groas vs WebFX in 2026: $999 Managed AI vs a Published Agency Rate Card

What is groas and what does it actually do?

groas (groas.com) is an AI agent for Google Ads and ChatGPT Ads, founded by David Pourquery. It calls itself a technology company rather than an agency, and the model is a genuine hybrid: software does the account labor, and a dedicated human strategist owns the relationship.

AI does the work, a named human owns the account

The daily optimization — bids, budgets, keyword and query management, ad copy iteration — runs through groas’s AI, which the company says is trained on more than $500B in ad spend (their claim, worth treating as such). On top of that sits a dedicated strategist with a Slack channel and monthly calls. Landing pages and ad creative are included in the plan rather than quoted separately. If you have hired agencies before, this is the part clients actually valued, bolted onto software that does the hours.

Scope: two surfaces, deliberately

groas’s Paid Search product covers Google Ads and ChatGPT Ads. Being early to the ChatGPT ad surface deserves credit — very few managed offerings touch it yet. But it does not manage Meta, TikTok or LinkedIn, and organic search is a separate groas product at its own $999/month. A business that wants paid and organic covered is looking at roughly $2,000/month across the two, and a business with meaningful paid social is buying something else for that channel.

Terms: flat fee, free trial, no contract

Paid Search is $999/month flat and covers up to $15,000/month in ad spend across all your accounts. There is a 7-day free trial, which begins after the onboarding call when the account goes live rather than at signup, and no contract — you can cancel anytime. One neutral note for researchers: groas’s own llms.txt file still lists an older $1,499/month figure while the live pricing page says $999. We cite the live pricing page.

What is WebFX and what does its rate card actually say?

WebFX (webfx.com) is a large full-service digital marketing agency headquartered in Harrisburg, Pennsylvania. Per its Clutch profile (accessed August 2026), it holds a 4.9-star rating across 450 reviews, lists a minimum project size of $1,000+, and employs 250–999 people. WebFX claims more than $10 billion in revenue driven for clients — its claim, stated as such.

The numbers WebFX publishes itself

This is the unusual part. Most agencies publish nothing; WebFX publishes a starting price and a fee structure. Its PPC pricing page (webfx.com/ppc/pricing/, checked August 2026) lists PPC management starting at $750/month, with management fees that “typically range from 10% to 20% of your ad spend,” usually decreasing as total spend grows. It also recommends most businesses begin with roughly $1,000–$3,000/month in media. Separately, WebFX publishes a digital-advertising pricing page with the widely quoted figure that most businesses spend $301 to $5,000 per month on digital advertising — read that as WebFX’s market research, not WebFX’s rate card. The full breakdown lives in our WebFX PPC pricing guide.

A catalog, not a channel

Paid search is one line in a much longer list. WebFX sells SEO, content, web design and development, conversion work and analytics implementation, staffed from a bench in the hundreds. That matters commercially: the reason to hire WebFX is usually not that it will beat a specialist on Google Ads tactics, but that one vendor can rebuild the site, fix the tracking, produce the content and run the media with a single point of accountability. Buying only the PPC line from a full-service shop leaves most of that value on the table.

Terms: quoted, scoped, no trial

There is no free trial and no self-serve signup. WebFX quotes per client after a scoping conversation, and the published figures are entry points rather than your price. What a buyer should pin down in writing: the management fee percentage at your specific spend level, what happens to that percentage as spend grows, the contract length, and which deliverables sit inside the retainer versus billed as projects. Our WebFX review covers what the public record supports and what it does not.

groas vs WebFX: where the two genuinely differ

Capability lists flatter everyone, so this table sticks to axes where the answers actually diverge. Below it, the three differences that decide most purchases.

