Profound Pricing in 2026: $99 and $399, Annual Only
Profound publishes two self-serve prices — Starter at $99/month and Growth at $399/month — and the fact most buyers miss is that both are billed yearly; the pricing page has no monthly toggle at all. Both plans read "Billed yearly · 2 months free", which makes the real decision $1,188 or $4,788 committed up front rather than a month you can cancel. Enterprise is custom, and agencies pay an unpublished Agency Growth base plus $399/month for every full client workspace. Disclosure up front: this guide is published by Ryze AI, which bundles AI-visibility tracking into its SEO plans and therefore competes with Profound — every Profound figure below comes from tryprofound.com's own pricing page, read in August 2026.
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Profound pricing at a glance (August 2026)
Seven rows cover Profound's entire published price list. The billing row is the one to read first — it changes what every other number means.
| Plan / tier | Price | What you get |
|---|---|---|
| Billing model | Annual only on self-serve | The pricing page has no monthly toggle; both self-serve plans read "Billed yearly · 2 months free" |
| Starter | $99/mo, billed yearly ($1,188/yr) | ChatGPT tracking only, 50 prompts tracked, 100 Agent credits/mo, 1 seat, 1 language, 1 region, email support, no SSO |
| Growth | $399/mo, billed yearly ($4,788/yr) | Three answer engines (ChatGPT, Perplexity, Google AI Overviews), 100 unique prompts / 9,000 responses monthly, daily frequency, 400 Agent credits/mo, 3 seats, unlimited domains for Agent Analytics, CSV/JSON export, no API, no SSO |
| Enterprise | Custom | Up to nine answer engines, multiple companies, tailored prompt plan, dedicated Slack with 24h SLA, SSO/SAML, SOC 2 |
| Agency Growth | Base price not published | 10 pitch workspaces per month, agency mode, consolidated billing |
| Agency client workspace | $399/mo each | A full client workspace, added on top of the unpublished Agency Growth base |
| Trial | Offered; length not published | The Growth plan shows a "Try for free" call to action; no duration is stated on the pricing page |
The one-line verdict: Profound's $99 entry looks like the cheapest way into a well-funded platform until you notice it tracks one engine and bills a year at a time — the tier that does the job most buyers describe is Growth at $399/month, which is a $4,788 annual commitment, and agencies stack another $4,788 a year for every client workspace they want to keep.
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What drives Profound's price?
Four levers set your Profound bill: how many answer engines you track, how many prompts and responses you monitor, how many Agent credits you burn, and the commitment length — which, on self-serve, is not a lever at all.
Engine coverage is the real ladder
Starter tracks ChatGPT and nothing else. That is the single biggest thing the $99 price hides. Growth adds Perplexity and Google AI Overviews for three engines total, and only Enterprise reaches up to nine — the full set Profound advertises on its homepage, which includes Claude, Gemini, Grok, Microsoft Copilot and DeepSeek. If your buyers research in Claude or your category shows up heavily in AI Overviews, Starter is not a cheaper version of the product you were looking at; it is a different, narrower one.
Prompts and responses, not seats
Starter tracks 50 prompts. Growth tracks 100 unique prompts against a 9,000-monthly-response allowance at daily frequency. That response number is the one that governs real usage: prompts multiplied by engines multiplied by days is how a monitoring bill is actually consumed, and 100 prompts across three engines checked daily lands close to the allowance rather than comfortably under it. Seats are tight too — one on Starter, three on Growth — so a marketing team of five is on Enterprise for headcount reasons alone.
Agent credits: the act-beyond-reporting budget
Profound is one of the few tools in this category that does something past reporting: its Agents generate and optimize content, Profound Sheets runs them at scale, and Aim organizes the work. That capacity is metered in Agent credits — 100 a month on Starter, 400 on Growth. Treat credits as the ceiling on how much of the product's differentiating half you can actually use. A team planning to lean on Agents will hit the credit line long before it hits the prompt line.
