Claude skills for SEO: a practical starter set that actually moves rankings.

The Query Deserves Page skill takes the output of the Champion Page Consolidator one step further: once you know which unique pages should exist, this skill scopes each one. Feed it a keyword or a small cluster and it returns a full page plan — search intent classification (informational, commercial, transactional, navigational), suggested H1 and subheadings, primary and secondary keywords to target, recommended word count, FAQ questions pulled from live SERP People Also Ask boxes, and internal link suggestions based on your existing site structure.

The skill essentially codifies the judgment calls a senior content strategist makes when briefing a writer — which means it scales that expertise to anyone on your team who can type a slash command. For agencies managing dozens of client content calendars simultaneously, this is one of the highest-leverage Claude SEO skills in the practical starter set. Combine it with the Content Brief and Draft skill below to go from keyword list to publishable draft in a single Claude session. For more on building this kind of AI-driven content system, see our guide to Claude SEO automation.

SE Ranking’s on-page audit skill is the most structured approach to systematic page-level SEO evaluation available as a Claude skill. It pulls live data from SE Ranking’s 180+ MCP tools to evaluate every on-page factor that matters for rankings: title tag length and keyword inclusion, meta description quality and click-worthiness, H1/H2/H3 hierarchy and topic coverage, schema markup presence and validity, and Core Web Vitals field data (LCP, INP, CLS) from Chrome User Experience Report data where available.

The audit outputs as a formatted file — Word, Excel, or markdown — with issues ranked by estimated impact. This is genuinely useful for agencies doing monthly reporting: instead of manually pulling data from five tools and collating it in a spreadsheet, one slash command produces a client-ready audit document. The skill follows the same guided-workflow logic as the rest of the SE Ranking collection — Claude knows exactly which API calls to make and in what sequence, so the process is reproducible across team members and client sites.

The Claude Technical Audit skill from the AgricIDaniel claude-seo repository solves one of the most persistent problems in technical SEO tooling: accurately auditing single-page applications. Most crawlers fetch raw HTML and declare victory, but a Next.js or React site’s raw HTML is often an empty shell — the content only exists after JavaScript executes. The technical audit skill’s headless Playwright renderer detects SPA hallmarks automatically and switches to a rendered fetch, giving Claude the actual DOM content rather than the pre-hydration skeleton.

Beyond rendering, the skill checks all the technical basics that affect rankings: indexing directives (noindex, nofollow, canonical, x-robots-tag), redirect chains, mobile-friendly design signals, structured data presence, and Core Web Vitals using the correct 2026 metrics (LCP under 2.5s, INP under 200ms, CLS under 0.1). CrUX 25-week trend data is included in the free credential tier, so the audit shows whether your Core Web Vitals are improving or degrading over time — not just a point-in-time snapshot. This pairs well with Ryze AI’s autonomous technical fix implementation.

The AI Image Generation SEO skill connects Claude to Google Gemini via the nanobanana MCP server to produce visual assets that support SEO indirectly — primarily by improving click-through rates from SERPs and social sharing. The most impactful use case is Open Graph preview images: pages without a custom OG image display a generic placeholder when shared on LinkedIn, Twitter, or Slack, which dramatically reduces click-through. The skill generates branded OG images to spec (1200x630px) using a prompt that incorporates your brand colors, logo placement rules, and content topic.

Beyond OG images, the skill creates hero images for blog posts, product lifestyle photos, and schema-eligible infographics that can earn image search traffic and backlinks. The “brand-aware prompts” feature is the differentiator: you define your visual identity once in a brand context file, and every subsequent image generation request inherits those guidelines automatically. For teams publishing 20+ pieces of content per month without a design resource, this skill pays for itself in time savings almost immediately. Activate it with /seo image-gen og for Open Graph images or /seo image-gen hero for article headers.

The Content Brief and Draft skill is the natural end-point of the Claude SEO starter stack: once you have your target pages identified (Champion Page Consolidator), each page scoped (Query Deserves Page), and your on-page requirements audited (SE Ranking on-page skill), this skill takes those inputs and produces a structured content brief or a full first draft. The brief format includes the target keyword, search intent classification, recommended title tag and meta description, full H1/H2/H3 outline, primary entities to cover, FAQ section drawn from live PAA data, and internal link opportunities with suggested anchor text.

The skill’s brand-voice matching capability is what separates the best Claude SEO content workflows from generic AI writing. By maintaining a product-marketing-context file in your project — covering your product’s positioning, audience vocabulary, tone, and example sentences — every brief and draft the skill produces inherits that context. As the Firecrawl team notes in their own skill evaluations, the copywriting and page-cro variants especially require initial tuning, but once that context file is dialed in, the output quality is consistently publishable with light editing rather than rewrites. For the full picture on scaling content with Claude, read our practical Claude SEO guide.