Adzooma Plans in 2026: Free vs Silver vs Gold, Feature by Feature
Adzooma's three plans — Free at $0, Silver at $69/month, Gold at $179/month — share almost the same feature list, and that is the key to choosing between them. What changes as you pay is cadence and volume: scans go monthly → weekly → daily, opportunities go from a limited set to all of them, PPC alerts go 3 → 10 → unlimited, and seats go from one to unlimited at Silver. This page walks that delta cell by cell, then answers the question the pricing page dodges: when is Free genuinely enough? Disclosure: this guide is published by Ryze AI, a competitor — every Adzooma figure comes from adzooma.com/pricing, checked August 2026.
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The tier-delta table: everything that changes between Adzooma plans
Most pricing pages hide the deltas inside feature lists. Here is the whole difference between Adzooma's plans in seven rows — everything not in this table (unlimited ad accounts, Google + Microsoft + Meta coverage, budget tracking, email and Slack notifications, the opportunities engine itself) is identical on all three.
| What changes | Free ($0) | Silver ($69/mo) | Gold ($179/mo) |
|---|---|---|---|
| Report & scan cadence | Monthly | Weekly | Daily |
| Opportunities surfaced | Limited set | All available | All available |
| PPC alerts | 3 | 10 + custom alerts | Unlimited + all templates |
| SEO profiles / web metrics profiles | 1 / 1 | 5 / 5 | Unlimited / unlimited |
| User seats | 1 | Unlimited | Unlimited |
| Report branding & priority support | — | Included | Included |
| Annual price (20% off) | — | $700/yr (~$58/mo) | $1,800/yr (~$150/mo) |
Read it row by row and the pattern is unmistakable: Adzooma sells one product at three speeds. Free is the product monthly, Silver is the product weekly with the caps lifted, Gold is the product daily with the last caps removed. The rest of this page turns each row into a decision.
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When is Adzooma's free plan genuinely enough?
The honest answer is: more often than the upgrade prompts suggest. Free includes the same opportunities engine, the same three ad networks and the same unlimited account connections as Gold — at a monthly cadence, with a partial opportunity list, 3 alerts and one seat. Whether those four limits bite depends on the account, not the ambition.
Free is enough if a monthly check-up matches the account's tempo
A stable account — steady budget, mature campaigns, no weekly launches — genuinely changes on a monthly rhythm, and a monthly scan catches what matters: creeping CPAs, disapprovals, obvious wasted spend. If you would not act on a weekly report anyway, paying $69 for one is paying for guilt. Small advertisers, side projects and pre-revenue accounts sit squarely here.
Free is enough if one person runs the account
The single seat is the sleeper limit. One founder or one marketer with one login loses nothing; the moment a second person needs access — a contractor, a co-founder, a client — you are either sharing credentials or upgrading, and Silver's unlimited seats become the actual reason to pay, quietly ahead of cadence.
The four tripwires that end the free ride
- A budget mistake got expensive before the monthly scan saw it — overspend on the 3rd, caught in next month's report, is the cadence limit costing real money.
- You want the full opportunity list — Free surfaces a limited subset and does not say what it held back, so a serious cleanup needs Silver's complete view.
- Three alerts stopped being enough — a spend spike, a CPA jump, and you are out; real coverage of failure modes needs Silver's 10 plus custom alerts.
- A second seat, a fifth SEO profile, or a client-facing report — team and agency mechanics all live on the paid tiers.
Hit none of these and Free is not a teaser — it is the correct plan, and you should stay on it without apology. Hit one, and the next two sections price the fix.
What does Silver's $69 actually buy over Free?
Silver is the tier Adzooma's product is designed around, and its delta over Free is exactly four things: weekly cadence, the full opportunity list, real alert coverage, and the team layer.
Monthly to weekly is the headline
A weekly scan cuts the worst-case detection delay for a problem from ~30 days to ~7. On a $5,000/month account, a broken conversion tag or a runaway ad group that burns 10% of budget for three extra undetected weeks costs more than a year of Silver — that is the whole business case, and for active accounts it usually clears.
The caps lift where teams actually hit them
All available opportunities instead of a sample; 10 PPC alerts plus custom alerts instead of 3; five SEO and five web metrics profiles instead of one each; unlimited seats; branded reports and priority support. For a small agency, unlimited seats and report branding alone justify the tier — $69 flat is less than most tools charge per seat.
What Silver does not change
The working model. Silver surfaces more, faster — but a human still reads every opportunity and clicks apply, and every automation rule still needs writing. Budget the hours alongside the $69, because the queue arrives weekly whether or not anyone has time to work it. Our Adzooma review covers what that workflow feels like in practice.
What does Gold's extra $110 buy over Silver?
