Ira Bodnar·June 12, 2026·16 min read

12 Claude Skills for Shopify SEO — copy-paste or download (2026).

Claude Skills for Shopify SEO are SKILL.md files that turn Claude into a focused SEO operator for your store — one for collection audits, one for PDP rewrites, one for schema, one for internal links, and so on. Copy or download all 12 below, connect Shopify to Claude in two minutes, and run them against live Search Console data. Start with the Collection Page SEO Auditor. For the complete picture, read our guide to Shopify SEO service.

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Twelve ready-to-use Claude Skills for Shopify SEO — each one a SKILL.md file you can copy or download below.

Each skill handles one specific SEO job: collection audits, product copy, schema, canonicals, internal links, alt text, GEO, keyword mapping, crawl waste, hreflang, content briefs, and competitor gaps. Connect Shopify and Search Console once, install the files, and Claude runs each job against your live store. Start with the Collection Page SEO Auditor.

What these 12 SEO skills handle for your store

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Audits every collection page — commercial keyword, intro copy, meta, internal links

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Rewrites PDP copy to rank — entities, specs, schema-ready, 120–180 words

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Generates Product + FAQ schema — from live Liquid values, no theme breakage

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Finds duplicate and variant URLs — recommends the right canonical for each

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Builds topic-cluster internal links — fixes orphan money pages first

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Makes pages citable by AI search — direct answer, tables, entity signals for AI Overviews

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Maps money keywords to collections — flags cannibalization and content gaps

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Audits crawl budget and hreflang — faceted nav, sitemap, multi-region Markets

Each card below has the full SKILL.md to copy or download, plus the example prompt that triggers it. Connect the Ryze MCP once to give Claude live access to Shopify, GA4, and Search Console — then every skill queries real store data and real query impressions instead of pasted CSVs. You can also run all 12 of these autonomously with Ryze AI, the AI that executes SEO and ad changes 24/7, not just recommends them.

Step 1: Connect — one MCP URL gives Claude live Shopify, GA4 + Search Console access
Step 2: Install — copy or download each SKILL.md and upload it to Claude
Step 3: Run — trigger any skill with its example prompt; the Collection Auditor is a good first run

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What are Claude Skills for Shopify SEO?

Claude Skills are markdown files — YAML frontmatter at the top, instructions below — that teach Claude one specific job. A Shopify SEO skill tells Claude exactly how to audit a collection page, rewrite a product description, or build schema, step by step. Install it once and Claude follows those instructions whenever you trigger it, so the SEO method lives in a file instead of your head.

They get useful when paired with an MCP connector. The MCP gives Claude live access to your Shopify catalog and Google Search Console data — products, collections, queries, impressions. The skill tells Claude what to do with it. The 12 below cover the on-site SEO work for a store: page-level copy, schema, links, crawl, international, and content planning. For the matching CRO skills and broader store-owner workflows, see the sibling guides.

Step 1: Connect Claude to Shopify to give the skills live data

Most of these skills read your catalog and your Search Console queries, so connect the store first. The fastest route is the Ryze AI MCP connector: one URL, OAuth, and Claude has real-time access to Shopify, GA4, Search Console, Google Ads, and Meta Ads — everything the 12 skills below need to work against real data instead of pasted exports.

Open Claude settings to add the MCP connector for Shopify SEO

Step 1 — Open Claude settings

Navigate to Custom Connectors in Claude to add the Ryze AI MCP for Shopify SEO

Step 2 — Go to Custom Connectors and click Add

Paste the Ryze AI MCP server URL to connect Claude to Shopify and Search Console

Step 3 — Paste the Ryze AI MCP server URL

OAuth authentication for Shopify, Search Console, GA4, and ad accounts with Claude

Step 4 — Authorize Shopify, Search Console, and GA4 via OAuth

Claude analyzing Shopify store and Search Console data after MCP connection

Step 5 — Claude can now query your store and Search Console in real time

Step 2: Install a skill in Claude to start running SEO jobs

Once Claude has access to your store, install the skills. Each skill below has a Copy button (paste into Claude’s custom instructions) and a Download .md button (upload as a file to Claude Projects or Claude.ai Skills). Either approach works; downloading keeps the skill reusable across chats.

