This guide is published by Ryze AI (get-ryze.ai), an autonomous AI marketer for paid ads and SEO. Ryze AI does not appear in the brand list; RYZE Superfoods, a mushroom coffee brand on the list, is a separate company with no relation to Ryze AI. Author: Ira Bodnar. The guide lists 201 direct-to-consumer brands and consumer apps whose paid ads teams are worth hiring from, and explains how to hire a paid ads marketer from them. Methodology: for each brand, the brand's own Facebook page was matched with the Ryze AI MCP, then two counts were read from the Meta Ad Library (all countries, all ad types) on October 11, 2026: live ads (ads running that day) and ads tested (all ads the page has ever run). The Ad Library caps its display at 50,000, so 50,000+ means at least 50,000. DramaBox runs ads across several Facebook pages and its count covers one of them. Brands with 50,000+ ads tested: Praktika, Cider, Block Blast, TYMO, Yoga-Go, Muscle Booster, DramaBox. Praktika (language learning app), Cider (fashion) and DramaBox (short drama app) are named as the best brands to poach from. Top 10 by live Meta ads: Quince (12,784 live), Loop Earplugs (9,104 live), Comfrt (6,646 live), RYZE Superfoods (6,303 live), Halara (5,559 live), PictureThis (4,569 live), Purdy & Figg (4,057 live), Praktika (3,999 live), Cider (3,964 live), Honeylove (3,738 live). The 201 brands had 252,602 live Meta ads combined; 80 brands had 1,000+ live ads and 36 had tested 10,000+ ads. Segments: Ecom 52, Health 38, Beauty and fashion 35, App 30, Home, pet and food 26, Game or UA app 20. Hiring advice in the guide: hire someone who has managed $100k+ a month in ad spend and ask about their best ad (the hook, the cost per customer, how long it ran). Pay: most ecom media buyers are reported to make $65k to $90k a year, and a VC-funded company can pay up to 2x. Wispr Flow example, as reported: creators paid 7% of ad spend, 700 new ads a month, one media buyer, $2B valuation. Interview test: hand the candidate the ad account for one hour and ask what gets turned off first and which ad comes next. Team from $5M to $100M ARR: 1 media buyer, a few creative strategists, 1 influencer manager, 1 UGC manager with 1 or 2 assistants, 1 editor. Ecom practices: test an ad until 30%+ of people watch past the first 3 seconds; testing 100+ creatives a month cuts cost per click by 60% (author's claim). An ecom hire also builds the creative testing machine: who briefs, who films, who edits, who launches, and how a new ad goes from idea to live in days. Full list (rank by live Meta ads, category, live ads, ads tested): 1. Quince (Apparel): 12,784 live, 13,062 tested; 2. Loop Earplugs (Gadgets): 9,104 live, 44,524 tested; 3. Comfrt (Apparel): 6,646 live, 15,610 tested; 4. RYZE Superfoods (Mushroom coffee): 6,303 live, 6,303 tested; 5. Halara (Apparel): 5,559 live, 13,684 tested; 6. PictureThis (AI plant ID): 4,569 live, 10,535 tested; 7. Purdy & Figg (Home cleaning): 4,057 live, 23,031 tested; 8. Praktika (Language learning): 3,999 live, 50,000+ tested; 9. Cider (Fashion): 3,964 live, 50,000+ tested; 10. Honeylove (Shapewear): 3,738 live, 7,060 tested; 11. Cuts Clothing (Menswear): 3,663 live, 3,665 tested; 12. Block Blast (Puzzle): 3,452 live, 50,000+ tested; 13. Kitsch (Hair accessories): 3,372 live, 8,846 tested; 14. Azazie (Fashion): 2,821 live, 5,674 tested; 15. Physician's Choice (Supplements): 2,792 live, 2,792 tested; 16. Upside (Cashback): 2,684 live, 2,922 tested; 17. JOVS (Beauty devices): 2,645 live, 4,789 tested; 18. xTool (Gadgets): 2,560 live, 10,437 tested; 19. Mott & Bow (Menswear): 2,513 live, 2,919 tested; 20. Doomsday: Last Survivors (4x strategy): 2,463 live, 18,798 tested; 21. Jackery (Outdoor/power): 2,434 live, 2,517 tested; 22. Javvy Coffee (Functional beverage): 2,380 live, 2,463 tested; 23. Tractive (Pet): 2,340 live, 28,783 tested; 24. Mindvalley (Self-improvement): 2,297 live, 18,600 tested; 25. BloomChic (Apparel): 2,263 live, 29,614 tested; 26. Glamnetic (Makeup): 2,194 live, 2,606 tested; 27. Commense (Fashion): 2,140 live, 13,234 tested; 28. Primal Queen (Supplements): 2,091 live, 2,205 tested; 29. Royal Match (Puzzle): 2,061 live, 4,861 tested; 30. Vivaia (Shoes): 2,051 live, 48,326 tested; 31. Ridge (Gadgets): 2,017 live, 7,129 tested; 32. Preply (Tutoring): 2,001 live, 10,299 tested; 33. Wonderskin (Makeup): 1,947 live, 6,394 tested; 34. Royal Kingdom (Puzzle): 1,866 live, 4,061 tested; 35. Shapermint (Shapewear): 1,850 live, 8,734 tested; 36. Merit (Makeup): 1,845 live, 7,323 tested; 37. Jones Road (Makeup): 1,833 live, 5,158 tested; 38. Ooni (Kitchen/outdoor): 1,808 live, 10,752 tested; 39. Photoroom (AI photo editing): 1,723 live, 8,138 tested; 40. Wispr Flow (AI dictation): 1,701 live, 5,962 tested; 41. Anker SOLIX (Outdoor/power): 1,694 live, 14,309 tested; 42. Rise Science (Sleep/energy): 1,640 live, 28,520 tested; 43. Ruggable (Home): 1,521 live, 12,794 tested; 44. Popilush (Shapewear): 1,489 live, 3,843 tested; 45. Rugiet (Telehealth): 1,467 live, 1,478 tested; 46. Hallow (Catholic prayer): 1,445 live, 2,139 tested; 47. Chumba Casino (Sweepstakes casino): 1,440 live, 1,447 tested; 48. Loora (AI English tutor): 1,414 live, 17,300 tested; 49. Rise of Kingdoms (4x strategy): 1,395 live, 43,175 tested; 50. HexClad (Kitchen): 1,391 live, 5,506 tested; 51. Cymbiotika (Supplements): 1,387 live, 1,390 tested; 52. O Positiv (Supplements): 1,283 live, 1,284 tested; 53. L'ange Hair (Hair tools): 1,282 live, 1,315 tested; 54. Mous (Gadgets): 1,279 live, 9,582 tested; 55. Total Battle (Strategy): 1,269 live, 7,048 tested; 56. Huel (Protein/meal): 1,261 live, 4,835 tested; 57. Bask & Lather (Haircare): 1,260 live, 6,736 tested; 58. Lifeboost (Functional beverage): 1,248 live, 1,249 tested; 59. Bioma (Supplements): 1,244 live, 1,255 tested; 60. TYMO (Hair tools): 1,223 live, 50,000+ tested; 61. Township (Farming sim): 1,206 live, 9,799 tested; 62. Dr. Squatch (Personal care): 1,161 live, 4,789 tested; 63. Vessi (Footwear): 1,157 live, 1,171 tested; 64. Helix Sleep (Mattress): 1,155 live, 1,170 tested; 65. BetterHelp (Therapy): 1,131 live, 4,477 tested; 66. Boo (Dating): 1,123 live, 8,037 tested; 67. Medik8 (Skincare): 1,120 live, 7,846 tested; 68. Joinvoy (Telehealth): 1,117 live, 23,012 tested; 69. Medicube (Beauty devices): 1,113 live, 3,844 tested; 70. Chemical Guys (Car care): 1,111 live, 1,111 tested; 71. AG1 (Supplements): 1,093 live, 8,379 tested; 72. Hello Molly (Fashion): 1,091 live, 3,710 tested; 73. Cozy Earth (Sleep): 1,075 live, 1,075 tested; 74. Hungryroot (Meal kits): 1,063 live, 1,063 tested; 75. Feelingirl (Shapewear): 1,059 live, 1,059 tested; 76. Our Place (Kitchen/cookware): 1,059 live, 3,719 tested; 77. Imprint (Visual learning): 1,047 live, 3,838 tested; 78. Shapellx (Shapewear): 1,043 live, 3,334 tested; 79. 