The annual commitment is priced in, not optional
Both self-serve plans display "Billed yearly · 2 months free". The framing implies a discount against a monthly rate, but there is no monthly rate to compare it against on the pricing page — the toggle simply is not there. In practice you are being offered a year at $1,188 or $4,788, decided before you have a season of data. That is not unusual for enterprise software; it is unusual for a $99 self-serve tier, and it is the fact most Profound pricing summaries leave out.
The real total cost: the annual lock, the 4x step, and agency workspaces
Three things separate the headline number from the number on your invoice: the year you commit to, the size of the jump between the two self-serve tiers, and — for agencies — a per-client add-on that costs as much as the Growth plan itself.
The $99-to-$399 step is a 4x jump with nothing between
Most tools in this category ladder up in two or three steps. Profound goes from $99 to $399 in one, and everything a serious program needs sits on the far side of it: Perplexity, AI Overviews, daily frequency at scale, exports, a third seat. There is no middle tier for the company that needs two engines and 75 prompts. So the honest way to budget Profound is to price Growth from the start and treat Starter as a single-engine experiment rather than a plan you will stay on.
Agencies: the base price is not published, the add-on is
Profound's agencies tab lists Agency Growth with 10 pitch workspaces a month, agency mode and consolidated billing — but no base price. What it does publish is the add-on: a full client workspace is $399 per month each. That is the number to model against, because pitch workspaces are for winning the client and full workspaces are for keeping them. Ten retained clients on full workspaces is $3,990 a month in add-ons — $47,880 a year — on top of a base you have to ask for. Agency Enterprise is custom.
| Scenario | Annual outlay | Notes |
|---|---|---|
| Starter, one brand | $1,188/yr ($99/mo) | ChatGPT only, 50 prompts, 1 seat, 100 Agent credits/mo |
| Growth, one brand | $4,788/yr ($399/mo) | Three engines, 100 prompts / 9,000 responses, 3 seats, 400 Agent credits/mo |
| Growth + 3 agency client workspaces | $4,788 + $14,364 in add-ons | Client workspaces are $399/mo each; the Agency Growth base is not published |
| Enterprise | Custom | Up to nine engines, SSO/SAML, SOC 2, dedicated Slack with 24h SLA |
What is not included at $399
Growth ships without API access and without SSO — both are Enterprise features. It covers one language and one region, so an international brand tracking the same prompts in two markets is an Enterprise conversation. And SOC 2 sits on Enterprise as well, which matters if your security review gates the purchase. None of that is hidden; it is all on the pricing page. It just means the $399 tier is a single-market, single-language, three-seat product, and the buyers who most want Profound are frequently none of those things.
Disclosure, restated where it counts: this page is published by Ryze AI, which bundles AI-visibility tracking into SEO Autopilot at $129/month rather than selling it as a standalone tracker — so we compete with Profound on part of the job, not all of it. The correction for that bias is checkability: every Profound figure here is on tryprofound.com's pricing page, every Ryze AI figure is on ours, and the honest concession is stated plainly below — a bundled tracker monitors fewer engines and fewer prompts than Profound Growth or Enterprise does.
How Profound's pricing compares in 2026
Priced against the rest of the AI-visibility category, Profound's Starter is mid-pack and its Growth tier sits near the top of self-serve. The billing terms are where it stands out most — in the direction buyers care about.
