Muse for Google Ads: how to connect it and 9 things to ask
Muse cannot see your Google Ads account on its own. One pasted message connects it through Ryze AI, and from then on it answers with live numbers: which search terms waste money, which campaigns to shift budget to, what changed this week. Here are 9 things to ask once it is connected.
Built by our community of 2,000 marketers
Free skills and prompts for paid ads and SEO
Templates for Claude, ChatGPT and Perplexity.
Clients we work withClients we
work with
Connect Muse to Google Ads in 2 minutes: video
Muse has no Google Ads connector and no settings screen for one. Instead you send it one message that names Ryze AI's connector. Muse replies with a sign-in link, you approve it, and from then on every question about Google Ads is answered from your real accounts.
Ryze AI — Autonomous Marketing
Try Muse-powered AI Marketer
- ✓Muse asks the questions, Ryze AI reads the live accounts and makes the change
- ✓Connect Google Ads, Meta, GA4, Search Console and Shopify once
- ✓Free to connect, flat fee for autopilot
2,000+
Marketers
$500M+
Ad spend
23
Countries
9 things to ask Muse about your Google Ads
Once Muse is connected through Ryze AI, every question below is answered with live data from Google Ads, GA4. Copy the prompt under each one.
| # | Task | Data it reads | What you get |
|---|---|---|---|
| 1 | Wasted-spend audit | Google Ads | reads every search term for the last 30 days, finds the ones with spend and no conversions, and groups them into negative-keyword themes you can add in one go. |
| 2 | Search-term cleanup | Google Ads | separates buyer terms from research, job-seeker and competitor searches, so the junk gets blocked and the buyers keep their budget. |
| 3 | Budget shifts | Google Ads | compares CPA and ROAS across campaigns and tells you where the next $100 a day should go, and where it should come from. |
| 4 | Bid strategy check | Google Ads | reads each campaign's bid strategy against its conversion volume and flags the ones starving on too little data. |
| 5 | Ad copy gaps | Google Ads | checks every responsive search ad for weak headlines, missing pins and low ad strength, and drafts replacements. |
| 6 | Landing-page mismatch | Google Ads | pairs each ad with its final URL and flags where the page does not deliver what the ad promised. |
| 7 | Performance Max leakage | Google Ads | shows how much PMax spend is going to brand searches and to placements you would never buy on purpose. |
| 8 | Conversion tracking health | Google Ads | checks that conversion actions fire, that primary and secondary actions are set right, and that nothing double-counts. |
| 9 | Weekly report | Google Ads | writes the Monday summary: spend, conversions, CPA, what moved and why, in a message you can forward. |
The rule: Muse asks, Ryze AI reads the accounts and makes the change. Anything that touches money waits for your approval.
What Muse is, in plain terms
Muse is Meta's AI assistant. It runs on the web, in the iOS and Android apps and inside WhatsApp, and it can call outside tools through MCP once you tell it where they are. It cannot see your ad accounts, analytics or site until you connect them.
| What that means for Google Ads | |
|---|---|
| What it is | Meta's assistant, with tool calling over MCP |
| Where it runs | Muse web, iOS, Android, WhatsApp |
| How it reaches Google Ads | Through Ryze AI's connector: one pasted message, one approved sign-in |
| What it costs | Free to connect and ask. Ryze AI Autopilot, which makes the changes on its own, is $89 a month for paid ads and $129 for SEO |
| Works elsewhere too | The same connector works in Claude, ChatGPT, Cursor and Claude Code |
Two things to keep in mind. Muse asks and reads; it does not change anything by itself. And it only sees the accounts you connected in Ryze AI, nothing else.
The 9 tasks, one by one
1. Wasted-spend audit
What it does: reads every search term for the last 30 days, finds the ones with spend and no conversions, and groups them into negative-keyword themes you can add in one go.
2. Search-term cleanup
What it does: separates buyer terms from research, job-seeker and competitor searches, so the junk gets blocked and the buyers keep their budget.
3. Budget shifts
What it does: compares CPA and ROAS across campaigns and tells you where the next $100 a day should go, and where it should come from.
