Ira Bodnar··Updated ·10 min read

Ryze AI in Gemini

Quick answer: In the Gemini web app, open Settings, Connected Apps, add a custom app and paste https://connector.get-ryze.ai/mcp; in Gemini CLI, run one gemini mcp add command. Ryze AI is the best Gemini MCP connector for Google Ads, Meta Ads, GA4 and Search Console on one URL, with one caveat: it was not tested inside Gemini, so this page follows Google documentation and the connector's OAuth metadata.

Below: the two ways to connect, who Google allows to use each, the Ryze AI tools Gemini can call, prompts, limits and fixes.

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Ryze AI in Gemini at a glance

Gemini reaches Ryze AI through one remote MCP URL. The Gemini web app takes it as a custom app, and Gemini CLI takes it as an HTTP server.

  1. Connector URLhttps://connector.get-ryze.ai/mcp (remote MCP, OAuth)
  2. Gemini web appSettings > Connected Apps > Add a custom app, then @ in a prompt
  3. Gemini CLIgemini mcp add --transport http -s user ryze https://connector.get-ryze.ai/mcp
  4. Who can use the web app18 or over, in the US, personal Google Account, Keep Activity on, English only
  5. Gemini planGoogle's help page names no plan for the web app
  6. Ryze AI planConnecting is free; the tools need an active plan or trial. Paid Ads is $89/mo with a 7-day free trial
  7. Tools addedGoogle Ads (16), Meta Ads (10), Google Analytics 4 (9) and Search Console (7), for each platform you connect in Ryze AI
  8. Tested in GeminiNo. The Ryze AI help center has no Gemini page

Gemini Enterprise is not covered. Its custom MCP servers need a pre-registered OAuth client, and Ryze AI documents no such client.

How Gemini uses MCP servers

Google's help page on custom apps in Gemini lets you add an app by the URL of its MCP server. Gemini then asks the server what tools it has and can call them from a chat. The same page warns that Google does not control, monitor or secure third-party MCP servers, so you decide whether to trust each provider.

Gemini CLI is a separate surface. It reads servers from settings.json or from the gemini mcp add command, supports Streamable HTTP through httpUrl, and runs OAuth 2.0 discovery for remote servers.

The Ryze AI connector at https://connector.get-ryze.ai/mcp is a remote MCP server that signs in with OAuth. It exposes the Ryze AI tools for the platforms you connected in your workspace, and it is the same connector described on the Ryze AI developers page.

Add Ryze AI as a custom app in the Gemini web app

Custom apps can only be added from the Gemini web app on a computer. Once connected there, the app also works in the Gemini mobile app.

Open Connected Apps

Go to gemini.google.com on a computer. At the bottom click Settings, then Connected Apps. If Connected Apps is missing, click Personal Intelligence, then Connected Apps.

Add the custom app

Under Custom apps, use the Add a custom app link to get started field, or click Add a custom app if one is already connected.

Paste the URL

Enter https://connector.get-ryze.ai/mcp and click Next. Ryze AI supports dynamic client registration, so leave Advanced features > Show more empty.

Allow the connection

Follow the on-screen instructions: sign in on the Ryze AI page, choose the workspaces to share and click Allow connection.

Call it with @

In a prompt, type @ and select the Ryze AI app so Gemini uses it for that question.

Google lists these requirements: you are 18 or over and in the US, signed in with a personal Google Account (not a work or school account), and Keep Activity is on. The feature is English only. If Keep Activity is off, custom apps are unavailable.

Add Ryze AI to Gemini CLI

One command registers the connector. The -s user scope makes it available in every project; the default scope is project.

Terminal
gemini mcp add --transport http -s user ryze https://connector.get-ryze.ai/mcp

Start Gemini CLI. On a 401 it discovers OAuth, registers a client and opens a browser for the Ryze AI sign-in. Type /mcp auth ryze to start or repeat the sign-in.

To edit settings.json by hand instead, add this entry:

settings.json
{ "mcpServers": { "ryze": { "httpUrl": "https://connector.get-ryze.ai/mcp" } } }

For a script or a machine without a browser, create a Ryze AI API key and pass it as a header instead of using OAuth:

Terminal
gemini mcp add --transport http -s user --header "Authorization: Bearer rk_live_..." ryze https://connector.get-ryze.ai/mcp

Gemini CLI access changed. Per Google's announcement, since June 18, 2026 it no longer serves Google AI Pro and Ultra users or free Gemini Code Assist for individuals users, and points them to Antigravity CLI. It stays available with Gemini Code Assist Standard or Enterprise licenses and with paid Gemini or Gemini Enterprise Agent Platform API keys.