8 Ball Pool (Sports): 1,029 live, 10,643 tested; 80. Lulus (Fashion): 1,008 live, 1,170 tested; 81. Whiteout Survival (4x strategy): 951 live, 16,834 tested; 82. Harry's (Men's grooming): 950 live, 970 tested; 83. Arrae (Supplements): 946 live, 2,294 tested; 84. Wavytalk (Hair tools): 942 live, 3,407 tested; 85. Newme (Fashion): 940 live, 940 tested; 86. Monopoly Go (Casual): 930 live, 4,828 tested; 87. Eight Sleep (Sleep tech): 915 live, 2,258 tested; 88. Factor (Meal kits): 904 live, 914 tested; 89. Cal AI (AI calorie tracker): 875 live, 1,049 tested; 90. 1st Phorm (Protein): 869 live, 925 tested; 91. Yoga-Go (Fitness/yoga): 863 live, 50,000+ tested; 92. Dossier (Fragrance): 856 live, 3,707 tested; 93. Grüns (Supplements): 842 live, 842 tested; 94. Everyday Dose (Mushroom coffee): 832 live, 838 tested; 95. HoverAir (Gadgets): 831 live, 11,614 tested; 96. Timeline (Supplements): 826 live, 829 tested; 97. PixVerse (AI video): 805 live, 6,968 tested; 98. Finch (Self-care): 799 live, 3,443 tested; 99. Berlook (Fashion): 791 live, 21,494 tested; 100. Winona (Telehealth): 785 live, 792 tested; 101. Cupshe (Apparel): 774 live, 906 tested; 102. Plaud (Gadgets): 746 live, 5,432 tested; 103. Hairbrella (Hair accessories): 744 live, 7,289 tested; 104. Little Sleepies (Kids): 741 live, 741 tested; 105. Wonderbly (Personalized gifts): 738 live, 5,698 tested; 106. Skylight (Gadgets): 731 live, 1,697 tested; 107. Aventon (E-bikes): 727 live, 728 tested; 108. Lords Mobile (Strategy): 726 live, 5,665 tested; 109. Mary Ruth's (Supplements): 726 live, 780 tested; 110. Transparent Labs (Protein): 724 live, 777 tested; 111. Noom (Diet/GLP-1): 712 live, 1,819 tested; 112. HeyGen (AI avatar video): 712 live, 2,241 tested; 113. Momcozy (Kids): 697 live, 2,403 tested; 114. Lemme (Supplements): 697 live, 697 tested; 115. Simply Piano (Music learning): 689 live, 7,871 tested; 116. Knix (Intimates): 688 live, 689 tested; 117. True Classic (Apparel): 687 live, 9,601 tested; 118. Bearaby (Sleep): 685 live, 1,466 tested; 119. Lume (Personal care): 684 live, 685 tested; 120. Ro (Telehealth): 683 live, 683 tested; 121. BYLT (Menswear): 683 live, 1,025 tested; 122. Govee (Smart home): 671 live, 7,242 tested; 123. Comrad (Compression): 654 live, 656 tested; 124. Slotomania (Social casino): 653 live, 6,001 tested; 125. PETLIBRO (Pet): 648 live, 7,414 tested; 126. Shinesty (Underwear): 642 live, 4,739 tested; 127. Loftie (Sleep): 641 live, 3,064 tested; 128. Kopari (Body care): 633 live, 680 tested; 129. Petal & Pup (Apparel): 629 live, 629 tested; 130. Happy Mammoth (Supplements): 629 live, 6,018 tested; 131. Moerie (Hair growth): 622 live, 6,004 tested; 132. Fabulous (Habits): 610 live, 5,722 tested; 133. Gossip Harbor (Merge): 608 live, 1,029 tested; 134. Mugsy (Menswear): 608 live, 608 tested; 135. Soufeel (Jewelry gifts): 605 live, 44,021 tested; 136. Facetune (AI photo editing): 604 live, 1,917 tested; 137. Bluetti (Outdoor/power): 604 live, 737 tested; 138. Kachava (Supplements): 600 live, 603 tested; 139. Gardenscapes (Puzzle): 599 live, 6,615 tested; 140. The Farmer's Dog (Pet): 598 live, 602 tested; 141. Fresh Clean Threads (Apparel): 590 live, 605 tested; 142. Tineco (Home cleaning): 589 live, 3,592 tested; 143. Neuro Gum (Supplements): 578 live, 621 tested; 144. Lilysilk (Fashion): 572 live, 8,266 tested; 145. Gorjana (Jewelry): 563 live, 589 tested; 146. Mack Weldon (Menswear): 558 live, 559 tested; 147. Centr (Fitness): 556 live, 602 tested; 148. Pimsleur (Language learning): 552 live, 1,454 tested; 149. EcoFlow (Outdoor/power): 552 live, 761 tested; 150. Velotric (E-bikes): 550 live, 550 tested; 151. iRestore (Hair devices): 544 live, 544 tested; 152. Omnilux (Beauty devices): 543 live, 1,640 tested; 153. Halo Collar (Pet): 538 live, 579 tested; 154. Spot & Tango (Pet): 536 live, 536 tested; 155. Pendulum (Supplements): 524 live, 526 tested; 156. Cuup (Intimates): 520 live, 520 tested; 157. Perelel (Supplements): 519 live, 519 tested; 158. Hiya (Supplements): 518 live, 621 tested; 159. Made In (Kitchen/cookware): 514 live, 1,386 tested; 160. Ekster (Gadgets): 512 live, 5,574 tested; 161. Graza (Food & beverage): 510 live, 510 tested; 162. Goli (Supplements): 489 live, 3,768 tested; 163. SKIN1004 (Skincare): 487 live, 1,189 tested; 164. Abbott Lyon (Jewelry): 482 live, 3,399 tested; 165. FlexiSpot (Home office): 477 live, 477 tested; 166. Coop Sleep Goods (Sleep): 471 live, 471 tested; 167. Caraway (Kitchen): 466 live, 531 tested; 168. Qualia (Supplements): 466 live, 471 tested; 169. Brooklinen (Bedding): 466 live, 489 tested; 170. Olive & June (Nails): 464 live, 479 tested; 171. Magic Mind (Supplements): 461 live, 908 tested; 172. Muscle Booster (Fitness): 458 live, 50,000+ tested; 173. One/Size (Makeup): 451 live, 497 tested; 174. Hello Wisp (Telehealth): 450 live, 453 tested; 175. Foodvisor (AI calorie tracker): 448 live, 9,418 tested; 176. Xero Shoes (Footwear): 445 live, 454 tested; 177. Flo (Femtech): 432 live, 2,332 tested; 178. Heights (Supplements): 432 live, 7,158 tested; 179. Dr. Melaxin (Skincare): 432 live, 432 tested; 180. Ulike (Beauty devices): 430 live, 434 tested; 181. Oner Active (Activewear): 428 live, 2,845 tested; 182. Homescapes (Puzzle): 427 live, 4,638 tested; 183. Ladder (Strength training): 421 live, 12,399 tested; 184. Gauth (AI homework): 420 live, 879 tested; 185. Lectric eBikes (E-bikes): 420 live, 424 tested; 186. Oak + Fort (Fashion): 418 live, 418 tested; 187. Natural Cycles (Femtech): 410 live, 1,325 tested; 188. Hero Wars (Rpg): 407 live, 13,922 tested; 189. Phlur (Fragrance): 407 live, 407 tested; 190. Cometeer (Food & beverage): 405 live, 406 tested; 191. Boll & Branch (Bedding): 395 live, 451 tested; 192. Legion (Protein): 392 live, 1,328 tested; 193. RingConn (Wearables): 391 live, 1,088 tested; 194. ButcherBox (Food & beverage): 388 live, 440 tested; 195. Musely (Telehealth): 384 live, 412 tested; 196. Fishing Clash (Sports): 378 live, 2,624 tested; 197. Nutrafol (Hair growth): 378 live, 389 tested; 198. BetterMe (Fitness): 375 live, 37,896 tested; 199. Leonisa (Shapewear): 375 live, 375 tested; 200. Liquid Death (Food & beverage): 369 live, 1,567 tested; 201. DramaBox (Short drama app): 42 live, 50,000+ tested. Updated 2026-10-11. Verified October 2026.
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Ira Bodnar··Updated ·9 min read