Open Claude settings and go to Customize to add a new Shopify SEO Claude skill

Step 1 — Open Claude and navigate to Customize in settings

Click the Skills tab in Claude Customize to manage installed Shopify SEO skills

Step 2 — Click the Skills tab to manage your installed Claude skills

Create a new Claude skill by uploading the SKILL.md file for Shopify SEO

Step 3 — Click Create and upload the SKILL.md file you downloaded below

Installed Claude skill ready to use for Shopify SEO audits

Step 4 — Skill installed and ready; trigger it with the example prompt from any skill below

What each skill audits and the time it saves

Each skill replaces a manual SEO task you would otherwise do in a spreadsheet or one URL at a time. The time figures below assume a store with roughly 40 collections and a few hundred products; the point is the relative effort, not a promise.

Skill	What it audits or writes	Manual time it replaces
Collection Page SEO Auditor	Intro copy, meta, internal links per collection	~3 hrs / 40 collections
Product Description SEO Rewriter	PDP copy, entities, specs, schema-readiness	~5 hrs / 50 PDPs
Schema & Rich-Snippet Builder	Product / FAQ / Article JSON-LD	~2 hrs / template
Duplicate-Content & Canonical Auditor	Variant, pagination, collection-scoped URLs	~4 hrs / store
Internal Linking Architect	Orphan pages, topic-cluster link graph	~6 hrs / store
AI Overview / GEO Optimizer	Direct answers, tables, entity signals	~3 hrs / 5 pages
Technical SEO / Crawl-Waste Auditor	Sitemap, faceted nav, crawl budget	~4 hrs / store
SERP Competitor Gap Analyzer	On-page factors vs the page that ranks	~2 hrs / matchup

The remaining four skills (alt text, keyword mapping, content briefs, competitor gaps) run on demand rather than across the whole store, so their savings depend on how many pages you point them at.

The 12 Claude Skills for Shopify SEO

Each skill below is ready to copy or download. Install it in Claude, then use the example prompt to trigger it. All skills assume you connected Shopify and Search Console via MCP in Step 1. The first six handle on-page copy, schema, canonicals, links, and images.

01 · Collection Page SEO Auditor

Start hereshopify-collection-page-seo-auditor.md

Audits collection pages for commercial keywords — intro copy, meta, and internal links. Runs across every collection.

What it does

Pulls each collection plus its Search Console data, matches it to the commercial query it should rank for, flags thin intro copy and missing meta, and writes the rewritten intro, title, and meta description ready to paste into Shopify admin.

shopify-collection-page-seo-auditor.md

↓Download .md

1---

2name: shopify-collection-page-seo-auditor

3description: Audit Shopify collection pages for commercial keywords, intro copy, meta, and internal links

4---

6# Collection Page SEO Auditor

8When the user asks to audit a collection page, use the connected Shopify + Search Console MCPs to:

10## 1. Pull the collection set

11- List collections by URL (/collections/*)

12- For each: title, handle, current SEO title, meta description, intro/body_html length, product count

13- Pull last 90 days of GSC impressions, clicks, avg position per collection URL

15## 2. Match each collection to a commercial query

16For each collection:

17- The head query it should rank for (product type + buyer modifier: "best", "for", price, material)

18- Current ranking position vs that query

19- Whether the H1 and SEO title contain the query verbatim

21## 3. Score the page

22Flag a collection if any of these is true:

23- Intro copy under 150 words (thin)

24- Meta description missing or over 160 chars

25- No internal links from blog or other collections pointing in

26- SEO title does not contain the head query

28## 4. Write the fixes

29For each flagged collection:

30- A 150-250 word intro that front-loads the head query and answers buyer intent

31- SEO title (<=60 chars) and meta description (<=155 chars)

32- 3-5 internal links to add, with anchor text

34## 5. Output

37Then the rewritten intro + meta for the top 5 priority collections, ready to paste into Shopify admin.

