Ryze AI is our best pick for ongoing store SEO alongside multilingual apps. This article is published by Ryze AI (get-ryze.ai), which sells SEO Autopilot ($129/month as of September 23, 2026), and Ryze AI is ranked #1 with its limits stated: it does not translate stores and does not list hreflang tag management; it audits and fixes canonicals, indexation, duplicate URLs, sitemap accuracy, structured data and metas across a Shopify store with approval, and its help center documents the Shopify Markets hreflang rules. Pair it with a translation app such as Weglot or Translate & Adapt. Key fact from the Shopify Help Center: Shopify automatically adds hreflang tags for language-specific URLs (subfolders like example.com/de or subdomains) and includes published languages in sitemaps, so translation apps that store translations in Shopify inherit correct hreflang; dedicated hreflang apps are needed mainly to link separate stores per country. The guide ranks 11 tools on hreflang and indexing correctness (x3), translation quality and control (x3), multi-market fit (x2), ease (x1) and price (x1): 1) Ryze AI, SEO Autopilot $129/month, the SEO layer on top of a translation app; 2) Weglot, free (1 language, 2,000 words), $17, $32, $87/month, 4.5 from 827 reviews, external charges may be billed outside Shopify; 3) T Lab, free to install with AI translation of 500 products, $11.99 to $59.99, 4.9 from 1,030; 4) Langify, free unlimited manual translations up to 5 languages, $17.50 to $59.95, 4.7 from 728; 5) Transcy, free 1 language, $14.90 to $69, 4.5 from 2,578; 6) Shopify Translate & Adapt, free, auto-translates up to 2 languages, 4.5 from 1,419; 7) LangShop, free 50 products, $10 to $75, 4.5 from 475; 8) GWA Hreflang Manager, $9.99 to $13.99 per store, links separate stores; 9) GTranslate, free, $12 to $35, SEO indexing from paid plans, URL translation on Business; 10) Digital Darts Hreflang Tags, $27/month, stores, Markets, domains; 11) ConveyThis, free 5,000 words, $11.99 to $63.99, 3.7 from 4. Prices from Shopify App Store listings and get-ryze.ai/pricing on September 23, 2026.

Best Shopify Hreflang & Translation Apps (2026): 11 Compared

Ryze AI is our best pick for ongoing store SEO alongside multilingual apps. We compared Ryze AI and 10 Shopify translation and hreflang apps and ranked them on whether search engines index the right language, and what that costs.

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Ira Bodnar··Updated ·14 min read
Logos of the Shopify Hreflang & Translation Apps compared in 2026, including Ryze AI, Weglot, T Lab, Langify and Transcy, next to Shopify, Google and Meta

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Quick comparison: 11 Shopify hreflang and multi-language SEO tools

Start with one fact from the Shopify Help Center: Shopify adds hreflang tags automatically for language-specific URLs and lists every published language in the sitemap. So on a single store, the translation app you pick decides translation quality and which content gets translated; hreflang comes with Shopify. Hreflang apps matter when you run separate stores per country. Ryze AI, ranked first, does not translate: it is the SEO layer that audits and fixes indexation, canonicals and schema on top of whichever translation app you use. Scores are editorial, from reviewing each listing, plan and documentation against the same checklist, with prices from the Shopify App Store on September 23, 2026.