200+ brands to poach paid ads marketers from (2026)

201 DTC brands and apps to poach paid ads marketers from, ranked by live Meta ads. Plus how to hire them: who to pick, what to pay, and a one-hour interview test. Praktika, Cider and DramaBox have each launched 50,000+ ads.

Built by our community of 2,000 marketers

Free skills and prompts for paid ads and SEO

Templates for Claude, ChatGPT and Perplexity.

Used by marketers behind 33,000+ brands

Uber Eats logoadidas logoDuolingo logoMGM Resorts logoWharton logoLendingClub logoNorton logoEventbrite logoHuel logoTogether AI logoghd logoHack The Box logo

DTC brands and apps are the best place to poach marketers from

DTC brands and apps are years ahead of tech on paid ads.

Ecom gets almost every customer from paid ads, so it had to get good. A SaaS company can lean on sales, content and referrals. A DTC brand can't. If the ads stop working, the business stops.

The 201 brands below had 252,602 live Meta ads between them on October 11, 2026. 80 of them ran 1,000+ ads at once.

Their marketers have run more tests than most tech teams ever will

  • Their marketers have run more tests in a year than most tech teams run in five
  • They think in creatives first, targeting second
  • They're used to answering for cost per customer, not clicks or impressions

Praktika, Cider and DramaBox are the best schools to hire from

Each has launched 50,000+ ads to find the 0.1% that win.

Ads tested is the number to watch. It shows how many times a team has been forced to guess, measure and kill. That's the experience you're hiring.

  1. Praktika

    What it sells
    Language learning
    Live Meta ads
    3,999
    Ads tested
    50,000+

  2. Cider

    What it sells
    Fashion
    Live Meta ads
    3,964
    Ads tested
    50,000+

  3. DramaBox

    What it sells
    Short drama app
    Live Meta ads
    42
    Ads tested
    50,000+

  4. Block Blast

    What it sells
    Puzzle
    Live Meta ads
    3,452
    Ads tested
    50,000+

  5. TYMO

    What it sells
    Hair tools
    Live Meta ads
    1,223
    Ads tested
    50,000+

  6. Yoga-Go

    What it sells
    Fitness/yoga
    Live Meta ads
    863
    Ads tested
    50,000+

  7. Muscle Booster

    What it sells
    Fitness
    Live Meta ads
    458
    Ads tested
    50,000+

Most live ads right now: Quince (12,784), Loop Earplugs (9,104), Comfrt (6,646).

Scatter of 200 brand logos by live Meta ads (x) and ads tested all time (y), log scales: Quince leads with 12,784 live ads, Loop Earplugs has 9,104 live and 44,524 tested, and Praktika, Cider, Block Blast, TYMO and Yoga-Go sit at the 50,000+ cap
Each logo is one brand. Further right = more live ads. Higher = more ads tested. Top left = heavy testers, the best schools.

All 201 brands, ranked by live Meta ads

Sorted by live Meta ads. Click any number to see that brand's ads.