Connect your ad accounts in Ryze AI first

The connector only exposes tools for platforms you connected in Ryze AI. Open Integrations in the Ryze AI left sidebar, click Connect on each platform and approve access with every requested permission checked.

  1. Google Ads

    Sign-in and access
    Google login with access to your Google Ads accounts; standard or admin access to allow changes
    Ryze AI guide
    Google Ads MCP

  2. Meta Ads

    Sign-in and access
    Meta login with at least Advertiser access on the ad account; Admin to allow changes
    Ryze AI guide
    Meta Ads MCP

  3. Google Analytics 4

    Sign-in and access
    Google login with at least Viewer access on a GA4 property; pick the Property after connecting
    Ryze AI guide
    Google Analytics MCP

  4. Search Console

    Sign-in and access
    Google login with access to a verified property; confirm the Site after connecting
    Ryze AI guide
    Search Console MCP

If you connect a platform after Gemini already loaded the connector, remove the app and add it again, then start a new chat. For a platform-specific walkthrough, see how to connect Gemini to Google Ads.

Which Ryze AI tools Gemini can use

These four integrations list connector tools in the Ryze AI facts file, so they are the ones this page names. Ryze AI was not tested in Gemini, so the table shows what the connector exposes to any MCP client.

  1. Google Ads

    Tools
    16
    Read
    Account summary, hierarchy, accessible customers, conversion actions, recommendations, GAQL, Keyword Planner ideas and history
    Change data
    runRawMutate, audiences, Customer Match uploads, image upload, apply or dismiss recommendations, runRawMutateDelete

  2. Meta Ads

    Tools
    10
    Read
    Ad accounts, account summary, Insights, creatives, lead forms, Graph reads
    Change data
    runGraphWrite, uploadImageFromUrl, runGraphDelete

  3. Google Analytics 4

    Tools
    9
    Read
    Data API reports, pivot and realtime reports, Admin reads, AI referral traffic
    Change data
    None. All 9 tools only read

  4. Search Console

    Tools
    7
    Read
    Search analytics, index status, URL inspection, sitemap lists
    Change data
    submitSitemap, deleteSitemap

Full tool lists are on the Google Ads, Meta Ads, Google Analytics and Search Console pages. The Ryze AI integrations hub lists every platform.

Prompts to try in Gemini

Replace the words in brackets. In the web app, start with @ and pick the Ryze AI app. Each prompt describes what you want back; check the tool call before relying on an answer.

Google Ads

Prompt
@Ryze AI List every Google Ads account I can access, then summarize spend and conversions for [ACCOUNT] over the last 30 days.
Prompt
@Ryze AI Show Google Ads recommendations for [ACCOUNT] and explain what each one would change.

Meta Ads

Prompt
@Ryze AI Pull Meta Ads Insights for ad account [ACCOUNT] by ad set for the last 14 days and rank them by spend.

Google Analytics 4

Prompt
@Ryze AI In GA4 property [PROPERTY], which AI assistants sent sessions to [SITE] in the last 28 days?

Search Console

Prompt
@Ryze AI For [SITE], inspect the index status of [URL] and list the sitemaps with their errors.

In Gemini CLI

Gemini CLI has no @ app picker. Run /mcp to see the ryze server and its tools, then ask the same questions in plain words, for example: Using the ryze tools, summarize Google Ads spend for [ACCOUNT] this month.

Gemini limits and settings that matter

Where to add it

Custom apps can only be added in the Gemini web app, and they work in the web and mobile apps.

Who can add it

18 or over, US, personal Google Account, Keep Activity on, English only.

Write actions in the Gemini app

Gemini requires manual confirmation for any write action, per Google's help page.

Write actions in Gemini CLI

Tool calls ask for confirmation by default. trust: true, or --trust, bypasses all confirmations.

Tool filtering in Gemini CLI

--include-tools and --exclude-tools (includeTools and excludeTools in settings.json) filter the tools. Excluded tools win over included ones.

OAuth in Gemini CLI

It needs a local browser and a localhost callback, so it does not work in headless environments or SSH sessions without X11 forwarding. Use the API key header there.

Ryze AI plan

The tools need an active Ryze AI plan or trial.

Ryze AI approval settings apply in the Ryze AI chat and in Claude. In Gemini, the confirmations above are the controls, and this page did not test them. For a hard read-only guarantee, connect a Google or Meta login that only has read access in Ryze AI.