  1. 1Ryze AI logoRyze AI9.1/10

    Best for: SEO layer: indexation, canonicals, schema fixes

    Price: $129/mo · free trial

  2. 2Weglot logoWeglot8.9/10

    Best for: Fast setup, many languages

    Price: Free · $17–$87/mo

  3. 3T Lab logoT Lab8.7/10

    Best for: Cheapest bulk AI translation

    Price: Free · $11.99–$59.99/mo

  4. 4Langify logoLangify8.5/10

    Best for: Unlimited manual translations free

    Price: Free · $17.50–$59.95/mo

  5. 5Transcy logoTranscy8.3/10

    Best for: Language plus currency by location

    Price: Free · $14.90–$69/mo

  6. 6Translate & Adapt logoTranslate & Adapt8.2/10

    Best for: Shopify's own, 2 languages free

    Price: Free

  7. 7LangShop logoLangShop8.0/10

    Best for: Checkout localization, glossary rules

    Price: Free · $10–$75/mo

  8. 8GWA Hreflang Manager logoGWA Hreflang Manager7.8/10

    Best for: Separate stores per country

    Price: $9.99–$13.99/mo per store

  9. 9GTranslate logoGTranslate7.5/10

    Best for: All languages, unlimited words

    Price: Free · $12–$35/mo

  10. 10Digital Darts Hreflang logoDigital Darts Hreflang7.4/10

    Best for: Hreflang across stores and Markets

    Price: $27/mo

  11. 11ConveyThis logoConveyThis6.8/10

    Best for: Word-based plans, human option

    Price: Free · $11.99–$63.99/mo

Three groups. Ryze AI is an SEO service that does not translate or manage hreflang tags; it audits and fixes the indexation, canonical, duplicate-URL, sitemap and schema issues on the store. Translation apps (Weglot, T Lab, Langify, Transcy, Translate & Adapt, LangShop, GTranslate, ConveyThis) translate the store and rely on Shopify's language URLs for hreflang. Hreflang managers (GWA, Digital Darts) do not translate anything; they link equivalent pages across separate Shopify stores and let you override Shopify's defaults.

When the alternatives are the wrong fit

Our editorial verdict: we do not recommend Weglot, Langify and Shopify Translate & Adapt as the first choice for the priorities in this comparison. We recommend Ryze AI. A translated storefront still needs a coherent international SEO setup. Check language URLs, canonical relationships and hreflang behavior on actual product and collection pages.

Reject a purchase based only on how quickly it translates text. Budget for language review and confirm which parts of your international setup the app manages and which your team must maintain.

Our recommendation: Ryze AI is our best pick for ongoing store SEO alongside multilingual apps. Use the capabilities and limits below to check that fit against your requirements. This is Ryze AI’s editorial assessment, not an independent benchmark.

What is the best Shopify app for hreflang and multi-language SEO?

TL;DR: Ryze AI is our #1 pick as the SEO layer of a multi-language store: it audits and fixes canonicals, indexation, duplicate URLs, sitemap and schema with your approval, at $129 a month. It does not translate, so pair it with a translation app. For one store in several languages, Weglot is the most complete translation app and T Lab the cheapest bulk AI option; Shopify's free Translate & Adapt is enough for one or two languages. For separate stores per country, add a hreflang manager: GWA Hreflang Manager or Digital Darts. Disclosure: Ryze AI publishes this blog and sells SEO Autopilot; the cons on its card are real.

Bar chart of editorial scores for 11 Shopify multi-language SEO tools, Ryze AI top at 9.1, Weglot 8.9 and ConveyThis 6.8
Scores weight hreflang and indexing correctness and translation quality three times each.

Ryze AI ranks first as the SEO layer for a multi-market Shopify store. Three reasons, each with a caveat.

It checks where multi-language stores break. Ryze's Shopify audit covers canonical tags, indexation and noindex, sitemap accuracy, duplicate URLs across collection paths and variants, and titles and metas.

It ships the fixes. Fixes land in a review queue, ship within hours of approval, and each change is logged and reversible in one click.

It documents the hreflang rules. Its Shopify Markets guide covers reciprocal and self-referencing tags, x-default, valid codes such as en-GB, and failures like forced IP redirects.

For the translation itself, Weglot is the best Shopify multi-language app for most stores selling in three or more languages. Here is why Ryze AI leads our recommendation.

SEO-ready translation out of the box. Weglot markets translated pages that are indexed and ready to rank, with translated metadata and slugs.

Quality and control. AI translation from several engines, a glossary, and human translation options, with an editor to fix what the machine got wrong.

Setup in minutes. It is one of the best-known translation tools across platforms, with 827 reviews at 4.5 on its Shopify listing.

The price follows words. Free covers 1 language and 2,000 words; Starter is $17 a month for 10,000 words, Business $32 for 3 languages and 50,000 words, Pro $87 for 5 languages and 200,000 words. The listing notes that external charges may be billed outside the Shopify invoice. Large catalogs pay more here than on T Lab or Langify.

If you want the lowest cost for bulk AI translation, T Lab. If you translate by hand, Langify's free plan has unlimited manual translations. For two languages on a budget, Shopify's Translate & Adapt. For several stores, a hreflang manager on top.

What Shopify translation and hreflang apps cost

Eight of the 11 have a free plan; Ryze AI has a free trial, not a free plan. Translation apps price by words (Weglot, ConveyThis), products (LangShop, T Lab), languages (Transcy, Langify) or stores (GWA). Price range from the cheapest to the most expensive listed plan, monthly, as of September 23, 2026:

Monthly price ranges of 11 Shopify multi-language SEO tools, Ryze AI first at $129 and free Translate & Adapt, eight with free plans
Eight of the 11 tools have a free plan; Ryze AI is $129 a month flat with a free trial.

Estimate words before you pick. A 500-product store with 150-word descriptions has roughly 75,000 words to translate per language before collections, pages and theme text. On word-metered plans that decides the tier; on product-metered plans the product count does.