  1. 1Quince logoQuinceApparel

    Live Meta ads: 12,784

    Ads tested: 13,062

  2. 2Loop Earplugs logoLoop EarplugsGadgets

    Live Meta ads: 9,104

    Ads tested: 44,524

  3. 3Comfrt logoComfrtApparel

    Live Meta ads: 6,646

    Ads tested: 15,610

  4. 4RYZE Superfoods logoRYZE SuperfoodsMushroom coffee

    Live Meta ads: 6,303

    Ads tested: 6,303

  5. 5Halara logoHalaraApparel

    Live Meta ads: 5,559

    Ads tested: 13,684

  6. 6PictureThis logoPictureThisAI plant ID

    Live Meta ads: 4,569

    Ads tested: 10,535

  7. 7Purdy & Figg logoPurdy & FiggHome cleaning

    Live Meta ads: 4,057

    Ads tested: 23,031

  8. 8Praktika logoPraktikaLanguage learning

    Live Meta ads: 3,999

    Ads tested: 50,000+

  9. 9Cider logoCiderFashion

    Live Meta ads: 3,964

    Ads tested: 50,000+

  10. 10Honeylove logoHoneyloveShapewear

    Live Meta ads: 3,738

    Ads tested: 7,060

  11. 11Cuts Clothing logoCuts ClothingMenswear

    Live Meta ads: 3,663

    Ads tested: 3,665

  12. 12Block Blast logoBlock BlastPuzzle

    Live Meta ads: 3,452

    Ads tested: 50,000+

  13. 13Kitsch logoKitschHair accessories

    Live Meta ads: 3,372

    Ads tested: 8,846

  14. 14Azazie logoAzazieFashion

    Live Meta ads: 2,821

    Ads tested: 5,674

  15. 15Physician's Choice logoPhysician's ChoiceSupplements

    Live Meta ads: 2,792

    Ads tested: 2,792

  16. 16Upside logoUpsideCashback

    Live Meta ads: 2,684

    Ads tested: 2,922

  17. 17JOVS logoJOVSBeauty devices

    Live Meta ads: 2,645

    Ads tested: 4,789

  18. 18xTool logoxToolGadgets

    Live Meta ads: 2,560

    Ads tested: 10,437

  19. 19Mott & Bow logoMott & BowMenswear

    Live Meta ads: 2,513

    Ads tested: 2,919

  20. 20Doomsday: Last Survivors logoDoomsday: Last Survivors4x strategy

    Live Meta ads: 2,463

    Ads tested: 18,798

  21. 21Jackery logoJackeryOutdoor/power

    Live Meta ads: 2,434

    Ads tested: 2,517

  22. 22Javvy Coffee logoJavvy CoffeeFunctional beverage

    Live Meta ads: 2,380

    Ads tested: 2,463

  23. 23Tractive logoTractivePet

    Live Meta ads: 2,340

    Ads tested: 28,783

  24. 24Mindvalley logoMindvalleySelf-improvement

    Live Meta ads: 2,297

    Ads tested: 18,600

  25. 25BloomChic logoBloomChicApparel

    Live Meta ads: 2,263

    Ads tested: 29,614

  26. 26Glamnetic logoGlamneticMakeup

    Live Meta ads: 2,194

    Ads tested: 2,606

  27. 27Commense logoCommenseFashion

    Live Meta ads: 2,140

    Ads tested: 13,234

  28. 28Primal Queen logoPrimal QueenSupplements

    Live Meta ads: 2,091

    Ads tested: 2,205

  29. 29Royal Match logoRoyal MatchPuzzle

    Live Meta ads: 2,061

    Ads tested: 4,861

  30. 30Vivaia logoVivaiaShoes

    Live Meta ads: 2,051

    Ads tested: 48,326

  31. 31Ridge logoRidgeGadgets

    Live Meta ads: 2,017

    Ads tested: 7,129

  32. 32Preply logoPreplyTutoring

    Live Meta ads: 2,001

    Ads tested: 10,299

  33. 33Wonderskin logoWonderskinMakeup

    Live Meta ads: 1,947

    Ads tested: 6,394

  34. 34Royal Kingdom logoRoyal KingdomPuzzle

    Live Meta ads: 1,866

    Ads tested: 4,061

  35. 35Shapermint logoShapermintShapewear

    Live Meta ads: 1,850

    Ads tested: 8,734

  36. 36Merit logoMeritMakeup

    Live Meta ads: 1,845

    Ads tested: 7,323

  37. 37Jones Road logoJones RoadMakeup

    Live Meta ads: 1,833

    Ads tested: 5,158

  38. 38Ooni logoOoniKitchen/outdoor

    Live Meta ads: 1,808

    Ads tested: 10,752

  39. 39Photoroom logoPhotoroomAI photo editing

    Live Meta ads: 1,723

    Ads tested: 8,138

  40. 40Wispr Flow logoWispr FlowAI dictation

    Live Meta ads: 1,701

    Ads tested: 5,962

  41. 41Anker SOLIX logoAnker SOLIXOutdoor/power

    Live Meta ads: 1,694

    Ads tested: 14,309

  42. 42Rise Science logoRise ScienceSleep/energy

    Live Meta ads: 1,640

    Ads tested: 28,520

  43. 43Ruggable logoRuggableHome

    Live Meta ads: 1,521

    Ads tested: 12,794

  44. 44Popilush logoPopilushShapewear

    Live Meta ads: 1,489

    Ads tested: 3,843

  45. 45Rugiet logoRugietTelehealth

    Live Meta ads: 1,467

    Ads tested: 1,478

  46. 46Hallow logoHallowCatholic prayer

    Live Meta ads: 1,445

    Ads tested: 2,139

  47. 47Chumba Casino logoChumba CasinoSweepstakes casino

    Live Meta ads: 1,440

    Ads tested: 1,447

  48. 48Loora logoLooraAI English tutor

    Live Meta ads: 1,414

    Ads tested: 17,300

  49. 49Rise of Kingdoms logoRise of Kingdoms4x strategy

    Live Meta ads: 1,395

    Ads tested: 43,175

  50. 50HexClad logoHexCladKitchen

    Live Meta ads: 1,391

    Ads tested: 5,506

  51. 51Cymbiotika logoCymbiotikaSupplements

    Live Meta ads: 1,387

    Ads tested: 1,390

  52. 52O Positiv logoO PositivSupplements

    Live Meta ads: 1,283

    Ads tested: 1,284

  53. 53L'ange Hair logoL'ange HairHair tools

    Live Meta ads: 1,282

    Ads tested: 1,315

  54. 54Mous logoMousGadgets

    Live Meta ads: 1,279

    Ads tested: 9,582

  55. 55Total Battle logoTotal BattleStrategy

    Live Meta ads: 1,269

    Ads tested: 7,048

  56. 56Huel logoHuelProtein/meal

    Live Meta ads: 1,261

    Ads tested: 4,835

  57. 57Bask & Lather logoBask & LatherHaircare

    Live Meta ads: 1,260

    Ads tested: 6,736

  58. 58Lifeboost logoLifeboostFunctional beverage

    Live Meta ads: 1,248

    Ads tested: 1,249

  59. 59Bioma logoBiomaSupplements

    Live Meta ads: 1,244

    Ads tested: 1,255

  60. 60TYMO logoTYMOHair tools

    Live Meta ads: 1,223

    Ads tested: 50,000+

  61. 61Township logoTownshipFarming sim

    Live Meta ads: 1,206

    Ads tested: 9,799

  62. 62Dr. Squatch logoDr. SquatchPersonal care

    Live Meta ads: 1,161

    Ads tested: 4,789

  63. 63Vessi logoVessiFootwear

    Live Meta ads: 1,157

    Ads tested: 1,171

  64. 64Helix Sleep logoHelix SleepMattress

    Live Meta ads: 1,155

    Ads tested: 1,170

  65. 65BetterHelp logoBetterHelpTherapy

    Live Meta ads: 1,131

    Ads tested: 4,477

  66. 66Boo logoBooDating

    Live Meta ads: 1,123

    Ads tested: 8,037