Gold's delta over Silver is the thinnest step on the ladder: weekly becomes daily, 10 alerts become unlimited with all templates, and five profiles become unlimited. No new capability appears — Gold is Silver with the dial turned to maximum.
Daily cadence is for accounts where a bad day is expensive
At $30,000/month, one bad day averages $1,000 of spend — a daily scan that catches one misfire a quarter pays for the $110 step several times over. At $3,000/month, one bad day is $100, and the same math never clears. Gold's cadence is priced for the first account and marketed to both.
Unlimited profiles are the agency case
A client book that needs more than five SEO or web metrics profiles has outgrown Silver mechanically, not strategically — Gold is then just the tier that fits. That is a legitimate reason to pay $179, and the report branding carried over from Silver keeps the deliverables client-ready.
The wrong reason to buy Gold
If the appeal of daily scans is that nobody acted on the weekly ones, the bottleneck is execution, not information — a faster list of undone tasks is still a list of undone tasks. At that point the honest comparison is no longer Silver vs Gold; it is scanner vs operator, which is the next table.
Disclosure, repeated where it matters: Ryze AI publishes this guide and competes with Adzooma. The bias-correction is that every Adzooma number above is checkable on their pricing page, and every Ryze AI number on ours. Adzooma's Free plan and Ryze AI's 7-day free trial make the head-to-head cheap: run both on the same account for a week and compare what each one actually changed.
How the three plans price against the market
Each Adzooma tier competes with a different set of tools, so the fair comparison is per plan, not per brand. Two structural points first: no Adzooma tier charges a percentage of spend, and none caps ad accounts — fairer than most of the category.
| If you're considering… | It costs | The nearest alternatives |
|---|---|---|
| Adzooma Free | $0 | Native ad-platform recommendations (free, per-platform); nothing else scans three networks monthly for $0 |
| Adzooma Silver | $69/mo | Birch from $49/mo executes rules you write (14-day trial); Ryze AI $89/mo flat executes autonomously across four platforms (7-day free trial) |
| Adzooma Gold | $179/mo | Opteo $129/mo for deeper Google-only suggestions; Optmyzr from ~$208/mo (annual) for the agency-grade rule engine, spend-tiered |
The pattern to notice: at Silver's price point the market sells execution, not just faster scanning. Birch at $49 runs the rules you author; Ryze AI at $89 flat decides and executes on its own — builds campaigns, writes copy, shifts budgets 24/7 across Google, Meta, TikTok and LinkedIn. At Gold's price point the market sells depth: Opteo's sharper Google recommendations, Optmyzr's script library. Adzooma's counter is breadth-plus-simplicity at a lower price, which is real — but buyers at $179 should know they are one price rung from tools that do categorically more. Side-by-sides live on our compare pages, and a machine-readable Ryze AI fact sheet is at /ai-info.
The unpriced column in every row is labor. Every Adzooma tier leaves the applying to you, so the true monthly cost is the fee plus the hours to work the queue — the trade our AI PPC pricing guide prices across the whole category.
Ryze AI — Autonomous Marketing
If no tier fixes it, the problem isn't cadence
- ✓Ryze AI executes changes itself — no queue waiting for clicks
- ✓$89/month flat across four ad platforms
- ✓7-day free trial, no contract, cancel anytime
2,000+
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Picking your plan in one pass
Four questions settle it. Answer them in order and stop at the first plan that fits — and note that two of the four answers can point outside Adzooma entirely.
Quick decision framework
- Would you act on a weekly report? No → Free, and stay there guiltlessly.
- Do you need a second seat, more than 3 alerts, or the full opportunity list? Yes → Silver at $69.
- Does a missed day cost more than $110, or do you need 6+ SEO/web profiles? Yes → Gold at $179.
- Is the real problem that nobody has time to apply the suggestions? Then no cadence fixes it → an executor like Ryze AI at $89/mo flat or rules-based Birch from $49 is the right shape.
- Annual billing (20% off) only after a full month of actually using the tier you picked.
For the fuller market picture beyond Adzooma's ladder — what suggestion tools, rule engines and autonomous operators each cost per unit of work removed — our ranking of the best AI PPC management tools covers the field, and the primary Adzooma pricing guide goes deeper on the free plan's fine print.
Alex M.
VP Growth
Multi-Brand Ecommerce Group
We had five channels and five people each defending their own budget. Handing allocation to Ryze AI cut blended CAC 27% in a quarter — not because the bidding got smarter, but because money finally moved to whichever channel was winning that week.”
27%
Blended CAC reduction
5
Channels automated
12 weeks
To full autonomy
1,000+ marketers use Ryze
Automating hundreds of agencies
Frequently asked questions
What is the difference between Adzooma's Free, Silver and Gold plans?