39Always rank fixes by impressions, not by position — high-impression page-2 collections move revenue fastest.

Example prompt: “Audit my Shopify collection pages and rewrite the intro and meta for the top 5 by impressions.”

02 · Product Description SEO Rewriter

shopify-product-description-seo-rewriter.md

Rewrites PDP copy to rank and convert — entities, specs, and schema-ready. 120–180 words per product.

What it does

Pulls products and their Search Console queries, builds the entity and spec list each PDP needs, and rewrites the description with the primary keyword up front, a spec block that feeds Product schema, and a use-case paragraph answering the top buyer question.

shopify-product-description-seo-rewriter.md

↓Download .md

1---

2name: shopify-product-description-seo-rewriter

3description: Rewrite Shopify product descriptions to rank and convert, with entities, specs, and schema-ready copy

4---

6# Product Description SEO Rewriter

8When the user asks to rewrite product descriptions for SEO, use the connected Shopify + Search Console MCPs to:

10## 1. Pull products and their queries

11- Filter by collection, tag, or vendor (ask the user)

12- For each product: title, current description, product type, specs/metafields, top GSC queries for the PDP URL

14## 2. Build the entity list

15For each product:

16- Primary keyword (product type + key attribute)

17- 3-5 supporting entities a buyer searches (material, size, use case, compatible-with, brand)

18- The specific questions the PDP must answer (sizing, care, shipping, warranty)

20## 3. Rewrite structure (120-180 words)

21For each PDP, write:

22- **Opening** — primary keyword in the first sentence, the core benefit, who it is for

23- **Specs block** — bullet list of the entities and attributes (feeds Product schema)

24- **Use case** — one paragraph answering the top buyer question from GSC

25- **Trust line** — warranty, certification, or return window with a real number

27## 4. Schema-ready output

28- Map specs to Product schema fields (material, color, size, gtin if present)

29- Keep claims factual so the copy and JSON-LD stay consistent

31## 5. Output

34Then the full rewritten body_html for the top 10 products by impressions, plus a staging note on which to push first.

36Never invent specs — pull them from Shopify metafields or ask the user to confirm.

Example prompt: “Rewrite descriptions for the products in 'Running Shoes', 120-180 words, schema-ready.”

03 · Schema & Rich-Snippet Builder

shopify-schema-rich-snippet-builder.md

Generates Product, FAQ, and Article JSON-LD without breaking the theme. Reads live Liquid values so markup never goes stale.

What it does

Detects the page type, checks for existing or conflicting schema in the theme, and outputs a Liquid snippet that reads live price, stock, and ratings — plus a validation checklist and the Rich Results Test URL to confirm before publishing.

shopify-schema-rich-snippet-builder.md

↓Download .md

1---

2name: shopify-schema-rich-snippet-builder

3description: Generate Product, FAQ, and Article JSON-LD for Shopify without breaking the theme

4---

6# Schema & Rich-Snippet Builder

8When the user asks for structured data, use the connected Shopify MCP to:

10## 1. Identify the page type

11- Product, collection, article, or page

12- Pull the data the schema needs: product title, price, availability, rating, specs, or article author/date

14## 2. Check what already exists

15- Read the theme's existing JSON-LD (many themes ship partial Product schema)

16- Flag duplicate or conflicting blocks so you do not stack two Product schemas on one URL

18## 3. Build the schema

19- **Product** — name, image, description, brand, offers (price, priceCurrency, availability), aggregateRating if reviews exist

20- **FAQPage** — only for questions visible on the page; text must match the on-page answer

21- **Article** — headline, author, datePublished, dateModified, image

23## 4. Theme-safe install

24- Output a Liquid snippet that reads live values ({{ product.price | money_without_currency }}, etc.) so the schema never goes stale

25- Tell the user the exact snippet file and where to {% render %} it

26- Wrap in a feature flag so it can be removed without touching the template

28## 5. Output

29- The JSON-LD (or Liquid template) per page type

30- A validation checklist: required fields present, no duplicate schema, values pulled live

31- The Rich Results Test URL to confirm before publishing

33Never hard-code price or stock — read them from Liquid so the markup matches the live PDP.