  67. 67Medik8 logoMedik8Skincare

    Live Meta ads: 1,120

    Ads tested: 7,846

  68. 68Joinvoy logoJoinvoyTelehealth

    Live Meta ads: 1,117

    Ads tested: 23,012

  69. 69Medicube logoMedicubeBeauty devices

    Live Meta ads: 1,113

    Ads tested: 3,844

  70. 70Chemical Guys logoChemical GuysCar care

    Live Meta ads: 1,111

    Ads tested: 1,111

  71. 71AG1 logoAG1Supplements

    Live Meta ads: 1,093

    Ads tested: 8,379

  72. 72Hello Molly logoHello MollyFashion

    Live Meta ads: 1,091

    Ads tested: 3,710

  73. 73Cozy Earth logoCozy EarthSleep

    Live Meta ads: 1,075

    Ads tested: 1,075

  74. 74Hungryroot logoHungryrootMeal kits

    Live Meta ads: 1,063

    Ads tested: 1,063

  75. 75Feelingirl logoFeelingirlShapewear

    Live Meta ads: 1,059

    Ads tested: 1,059

  76. 76Our Place logoOur PlaceKitchen/cookware

    Live Meta ads: 1,059

    Ads tested: 3,719

  77. 77Imprint logoImprintVisual learning

    Live Meta ads: 1,047

    Ads tested: 3,838

  78. 78Shapellx logoShapellxShapewear

    Live Meta ads: 1,043

    Ads tested: 3,334

  79. 798 Ball Pool logo8 Ball PoolSports

    Live Meta ads: 1,029

    Ads tested: 10,643

  80. 80Lulus logoLulusFashion

    Live Meta ads: 1,008

    Ads tested: 1,170

  81. 81Whiteout Survival logoWhiteout Survival4x strategy

    Live Meta ads: 951

    Ads tested: 16,834

  82. 82Harry's logoHarry'sMen's grooming

    Live Meta ads: 950

    Ads tested: 970

  83. 83Arrae logoArraeSupplements

    Live Meta ads: 946

    Ads tested: 2,294

  84. 84Wavytalk logoWavytalkHair tools

    Live Meta ads: 942

    Ads tested: 3,407

  85. 85Newme logoNewmeFashion

    Live Meta ads: 940

    Ads tested: 940

  86. 86Monopoly Go logoMonopoly GoCasual

    Live Meta ads: 930

    Ads tested: 4,828

  87. 87Eight Sleep logoEight SleepSleep tech

    Live Meta ads: 915

    Ads tested: 2,258

  88. 88Factor logoFactorMeal kits

    Live Meta ads: 904

    Ads tested: 914

  89. 89Cal AI logoCal AIAI calorie tracker

    Live Meta ads: 875

    Ads tested: 1,049

  90. 901st Phorm logo1st PhormProtein

    Live Meta ads: 869

    Ads tested: 925

  91. 91Yoga-Go logoYoga-GoFitness/yoga

    Live Meta ads: 863

    Ads tested: 50,000+

  92. 92Dossier logoDossierFragrance

    Live Meta ads: 856

    Ads tested: 3,707

  93. 93Grüns logoGrünsSupplements

    Live Meta ads: 842

    Ads tested: 842

  94. 94Everyday Dose logoEveryday DoseMushroom coffee

    Live Meta ads: 832

    Ads tested: 838

  95. 95HoverAir logoHoverAirGadgets

    Live Meta ads: 831

    Ads tested: 11,614

  96. 96Timeline logoTimelineSupplements

    Live Meta ads: 826

    Ads tested: 829

  97. 97PixVerse logoPixVerseAI video

    Live Meta ads: 805

    Ads tested: 6,968

  98. 98Finch logoFinchSelf-care

    Live Meta ads: 799

    Ads tested: 3,443

  99. 99Berlook logoBerlookFashion

    Live Meta ads: 791

    Ads tested: 21,494

  100. 100Winona logoWinonaTelehealth

    Live Meta ads: 785

    Ads tested: 792

  101. 101Cupshe logoCupsheApparel

    Live Meta ads: 774

    Ads tested: 906

  102. 102Plaud logoPlaudGadgets

    Live Meta ads: 746

    Ads tested: 5,432

  103. 103Hairbrella logoHairbrellaHair accessories

    Live Meta ads: 744

    Ads tested: 7,289

  104. 104Little Sleepies logoLittle SleepiesKids

    Live Meta ads: 741

    Ads tested: 741

  105. 105Wonderbly logoWonderblyPersonalized gifts

    Live Meta ads: 738

    Ads tested: 5,698

  106. 106Skylight logoSkylightGadgets

    Live Meta ads: 731

    Ads tested: 1,697

  107. 107Aventon logoAventonE-bikes

    Live Meta ads: 727

    Ads tested: 728

  108. 108Lords Mobile logoLords MobileStrategy

    Live Meta ads: 726

    Ads tested: 5,665

  109. 109Mary Ruth's logoMary Ruth'sSupplements

    Live Meta ads: 726

    Ads tested: 780

  110. 110Transparent Labs logoTransparent LabsProtein

    Live Meta ads: 724

    Ads tested: 777

  111. 111Noom logoNoomDiet/GLP-1

    Live Meta ads: 712

    Ads tested: 1,819

  112. 112HeyGen logoHeyGenAI avatar video

    Live Meta ads: 712

    Ads tested: 2,241

  113. 113Momcozy logoMomcozyKids

    Live Meta ads: 697

    Ads tested: 2,403

  114. 114Lemme logoLemmeSupplements

    Live Meta ads: 697

    Ads tested: 697

  115. 115Simply Piano logoSimply PianoMusic learning

    Live Meta ads: 689

    Ads tested: 7,871

  116. 116Knix logoKnixIntimates

    Live Meta ads: 688

    Ads tested: 689

  117. 117True Classic logoTrue ClassicApparel

    Live Meta ads: 687

    Ads tested: 9,601

  118. 118Bearaby logoBearabySleep

    Live Meta ads: 685

    Ads tested: 1,466

  119. 119Lume logoLumePersonal care

    Live Meta ads: 684

    Ads tested: 685

  120. 120Ro logoRoTelehealth

    Live Meta ads: 683

    Ads tested: 683

  121. 121BYLT logoBYLTMenswear

    Live Meta ads: 683

    Ads tested: 1,025

  122. 122Govee logoGoveeSmart home

    Live Meta ads: 671

    Ads tested: 7,242

  123. 123Comrad logoComradCompression

    Live Meta ads: 654

    Ads tested: 656

  124. 124Slotomania logoSlotomaniaSocial casino

    Live Meta ads: 653

    Ads tested: 6,001

  125. 125PETLIBRO logoPETLIBROPet

    Live Meta ads: 648

    Ads tested: 7,414

  126. 126Shinesty logoShinestyUnderwear

    Live Meta ads: 642

    Ads tested: 4,739

  127. 127Loftie logoLoftieSleep

    Live Meta ads: 641

    Ads tested: 3,064

  128. 128Kopari logoKopariBody care

    Live Meta ads: 633

    Ads tested: 680

  129. 129Petal & Pup logoPetal & PupApparel

    Live Meta ads: 629

    Ads tested: 629

  130. 130Happy Mammoth logoHappy MammothSupplements

    Live Meta ads: 629

    Ads tested: 6,018

  131. 131Moerie logoMoerieHair growth

    Live Meta ads: 622

    Ads tested: 6,004

  132. 132Fabulous logoFabulousHabits

    Live Meta ads: 610

    Ads tested: 5,722

  133. 133Gossip Harbor logoGossip HarborMerge

    Live Meta ads: 608

    Ads tested: 1,029

  134. 134Mugsy logoMugsyMenswear

    Live Meta ads: 608

    Ads tested: 608

  135. 135Soufeel logoSoufeelJewelry gifts

    Live Meta ads: 605