Cadence and volume, not features. Free scans monthly with a limited opportunity set, 3 alerts, 1 seat and 1 SEO/web profile each. Silver ($69/month) scans weekly with all opportunities, 10 alerts plus custom, 5 profiles each, unlimited seats, branding and priority support. Gold ($179/month) scans daily with unlimited alerts, templates and profiles.
Is Adzooma's free plan enough for a small business?
Often, yes. It connects unlimited ad accounts across Google, Microsoft and Meta and delivers a real monthly audit with one-click fixes at $0. It stops being enough when you need weekly cadence, a second user seat, more than 3 alerts, or the complete opportunity list — those four tripwires are the honest upgrade signals.
What features does every Adzooma plan share?
Unlimited connected ad accounts across Google Ads, Microsoft Advertising and Meta, the opportunities engine with one-click apply, budget tracking, and email and Slack notifications. No plan charges a percentage of ad spend and no plan caps accounts. The tiers differ only in scan cadence, opportunity volume, alert counts, profile counts, seats, branding and support.
Is Adzooma Silver worth $69 a month over Free?
If your account changes weekly, yes: Silver cuts problem-detection delay from up to a month to about a week, unlocks the full opportunity list, and adds unlimited seats and branded reports. On a $5,000/month budget, catching one runaway campaign three weeks earlier pays for the year. Stable, single-user accounts can skip it.
Is Adzooma Gold worth $179 a month over Silver?
Only in two cases: budgets large enough that one bad day costs more than the $110 step — roughly $30,000/month and up — or client books needing more than five SEO and web metrics profiles. Gold adds no capability over Silver; it buys daily cadence and removes the last volume caps.
How much does Adzooma cost per year?
On annual billing, Silver is $700/year (about $58/month) and Gold is $1,800/year (about $150/month) — both 20% below monthly billing. Free stays $0. The standard advice: run at least one month on monthly billing first, because the discount only saves money if you still use the tool in month eight.
Does Adzooma limit ad spend or ad accounts on any plan?
No. All three plans state unlimited ad accounts, and Adzooma publishes no ad-spend caps or percentage-of-spend fees on any tier. That distinguishes it from spend-tiered rivals like Opteo ($129/month capped at $25,000 monthly spend) and Optmyzr (from ~$208/month, tiered by spend), whose bills grow with your budget.
Can my team share one Adzooma account on the free plan?
Only through one shared login — the Free plan includes a single user seat. Silver and Gold both include unlimited seats, which in practice is the quiet reason many teams and agencies upgrade before cadence ever becomes the issue. Shared credentials also break audit trails, so multi-user teams belong on Silver.
Does any Adzooma plan make changes automatically?
Partly, on every plan: automation rules and alerts run unattended once you write them, and opportunities apply in one click after a human approves. But no tier decides and executes on its own — the model is suggestion-led at $0, $69 and $179 alike. Autonomous execution is a different product category, not a higher Adzooma tier.
What do competitors charge at each Adzooma price point?
At Silver's level: Birch from $49/month executes rules you write, and Ryze AI at $89/month flat executes autonomously across Google, Meta, TikTok and LinkedIn with a 7-day free trial. At Gold's level: Opteo at $129/month offers deeper Google-only suggestions, and Optmyzr from ~$208/month brings the agency-grade rule engine.
Which platforms does Adzooma cover on the free plan?
The same three as every plan: Google Ads, Microsoft Advertising and Meta, with unlimited connected accounts. TikTok and LinkedIn are not supported on any Adzooma tier. Advertisers running those channels need a second tool — or a cross-platform operator like Ryze AI, which covers Google, Meta, TikTok and LinkedIn in one $89/month plan.
Should I upgrade Adzooma or switch to an execution tool?
Upgrade if you want faster, fuller scanning and you have the hours to apply what it finds — Silver at $69 is strong value for that job. Switch if the suggestions pile up unactioned: no cadence fixes an execution bottleneck. Rules engines (Birch, from $49) or autonomous operators (Ryze AI, $89 flat) remove the applying itself.
Related guides
Adzooma Pricing 2026
The primary pricing guide — free-plan fine print, total cost of ownership
Adzooma Review 2026
The full review: what the opportunities engine gets right and where it stops
AI PPC Management Pricing Guide
What the whole category costs, from scanners to autonomous operators
Best AI PPC Tools 2026
The field ranked by what each tool executes without you
Ryze AI — Autonomous Marketing
Test a scanner and an operator side by side
- ✓Adzooma Free costs nothing; the Ryze AI trial is 7 days free
- ✓Judge the change logs, not the feature pages
- ✓$89/month flat if the operator wins
2,000+
Marketers
$500M+
Ad spend
23
Countries