Example prompt: “Build Product and FAQ JSON-LD for my PDP template using live Liquid values.”

04 · Duplicate-Content & Canonical Auditor

shopify-duplicate-content-canonical-auditor.md

Finds variant and duplicate Shopify URLs and recommends the correct canonicals. Catches the /collections/x/products/y trap.

What it does

Maps Shopify's predictable duplicate URL patterns (collection-scoped products, ?variant=, pagination, /collections/all), checks current canonicals against GSC's chosen canonical, and outputs the exact theme edits plus a list of near-duplicate copy to rewrite.

shopify-duplicate-content-canonical-auditor.md

↓Download .md

1---

2name: shopify-duplicate-content-canonical-auditor

3description: Find variant and duplicate Shopify URLs and recommend the correct canonical tags

4---

6# Duplicate-Content & Canonical Auditor

8When the user asks to audit duplicates, use the connected Shopify + Search Console MCPs to:

10## 1. Map the duplicate sources

11Shopify creates predictable duplicates. Pull and group:

12- /products/x vs /collections/y/products/x (collection-scoped product URLs)

13- ?variant= parameter URLs

14- Pagination (?page=2), sort, and filter parameter URLs

15- /collections/all vs individual collections

17## 2. Check current canonicals

18For each group:

19- The canonical tag Shopify currently outputs

20- Whether GSC reports the URL as "Duplicate, Google chose different canonical"

21- Which version actually earns impressions and clicks

23## 3. Recommend the canonical

24- Product canonical should point to /products/handle (not the collection-scoped path)

25- Variant URLs canonical to the base product

26- Filtered/sorted collection URLs canonical to the clean collection URL

28## 4. Flag real content duplication

29- Collections with near-identical intro copy

30- Products sharing the same description across SKUs

32## 5. Output

35Then the exact theme.liquid / product template edits, and a list of near-duplicate copy to rewrite.

37Always confirm the canonical target earns the traffic before pointing other URLs at it.

Example prompt: “Audit my store for duplicate URLs and tell me which canonicals to fix.”

05 · Internal Linking Architect

shopify-internal-linking-architect.md

Builds topic-cluster internal links across collections, products, and blog. Finds orphan money pages first.

What it does

Inventories every indexable URL, groups them into pillar-and-cluster topics, finds orphan pages with zero inbound links, and outputs the exact source sentence, target URL, and keyword anchor text for each link to add.

shopify-internal-linking-architect.md

↓Download .md

1---

2name: shopify-internal-linking-architect

3description: Build topic-cluster internal links across Shopify collections, products, and blog posts

4---

6# Internal Linking Architect

8When the user asks to build internal links, use the connected Shopify + Search Console MCPs to:

10## 1. Map the content inventory

11Pull every indexable URL:

12- Collections, products, blog articles, and pages

13- For each: title, primary topic, current inbound internal links, GSC impressions

15## 2. Group into topic clusters

16- Pillar = the collection that should rank for the head commercial query

17- Cluster = the products in that collection plus blog articles on the same topic

18- Flag orphan pages (zero inbound internal links)

20## 3. Design the link graph

21For each cluster:

22- Blog articles link down to the money collection with descriptive anchor text

23- The collection links across to its top products

24- Related collections cross-link where the buyer journey overlaps

26## 4. Write the links

27For each recommended link:

28- Source URL and the exact sentence to add the link to

29- Target URL

30- Anchor text (the target's head query, not "click here")

32## 5. Output

35Then a prioritized list: fix orphan money pages first, then strengthen pillars that sit on page 2.

37Always cap links to one target per source page to keep anchor signals clean.

Example prompt: “Map my topic clusters and give me the internal links to add to fix orphan collections.”

06 · Bulk Image Alt-Text Generator

shopify-bulk-image-alt-text-generator.md

Writes descriptive, keyword-aware alt text for product images at scale. Catches IMG_4821.jpg-style placeholders.