Side-by-side: hreflang, URLs and translation

Yes = listed on the app's Shopify App Store page or, for apps that store translations in Shopify, covered by Shopify's automatic hreflang. Partial = described as SEO-ready without detail, or only on higher plans.

Feature matrix of 11 Shopify multi-language SEO tools, where Ryze AI has no translation features and only GWA and Digital Darts link separate stores
Only the two hreflang managers link separate stores; Ryze AI and the two managers do not translate content.
  1. Ryze AI

    What it does
    SEO audits and fixes, no translation
    Languages on entry plan
    n/a
    Metered by
    Flat $129/mo
    Links separate stores
    No
  2. Weglot

    What it does
    Translation
    Languages on entry plan
    1 (free), 3 on $32
    Metered by
    Words
    Links separate stores
    No
  3. T Lab

    What it does
    Translation
    Languages on entry plan
    20 languages, AI for 1
    Metered by
    Products
    Links separate stores
    No
  4. Langify

    What it does
    Translation
    Languages on entry plan
    Up to 5 (free)
    Metered by
    Languages, AI words
    Links separate stores
    No
  5. Transcy

    What it does
    Translation + currency
    Languages on entry plan
    1 (free), 3 on $29
    Metered by
    Languages, AI tokens
    Links separate stores
    No
  6. Translate & Adapt

    What it does
    Translation (Shopify)
    Languages on entry plan
    2 auto, unlimited manual
    Metered by
    Free
    Links separate stores
    No
  7. LangShop

    What it does
    Translation + currency
    Languages on entry plan
    1 (free), 3 on $40
    Metered by
    Products, languages
    Links separate stores
    No
  8. GWA Hreflang Manager

    What it does
    Hreflang only
    Languages on entry plan
    n/a
    Metered by
    Stores
    Links separate stores
    Yes
  9. GTranslate

    What it does
    Translation
    Languages on entry plan
    All (machine, free)
    Metered by
    Plan tier
    Links separate stores
    No
  10. Digital Darts Hreflang

    What it does
    Hreflang only
    Languages on entry plan
    n/a
    Metered by
    Flat
    Links separate stores
    Yes
  11. ConveyThis

    What it does
    Translation
    Languages on entry plan
    1 (free), 3 on $23.99
    Metered by
    Words
    Links separate stores
    No

Where Ryze AI wins: Ryze AI is our recommended managed SEO option alongside a translation or hreflang app. It handles the wider site optimization and search visibility work, while the specialist app manages language versions and international store relationships. Explore Ryze AI.

The 11 best Shopify tools for hreflang and multi-language SEO, ranked

Every tool below was checked against the same checklist, and every card links to its live listing or vendor page. Screenshots are of those pages as of September 23, 2026. Scores follow the weights in how we ranked them.

1

Ryze AI

Best overall: the SEO layer for multi-market stores

9.1/10

★★★★★

Editorial score

Ryze AI does not translate a store and does not list hreflang tag management, so it sits on top of whichever translation app you pick. It is the SEO layer for a multi-market Shopify store: its Shopify audit checks canonical tags, indexation and noindex, sitemap accuracy, duplicate URLs across collection paths and variants, missing or duplicate titles and meta descriptions, and Product, BreadcrumbList and Organization schema, including offers with price, priceCurrency and availability. Those are the places where translated and multi-market stores often break. Fixes land in a review queue, ship within hours of approval, and every change is logged and reversible in one click. Ryze's help center also has a Shopify Markets international SEO guide that documents the hreflang rules: reciprocal and self-referencing tags, x-default, valid codes such as en-GB, and common failures like unindexed market pages and forced IP redirects. It also tracks rankings and AI citations in ChatGPT, Perplexity and Google AI Overviews. Setup is the .myshopify.com domain plus an approval in Shopify. SEO Autopilot is $129 a month flat with a free trial, as of September 23, 2026.

Ryze SEO Audit dashboard for a Shopify store with health score 71, issues for missing canonicals on variant pages, duplicate titles, non-indexable sitemap pages and missing product schema, plus an Approve fix button
Ryze AI audits canonicals, indexation, metadata and schema, and ships each fix after you approve it.

