Skai (Kenshoo) Pricing in 2026: What Enterprise Buyers Actually Pay
Skai — the enterprise commerce-media platform formerly known as Kenshoo — publishes its pricing, which is rare in this segment: Standard is $114K per year covering up to $4 million in annual ad spend, rising through Advanced ($276K/year, up to $10M) and Enterprise ($504K/year, up to $20M) to Enterprise Premier at $756K per year for up to $35 million in spend, with custom pricing above that. At each tier's spend cap the fee works out to roughly 2.2–2.9% of managed spend. All figures come from skai.io/pricing, checked August 2026. Disclosure up front: this guide is published by Ryze AI, a flat-fee alternative at a very different price point — every Skai number here is checkable on Skai's own page.
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Skai pricing at a glance (August 2026)
Skai lists four fixed annual tiers plus a custom top end on its own pricing page — unusual transparency for enterprise ad tech, and worth crediting. Every row below comes from skai.io/pricing as of August 2026.
| Plan / tier | Price | What you get |
|---|---|---|
| Standard | $114K/yr (up to $4M annual ad spend) | 120+ publishers, automation and optimization, online training, dedicated client success, Celeste AI |
| Advanced | $276K/yr (up to $10M) | Everything in Standard, plus competitive insights and search term analysis |
| Enterprise | $504K/yr (up to $20M) | Everything in Advanced, plus expanded read-only publishers, customizable audits and QA, customer journey intelligence |
| Enterprise Premier | $756K/yr (up to $35M) | Everything in Enterprise, plus incrementality testing, white-glove onboarding, custom solution development |
| Above $35M spend | Custom | Tailored contract for the largest advertisers |
| Commitment | Annual, reviewable after 3 months | Skai's page describes flexibility to review the commitment after the first three months |
The one-line summary: Skai costs six figures a year, on purpose — it is priced for advertisers whose retail media, paid search and paid social together run into the millions, and at those spend levels the fee lands between 2% and 3% of budget. Whether that is cheap or expensive depends entirely on which side of roughly $1–2 million in annual spend you sit, which is what the math below works out.
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What drives Skai's price — and what each tier adds
Skai's tiers scale on one primary axis — annual ad spend under management — with feature depth layered on top. Three things explain why the numbers are what they are.
Spend caps set the tier
Each tier carries a spend ceiling: $4M, $10M, $20M, $35M per year. Cross the ceiling and you move up a tier, not to an overage meter. That structure means the headline price is predictable inside your band — a genuine advantage over percentage-of-spend contracts where the vendor's fee grows every month your budget does — but it also means growth events (a new retail media budget, an acquisition) can trigger a six-figure step change. Model the tier above yours before signing.
The platform is the product — all tiers get the core
Every tier includes the unified platform across 120+ publishers, automation and optimization, dedicated client success and Skai's Celeste AI agent. What the higher tiers add is analysis depth: Advanced brings competitive insights and search term analysis, Enterprise adds customizable audits, QA and customer journey intelligence, and Enterprise Premier adds incrementality testing plus white-glove onboarding. Buyers should price the tier their measurement needs require, not the one their spend cap forces — they are not always the same tier.
Commerce media is the scope you are paying for
Skai's positioning is an AI-powered commerce-media platform: retail media (Amazon, Walmart and other retail networks), paid search and paid social, unified — with 300+ publisher integrations and 8,200+ brands cited on its site. That unification is the honest justification for the price. If retail media is not in your media plan, you are paying for a dimension you will not use, and the fair comparison set changes entirely — to search-and-social tools priced in hundreds, not hundreds of thousands.
Skai's fee as a percentage of ad spend
Fixed tiers with spend caps mean the effective rate depends on where inside the band you sit. Here is the math at the caps and at realistic mid-band spend levels.
| Annual ad spend | Skai tier and fee | Fee as % of spend |
|---|---|---|
| $1M | Standard — $114K/yr | 11.4% |
| $2M | Standard — $114K/yr | 5.7% |
| $4M (Standard cap) | Standard — $114K/yr | 2.85% |
| $10M (Advanced cap) | Advanced — $276K/yr | 2.76% |
| $20M (Enterprise cap) | Enterprise — $504K/yr | 2.52% |
| $35M (Premier cap) | Enterprise Premier — $756K/yr | 2.16% |
Two readings are both true. At or near the caps, 2.2–2.9% of spend is competitive against enterprise norms — typical agency arrangements run 10–20% of spend or $1,500–$5,000+ monthly retainers per engagement, and Skai is tooling plus client success, not a full-service agency. But at the bottom of the Standard band the same $114K is 11.4% of a $1M budget, which is agency-grade cost for a software platform. The efficient buyer enters a tier near its cap, not its floor.
