Profound alternatives
Updated September 24, 2026. Competitor prices read from each vendor’s pricing page in August 2026. Published by Ryze AI, which is one of the products compared.
Profound costs $99 to $399 a month, billed annually only, and tracks up to three answer engines on self-serve plans. The alternatives differ on what happens after the report. Scrunch serves agent-readable versions of your pages. Athena HQ runs a content optimization agent with a free entry tier. Ryze AI deploys on-page fixes to the live site with tracking bundled in. Peec AI is clean, cheap report-only monitoring with monthly billing. Otterly.AI has the lowest entry price.
Profound alternatives at a glance
| Tool | What it does | Who does the work | Price |
|---|---|---|---|
| Scrunch | AI visibility monitoring plus an Agent Experience Platform that serves machine-readable pages to AI agents | Monitors and changes how agents receive your pages | Starter $300/month ($250 annual), Growth $500/month ($417 annual), 7-day free trial, no card |
| Athena HQ | Monitoring across nine models with a content optimization agent | Agent optimizes content, on-page and off-page actions | Essential free (300 credits); Starter $295/month (3,600 credits) |
| Ryze AI | ChatGPT, Gemini and Perplexity citation tracking bundled into an SEO agent that deploys fixes | The agent applies fixes to the live site, you approve | SEO Autopilot $129/month flat, 7-day free trial |
| Peec AI | Report-only AI visibility monitoring, three models on self-serve | Reports; you implement | Starter $95/month ($80 annual), Pro $245, Advanced $495; monthly billing available |
| Otterly.AI | Prompt tracking across ChatGPT, Google AI Overviews, Perplexity and Copilot, plus GEO audits | Reports and recommendations; you implement | Lite $29/month (15 prompts), Standard $189 (100), Premium $489 (400) |
How to choose
Scrunch. Best if you want to change how AI agents read your site, not only measure it. Month-to-month billing. Sitecore announced its acquisition of Scrunch in June 2026, which raises a roadmap question for self-serve buyers.
Athena HQ. Free tier to start, and the agent acts on content rather than only reporting. Add-on and API prices are not published.
Ryze AI. The only option that deploys on-page fixes to the live site, with tracking included at $129/month. It tracks fewer prompts and engines than a top-tier pure-play.
Peec AI. Cleanest report-only monitoring with monthly billing and unlimited users, from $95/month for 50 prompts.
Otterly.AI. Lowest entry price at $29/month for 15 prompts, four engines on every plan, GEO audits at volume on higher tiers.
Try Ryze AI
Paid Ads Autopilot is $89/month and SEO Autopilot is $129/month, both flat, with a 7-day free trial and no contract.
Frequently asked questions
What is the best Profound alternative?
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Sources
- Profound pricing (tryprofound.com/pricing)
- Scrunch pricing (scrunch.com/pricing)
- Athena HQ pricing (athenahq.ai/pricing)
- Peec AI pricing (peec.ai/pricing)
- Otterly.AI pricing (otterly.ai/pricing)
- Ryze AI pricing (get-ryze.ai/pricing)
