Ira Bodnar·June 26, 2026·10 min read

Managing SEO & AI visibility with Claude.

Six steps, the exact prompts, and a 7-day sprint — how to get cited inside AI answers across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, using Claude chat, MCP, and Code.

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Templates for Claude, ChatGPT and Perplexity.

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Set it up once

Connect your data, then bring it into Claude

Everything below runs on your live numbers, not guesses. Connect Search Console, GA4, and your CMS to Ryze’s AI SEO platform, then add Ryze to Claude as a custom connector. Read it slide by slide below, or download the full deck →

Managing SEO & AI Visibility with Claude — cover

Connect your data sources (GA4, Search Console, Shopify, WordPress) to Ryze

Pick your account and property for each connected source

Add Ryze as a custom connector inside Claude.ai

This is what it looks like once the data is wired up: one prompt and Claude returns the whole audit — health scorecard, ranking keywords, and the searches competitors win where you never appear.

Official Claude connector

Connect Claude to your SEO data

Connect 50+ marketing tools, plus free skills and a Claude autonomous marketing agent.

Connect in 1 click

Why this is different from SEO

You're optimizing to be the answer, not the ranking

AI engines name two to four brands, not ten blue links. Winning means being the extractable, trusted passage the model pulls and cites — and using the right Claude surface for each job: chat to think and write, MCP for your real data, Code to do it at scale.

Why this matters now — search moved from ranking to being the answer (GEO stats)

How an AI engine builds its answer: prompt, fan-out, retrieval, extract, cite

Your toolkit — Claude chat, Claude MCP, Claude Code

The six steps

Audit, rewrite, schema, data, scale, monitor

Each step is one copy-paste prompt and one clear job. Audit how AI answers you today, rewrite pages to be quotable, add schema and earn entity mentions, plug Claude into your live data over MCP, fix the whole site with Claude Code, then stand up a recurring AI-visibility monitor so you catch citation drops early.

Step 1 — audit your AI visibility in Claude chat, with the copy-paste prompt

Step 2 — rewrite pages for extractability: answer-first, question headers, self-contained

Step 3 — add JSON-LD schema and earn off-domain entity mentions

Step 4 — plug Claude into your real data over MCP (Search Console, Drive, GA4, tickets)

Step 5 — use Claude Code to fix the whole site at once: crawlers, bulk schema, structure

Step 6 — build a recurring AI-visibility monitor tracking mention rate and share of voice

Free SEO/GEO audit

Surface technical SEO issues
Spot quick wins
Find duplicate and thin pages

Free · no credit card · instant

Don't waste effort

What actually earns citations — and the 7-day sprint

Google’s 2026 guidance debunked several popular “hacks.” Spend your time on the signals that move citations, skip the myths, then run the one-week sprint to put the whole playbook in motion.

What works vs. the myths — do this to earn citations, skip the debunked hacks

Your 7-day visibility sprint — the full playbook, day by day

Get cited in AI answers — on autopilot.

✓Connects to Search Console, GA4 and your CMS — live
✓Audits, rewrites and schema in one prompt
✓Tracks your share of voice across every engine

2,000+

Marketers

$500M+

Ad spend

Countries

Dan K.

Head of Growth
DTC Brand

★★★★★

“

We rewrote ten pages answer-first with these prompts and started showing up in ChatGPT and Perplexity within a month. The weekly monitor tells us the moment our share of voice slips.”

10 pages

Rewritten

< 1 mo

To first citation

5 engines

Tracked weekly

1,000+ marketers use Ryze

Automating hundreds of agencies

★★★★★4.9/5

Frequently asked questions

What is GEO and how is it different from SEO?

SEO earns you a ranking on a page of ten blue links. GEO — generative engine optimization — earns you a citation inside the single answer an AI assistant composes. AI engines typically name only two to four brands, so the goal shifts from ranking #1 to being the most extractable, trusted passage the model pulls and quotes.

How do I check if AI assistants mention my brand?

Ask Claude with web search on to act as a GEO analyst: for each of your real buyer prompts, have it report which brands the answer names, whether you appear and how you're described, and which pages get cited. The prompts where you're invisible become your hit list. The guide includes the exact prompt.

How do I make a page citable by AI?

Lead with a 2–3 sentence direct answer (no warm-up), turn each H2 into the literal question a user would ask, and make every section self-contained so it makes sense lifted out alone. Add one verifiable stat or example per section, then add FAQPage, Article, and Organization JSON-LD that mirrors what's on the page.

Does llms.txt or special schema guarantee citations?

No. Google's 2026 guidance debunked these as magic unlocks. Schema helps machines read your structure, but citations come from being answer-first, having consistent entity mentions across third-party sources, keeping AI crawlers unblocked, and refreshing content — not from a secret file or keyword density.

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Which AI engines should I track?

All the ones your buyers use: ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Optimizing for a single model and calling it done is one of the biggest mistakes — share of voice varies a lot by engine, so the monitor in step six checks each one on a schedule.

Do I need to be technical to run this?

Mostly no. Steps one to four are copy-paste prompts in Claude.ai (all provided). Steps five and six use Claude Code in your repo to fix crawlers and bulk-add schema, and to build a recurring monitor — useful if you have a dev, but the chat steps deliver most of the wins on their own.

Get cited in AI answers

6 steps · exact prompts · free trial