What it does

Lists images with empty or filename-style alt, gathers product context, and writes accurate alt text under 125 characters that names the product type and one attribute naturally — then a bulk-update CSV and the Shopify path to apply it.

shopify-bulk-image-alt-text-generator.md

↓Download .md

1---

2name: shopify-bulk-image-alt-text-generator

3description: Generate descriptive, keyword-aware alt text for Shopify product images at scale

4---

6# Bulk Image Alt-Text Generator

8When the user asks for alt text, use the connected Shopify MCP to:

10## 1. Pull images missing alt text

11- List products and variants

12- For each image: filename, current alt attribute, position (main vs gallery)

13- Flag images with empty or filename-style alt ("IMG_4821.jpg")

15## 2. Gather context per image

16For each product:

17- Product title, type, color/variant, key attributes

18- The primary keyword the PDP targets

20## 3. Write the alt text

21Rules for each image:

22- Describe what is actually in the image, naturally including the product type and one attribute

23- Main image: product type + brand + key attribute

24- Gallery/detail shots: describe the angle or feature (close-up of stitching, in-use shot)

25- Under 125 characters, no keyword stuffing, no "image of"

27## 4. Accessibility check

28- Skip decorative images (set alt="")

29- Make sure variant images describe the correct color/style

31## 5. Output

34Then a bulk-update file (CSV with image ID and alt) and the Shopify admin path to apply it.

36Always write for a screen-reader user first; the keyword fits naturally when the description is accurate.

Example prompt: “Generate alt text for every product image missing it, under 125 characters each.”

Skills 07–12 — AI search, keywords, and technical SEO

The first six fix the pages themselves. These six set the strategy and protect the crawl: what to rank where, how to win AI-search citations, what to fix technically, and how to plan content that supports your money collections.

07 · AI Overview / GEO Optimizer

shopify-ai-overview-geo-optimizer.md

Makes product and collection pages citable by Google AI Overviews, ChatGPT, and Perplexity. Direct answer first, then tables.

What it does

Finds queries where you rank 1-10 but lose clicks to AI Overviews, audits each page for extractability (direct answer, tables, FAQ), and rewrites a 2-3 sentence answer block, a quotable spec table, and an FAQ block that matches the schema.

shopify-ai-overview-geo-optimizer.md

↓Download .md

1---

2name: shopify-ai-overview-geo-optimizer

3description: Make Shopify product and collection pages citable by Google AI Overviews, ChatGPT, and Perplexity

4---

6# AI Overview / GEO Optimizer

8When the user asks to optimize for AI search, use the connected Shopify + Search Console MCPs to:

10## 1. Find the citable queries

11- Pull queries where the store ranks 1-10 but loses clicks (AI Overview likely eating them)

12- Group queries into questions ("best X for Y", "is X good for Z", "X vs Y")

14## 2. Audit extractability per page

15For each target page:

16- Is there a direct one-paragraph answer near the top?

17- Are specs and comparisons in tables or bullet lists, not buried in prose?

18- Is the brand and product entity named clearly and consistently?

20## 3. Rewrite for extraction

21- Add a 2-3 sentence direct answer block at the top of collection/PDP copy

22- Convert key specs and comparisons into a table an LLM can quote

23- Add an FAQ block with the exact buyer questions, answered in 40-60 words each

25## 4. Strengthen entity signals

26- Consistent product/brand naming across title, copy, schema, and image alt

27- Product and FAQ JSON-LD that matches the visible answer

28- Factual, specific claims (numbers, materials, comparisons) that a model can cite

30## 5. Output

33Then the rewritten answer block, table, and FAQ for the top 5 pages, ready to paste.

35Always answer the question in plain text first — models cite the page that states the answer most directly.

Example prompt: “Find pages losing clicks to AI Overviews and rewrite them to be citable.”

08 · Keyword & Topic-Cluster Mapper

shopify-keyword-topic-cluster-mapper.md

Maps money keywords to collections and finds content gaps. Flags cannibalization before you build anything new.