| Tool | Published price | Billing and terms |
|---|---|---|
| Profound | Starter $99/mo · Growth $399/mo · Enterprise custom | Annual billing only on self-serve; trial offered, length not published |
| Peec AI | Starter $95 ($80 annual) · Pro $245 ($205) · Advanced $495 ($420) | Monthly or annual, 15% annual discount; report-only, no content generation |
| Otterly.AI | Lite $29 · Standard $189 · Premium $489 · Enterprise from $1,000 | Monthly or annual (15% off); GEO audits and recommendations included |
| Scrunch | Starter $300 ($250 annual) · Growth $500 ($417) · Enterprise custom | Month-to-month available; 7-day free trial, no card. Acquired by Sitecore, announced June 2026 |
| Athena HQ | Essential free · Starter $295/mo · Enterprise custom | Free tier acts as the trial; add-on prices not published |
| Semrush AI Visibility | Base $99/mo per domain | 25 prompts, 1 domain, four engines; 7-day free trial |
| Ahrefs Brand Radar | $398/mo select platforms · $699/mo all platforms (per the Brand Radar page) | Research and tracking only; the Ahrefs pricing page lists the same product from $199/mo — the two figures are published separately, so check which one applies before budgeting |
| Ryze AI (our product — disclosed) | Bundled: SEO Autopilot $129/mo · Traffic Printer $599/mo | Flat monthly, 7-day free trial, no contracts; citation tracking is part of the plan, not a separate purchase |
Two patterns fall out of that table. First, on a pure per-month basis Profound Growth is expensive but not an outlier — Scrunch Growth is $500 and Otterly Premium is $489. Second, on terms it is the strictest self-serve product in the category: Scrunch will sell you a month at a time, Peec and Otterly publish monthly rates, and Profound will not. If your finance team treats a year's commitment as a different kind of decision from a monthly subscription — most do — that is the material difference, not the sticker price.
The other axis worth pricing is what each subscription actually does with the data. Peec and Ahrefs Brand Radar report; Otterly, Athena and Semrush report and recommend; Profound and Scrunch go further, with Profound generating content through its Agents. None of them ship a change to your live site. Ryze AI does — it crawls, decides, deploys on-page fixes and re-measures — with citation tracking bundled in at $129/month, and a machine-readable summary of what that covers on our AI facts page. What Ryze does not do is match a $399 pure-play on prompt volume and engine count, which is exactly the trade you are choosing between.
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Before you commit a year, try a month
- ✓Ryze AI bundles AI-visibility tracking into SEO Autopilot at $129/month flat
- ✓It deploys the on-page fixes, not just the report
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Is Profound worth $99 or $399 in 2026?
A price is only right for someone. Here is where each Profound tier is a rational buy — including the cases where it beats what we sell — and where the same money does more elsewhere.
Brand that lives or dies on ChatGPT
Fit: strong at Starter. $99/month buys 50 prompts of daily ChatGPT tracking from the best-funded platform in the category.
If ChatGPT is where your category's buyers actually ask, the single-engine limit stops being a limit. Just go in knowing it is $1,188 committed for a year, and that adding Perplexity later means the $399 tier, not a small upgrade.
Content team that wants generation, not just charts
Fit: strong at Growth. Agents, Sheets and Aim are the reason to pay $399 rather than $95 for a report-only tracker.
Budget by Agent credits, not prompts: 400 a month is the real constraint on how much of that capability you use. This is the clearest case where Profound is worth more than a cheaper competitor — and more than a bundled tracker like ours on that specific job.
Multi-market or multi-language brand
Fit: weak below Enterprise. Growth covers one language and one region, and has no API and no SSO.
If you track the same prompt set in two markets, you are on the Enterprise call from day one — so price the Enterprise conversation rather than assuming $399 is your number. Scrunch and Athena also gate multi-region to their top tiers, so compare custom quotes, not list prices.
Small team that wants visibility fixed, not just measured
Fit: partial. Profound will tell you where you are missing and draft content; you still publish it.
If the bottleneck is shipping the changes rather than seeing them, a bundled tracker attached to something that deploys — Ryze AI's SEO Autopilot at $129/month, or the wider picture on our GEO page — covers the loop for less. The honest cost: fewer prompts and fewer engines than Profound Growth.
The general rule for this category: if deep multi-engine prompt monitoring is the job you are hiring for, buy the pure-play and pay for it properly — Profound Growth or Enterprise, or a competitor at a similar tier. If the job is getting cited more often and you have limited hands to make changes, spend the budget on the thing that makes the changes. Our roundup of AI citation tracking tools prices the whole field for the first case.
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Frequently asked questions
How much does Profound cost in 2026?
Profound publishes two self-serve plans: Starter at $99 per month and Growth at $399 per month, both billed yearly, which works out to $1,188 and $4,788 committed up front. Enterprise is custom-priced. Agencies pay an unpublished Agency Growth base plus $399 per month for each full client workspace.