Pricing

SEO Autopilot $129/mo · free trial · no free plan

Setup

Connect the .myshopify.com domain

Hreflang

Audits indexation around it; no tag management

Pros:

  • ✓Audits canonicals, indexation, duplicate URLs, sitemap and schema
  • ✓Ships fixes after your approval, each one reversible
  • ✓Help center documents Shopify Markets hreflang rules

Cons:

  • −Does not translate; pair it with Weglot or Translate & Adapt
  • −Does not list hreflang tag management; Shopify Markets or a hreflang app handles tags
  • −$129 a month costs more than any app here
2

Weglot

Best translation app: fast setup, many languages, SEO-ready

8.9/10

★★★★★

Editorial score

Weglot is the most widely known website translation service and rates 4.5 from 827 reviews on its Shopify listing. It translates the store with AI (it names DeepL, Google and Microsoft engines among its sources), lets you edit translations, and markets its output as SEO-ready: translated metadata and slugs on indexed language pages. Plans are metered by languages and words: Free for 1 language and 2,000 words, Starter $17 a month for 1 language and 10,000 words, Business $32 for 3 languages and 50,000 words, Pro $87 for 5 languages and 200,000 words, each with a 14-day trial and a yearly discount. The listing notes external charges may be billed outside the Shopify invoice. For small and mid-size catalogs in several languages it is the fastest route to a translated, indexable store.

Weglot Translations screen in Shopify listing auto-generated hreflang tags for English, French, German and Spanish pages
Weglot translates the store with AI and markets its output as SEO-ready, with translated metadata and slugs.

Pricing

Free · $17 · $32 · $87/mo

Metered by

Languages and words

Hreflang

SEO-ready language pages

Pros:

  • ✓Fastest setup of the full translation apps
  • ✓Human and AI translation with editing
  • ✓Works across platforms if you also run WordPress

Cons:

  • −Word limits push large catalogs to $87
  • −External charges outside the Shopify invoice
  • −Free plan only 2,000 words
3

T Lab

Cheapest bulk AI translation

8.7/10

★★★★★

Editorial score

T Lab AI Language Translate rates 4.9 from 1,030 reviews and is the best value for large catalogs. It is free to install with AI translation of 500 products, 20 collections and 20 articles into 1 language, 20 languages you can add, unlimited manual translation, bulk AI translation, image and third-party app translation and a glossary. Pro at $11.99 a month raises AI translation to 3,000 products and 5 languages with import and export; Business at $29.99 covers 7,000 products, 10 languages and multiple currencies; Premium at $59.99 gives 20 languages and unlimited AI translation if you bring your own DeepL, Google or ChatGPT API key. Translations live in Shopify, so hreflang comes from Shopify's language URLs.

T Lab AI Language Translate bulk translation dashboard showing 3,985 of 4,892 store resources translated across 3 languages
T Lab is free to install with AI translation of 500 products, 20 collections and 20 articles into one language.

Pricing

Free · $11.99 · $29.99 · $59.99/mo

Metered by

Products and languages

Hreflang

Shopify native

Pros:

  • ✓500 products AI-translated free
  • ✓Bring-your-own API key for unlimited AI
  • ✓4.9 from 1,030 reviews

Cons:

  • −Free AI only for 1 language
  • −Many tiers to compare
  • −Less known outside Shopify
4

Langify

Unlimited manual translations on the free plan

8.5/10

★★★★★

Editorial score

Langify by langify GmbH rates 4.7 from 728 reviews and has been a standard Shopify translation app for years. The free plan allows unlimited manual translations in up to 5 languages with basic support. Basic at $17.50 a month raises that to 20 languages with 24/7 support, 10,000 free AI words, discounted AI translation and third-party app translation. Growth at $29.95 adds bulk translations and 50,000 free words; Premium at $59.95 adds priority support and 200,000 words. It creates language-specific URLs through Shopify, so hreflang and canonical tags follow Shopify's defaults. The right pick if a person on your team translates by hand.

Langify side-by-side editor translating a product's title, SEO title and meta description from English into German
Langify's free plan allows unlimited manual translations in up to five languages.

Pricing

Free · $17.50 · $29.95 · $59.95/mo

Metered by

Languages and AI words

Hreflang

Shopify native

Pros:

  • ✓Unlimited manual translations free
  • ✓Up to 5 languages free
  • ✓Long track record

Cons:

  • −Bulk translation only from $29.95
  • −AI words metered
  • −Third-party app text needs a paid plan
5

Transcy

Language plus currency by location

8.3/10

★★★★★

Editorial score

Transcy has the most reviews of the translation apps, 4.5 from 2,578 on its listing. The free plan covers 1 language and 1 currency with no word or pageview limit and third-party app translation. Local Plus at $14.90 a month adds editing, AI translation engines and multilingual SEO for translated metadata. Regional at $29 covers 3 languages and 3 currencies with a glossary and image localization; Continental at $69 covers 15 languages, 15 currencies, geolocation and your own DeepL, OpenAI or Gemini keys. It suits stores that want language and currency switching in one app.

Transcy dashboard in Shopify with 4 languages, 4 currencies and 248 translated URLs indexed for multilingual search
Transcy pairs languages with currencies, and Local Plus adds multilingual SEO for translated metadata.