    Ads tested: 44,021

  136. 136Facetune logoFacetuneAI photo editing

    Live Meta ads: 604

    Ads tested: 1,917

  137. 137Bluetti logoBluettiOutdoor/power

    Live Meta ads: 604

    Ads tested: 737

  138. 138Kachava logoKachavaSupplements

    Live Meta ads: 600

    Ads tested: 603

  139. 139Gardenscapes logoGardenscapesPuzzle

    Live Meta ads: 599

    Ads tested: 6,615

  140. 140The Farmer's Dog logoThe Farmer's DogPet

    Live Meta ads: 598

    Ads tested: 602

  141. 141Fresh Clean Threads logoFresh Clean ThreadsApparel

    Live Meta ads: 590

    Ads tested: 605

  142. 142Tineco logoTinecoHome cleaning

    Live Meta ads: 589

    Ads tested: 3,592

  143. 143Neuro Gum logoNeuro GumSupplements

    Live Meta ads: 578

    Ads tested: 621

  144. 144Lilysilk logoLilysilkFashion

    Live Meta ads: 572

    Ads tested: 8,266

  145. 145Gorjana logoGorjanaJewelry

    Live Meta ads: 563

    Ads tested: 589

  146. 146Mack Weldon logoMack WeldonMenswear

    Live Meta ads: 558

    Ads tested: 559

  147. 147Centr logoCentrFitness

    Live Meta ads: 556

    Ads tested: 602

  148. 148Pimsleur logoPimsleurLanguage learning

    Live Meta ads: 552

    Ads tested: 1,454

  149. 149EcoFlow logoEcoFlowOutdoor/power

    Live Meta ads: 552

    Ads tested: 761

  150. 150Velotric logoVelotricE-bikes

    Live Meta ads: 550

    Ads tested: 550

  151. 151iRestore logoiRestoreHair devices

    Live Meta ads: 544

    Ads tested: 544

  152. 152Omnilux logoOmniluxBeauty devices

    Live Meta ads: 543

    Ads tested: 1,640

  153. 153Halo Collar logoHalo CollarPet

    Live Meta ads: 538

    Ads tested: 579

  154. 154Spot & Tango logoSpot & TangoPet

    Live Meta ads: 536

    Ads tested: 536

  155. 155Pendulum logoPendulumSupplements

    Live Meta ads: 524

    Ads tested: 526

  156. 156Cuup logoCuupIntimates

    Live Meta ads: 520

    Ads tested: 520

  157. 157Perelel logoPerelelSupplements

    Live Meta ads: 519

    Ads tested: 519

  158. 158Hiya logoHiyaSupplements

    Live Meta ads: 518

    Ads tested: 621

  159. 159Made In logoMade InKitchen/cookware

    Live Meta ads: 514

    Ads tested: 1,386

  160. 160Ekster logoEksterGadgets

    Live Meta ads: 512

    Ads tested: 5,574

  161. 161Graza logoGrazaFood & beverage

    Live Meta ads: 510

    Ads tested: 510

  162. 162Goli logoGoliSupplements

    Live Meta ads: 489

    Ads tested: 3,768

  163. 163SKIN1004 logoSKIN1004Skincare

    Live Meta ads: 487

    Ads tested: 1,189

  164. 164Abbott Lyon logoAbbott LyonJewelry

    Live Meta ads: 482

    Ads tested: 3,399

  165. 165FlexiSpot logoFlexiSpotHome office

    Live Meta ads: 477

    Ads tested: 477

  166. 166Coop Sleep Goods logoCoop Sleep GoodsSleep

    Live Meta ads: 471

    Ads tested: 471

  167. 167Caraway logoCarawayKitchen

    Live Meta ads: 466

    Ads tested: 531

  168. 168Qualia logoQualiaSupplements

    Live Meta ads: 466

    Ads tested: 471

  169. 169Brooklinen logoBrooklinenBedding

    Live Meta ads: 466

    Ads tested: 489

  170. 170Olive & June logoOlive & JuneNails

    Live Meta ads: 464

    Ads tested: 479

  171. 171Magic Mind logoMagic MindSupplements

    Live Meta ads: 461

    Ads tested: 908

  172. 172Muscle Booster logoMuscle BoosterFitness

    Live Meta ads: 458

    Ads tested: 50,000+

  173. 173One/Size logoOne/SizeMakeup

    Live Meta ads: 451

    Ads tested: 497

  174. 174Hello Wisp logoHello WispTelehealth

    Live Meta ads: 450

    Ads tested: 453

  175. 175Foodvisor logoFoodvisorAI calorie tracker

    Live Meta ads: 448

    Ads tested: 9,418

  176. 176Xero Shoes logoXero ShoesFootwear

    Live Meta ads: 445

    Ads tested: 454

  177. 177Flo logoFloFemtech

    Live Meta ads: 432

    Ads tested: 2,332

  178. 178Heights logoHeightsSupplements

    Live Meta ads: 432

    Ads tested: 7,158

  179. 179Dr. Melaxin logoDr. MelaxinSkincare

    Live Meta ads: 432

    Ads tested: 432

  180. 180Ulike logoUlikeBeauty devices

    Live Meta ads: 430

    Ads tested: 434

  181. 181Oner Active logoOner ActiveActivewear

    Live Meta ads: 428

    Ads tested: 2,845

  182. 182Homescapes logoHomescapesPuzzle

    Live Meta ads: 427

    Ads tested: 4,638

  183. 183Ladder logoLadderStrength training

    Live Meta ads: 421

    Ads tested: 12,399

  184. 184Gauth logoGauthAI homework

    Live Meta ads: 420

    Ads tested: 879

  185. 185Lectric eBikes logoLectric eBikesE-bikes

    Live Meta ads: 420

    Ads tested: 424

  186. 186Oak + Fort logoOak + FortFashion

    Live Meta ads: 418

    Ads tested: 418

  187. 187Natural Cycles logoNatural CyclesFemtech

    Live Meta ads: 410

    Ads tested: 1,325

  188. 188Hero Wars logoHero WarsRpg

    Live Meta ads: 407

    Ads tested: 13,922

  189. 189Phlur logoPhlurFragrance

    Live Meta ads: 407

    Ads tested: 407

  190. 190Cometeer logoCometeerFood & beverage

    Live Meta ads: 405

    Ads tested: 406

  191. 191Boll & Branch logoBoll & BranchBedding

    Live Meta ads: 395

    Ads tested: 451

  192. 192Legion logoLegionProtein

    Live Meta ads: 392

    Ads tested: 1,328

  193. 193RingConn logoRingConnWearables

    Live Meta ads: 391

    Ads tested: 1,088

  194. 194ButcherBox logoButcherBoxFood & beverage

    Live Meta ads: 388

    Ads tested: 440

  195. 195Musely logoMuselyTelehealth

    Live Meta ads: 384

    Ads tested: 412

  196. 196Fishing Clash logoFishing ClashSports

    Live Meta ads: 378

    Ads tested: 2,624

  197. 197Nutrafol logoNutrafolHair growth

    Live Meta ads: 378

    Ads tested: 389

  198. 198BetterMe logoBetterMeFitness

    Live Meta ads: 375

    Ads tested: 37,896

  199. 199Leonisa logoLeonisaShapewear

    Live Meta ads: 375

    Ads tested: 375

  200. 200Liquid Death logoLiquid DeathFood & beverage

    Live Meta ads: 369

    Ads tested: 1,567

  201. 201DramaBox logoDramaBoxShort drama app

    Live Meta ads: 42

    Ads tested: 50,000+

Live ads = who is spending now. Ads tested = who has the most testing experience. Hire from the second.