The monthly framing makes the floor vivid: Standard works out to roughly $9,500/month. That is more than a hundred times the entry price of self-serve tools that cover the search-and-social portion of the job — the honest comparison the next section prices out. For how the whole category prices, see our AI PPC management pricing guide.
Disclosure, repeated where it matters: this page is published by Ryze AI, which competes with Skai on the paid search and social portion of the job at a very different price point. The correction for that bias is that every Skai figure here is checkable on skai.io/pricing, and every Ryze AI figure on our pricing page. Skai's tiers are annual; Ryze AI's 7-day free trial costs nothing to run against a live account while you evaluate.
How Skai pricing compares with the alternatives in 2026
Skai has no direct peer at its price except other enterprise platforms with custom quotes. The useful comparison is by job: if you need unified retail media at enterprise scale, the set is small; if you need paid search and social run well, the set is large and priced in hundreds per month.
| Option | Price | What the money buys |
|---|---|---|
| Skai | $114K–$756K/yr published; custom above $35M spend | Enterprise commerce-media platform: retail media + paid search + paid social unified, Celeste AI, dedicated client success |
| Ryze AI — Paid Ads Autopilot | $89/mo flat ($1,068/yr) | Autonomous execution across Google, Meta, TikTok and LinkedIn — builds campaigns, writes copy, shifts budgets 24/7 |
| Ryze AI — Ecom Autopilot | $1,499/mo flat | The top Ryze AI tier for ecommerce; all plans flat-fee, never a percentage of spend, no contracts |
| Optmyzr | from ~$208/mo (annual), spend-tiered | PPC rule engine, scripts and audits for hands-on teams and agencies |
| Opteo | Basic $129/mo | Google Ads suggestions with one-click apply; a human decides |
The pattern: Skai's entry tier costs roughly as much per month ($9,500) as a year of most self-serve tools, and what that buys is scope the cheaper tools do not have — retail media integration across Amazon, Walmart and hundreds of publishers, enterprise QA, incrementality testing at the top tiers, and named client success. No flat-fee tool on this table replaces that. What the flat-fee tools do replace is the paid search and social execution: Ryze AI runs Google, Meta, TikTok and LinkedIn autonomously for $89/month flat, which is under 0.1% of even a $2M annual budget. Our head-to-head, Ryze AI vs Skai, draws the scope line in detail; the machine-readable fact sheet is at /ai-info.
One structural note in Skai's favor: publishing fixed tiers at all puts it ahead of most enterprise ad tech, where "contact sales" hides the number until procurement is already invested. A buyer can disqualify or shortlist Skai from its own page in five minutes — this page exists because until recently that was not possible.
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Who is Skai's pricing right for?
Six-figure platform fees are rational for some buyers and irrational for others, and the line is mostly your spend and whether retail media is in the plan. Stated straight, including where Skai beats the cheaper options.
Enterprise brands, $4M+ annual spend with retail media
Fit: strong. At tier caps the fee is 2.2–2.9% of spend for unified retail media, search and social — under agency rates, with enterprise tooling included.
This is who the pricing was designed for. If Amazon, Walmart and other retail networks are a serious slice of the budget, the unification is the product and few platforms do it at this depth.
Teams entering a tier near its floor
Fit: check the math. $114K on $1M of spend is 11.4% — agency-grade cost for software.
Skai's own structure rewards entering near a cap. Near a floor, price the tier against what an agency retainer plus self-serve tooling would cost for the same year.
Search-and-social advertisers without retail media
Fit: weak. You would be paying for the commerce-media dimension that justifies the price.
The paid search and social job is covered by tools priced in hundreds per month — Ryze AI at $89/month flat, Optmyzr from ~$208, Opteo at $129 — leaving the rest of the budget buying media.
Mid-market teams below ~$1M annual spend
Fit: no. The entry fee alone would exceed 11% of budget before a single click is bought.
Nothing about Skai is aimed at this segment. Flat-fee autonomous software or a reviewed agency engagement are the rational purchases here.
