuration before you build a budget on a website number.

Trial lengths you cannot plan around

Only three trial terms in this category are actually published: Scrunch's 7-day free trial with no credit card, Semrush's seven days, and Athena's free Essential tier, which functions as an open-ended trial. Profound, Peec and Otterly all advertise a free trial without publishing its length. If evaluation timing matters to your team, ask before you start, because you cannot plan a two-week bake-off around an unspecified trial.

How to pick by the shape of your team

Budget follows org chart in this category more than it follows features. Four common shapes, and the honest answer for each — including the ones where a competitor is the right buy.

One test to take from this guide, whichever way you go: before buying, write down the twenty prompts your buyers actually type, then check which plans cover twenty prompts across the engines you care about. Half the tools in the table fail that test at their entry tier. For ranked views of the tools themselves rather than their price lists, see our roundups of AI citation tracking tools, tools that track citations in ChatGPT and Claude and ChatGPT visibility trackers. A machine-readable summary of Ryze AI's own scope and pricing is on our AI facts page.