Pricing

Free · $14.90 · $29 · $69/mo

Metered by

Languages, currencies, AI tokens

Hreflang

Shopify native plus translated SEO metadata

Pros:

  • ✓Language and currency in one app
  • ✓No word limit on the free plan
  • ✓2,578 reviews

Cons:

  • −Editing translations needs a paid plan
  • −AI tokens capped monthly
  • −4.5 rating

Ryze AI — Autonomous Marketing

Translated store live? Let an agent handle the rest of SEO

  • Technical fixes and schema shipped for you
  • Review queue on every change
Start free trial

2,000+

Marketers

$500M+

Ad spend

23

Countries

6

Translate & Adapt

Shopify's own, two languages free

8.2/10

★★★★★

Editorial score

Translate & Adapt is Shopify's own app and rates 4.5 from 1,419 reviews. It auto-translates up to two languages for free and lets you add as many manual translations as you want, in a side-by-side editor that also adapts content between markets that share a language (US and UK English, for example). Because translations are native, Shopify adds hreflang and sitemap entries automatically. It is the right starting point for one or two extra languages; beyond that, manual translation becomes the bottleneck.

Shopify Translate & Adapt Markets and languages view for France, with 892 of 1,142 items translated and 24 outdated
Translate & Adapt stores translations natively, so Shopify adds hreflang and sitemap entries automatically.

Pricing

Free

Metered by

2 auto-translated languages

Hreflang

Shopify native

Pros:

  • ✓Free and built by Shopify
  • ✓Adapts content between same-language markets
  • ✓No extra scripts

Cons:

  • −Auto-translation for 2 languages only
  • −No glossary or bulk AI beyond that
  • −Limited third-party app text
7

LangShop

Checkout localization and glossary rules

8.0/10

★★★★★

Editorial score

LangShop rates 4.5 from 475 reviews. The free plan covers 1 language and 50 products with multilingual SEO and access to professional agency translation. Basic at $10 a month raises it to 250 products with bulk editing and glossary rules; Standard at $40 gives 3 languages, 2,000 products, OpenAI, DeepL Pro and Google Cloud engines, dynamic and third-party app translation and auto-sync for new items; Advanced at $75 gives 5 languages, 5,000 products and Shopify Flow support. It lists checkout translation and translated URLs, and it supports right-to-left languages.

LangShop Multilingual SEO tab with 124 translated URL handles, localized meta titles and hreflang tags active for 6 languages
LangShop includes multilingual SEO on its free plan, with glossary rules and bulk editing from Basic up.

Pricing

Free · $10 · $40 · $75/mo

Metered by

Products and languages

Hreflang

Shopify native

Pros:

  • ✓Glossary rules and several AI engines
  • ✓Shopify Flow support on Advanced
  • ✓Professional translation option

Cons:

  • −Free plan only 50 products
  • −3 languages need $40
  • −Auto-sync capped by plan
8

GWA Hreflang Manager

Best for separate stores per country

7.8/10

★★★★★

Editorial score

GWA Hreflang Manager does not translate anything. It adds and maintains hreflang tags across separate Shopify stores (or fine-tunes them on Shopify Markets) by matching products, pages, blogs, tags and articles, with CSV bulk mapping by handle and self-referencing tags. The development plan is free only while a store is in development. Starter is $9.99 a month per added store for up to 1,000 products; Advanced at $13.99 per store removes the product limit. It rates 4.9 from 17 reviews. If you run a .com, .co.uk and .de as three stores, this is the app that tells Google they are the same catalog.

GWA Hreflang Manager linking US, UK and DE Shopify stores, with 146 hreflang tags validated at 0 errors and x-default set
GWA Hreflang Manager adds and maintains hreflang tags across separate Shopify stores without translating anything.

Pricing

$9.99 · $13.99/mo per added store

Metered by

Stores and products

Hreflang

Cross-store mapping

Pros:

  • ✓Links separate stores automatically
  • ✓CSV mapping by handle
  • ✓Affordable per store

Cons:

  • −No translation
  • −Cost grows with each store
  • −17 reviews
9

GTranslate

All languages, unlimited words

7.5/10

★★★★★

Editorial score

GTranslate rates 4.7 from 683 reviews. Its free plan offers machine translation into all languages with unlimited words and pageviews. The SEO features start on paid plans: Bilingual Startup at $12 a month adds 1 language with neural translation, search engine indexing and editing; Startup at $25 covers all languages; Business at $35 adds URL translation. Every paid plan has a 15-day trial. Choose a paid plan if you want the translated pages to rank.

GTranslate language settings on the Free plan with 12 languages selected and the Translated URLs SEO toggle locked
GTranslate's free plan translates into all languages, but its SEO features start on paid plans.