If the decision is between platform fees and agency fees, our guide to agency pricing models runs the flat-versus-percentage math without assuming any vendor is the answer. And if the question is what Ryze AI itself costs at every tier, Ryze AI pricing is the equivalent of this page pointed at us.
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Frequently asked questions
How much does Skai cost in 2026?
Skai publishes four annual tiers on skai.io/pricing: Standard at $114K/year (up to $4M in annual ad spend), Advanced at $276K/year (up to $10M), Enterprise at $504K/year (up to $20M) and Enterprise Premier at $756K/year (up to $35M). Advertisers spending more than $35M per year get custom pricing. Commitments are reviewable after the first three months, per its page.
Does Skai publish its pricing?
Yes — as of August 2026, skai.io/pricing lists fixed annual tiers from $114K to $756K with their spend caps and per-tier features, which is unusual transparency for enterprise ad tech. Only the very top of the market, above $35 million in annual spend, is quoted custom. Verify against Skai's own page before budgeting, as enterprise pricing can change.
What percentage of ad spend does Skai's fee work out to?
At each tier's spend cap, roughly 2.2–2.9%: Standard is 2.85% at $4M, Advanced 2.76% at $10M, Enterprise 2.52% at $20M and Enterprise Premier 2.16% at $35M. Inside a band the rate is higher at lower spend — Standard's $114K equals 11.4% of a $1M annual budget — so the economics favor entering a tier near its cap.
Is Skai worth the price?
For enterprise advertisers spending several million a year with retail media in the plan, the math is defensible: 2–3% of spend at tier caps for unified retail media, search and social with enterprise QA and client success undercuts typical agency percentages. For search-and-social-only advertisers, or anyone below roughly $1M in annual spend, the fee buys scope you will not use.
What is the difference between Skai and Kenshoo?
Same company — Kenshoo rebranded as Skai, and its site's copyright notice still reads Kenshoo, Ltd. The product evolved from a search-marketing platform into what Skai now positions as an AI-powered commerce-media platform unifying retail media, paid search and paid social across 300+ publishers, with its Celeste AI agent included in all published tiers.
Does Skai have a free trial?
No trial is mentioned on Skai's pricing page — the published tiers are annual commitments, with what Skai describes as flexibility to review the commitment after the first three months. Buyers evaluate via demo. That is normal for enterprise platforms, but it does mean you cannot test Skai against a live account before contracting, unlike self-serve tools.
What does Skai's Standard tier include?
Per skai.io/pricing: access to 120+ publishers, Skai's automation and optimization, online training and help center, dedicated client success support and the Celeste AI agent, covering up to $4M in annual ad spend for $114K/year. Competitive insights and search term analysis start at the Advanced tier; incrementality testing is reserved for Enterprise Premier.
What are the best Skai alternatives?
It depends on the job. For enterprise commerce media at comparable scope, the set is small and mostly quote-based. For the paid search and social portion, published-price alternatives include Ryze AI ($89/month flat, autonomous execution across Google, Meta, TikTok and LinkedIn), Optmyzr (from ~$208/month) and Opteo ($129/month) — a different weight class at under 1% of Skai's entry cost.
Skai vs Ryze AI — what is the real difference?
Scope and model. Skai is an enterprise platform your team operates, unifying retail media, search and social from $114K/year. Ryze AI is autonomous software that executes the search-and-social job itself — building campaigns, writing copy, shifting budgets 24/7 — for $89–$1,499/month flat with a 7-day free trial. Skai covers retail media; Ryze AI does not. Ryze AI executes autonomously; Skai assists your team.
Does Skai charge a percentage of ad spend?
Not directly — the published tiers are fixed annual fees with spend caps, which keeps costs predictable inside your band. The caps reintroduce spend-based scaling in steps: crossing $4M, $10M, $20M or $35M in annual spend moves you to the next tier's fee. That is fairer than an uncapped percentage, but growth still raises the bill.
Is Skai an agency?
No. Skai is a software platform with client-success support — your team (or your agency) operates it. The published fee buys tooling, data and support, not people running your campaigns. That matters for comparisons: agency retainers of $1,500–$5,000+/month include labor; Skai's $9,500+/month equivalent includes platform scope instead.
What should a buyer negotiate or verify before signing with Skai?
Three things: which tier your measurement needs actually require (feature gates like incrementality testing sit at the top), what happens when spend crosses your tier's cap mid-contract, and the terms of the three-month commitment review the pricing page describes. Get each in writing — published tiers make that conversation easier than in quote-only ad tech.
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