Bing Ads MCP Server: run Microsoft Advertising from Claude or ChatGPT

MCP (Model Context Protocol) is the open standard AI assistants use to call external tools. A Microsoft Advertising MCP server turns your Bing Ads account into a set of those tools, so an assistant can pull a keyword report, find wasted search terms or raise a budget from a chat instead of the Microsoft Advertising UI. Microsoft ships an official MCP server, but it is read-only and self-hosted against your own developer token; the open-source alternatives need the same credentials. This one is hosted and covers writes, so the whole setup is a URL and a Microsoft sign-in. The comparison further down covers each route.

Every call takes an accountId and, for manager setups, a customerId. The exact tool names appear in your client’s tool list the moment Microsoft Ads is connected to the workspace; the table groups them by what they do. Write capabilities are approval-gated.

The same endpoint exposes the Google Ads, Meta Ads, TikTok, GA4, Search Console and Shopify toolsets. The cross-platform list lives in the advertising API & MCP tools reference; Google Ads and Meta have their own pages at Google Ads MCP and Meta Ads MCP.

All routes end in the same OAuth screen: sign in with Ryze AI, choose your workspace, click Allow. Connect Microsoft Ads once under Workspace Settings → Integrations in Ryze (it opens the Microsoft consent screen); the tools appear in the next chat. One connection maps to one workspace, so agencies with several client workspaces reconnect per workspace. Screenshots for the Claude route are in how to connect Claude to the Ryze AI MCP.

Claude (web and desktop)

1. 01On claude.ai, click your avatar (bottom-left) → Settings.
2. 02Open the Connectors tab and click Customize, then the + next to Connectors.
3. 03Name: Ryze AI. Remote MCP server URL: https://connector.get-ryze.ai/mcp. Click Add.
4. 04Click Connect on the new connector, sign in, pick your workspace and click Allow Claude to connect.
5. 05A green confirmation lists the available tools. Start a new chat and ask your first question.

Requires Claude Pro, Team or Max. The Claude desktop app uses the same Settings → Connectors flow; if you prefer the config file, use the mcp-remote entry under “Claude Desktop config file” below.

ChatGPT

1. 01Settings → Apps. Under Advanced settings, turn on Developer mode.
2. 02Click Create app. Name: Ryze AI. MCP server URL: https://connector.get-ryze.ai/mcp — choose Server URL, not Tunnel.
3. 03Authentication: OAuth. Tick the acknowledgment and click Create.
4. 04On the authorization page choose Sign in with Ryze AI, pick your workspace and click Allow.
5. 05Start a new chat: “Pull the last 7 days of Microsoft Ads spend, clicks, conversions and CPA by campaign.”

Requires a ChatGPT plan that supports apps and connectors (Plus, Pro or Business).

Claude Code

claude mcp add --transport http ryze https://connector.get-ryze.ai/mcp

Then run /mcp inside Claude Code to complete the OAuth sign-in. Add --scope user to make it available in every project.

Cursor, Windsurf and any mcp.json client

{
  "mcpServers": {
    "ryze": {
      "url": "https://connector.get-ryze.ai/mcp"
    }
  }
}

Save, then approve the OAuth prompt the client opens. Windsurf uses the key serverUrl instead of url.

VS Code (GitHub Copilot agent mode)

{
  "servers": {
    "ryze": {
      "type": "http",
      "url": "https://connector.get-ryze.ai/mcp"
    }
  }
}

Claude Desktop config file (optional)

{
  "mcpServers": {
    "ryze": {
      "command": "npx",
      "args": ["-y", "mcp-remote", "https://connector.get-ryze.ai/mcp"]
    }
  }
}

macOS: ~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json. Restart Claude Desktop; the first call opens the browser for OAuth. Most people won’t need this — Settings → Connectors does the same without Node.

Ready-made workflows: Microsoft Ads CPC benchmarks by industry, the Google Ads audit with Claude MCP (the same checks apply to imported Bing campaigns), the media buyer’s guide to Claude and automating cross-platform ads with Claude MCP.

You rarely need to write these — the assistant builds them. When you want exact control, describe the request in Microsoft Advertising API terms and the server runs it as a report or an object update. Three that come up daily:

{
  "accountId": 7654321,
  "reportType": "CampaignPerformance",
  "columns": ["CampaignName", "CampaignStatus", "Spend", "Impressions",
              "Clicks", "Ctr", "Conversions", "CostPerConversion"],
  "aggregation": "Summary",
  "dateRange": { "preset": "LastThirtyDays" }
}

{
  "accountId": 7654321,
  "reportType": "SearchQueryPerformance",
  "columns": ["SearchQuery", "CampaignName", "AdGroupName", "Spend",
              "Clicks", "Conversions"],
  "filters": { "spendGreaterThan": 50, "conversionsEqualTo": 0 },
  "aggregation": "Summary",
  "dateRange": { "start": "2026-08-06", "end": "2026-09-04" }
}

// read
{ "accountId": 7654321, "customerId": 1234567,
  "filters": { "status": ["Active"] } }

// update  (approval-gated)
{ "accountId": 7654321,
  "campaignId": 123456789,
  "fields": { "DailyBudget": 60.00 } }

Microsoft’s official MCP server is a good fit when you only need reads and already hold a developer token; it exposes GetAccounts, GetCampaigns, GetAdGroups, GetAds, GetKeywords, GetAssetGroups and GetAudienceAssociations through a unified query model. Self-hosting an open-source server is the right call when the data must never leave your machine. For everything else — including changes, negatives and cross-engine comparisons — the hosted server puts Microsoft Ads next to Google Ads and Meta Ads in one chat.

Still stuck? Email support@get-ryze.ai. Agencies juggling many accounts: MCP config for multiple ad accounts.