4. Bid strategy check
What it does: reads each campaign's bid strategy against its conversion volume and flags the ones starving on too little data.
5. Ad copy gaps
What it does: checks every responsive search ad for weak headlines, missing pins and low ad strength, and drafts replacements.
6. Landing-page mismatch
What it does: pairs each ad with its final URL and flags where the page does not deliver what the ad promised.
7. Performance Max leakage
What it does: shows how much PMax spend is going to brand searches and to placements you would never buy on purpose.
8. Conversion tracking health
What it does: checks that conversion actions fire, that primary and secondary actions are set right, and that nothing double-counts.
9. Weekly report
What it does: writes the Monday summary: spend, conversions, CPA, what moved and why, in a message you can forward.
Free SEO/GEO audit
- Surface technical SEO issues
- Spot quick wins
- Find duplicate and thin pages
Free · no credit card · instant
How it works: one connector, every tool
Every prompt above runs the same way. You ask in Muse, Muse calls Ryze AI, Ryze AI reads the live account and answers. If the answer needs a change, Ryze AI makes it, and anything that touches money waits for you.
- You ask in Muse. Plain language, in any of the apps.
- Ryze AI reads the account. Google Ads, GA4, live, not an export.
- Muse answers. With the numbers, in a message you can forward.
- Ryze AI acts, if you want. Small reversible changes on their own, budgets and bids in an approval queue.
What it costs
| Price | |
|---|---|
| Connect Muse to your accounts | Free |
| Ask questions, get reports | Free |
| Paid Ads Autopilot (applies changes in Google and Meta Ads) | $89 per month |
| SEO Autopilot (writes and ships page fixes) | $129 per month |
Muse itself is priced by Meta and is free for most users. Nothing on this page needs a paid Muse plan.
Ryze AI — Autonomous Marketing
An answer is only useful if something acts on it
- ✓Ryze AI reads the live account and makes the change
- ✓Approval queue for budgets, bids and money pages
- ✓Free to connect, flat fee for autopilot
2,000+
Marketers
$500M+
Ad spend
23
Countries
What Muse cannot do
- See Google Ads without the connector. There is no built-in integration and no settings screen. The pasted message is the integration.
- Change the account on its own. Muse asks; Ryze AI acts. That is on purpose: budgets, bids and money pages need a person to say yes.
- Remember the account between apps. The connection lives in your Ryze account, so it works everywhere, but a new Muse conversation may need the skill again.
- Replace judgment. It will tell you what wasted money. Whether to cut it is still your call.
Alex M.
VP Growth
Multi-Brand Ecommerce Group
We had five channels and five people each defending their own budget. Handing allocation to Ryze AI cut blended CAC 27% in a quarter — not because the bidding got smarter, but because money finally moved to whichever channel was winning that week.”
27%
Blended CAC reduction
5
Channels automated
12 weeks
To full autonomy
How to connect Muse, step by step
1. Create a free Ryze AI account
Connect Google Ads, GA4 there. Free, no card.
2. Paste the setup message into Muse
The one at the top of this page. It names the connector and asks Muse to save a skill so marketing questions go through Ryze first.
3. Approve the sign-in link
Muse sends back an authorization link. Approve it once.
4. Ask your first question
Muse reports one thing in the account to fix today. Then try the prompts above.
More on Muse
1,000+ marketers use Ryze
Automating hundreds of agencies
Frequently asked questions
Can Muse connect to Google Ads?
How do I connect Muse to Google Ads?
What can Muse do with Google Ads once connected?
Is connecting Muse to Google Ads free?
Show 6 more questionsShow fewer questions
Does Muse make changes to my Google Ads account?
Which Muse apps does this work in?
Can I use the same connector in ChatGPT or Claude?
What data does Muse see?
How is this different from the Google Ads app or Google's own AI?
What should I ask first?
Related guides
Best MCP for Google Ads
Seven servers compared, the two-minute Google-login route first.
Search terms analysis with Claude
Sort a month of search terms into buyer, researcher and junk.
Negative keyword lists with AI
From search-term report to negatives in minutes.
Jev for Google Ads
The decision model behind nightly search-term triage.