Does Profound offer monthly billing?
No. As of August 2026 the pricing page has no monthly toggle — both self-serve plans display "Billed yearly · 2 months free", so the only self-serve commitment on offer is a year. That is the single most useful thing to know before shortlisting it, because most competitors in this category will sell you a month.
What is included in Profound's $99 Starter plan?
Starter tracks ChatGPT only — no Perplexity, no Google AI Overviews — with 50 prompts tracked, 100 Agent credits per month, one seat, one language, one region and email support. There is no SSO. It is best read as a single-engine plan rather than a smaller version of the full product.
What does Profound Growth include for $399 a month?
Growth covers three answer engines — ChatGPT, Perplexity and Google AI Overviews — with 100 unique prompts against 9,000 monthly responses at daily frequency, 400 Agent credits per month, three seats, unlimited domains for Agent Analytics, and CSV and JSON export. It does not include API access or SSO, which are Enterprise features.
What does Profound Enterprise cost?
Profound does not publish an Enterprise price; it is custom and quote-based. The tier adds up to nine answer engines, support for multiple companies, a tailored prompt plan, a dedicated Slack channel with a 24-hour SLA, SSO/SAML and SOC 2. Multi-language, multi-region and API needs all point here rather than to Growth.
How much does Profound cost for agencies?
The Agency Growth base price is not published on Profound's agencies tab. What is published: the plan includes 10 pitch workspaces per month, agency mode and consolidated billing, and full client workspaces cost $399 per month each as an add-on. Agency Enterprise is custom. Model the per-client add-on first — it is the number that scales.
Does Profound have a free trial?
A trial exists — the Growth plan carries a "Try for free" call to action — but the length is not published on the pricing page, so ask before you plan around it. For contrast, Scrunch publishes a 7-day free trial with no card required, and Athena HQ's free Essential tier serves the same purpose.
How many AI engines does Profound track?
It depends on the tier. Starter tracks ChatGPT only. Growth tracks three engines: ChatGPT, Perplexity and Google AI Overviews. Enterprise reaches up to nine, which is where the rest of Profound's advertised coverage — Claude, Gemini, Grok, Microsoft Copilot and DeepSeek — becomes available.
Is Profound worth the price?
For a team whose buyers research in ChatGPT and that will use the Agents to generate and optimize content, Growth at $399 is defensible — few competitors act past reporting at all. It is harder to justify if you need multiple regions or languages, more than three seats, or monthly billing, all of which push you to Enterprise or elsewhere.
What are the cheapest Profound alternatives?
By published entry price: Athena HQ has a free Essential tier, Otterly.AI starts at $29 per month, Peec AI at $95 ($80 annual), and Semrush's AI Visibility Base plan at $99 per month per domain. Scrunch starts higher at $300 month-to-month or $250 annual but includes a 7-day free trial with no card.
Does Profound fix your AI visibility or just measure it?
Both, partly. Profound goes further than most trackers: its Agents generate and optimize content, Profound Sheets runs them at scale, and Aim manages the work. What it does not do is deploy changes to your live site — a person still publishes. That gap is the main reason to compare it against tools that ship the change themselves.
Profound vs a bundled AI-visibility tracker — which is cheaper?
A bundled tracker is cheaper on paper: Ryze AI includes citation tracking in SEO Autopilot at $129 per month flat, billed monthly, against Profound Growth's $4,788-a-year commitment. The honest trade-off is coverage — Profound Growth and Enterprise track more engines and far more prompts than a bundled tracker does, so pick by which job matters more.
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How to Benchmark AI Visibility Against Competitors
The measurement setup any of these subscriptions should be judged against
Ryze AI — Autonomous Marketing
Price the job, not the sticker
- ✓Pure-play monitoring: pay for Profound Growth or Enterprise properly
- ✓Getting cited more, with fewer hands: bundled tracking plus deployment
- ✓$129/month flat, 7-day free trial, no annual lock
2,000+
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