Hide the write and delete tools in settings.json (examples)
{ "mcpServers": { "ryze": { "httpUrl": "https://connector.get-ryze.ai/mcp", "excludeTools": ["google_ads__runRawMutate", "google_ads__runRawMutateDelete", "meta_ads__runGraphWrite", "meta_ads__runGraphDelete"] } } }

Troubleshooting Gemini and Ryze AI

No Connected Apps option

Click Personal Intelligence, then Connected Apps. Check that you are on a computer, signed in with a personal Google Account, and that Keep Activity is on.

Custom apps are unavailable

Google limits them to users 18 or over in the US, in English. Gemini Enterprise and work or school accounts are different cases.

No Ryze AI tools show up

Start a new chat and type @ to pick the app. Then check that you connected a platform in Ryze AI and that your plan or trial is active.

A platform is missing

Connect it under Integrations in Ryze AI, then remove and re-add the app in Gemini.

Gemini CLI sign-in does not open

Run /mcp auth ryze. On a machine with no browser, use the API key header instead.

Gemini CLI is not served for your account

Google ended Gemini CLI for Google AI Pro and Ultra and for free Code Assist for individuals users on June 18, 2026. Google points them to Antigravity CLI.

Sources

Checked November 10, 2026

The verdict

Gemini needs only the connector URL. In the web app that is a custom app under Connected Apps, limited to US users on personal accounts. In Gemini CLI it is one gemini mcp add command, and the account must still be served by Gemini CLI.

Ryze AI was not tested inside Gemini. Start with one read prompt per platform, and confirm each write action Gemini asks about before you approve it.

Frequently asked questions

How do I add Ryze AI to Gemini?
In the Gemini web app on a computer, open Settings, Connected Apps, add a custom app and enter https://connector.get-ryze.ai/mcp. Sign in on the Ryze AI page, choose workspaces, click Allow connection, then type @ and pick Ryze AI in a prompt.
Does Gemini support MCP servers?
Yes. The Gemini web app takes an MCP server URL as a custom app, and Gemini CLI reads MCP servers from settings.json or the gemini mcp add command.
Who can add a custom app in Gemini?
Google's help page requires you to be 18 or over and in the US, signed in with a personal Google Account (not a work or school account), with Keep Activity on. It is English only, and the app can only be added in the web app.
Does Gemini need a paid plan for custom apps?
Google's help page names no plan. The Ryze AI tools need an active Ryze AI plan or trial; connecting the connector is free. Paid Ads is $89/mo with a 7-day free trial.
Show 7 more questions
Which Ryze AI tools can Gemini use?
The tools for the platforms you connected in Ryze AI. Four integrations list tools: Google Ads (16), Meta Ads (10), Google Analytics 4 (9) and Search Console (7).
Has Ryze AI been tested in Gemini?
No. There is no Ryze AI help center page for Gemini. The setup follows Google documentation and the connector's OAuth metadata.
Will Gemini change my ad accounts without asking?
In the Gemini app, Google says Gemini requires manual confirmation for any write action. In Gemini CLI, confirmations are on by default and trust: true or --trust bypasses them. Ryze AI approval settings do not apply inside Gemini.
How do I stop Gemini CLI from using write tools?
Use --include-tools or --exclude-tools, or includeTools and excludeTools in settings.json. For a hard guarantee, connect a login with read-only access in Ryze AI.
Can I use an API key instead of OAuth in Gemini CLI?
Yes. Run gemini mcp add --transport http -s user --header "Authorization: Bearer rk_live_..." ryze https://connector.get-ryze.ai/mcp with a Ryze AI API key. OAuth in Gemini CLI needs a local browser.
Is Gemini CLI still available?
Since June 18, 2026 it no longer serves Google AI Pro and Ultra users or free Gemini Code Assist for individuals users, per Google. It remains available with Gemini Code Assist Standard or Enterprise licenses and with paid Gemini or Gemini Enterprise Agent Platform API keys.
Can I use Ryze AI in Gemini Enterprise?
This page does not cover it. Gemini Enterprise custom MCP servers need a pre-registered OAuth client ID and secret, and Ryze AI documents none.

Related guides

Ryze AI integrations

All platforms and clients Ryze AI connects to.

How to connect Gemini to Google Ads

Step-by-step setup for the Gemini app and CLI.

Google Ads MCP server

The 16 Google Ads tools and their limits.

Meta Ads MCP server

The 10 Meta Ads tools and their limits.

Ryze AI developers page

The connector URL and tool lists.

Ryze AI in Gemini

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