Google Rich Results Test
Google’s Rich Results Test is the canonical tool for validating structured data and the one Google itself recommends as the starting point. Paste a URL or raw code snippet and it returns a two-tier report in seconds: blocking errors on required fields that make the page ineligible for rich results, and warnings on recommended fields that reduce display richness without breaking eligibility. It also tells you exactly which rich result types the page currently qualifies for — product carousels, review snippets, breadcrumbs, FAQs, and more.
The limitation is that it is a single-URL tool. For Shopify stores with thousands of product pages, you need a separate monitoring layer — Search Console or a crawler — to catch regressions at scale. Use the Rich Results Test for template-level validation during development; use Search Console for ongoing site-wide monitoring. Our Shopify technical SEO audit guide covers how to work both tools into a single session.


