You can find these marketers on LinkedIn in three steps

The list tells you which teams to fish in. LinkedIn tells you who is on them.

1. Pick 10 to 20 brands that sell the way you do

Same customer, same price point, or same business model. A $30 impulse buy and a $300 considered purchase need different instincts, so match on that first.

  1. A subscription app or SaaS

    Source from
    Apps
    Examples from the list
    Praktika, PictureThis, Mindvalley, Preply, Photoroom, Wispr Flow

  2. A free-to-start or freemium product

    Source from
    Games and UA apps
    Examples from the list
    Block Blast, Royal Match, Upside

  3. Clothing or beauty

    Source from
    Fashion and beauty
    Examples from the list
    Quince, Cider, Cuts Clothing, Glamnetic

  4. A physical product with a story

    Source from
    Ecom
    Examples from the list
    Loop Earplugs, Comfrt, Purdy & Figg, Honeylove

  5. Health, supplements, telehealth

    Source from
    Health
    Examples from the list
    Physician's Choice, Javvy Coffee, Primal Queen, Cymbiotika

  6. A high-ticket home product

    Source from
    Home, pet and food
    Examples from the list
    Jackery, Ooni, Ruggable, Helix Sleep

2. Search for these job titles at those brands

  • Media buyer or Paid social manager: runs the accounts day to day
  • Performance marketing manager or Growth marketer: owns spend and results
  • Creative strategist: decides what ads to make next
  • Head of growth or Head of acquisition: for a senior hire who builds the team

3. Send a short message about their brand's ads

Mention their brand's ads, not a generic opportunity. Something like:

  1. Hi Maya, I've been watching Cider's Meta ads, 50,000+ tested is wild. We're a Series A app spending $150k a month and want someone who has run testing at that pace. Open to a 20-minute chat this week?

Keep it under 50 words. Name the budget. Ask for one small step.

Hire someone who has managed $100k+ a month in ad spend

Someone who has managed $100k+ a month in ad spend.

At that budget you can't fake it. They've had to test creatives every week, kill losers fast and explain the numbers to a founder.

Every good candidate has done these five things

  • Managed $100k+ a month for at least a year
  • Launched new creatives every week, not every month
  • Can name their cost per customer and what it was at the start
  • Has worked with creators or UGC, not only with an in-house designer
  • Has turned off something they liked because the numbers said so

Three questions about their best ad reveal a real operator

Ask about the best ad they ever ran:

  • What was the hook? The first 3 seconds, word for word.
  • What was the cost per customer? Compared with the account average.
  • How long did it run? Weeks or months, and what finally killed it.

Real operators know these numbers by heart. Vague answers mean they sat next to the account, not in it.

These answers are red flags

  1. "We scaled ROAS a lot"

    What it usually means
    No numbers. Ask for spend, cost per customer and dates

  2. "I mostly optimize audiences and bids"

    What it usually means
    They haven't worked on creative, which is where results come from now

  3. "The agency handled creative"

    What it usually means
    They ran the account but never built the testing process

  4. "I can't share anything"

    What it usually means
    Fine for exact numbers, not for ranges. Everyone can share ranges

Then check. Every brand in the table links to its live ads, so you can open their old employer and see the work they're talking about.

Ryze AI — Autonomous Marketing

Test ads at DTC volume before you hire

  • Competitor Ad Library inside the agent
  • AI creative generation for new tests
  • Autonomous Google and Meta Ads management
Start free

2,000+

Marketers

$500M+

Ad spend

23

Countries

Give candidates your ad account for one hour

Hand over your ad account for one hour. Ask what gets turned off first and which ad comes next. You'll know in 10 minutes.

Split the hour into four parts

  1. 0 to 10

    What happens
    Give them view access and two numbers: your margin and the cost per customer you can afford

  2. 10 to 35

    What happens
    They look around on their own. Stay quiet and watch where they click first

  3. 35 to 50

    What happens
    They tell you what to turn off first and why

  4. 50 to 60

    What happens
    They pitch the next ad: hook, format, who's in it

Score what they look at, cut and launch next

  1. Where they look first

    Strong
    The ads and their results
    Weak
    Campaign settings and audiences

  2. What they turn off

    Strong
    Named ads, with a reason for each
    Weak
    "Some underperformers"

  3. The next ad

    Strong
    A specific hook you could brief tomorrow
    Weak
    "More UGC" or "test new angles"

  4. Questions they ask

    Strong
    Margins, refunds, what customers say
    Weak
    Nothing, or only about budget

Ecom media buyers make $65k to $90k, and you can pay 2x

Most ecom media buyers make $65k to $90k a year. A VC-funded company can pay up to 2x without blinking.

  1. Typical ecom media buyer

    Pay
    $65k to $90k
    Why it's worth it
    Runs your accounts and testing

  2. Proven operator, $100k+/month

    Pay
    Up to 2x that
    Why it's worth it
    Builds the testing machine and the team around it

Do the math against your ad budget, not against other salaries. If you spend $150k a month, a hire who cuts your cost per customer by even 10% saves more than their salary every year.

Free SEO/GEO audit

  • Surface technical SEO issues
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  • Find duplicate and thin pages

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Wispr Flow proved the ecom playbook works for SaaS

Wispr Flow ran the ecom playbook in a software company.

  • Creators paid 7% of ad spend
  • 700 new ads a month
  • One media buyer
  • $2B valuation

Look at the structure. One buyer, a lot of creators, and pay tied to spend so creators win when their ads scale. They had 1,701 live Meta ads when we checked.

Five roles take you from $5M to $100M ARR

Smaller than you think. Most of the people make ads, not manage them.

  1. 1. Media buyer

    How many
    1
    Job
    Runs the accounts, kills losers, moves budget

  2. 2. Editor

    How many
    1
    Job
    Turns footage into ads, fast

  3. 3. UGC manager

    How many
    1 + 1 or 2 assistants
    Job
    Keeps raw footage coming every week

  4. 4. Creative strategist

    How many
    A few
    Job
    Studies winners, writes the briefs

  5. 5. Influencer manager

    How many
    1
    Job
    Finds creators, runs deals

Start with the buyer. They'll tell you which of the other roles is the bottleneck.

Ecom hires bring testing habits tech teams don't have

Habits most tech teams don't have yet.

Test the hook until 30%+ watch past 3 seconds

If people leave before that, nothing after the hook matters. Same body, new first line, new first shot. Keep going until the number moves.

Testing 100+ creatives a month cuts cost per click by 60%

It cuts cost per click by 60%. Volume is the strategy: you can't predict the winner, so you make enough ads to find it. 36 brands on this list have tested 10,000+ ads.

