Semrush alternatives
Updated September 24, 2026. Competitor prices read from each vendor’s pricing page in August 2026. Published by Ryze AI, which is one of the products compared.
Semrush starts at $139/month for the SEO plan, and most people looking for an alternative are paying for one job: research, rank tracking, an all-round crawler, or getting the fixes done. Ahrefs is the full-suite replacement with the strongest backlink index. SE Ranking is the best value per tracked keyword. Moz Pro is the all-rounder for smaller teams. Ryze AI is the execution layer that applies the fixes and tracks AI citations. Mangools is the cheapest credible keyword suite.
Semrush alternatives at a glance
| Tool | What it does | Who does the work | Price |
|---|---|---|---|
| Ahrefs | Full research suite with the strongest backlink index | You research and implement | Lite from about $129/month; Starter plan about $29/month |
| SE Ranking | Rank tracking, audit and research at the best price per keyword | You research and implement | Core about $129/month, or about $103/month annual (2,000 keywords, 10 projects) |
| Moz Pro | All-round SEO suite that is easy to learn | You research and implement | From about $49/month |
| Ryze AI | Applies on-page fixes and tracks rankings plus AI citations | The agent executes, you approve | SEO Autopilot $129/month flat, 7-day free trial |
| Mangools | Keyword research suite at the lowest credible price | You research and implement | From about $29.90/month billed annually |
How to choose
Ahrefs. The natural replacement if you use Semrush mainly for backlinks and competitor research. The Starter plan makes it the cheapest way into a top-tier index.
SE Ranking. Best if rank tracking volume is what you pay Semrush for. 2,000 keywords on the Core plan at a lower price.
Moz Pro. Easiest suite to learn, with a solid crawler, for small teams that do not need enterprise data.
Ryze AI. Not a keyword database. Pick it when the reports already exist and nobody applies them; it crawls, decides, deploys the on-page fixes with your sign-off and tracks the result, including ChatGPT, Gemini and Perplexity citations.
Mangools. Cheapest credible keyword research for solo operators and small sites.
Try Ryze AI
Paid Ads Autopilot is $89/month and SEO Autopilot is $129/month, both flat, with a 7-day free trial and no contract.
Frequently asked questions
What is the best Semrush alternative?
Is there a cheaper Semrush alternative for keyword research?
Which alternative implements the fixes?
Which Semrush alternative tracks AI visibility?
Sources
- Semrush pricing (semrush.com/pricing)
- Ahrefs pricing (ahrefs.com/pricing)
- SE Ranking pricing (seranking.com/pricing.html)
- Moz Pro pricing (moz.com/products/pro/pricing)
- Ryze AI pricing (get-ryze.ai/pricing)