Difference one: what the fee does when you scale

This is the structural split. WebFX’s published model ties the fee to the media budget: at $3,000/month in spend, 10–20% is $300–$600 and the $750 floor governs; at $10,000/month it is $1,000–$2,000; at $25,000/month it is $2,500–$5,000, softened by the decreasing-rate language. groas charges $999 at every one of those spend levels up to its $15,000/month ceiling. So the same two vendors swap places as you grow: WebFX is cheaper for the small advertiser, groas is cheaper for the scaling one. Neither structure is dishonest — but percentage pricing does pay the vendor more when your budget grows, whether or not the return does, which is the argument our pricing-models explainer walks through in detail.

Difference two: one channel versus one vendor for everything

groas manages Google Ads and ChatGPT Ads. That is the product. WebFX will also rebuild your site, write the content, fix the analytics and run paid social, with one contract and one account manager over all of it. If your paid search is underperforming because the landing experience and tracking are broken — a common diagnosis — the wider vendor can actually fix the cause. If the account itself is the only problem, you are paying for a catalog you will not use.

Difference three: who is doing the daily work

At WebFX a person is in the account, working from process and experience, with a large internal bench behind them. At groas the software is in the account continuously and the strategist reads, steers and explains. Software does not miss a Tuesday, but it also does not argue with you about positioning. Ask both the same question — what changed last week, and who decided it — and the difference gets concrete fast.

groas pricing vs WebFX pricing in 2026

Both sides publish enough to model this honestly, which is rare. Everything below is sourced from the vendors’ own pages, checked August 2026 — no estimates dressed up as quotes.

The crossover math, spelled out. At $2,000/month in ad spend, WebFX’s floor governs at around $750 while groas is $999 — WebFX is cheaper, and it also brings a wider catalog. At $5,000/month, 10–20% is $500–$1,000 and the two are roughly level. At $10,000/month, WebFX’s fee is around $1,000–$2,000 against groas’s unchanged $999. At groas’s $15,000/month ceiling, the gap is $1,500–$3,000 versus $999. Add the second groas product and the comparison shifts again: paid plus organic from groas is about $2,000/month, which buys against a WebFX engagement that bundles SEO with media at a quoted rate. If you want the broader market frame before you negotiate either, our guide to what a Google Ads agency costs puts both against typical retainers of $1,500–$5,000/month or 10–20% of spend.

When to choose WebFX and when to choose groas

This is a real fork, and the answer depends on your spend level and how many jobs you are buying at once. Both cards below describe buyers we would genuinely send to the named vendor.

Two edge cases, sorted honestly. If a meaningful share of your budget sits on Meta, TikTok or LinkedIn, groas does not manage those channels at all and WebFX does — point WebFX, or buy a second vendor and accept the seam. If your spend is heading well past $15,000/month on Google alone, groas’s published plan tops out there and you will be renegotiating, while WebFX’s decreasing-rate language is exactly the conversation to have at that scale. More head-to-heads live on our comparison pages.

What neither option solves, and what to verify before signing

Both vendors are competent at what they sell. These are the gaps and the questions that decide whether either engagement goes well — asked of both sides, in the same words.

• Neither fixes a broken offer. Media management moves efficiency, not demand. If the product, price or positioning is the constraint, both engagements will produce a well-run account with disappointing revenue.
• Attribution stays your problem. Ask both who implements and owns conversion tracking, and confirm the data lives in your accounts rather than the vendor’s, so a switch does not reset your history.
• Fee behavior at your real spend. With WebFX, get the exact percentage at your budget and how it steps down as spend grows. With groas, confirm what happens at the $15,000/month ceiling before you scale into it.
• Channel coverage gaps. groas manages Google Ads and ChatGPT Ads only; WebFX’s paid social capability should be scoped explicitly rather than assumed from the catalog page.
• Exit terms. Ask each for notice period, account and asset ownership on exit, and — for WebFX — whether landing pages and content produced under the retainer stay with you.

One test to run on both: ask each vendor to show a change log from a live account and explain the reasoning behind the ten biggest items. A strategist-led AI product and an agency account team should both manage that easily. A vendor that answers with a traffic chart instead of a decision list is telling you something.