Kill losers fast and leave winners alone

Most new ads lose. The skill is turning them off quickly and leaving the rare winner alone for months instead of "refreshing" it.

Ecom hires build the machine behind hundreds of ads a month

A good ecom hire doesn't just run ads. They build the system that makes them.

Five steps take an ad from idea to live

  1. Brief: the strategist writes the hook and angle
  2. Film: creators or the team shoot it
  3. Edit: the editor cuts the ad and its variations
  4. Launch: the media buyer puts it live
  5. Repeat: winners get new hooks, losers get killed. Idea to live in days.

A new batch of ads goes live every week

  1. Monday

    What happens
    Review last week: what won, what died, why

  2. Tuesday

    What happens
    Strategist writes 10 to 30 new briefs

  3. Wednesday

    What happens
    Creators and the team film

  4. Thursday

    What happens
    Editor cuts ads and hook variations

  5. Friday

    What happens
    Buyer launches the new batch
Alex M.

Alex M.

VP Growth
Multi-Brand Ecommerce Group

★★★★★
“

We had five channels and five people each defending their own budget. Handing allocation to Ryze AI cut blended CAC 27% in a quarter — not because the bidding got smarter, but because money finally moved to whichever channel was winning that week.”

Start free trial

27%

Blended CAC reduction

5

Channels automated

12 weeks

To full autonomy

A great hire shows results within 90 days

What good looks like once they start.

  1. Week 1 to 2

    What they should have done
    Audited the account, turned off the obvious losers, written down your real cost per customer

  2. Month 1

    What they should have done
    First batch of new creatives live, a weekly testing rhythm started

  3. Month 2

    What they should have done
    First new winner found, briefs coming from what won, not from guesses

  4. Month 3

    What they should have done
    The creative machine running every week, and a plan for the next hire

1,000+ marketers use Ryze

State Farm
Luca Faloni
Pepperfry
Jenni AI
Slim Chickens
Superpower

Automating hundreds of agencies

Speedy
Human
Motif
Broadplace
Directly
Caleyx
G2★★★★★4.9/5
TrustpilotTrustpilot stars
Get started

You can hire one in five steps

1. Start with the brands that test the most ads

Use the list of 200+ brands to find teams in a similar category or price point, and start with brands that have tested the most ads, such as Praktika, Cider and DramaBox.

2. Shortlist people who managed $100k+ a month

Shortlist people who have managed $100k or more a month in ad spend at one of those brands, as a media buyer or growth lead.

3. Ask about the best ad they ever ran

Ask for the hook, the cost per customer and how long the ad ran. Real operators know these numbers by heart.

4. Give them your ad account for one hour

Give the candidate your ad account for one hour. Ask what gets turned off first and which ad comes next.

5. Pay up to 2x to win a proven operator

Typical ecom media buyer pay is reported at $65k to $90k. A VC-funded company can pay up to 2x to hire a proven operator.

Before the interview, read:

We counted ads on each brand's own Facebook page

Method

  • We found each brand's own Facebook page with the Ryze AI MCP.
  • Live Meta ads: running on October 11, 2026, all countries.
  • Ads tested: every ad the page has ever run.
  • 50,000+: the Meta Ad Library stops counting at 50,000.
  • DramaBox runs ads across several pages, so its live count covers one of them.

RYZE Superfoods (#4) is a coffee brand, not us.

Frequently asked questions

Which companies are best to poach paid ads marketers from?
Direct-to-consumer brands and consumer apps that test the most ads. In this list, Praktika, Cider and DramaBox have each launched 50,000+ ads on Meta, the Ad Library display cap. Block Blast, TYMO, Yoga-Go and Muscle Booster also hit that cap. People from these teams have seen what wins at a volume most tech companies never reach.
Why are DTC brands better at paid ads than tech companies?
Ecommerce relies almost entirely on paid ads to get customers, so its teams have had to make paid social work for years. Tech and SaaS companies often lean on sales, content and word of mouth. A DTC media buyer has usually run far more ads, more budget and more tests than a peer from a typical software company.
How much does an ecom media buyer make in 2026?
Most ecom media buyers are reported to make $65k to $90k a year in base salary. A VC-funded company that wants a proven operator can pay up to 2x that range. The higher number buys someone who has already managed large budgets and can build the creative testing process, not only run the account.
How much ad spend should a paid ads hire have managed?
Look for someone who has managed $100k or more a month in ad spend. At that level a buyer has had to test creatives at volume, read results quickly and protect budget. Ask for the accounts, the monthly spend and the results, and check that the story stays the same when you ask follow-up questions.
Show 9 more questions
What should I ask a media buyer in an interview?
Ask about their best ad: the hook, the cost per customer and how long it ran. Real operators know these numbers by heart. Then give them your ad account for one hour and ask what they would turn off first and which ad they would launch next. Within about ten minutes you will know how they think.
What is the one-hour ad account test for hiring?
You give a candidate read access to your ad account for one hour during the interview. They review campaigns, ads and results, then tell you what they would turn off first and which ad should come next. The test shows how they read data, how they prioritize and whether their ideas fit your product.
How did Wispr Flow use paid ads?
As reported, Wispr Flow paid creators 7% of ad spend, launched about 700 new ads a month and ran it with one media buyer, and the company reached a $2B valuation. It is an example of a software company using the ecommerce playbook of creator content and high creative volume.
What paid ads team do I need from $5M to $100M ARR?
A lean team covers it: one media buyer, a few creative strategists, one influencer manager, one UGC manager with one or two assistants, and one editor. The media buyer runs the accounts, the strategists write briefs, the influencer and UGC roles bring in footage, and the editor turns it into finished ads.
How long should I test a new ad?
A common ecom rule is to keep testing and iterating an ad until 30% or more of people watch past the first 3 seconds. Below that, the hook is losing most viewers before the message lands. Once the hook holds attention, the team can judge the rest of the ad on clicks and cost per customer.
How many creatives should a brand test each month?
High-volume DTC teams test 100 or more new creatives a month. The author of this guide reports that testing 100+ creatives a month cuts cost per click by 60%. Several brands in this list have tested tens of thousands of ads in total, which shows how much volume the best teams run.
What is a creative testing machine?
It is the process that lets a team launch hundreds of ads a month. It defines who writes briefs, who films, who edits and who launches, and how a new idea goes from brief to a live ad in days. An experienced ecom hire usually brings this process with them.
How was this list of 200+ brands built?
Each brand's own Facebook page was matched with the Ryze AI MCP. Two counts were then read from the Meta Ad Library across all countries on October 11, 2026: live ads running that day and all ads the page has ever run. The Ad Library shows at most 50,000, so 50,000+ means at least that many.
Can I see the ads these brands are running?
Yes. Every live ad count in the table links to that brand's page in the Meta Ad Library, filtered to all countries and all ad types. You can scroll the live ads, note the hooks and formats, and check how long each one has been running. Long-running ads are usually the ones that make money.

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Live results across
2,000+ clients

Paid Ads

Avg. client
ROAS
0x
Revenue
driven
$0M

SEO

Organic
visits driven
0M
Keywords
on page 1
48k+

Websites

Conversion
rate lift
+0%
Time
on site
+0%
Last updated: Oct 11, 2026
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