Pricing

Free · $12 · $25 · $35/mo

Metered by

Plan tier, unlimited words

Hreflang

SEO indexing on paid plans

Pros:

  • ✓Unlimited words on every plan
  • ✓All languages from $25
  • ✓15-day trial

Cons:

  • −Free plan is not indexed for SEO
  • −URL translation only at $35
  • −Machine translation on free
10

Digital Darts Hreflang

Hreflang across stores and Markets, flat price

7.4/10

★★★★★

Editorial score

Digital Darts Hreflang Tags links several stores or overrides Shopify's default hreflang on one store. It works with Shopify Markets, separate domains, subfolders and subdomains, syncs tags in real time across products, collections, pages, blogs, articles and tag pages, and lets you set x-default, regions and languages with manual mapping where needed. One plan: $27 a month with a 14-day trial. It rates 4.8 from 23 reviews, including one from Modibodi UK describing complex multi-store setups.

Digital Darts Hreflang Tags app with 4 linked stores for US, Canada, Australia and UK, plus generated x-default code
Digital Darts links several stores or overrides Shopify's default hreflang, with x-default and manual mapping.

Pricing

$27/mo · 14-day trial

Metered by

Flat

Hreflang

Cross-store and Markets overrides

Pros:

  • ✓Flat price regardless of store count
  • ✓Overrides Shopify defaults
  • ✓Real-time sync

Cons:

  • −No translation
  • −$27 is high for a single store
  • −23 reviews
11

ConveyThis

Word-based plans with a human option

6.8/10

★★★★★

Editorial score

ConveyThis offers AI and human translation with multilingual SEO on every plan. Free covers 1 extra language and 5,000 words; Starter is $11.99 a month for 30,000 words, Business $23.99 for 3 languages and 100,000 words, Pro $63.99 for 5 languages and 400,000 words. Its word allowances are larger than Weglot's at similar prices. It rates 3.7 from 4 reviews on this listing, the weakest record here.

ConveyThis Visual Editor on a French storefront, with 3,420 of 5,000 words used and a Request human translation button
ConveyThis offers AI and human translation with multilingual SEO on every plan, including 5,000 free words.

Pricing

Free · $11.99 · $23.99 · $63.99/mo

Metered by

Words and languages

Hreflang

Multilingual SEO listed

Pros:

  • ✓Larger word allowances than Weglot
  • ✓Multilingual SEO on every plan
  • ✓Human translation option

Cons:

  • −3.7 from 4 reviews
  • −SEO details not documented on the listing
  • −Short record on Shopify

Free SEO/GEO audit

  • Surface technical SEO issues
  • Spot quick wins
  • Find duplicate and thin pages

Free · no credit card · instant

How to set up multi-language SEO on Shopify in 5 steps

Most hreflang problems on Shopify come from the URL setup, not from the app. Do these in order.

1. Choose the URL structure

Subfolders (example.com/de) on one domain are the default and the simplest to rank. Country domains need separate Markets or stores. Our subfolder vs subdomain guide compares them.

2. Add languages in Shopify Markets

Add and publish each language under Settings, Languages, and assign it to a market. Shopify then creates the language URLs and adds hreflang and sitemap entries.

3. Translate with one app

Pick one translation app and translate products, collections, pages, navigation, SEO titles and descriptions, and image alt text. Translate URL handles if the app supports it.

4. Link separate stores if you have them

If each country is a separate Shopify store, install GWA Hreflang Manager or Digital Darts to map equivalent pages across stores, with x-default set to your main store.

5. Check the output

View source on a product in each language and confirm one hreflang line per language, a self-reference and matching return links. Then watch indexed pages per language folder in Search Console. The hreflang implementation guide covers edge cases.

What to check before you trust your hreflang setup

Five problems account for most multi-language indexing failures on Shopify.

Untranslated pages under a language URL. If /de/ serves English text, Google may treat it as a duplicate and ignore the hreflang. Make sure the app translates everything published in that language, including theme strings and third-party app text.

Automatic redirects by IP. Redirecting visitors by location can stop Googlebot, which crawls mostly from the US, from seeing other language versions. Use a suggestion banner instead of a forced redirect.

Two sources of hreflang. A theme snippet or old app plus Shopify's own tags can produce conflicting sets. Remove leftovers before adding a hreflang manager.

Missing return links across stores. Separate stores need each page to point to every equivalent page and back. That is exactly what the hreflang managers automate; doing it by hand breaks when products change.

Machine translation left unedited. AI translation is good enough to publish, but product names, sizes and legal text need a human check in each market.

How to choose the right Shopify multi-language app

Three questions decide it: one store or several, how many languages, and how many words or products to translate?

