Semrush AI Visibility Pricing in 2026: $99 per Domain, Explained

What actually drives your Semrush AI Visibility price?

There is no spend tier, no seat minimum and no configurator here. Three things move your invoice: how many domains you track, which add-ons you switch on, and whether you already pay Semrush for anything else.

Lever one: the number of domains

This is the important one. The $99 covers one domain for Brand Performance analysis, and the price is quoted per domain. A single-brand company pays $99. A company with three brands, or an agency with three clients that each want their own Brand Performance view, is buying the toolkit three times. That multiplication is the single biggest thing to model before you commit, and it is where the plan stops being the cheapest option on the shelf and starts being one of the more expensive ones.

Lever two: prompts, which are fixed at 25

Base tracks 25 custom prompts with daily AI rankings. There is no published self-serve upgrade path for more prompts inside the Base plan — Semrush's answer to "I need more" is the Enterprise tier, where the page advertises custom large-scale AI prompt tracking at quote-only pricing. So the practical shape of the product is: 25 prompts, or a sales call. If your category needs 100 prompts to be represented honestly, price that in as a step change, not an increment.

Lever three: the add-ons

Four add-ons are published, all monthly: Base Report at $10, Pro Report at $20, Additional Users from $45, and Lead Generation at $90. None are required to use the toolkit. The one most teams end up buying is Additional Users — the base price is written for a single operator, so a marketing team of three is really looking at $99 plus two seats, and seats start at $45 each. Stack all four add-ons on top and the monthly number roughly doubles.

The billing toggle does not change the number

Worth stating plainly because it is unusual: $99 shows on both the Monthly and the Annually view of the pricing page — the annual view simply adds "billed annually." There is no annual discount to chase here, which is a small point in Semrush's favour. Most of this category prices annual at 15 to 17 percent below monthly and quotes the discounted figure in its headline; Semrush quotes one number and means it. That also means you can start month-to-month without paying a premium for the flexibility.

The total cost: where $99 stops being $99

None of what follows is a hidden fee. Semrush publishes all of it. But the published price answers a narrower question than most buyers are asking, and the gap shows up in three places.

Multi-brand and agency math

Per-domain pricing is clean for one brand and unforgiving for several. Three brands is $297 a month before add-ons. Eight client accounts at an agency is $792 a month, and each of those seats is still capped at 25 prompts. Compare that with the tools that meter on prompts rather than domains — Peec AI's Advanced plan is $495 a month for 350 prompts across five projects, Scrunch's Growth plan is $500 a month for 700 custom prompts — and the crossover point arrives quickly. Roughly speaking, if you are past four or five domains, Semrush's per-domain model is no longer the cheap option and you should price the prompt-metered tools side by side.

Twenty-five prompts is a small window

Do the arithmetic across the entry tiers and the picture is clear. Semrush: 25 prompts for $99, which is $3.96 per tracked prompt per month. Peec AI Starter: 50 prompts for $95, or $1.90. Profound Starter: 50 prompts for $99 — though that plan is billed annually only and tracks ChatGPT alone. Otterly.AI Lite: 15 prompts for $29, or $1.93. On cost per tracked prompt, Semrush's entry plan is the most expensive of that group. That is not a gotcha; it reflects that you are also buying competitor analysis, prompt research and an AI-readiness site audit. But if the job is simply "watch a lot of prompts," you are paying a premium for the surrounding toolkit.

The audit tells you; someone still has to fix it

Semrush's AI-visibility work sits on the reporting-and-recommending side of the line. The site audit flags AI-readiness problems and the Enterprise page promises clear optimization actions and content workflows, but the changes are made by your team. Budget the labour: an AI-readiness audit that surfaces forty page-level fixes is a person-week of work before anything moves in the tracker. That is true of nearly every tool in this category, and it is the reason the honest comparison is not $99 against $95 but "$99 plus the hours" against "$99 plus the hours."

How Semrush AI Visibility pricing compares in 2026

Prices in this category are published in different units — per domain, per prompt, per credit, per platform bundle — which is why the headline numbers mislead. The table below puts each vendor's published entry price next to what that money actually meters.

Two honest readings of that table. First, at $99 Semrush covers four engines — ChatGPT, Google AI, Gemini and Perplexity — while Profound's identically priced Starter tier covers ChatGPT alone and locks you into annual billing. Engine coverage per dollar at the entry level is a genuine Semrush strength, and so is being able to run competitor analysis and prompt research from the same account you already use for keyword work. Second, the prompt allowance is the smallest in that price band, and the per-domain meter punishes exactly the buyers with the most brands to watch. Which of those two facts matters more is decided by your org chart, not by the feature list.

The comparison that is not on the table is what happens after the report. Semrush tells you which prompts you are missing from and audits the pages that should be winning them. Ryze AI crawls, decides and deploys the on-page changes, then re-measures — with the AI-visibility tracking bundled into the $129/month SEO plan rather than billed as its own line. A machine-readable summary of what Ryze does and what it costs lives on our AI facts page. The honest concession in the other direction: a bundled tracker watches fewer prompts and fewer engines than a top-tier pure-play does. If deep multi-engine prompt monitoring across hundreds of queries is the actual job, buy the pure-play — our roundup of AI citation tracking tools ranks them on that axis.

Is Semrush AI Visibility worth $99 a month?

A price is only right for somebody. Here is who this one fits, and who should spend the same money elsewhere — including the cases where Semrush is the better buy than we are.

The verdict, stated plainly: $99 a month is fair for a single-brand team that already lives in Semrush and wants four-engine coverage plus an AI-readiness audit in one place. It is poor value for anyone tracking several domains or needing more than a couple of dozen prompts. For the wider view of the category, see our guides to tracking citations across ChatGPT and Claude and how AI visibility differs from traditional rank tracking.