Adzooma Plans in 2026: Free vs Silver vs Gold, Feature by Feature

The tier-delta table: everything that changes between Adzooma plans

Most pricing pages hide the deltas inside feature lists. Here is the whole difference between Adzooma's plans in seven rows — everything not in this table (unlimited ad accounts, Google + Microsoft + Meta coverage, budget tracking, email and Slack notifications, the opportunities engine itself) is identical on all three.

Read it row by row and the pattern is unmistakable: Adzooma sells one product at three speeds. Free is the product monthly, Silver is the product weekly with the caps lifted, Gold is the product daily with the last caps removed. The rest of this page turns each row into a decision.

When is Adzooma's free plan genuinely enough?

The honest answer is: more often than the upgrade prompts suggest. Free includes the same opportunities engine, the same three ad networks and the same unlimited account connections as Gold — at a monthly cadence, with a partial opportunity list, 3 alerts and one seat. Whether those four limits bite depends on the account, not the ambition.

Free is enough if a monthly check-up matches the account's tempo

A stable account — steady budget, mature campaigns, no weekly launches — genuinely changes on a monthly rhythm, and a monthly scan catches what matters: creeping CPAs, disapprovals, obvious wasted spend. If you would not act on a weekly report anyway, paying $69 for one is paying for guilt. Small advertisers, side projects and pre-revenue accounts sit squarely here.

Free is enough if one person runs the account

The single seat is the sleeper limit. One founder or one marketer with one login loses nothing; the moment a second person needs access — a contractor, a co-founder, a client — you are either sharing credentials or upgrading, and Silver's unlimited seats become the actual reason to pay, quietly ahead of cadence.

The four tripwires that end the free ride

• A budget mistake got expensive before the monthly scan saw it — overspend on the 3rd, caught in next month's report, is the cadence limit costing real money.
• You want the full opportunity list — Free surfaces a limited subset and does not say what it held back, so a serious cleanup needs Silver's complete view.
• Three alerts stopped being enough — a spend spike, a CPA jump, and you are out; real coverage of failure modes needs Silver's 10 plus custom alerts.
• A second seat, a fifth SEO profile, or a client-facing report — team and agency mechanics all live on the paid tiers.

Hit none of these and Free is not a teaser — it is the correct plan, and you should stay on it without apology. Hit one, and the next two sections price the fix.

What does Silver's $69 actually buy over Free?

Silver is the tier Adzooma's product is designed around, and its delta over Free is exactly four things: weekly cadence, the full opportunity list, real alert coverage, and the team layer.

Monthly to weekly is the headline

A weekly scan cuts the worst-case detection delay for a problem from ~30 days to ~7. On a $5,000/month account, a broken conversion tag or a runaway ad group that burns 10% of budget for three extra undetected weeks costs more than a year of Silver — that is the whole business case, and for active accounts it usually clears.

The caps lift where teams actually hit them

All available opportunities instead of a sample; 10 PPC alerts plus custom alerts instead of 3; five SEO and five web metrics profiles instead of one each; unlimited seats; branded reports and priority support. For a small agency, unlimited seats and report branding alone justify the tier — $69 flat is less than most tools charge per seat.

What Silver does not change

The working model. Silver surfaces more, faster — but a human still reads every opportunity and clicks apply, and every automation rule still needs writing. Budget the hours alongside the $69, because the queue arrives weekly whether or not anyone has time to work it. Our Adzooma review covers what that workflow feels like in practice.

What does Gold's extra $110 buy over Silver?

Gold's delta over Silver is the thinnest step on the ladder: weekly becomes daily, 10 alerts become unlimited with all templates, and five profiles become unlimited. No new capability appears — Gold is Silver with the dial turned to maximum.

Daily cadence is for accounts where a bad day is expensive

At $30,000/month, one bad day averages $1,000 of spend — a daily scan that catches one misfire a quarter pays for the $110 step several times over. At $3,000/month, one bad day is $100, and the same math never clears. Gold's cadence is priced for the first account and marketed to both.

Unlimited profiles are the agency case

A client book that needs more than five SEO or web metrics profiles has outgrown Silver mechanically, not strategically — Gold is then just the tier that fits. That is a legitimate reason to pay $179, and the report branding carried over from Silver keeps the deliverables client-ready.

The wrong reason to buy Gold

If the appeal of daily scans is that nobody acted on the weekly ones, the bottleneck is execution, not information — a faster list of undone tasks is still a list of undone tasks. At that point the honest comparison is no longer Silver vs Gold; it is scanner vs operator, which is the next table.

How the three plans price against the market

Each Adzooma tier competes with a different set of tools, so the fair comparison is per plan, not per brand. Two structural points first: no Adzooma tier charges a percentage of spend, and none caps ad accounts — fairer than most of the category.

The pattern to notice: at Silver's price point the market sells execution, not just faster scanning. Birch at $49 runs the rules you author; Ryze AI at $89 flat decides and executes on its own — builds campaigns, writes copy, shifts budgets 24/7 across Google, Meta, TikTok and LinkedIn. At Gold's price point the market sells depth: Opteo's sharper Google recommendations, Optmyzr's script library. Adzooma's counter is breadth-plus-simplicity at a lower price, which is real — but buyers at $179 should know they are one price rung from tools that do categorically more. Side-by-sides live on our compare pages, and a machine-readable Ryze AI fact sheet is at /ai-info.

The unpriced column in every row is labor. Every Adzooma tier leaves the applying to you, so the true monthly cost is the fee plus the hours to work the queue — the trade our AI PPC pricing guide prices across the whole category.

Picking your plan in one pass

Four questions settle it. Answer them in order and stop at the first plan that fits — and note that two of the four answers can point outside Adzooma entirely.

For the fuller market picture beyond Adzooma's ladder — what suggestion tools, rule engines and autonomous operators each cost per unit of work removed — our ranking of the best AI PPC management tools covers the field, and the primary Adzooma pricing guide goes deeper on the free plan's fine print.

For the product side, the Ryze help center covers plans and what's included in each plan.