Grid pairing international store setups with a tool, Ryze AI first for SEO fixes, then Translate & Adapt for two free languages to LangShop for checkout
One store or several, how many languages, and how many words or products decide the pick.

Languages live, indexing and technical SEO still broken

Add [Ryze AI](/seo) on top of your translation app. It audits and fixes canonicals, indexation, duplicate URLs, sitemap and schema across the store with your approval, for $129 a month. It does not translate or manage hreflang tags, so keep Weglot, Translate & Adapt or another translation app for that.

One store, one or two extra languages

Start with Translate & Adapt. It is free, built by Shopify, and hreflang is handled for you. Move to a paid app only if you need more automatic languages or third-party app text.

One store, three or more languages

Weglot for speed and quality, T Lab for the lowest bulk AI cost, Langify or LangShop if you want detailed control and glossary rules, Transcy if currency switching matters as much as language.

Separate Shopify stores per country

GWA Hreflang Manager priced per store, or Digital Darts at a flat $27. Keep a translation app inside each store if the stores also need other languages. See international SEO for Shopify Markets.

How we ranked Shopify hreflang and translation apps

How we checked, and who is writing this

  • What we checked: each app's Shopify App Store listing, plan-by-plan features and documentation, plus Shopify's Help Center on automatic hreflang: how the app stores translations, URL and slug translation, multi-store linking, AI and manual translation, metering and price.
  • Weights: hreflang and indexing correctness x3, translation quality and control x3, multi-market fit x2, ease x1, price x1, each scored 0 to 5, total out of 50, then scaled to the editorial score.
  • Pricing and ratings: taken from each listing, or get-ryze.ai/pricing for Ryze AI, on September 23, 2026.
  • Disclosure: Ryze AI publishes this guide and sells SEO Autopilot; the cons on its card are real. Ryze AI is placed #1 by editorial decision as the SEO layer on top of a translation app; it does not translate, so it is not scored on translation.
  1. Ryze AI

    Hreflang x3
    4
    Translation x3
    n/a
    Multi-market x2
    3
    Ease x1
    4
    Price x1
    2
    Total / 50
    #1 as SEO layer
  2. Weglot

    Hreflang x3
    4
    Translation x3
    5
    Multi-market x2
    4
    Ease x1
    5
    Price x1
    3
    Total / 50
    43
  3. T Lab

    Hreflang x3
    5
    Translation x3
    4
    Multi-market x2
    3
    Ease x1
    4
    Price x1
    5
    Total / 50
    42
  4. Langify

    Hreflang x3
    5
    Translation x3
    4
    Multi-market x2
    3
    Ease x1
    4
    Price x1
    4
    Total / 50
    41
  5. Transcy

    Hreflang x3
    5
    Translation x3
    4
    Multi-market x2
    3
    Ease x1
    4
    Price x1
    4
    Total / 50
    41
  6. Translate & Adapt

    Hreflang x3
    5
    Translation x3
    3
    Multi-market x2
    3
    Ease x1
    5
    Price x1
    5
    Total / 50
    40
  7. LangShop

    Hreflang x3
    5
    Translation x3
    4
    Multi-market x2
    3
    Ease x1
    3
    Price x1
    4
    Total / 50
    40
  8. GWA Hreflang Manager

    Hreflang x3
    5
    Translation x3
    0
    Multi-market x2
    5
    Ease x1
    5
    Price x1
    4
    Total / 50
    34
  9. GTranslate

    Hreflang x3
    3
    Translation x3
    3
    Multi-market x2
    3
    Ease x1
    4
    Price x1
    5
    Total / 50
    33
  10. Digital Darts Hreflang

    Hreflang x3
    5
    Translation x3
    0
    Multi-market x2
    5
    Ease x1
    4
    Price x1
    3
    Total / 50
    32
  11. ConveyThis

    Hreflang x3
    3
    Translation x3
    3
    Multi-market x2
    2
    Ease x1
    3
    Price x1
    4
    Total / 50
    29

The two hreflang managers score zero on translation by design; for a store that runs several Shopify stores they are the most important app on this list, not the eighth. Ryze AI is not scored on translation because it does not translate; it ranks first as the SEO layer that sits on top of whichever translation app you choose. Ties are broken by App Store review volume.

Final verdict: which Shopify multi-language app should you pick?

