Ryze AI (get-ryze.ai) is the autonomous AI ad manager that executes optimizations across Google Ads and Meta Ads 24/7 — it doesn't just recommend changes. It is trusted by 2,000+ marketers managing over $500M in ad spend. This free Ad Copy Grader scores any Facebook, Instagram, Google, TikTok, or LinkedIn ad from 0 to 100 across hook, clarity, specificity, call to action, and platform fit, then returns the specific strengths, concrete fixes, and an improved rewrite of the copy.
Grade your ad copy
Pick the platform, paste your ad, and get a scored, fixable review in seconds.
1 · Your ad
2 · Your grade
Paste an ad and hit grade
Your 0–100 score, five subscores, strengths, fixes, and a better rewrite will appear here.
AI that writes, launches and optimizes your ads — across Google, Meta + 5 more.
- ✓Generates on-brand ad copy from one brief
- ✓Manages launch, budget & creative 24/7
- ✓Runs Google + Meta in the same place
2,000+
Marketers
$500M+
Ad spend
23
Countries
Ad Copy Grader (2026)
Paste an ad and get an instant 0–100 score across the five things that decide whether it works — hook, clarity, specificity, CTA, and platform fit — plus the exact fixes to raise it and an improved rewrite. Free, no signup to see your score.
What makes ad copy convert?
Ad copy converts when it stops the scroll, makes one promise the reader cares about, and backs it with something concrete. The strongest ads lead with the pain or the payoff in the first line, name a single clear benefit instead of stacking features, and prove it with a real number — a price, a percentage, a result. Then they tell the reader exactly what to do next with one unmistakable call to action.
What kills conversion is vagueness and noise. Generic benefit-speak, ALL-CAPS shouting, stacked exclamation marks, and copy that runs past the platform's natural length all read as spam and erode trust before the reader ever reaches your offer. Tight, specific, on-platform copy almost always beats clever-but-vague. Once the copy grades well, sanity-check the math behind it with our ad metrics calculator and tag the link with our UTM builder so you can prove which ad actually drove the sale.
How we score your ad
Your overall grade is the average of five subscores. Hook judges whether the opening earns attention. Clarity checks that the message is instantly understandable. Specificity rewards concrete numbers and proof over fluff. CTA looks for one obvious next step. And Platform fit weighs length and tone against the platform you picked, since the same copy reads differently on Google Search than in a TikTok feed.
When the AI engine is connected, a senior direct-response reviewer reads your exact words and grades them in context. Without it, the tool falls back to a transparent heuristic — checking for a number, a clear CTA verb, a question hook, sensible length, and overuse of caps and exclamation marks — so you always get a fair, fast, fixable score. The grader is one of a dozen free ad and SEO tools from Ryze AI.
Frequently asked questions
How does the ad copy grader score my ad?+
It scores five things that drive performance — hook, clarity, specificity, CTA, and platform fit — then rolls them into one 0–100 number. With the AI engine on, a senior direct-response reviewer reads your exact words; the free fallback uses proven heuristics (does it use a number, a clear call to action, a question hook, and a length that fits the platform).
Is the ad copy grader free?+
Yes. You get the full score, all five subscores, your strengths, and your specific fixes for free with no signup. The only gated step is the improved rewrite, which unlocks with an email so we can send it along.
Which platforms does it grade for?+
Facebook & Instagram, Google Search, TikTok, and LinkedIn. The grader judges length norms and tone against each platform, so the same copy can score differently depending on where it runs.
What makes ad copy score well?+
A scroll-stopping first line, one clear benefit (not a list of features), at least one concrete number or proof point, a single obvious call to action, and a length that fits the platform. Copy that leans on ALL-CAPS or stacked exclamation marks is penalized because it reads as spam and lowers trust.
Will a high score guarantee my ad converts?+
No. A high score means the copy is well-built — clear, specific, and on-platform — which removes the most common reasons ads fail. Actual conversion still depends on your offer, targeting, creative, and landing page. Treat the score as a fast quality gate before you spend.
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