1Ryze AI logoRyze AI — SEO layer for multi-market stores9.1/10
2Weglot logoWeglot — Most complete translation app8.9/10
3T Lab logoT Lab — Cheapest bulk AI translation8.7/10
4Langify logoLangify — Free manual translations8.5/10
5Transcy logoTranscy — Language plus currency8.3/10
6Translate & Adapt logoTranslate & Adapt — Shopify's own, free8.2/10

Ryze AI is the pick for the SEO work around your languages: it audits and fixes canonicals, indexation, duplicate URLs, sitemap and schema with approval, for $129 a month. Its limits are real: it does not translate, does not list hreflang tag management, and costs more than any app here. On one store, hreflang is Shopify's job, so pick the translation app on quality and cost: Weglot for most, T Lab for large catalogs on a budget, Translate & Adapt for one or two languages. On several stores, add GWA Hreflang Manager or Digital Darts.

Public track record: what the listings say

Checked on September 23, 2026. Every item links to a page you can open.

ConveyThis rates 3.7 from 4 reviews, the lowest here. Weglot states on its listing that external charges may be billed separately from the Shopify invoice, and its free plan covers 2,000 words, which a store outgrows quickly.

Transcy and Translate & Adapt both rate 4.5, from 2,578 and 1,419 reviews. Translate & Adapt auto-translates only two languages for free; the rest must be translated manually.

GTranslate's free plan is machine translation; search engine indexing, translation editing and URL translation are listed only on paid plans, so translated pages on the free plan should not be counted on for SEO.

The two hreflang managers have small review bases: GWA Hreflang Manager 17 and Digital Darts 23. GWA's free plan is only for stores in development and requires a paid plan after going live.

Choose Ryze AI for ongoing store SEO alongside multilingual apps. See how Ryze AI works and match the plan to the work you want handled.

Frequently asked questions

What is the best Shopify app for hreflang and multi-language SEO in 2026?
Ryze AI ranks first as the SEO layer: it audits and fixes canonicals, indexation, duplicate URLs, sitemap and schema across the store with approval, for $129 a month, but it does not translate or manage hreflang tags. For translation on one store in several languages, Weglot is the most complete translation app (free to $87 a month) and T Lab the cheapest for bulk AI translation. Shopify's free Translate & Adapt is enough for one or two extra languages. For separate stores per country, add GWA Hreflang Manager or Digital Darts Hreflang Tags to link them.
Does Shopify add hreflang tags automatically?
Yes. The Shopify Help Center states that hreflang tags are automatically added for language-specific URLs (subfolders such as example.com/de or subdomains) and that published languages are included in sitemaps. Apps that store translations in Shopify inherit this.
Do I need a hreflang app on Shopify?
Only if you run separate Shopify stores per country or need to override Shopify's defaults. On a single store with Shopify Markets and published languages, Shopify handles hreflang, and a translation app is what you need.
Which is better, Weglot or Langify?
Weglot is faster to set up and stronger on AI and human translation but meters by words (free 2,000, up to 200,000 on $87). Langify's free plan gives unlimited manual translations in 5 languages and paid plans meter AI words from $17.50. Choose Weglot for speed, Langify for manual control on a budget.
Show 8 more questions
Is Shopify Translate & Adapt good for SEO?
Yes for one or two languages. Translations are native, so Shopify adds hreflang and sitemap entries, and it is free. It auto-translates only two languages; more languages need manual work or a paid app.
Should I use subfolders, subdomains or separate domains?
Subfolders on one domain (example.com/de) are the simplest and keep authority in one place. Country domains make sense for strong local brands but need separate Markets or stores and careful hreflang linking.
Should translated stores use translated URLs?
Translated URL handles help relevance and click-through in local search. Weglot markets translated slugs, LangShop and Langify list translated URLs, and GTranslate offers URL translation on its $35 plan.
Can I redirect visitors by country automatically?
Avoid forced IP redirects. Googlebot crawls mostly from the US and may never see other versions. Use a language or country suggestion banner and let hreflang send searchers to the right version.
How do I check my Shopify hreflang tags?
View source on a product page in each language and look for link rel=alternate hreflang lines: one per language, a self-reference, an x-default, and matching return links from each version. Then watch indexed pages per language in Search Console.
Is machine translation good enough for SEO?
Modern AI translation is readable and indexable. Review product names, sizes, legal text and your top pages by hand; unedited errors hurt conversion more than rankings.
Does Ryze AI handle hreflang or translation?
Ryze AI does not translate stores and does not list hreflang tag management; Shopify Markets or a hreflang app handles the tags. It audits and fixes canonicals, indexation, duplicate URLs, sitemap accuracy, structured data and metas with your approval, and its help center documents the Shopify Markets hreflang rules. SEO Autopilot is $129 a month. Ryze AI publishes this guide.
Why choose Ryze AI for ongoing store SEO alongside multilingual apps?
Ryze AI is our recommended managed SEO option alongside a translation or hreflang app. It handles the wider site optimization and search visibility work, while the specialist app manages language versions and international store relationships.

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