What it does

Joins 90 days of Search Console queries with your collections, products, and articles; assigns one target page per commercial query; flags where two URLs compete; and outputs a build list of new collections, new posts, and merges ranked by opportunity.

shopify-keyword-topic-cluster-mapper.md

↓Download .md

1---

2name: shopify-keyword-topic-cluster-mapper

3description: Map money keywords to Shopify collections and find content gaps to fill

4---

6# Keyword & Topic-Cluster Mapper

8When the user asks to map keywords, use the connected Shopify + Search Console MCPs to:

10## 1. Pull the demand

11- Last 90 days of GSC queries (impressions, clicks, position)

12- The store's collections, products, and blog articles with their URLs

14## 2. Map each money keyword to a page

15For every commercial query:

16- The single best page to rank it (one query, one target — avoid cannibalization)

17- Current ranking URL vs the page that should rank

18- Flag where two URLs compete for the same query

20## 3. Find the gaps

21- Commercial queries with impressions but no matching collection (build a collection)

22- Informational queries with no supporting blog article (build a post that links to the money page)

23- Buyer questions ("how to choose X") with no content at all

25## 4. Prioritize

26Score each gap by:

27- Impression volume

28- Distance to page 1 (positions 11-20 first)

29- Commercial intent

31## 5. Output

34Then a build list: new collections, new articles, and merges/canonicals to fix cannibalization, ranked by opportunity.

36Always fix cannibalization before building new pages — two weak URLs rarely beat one strong one.

Example prompt: “Map my money keywords to collections and list the content gaps and cannibalization.”

09 · Technical SEO / Crawl-Waste Auditor

shopify-technical-seo-crawl-waste-auditor.md

Audits sitemap, faceted nav, and crawl budget. Stops filter URLs spawning thousands of thin pages.

What it does

Compares GSC index coverage against the sitemap and the URLs Shopify exposes, flags crawl-waste patterns (filters, internal search, ?variant=), and outputs the exact robots.txt.liquid and theme directives plus redirect chains to flatten.

shopify-technical-seo-crawl-waste-auditor.md

↓Download .md

1---

2name: shopify-technical-seo-crawl-waste-auditor

3description: Audit Shopify sitemap, faceted navigation, and crawl budget to stop crawl waste

4---

6# Technical SEO / Crawl-Waste Auditor

8When the user asks for a technical audit, use the connected Shopify + Search Console MCPs to:

10## 1. Pull the crawl picture

11- GSC Index coverage: indexed, crawled-not-indexed, discovered-not-indexed

12- The Shopify sitemap.xml (and sub-sitemaps) URL count

13- Page count Shopify actually exposes (products x variants x collections x filters)

15## 2. Find the crawl waste

16Flag URL patterns wasting crawl budget:

17- Faceted/filter URLs (?filter., ?sort_by., tag pages) creating thousands of thin variants

18- Internal search result pages (/search)

19- ?variant= and pagination URLs being crawled

20- Collections with zero products

22## 3. Decide the handling per pattern

23For each pattern:

24- Canonicalize, noindex, robots.txt disallow, or leave indexable

25- Shopify-specific: which can be controlled in theme.liquid vs robots.txt.liquid

27## 4. Check the basics

28- XML sitemap only lists canonical, indexable URLs

29- No indexable URL is blocked in robots.txt

30- 404s and redirect chains from GSC

32## 5. Output

35Then the exact robots.txt.liquid and theme edits, plus a list of redirect chains to flatten.

37Always confirm a pattern earns no useful traffic in GSC before you noindex or disallow it.

Example prompt: “Audit my crawl budget and tell me which filter and search URLs to disallow.”

10 · Hreflang / International SEO Auditor

shopify-hreflang-international-seo-auditor.md

Audits hreflang and international SEO for multi-region Shopify stores and Markets. Fixes reciprocity and x-default first.

What it does

Maps your Shopify Markets, domains, and language paths, checks hreflang reciprocity and x-default across key URLs, catches wrong region codes and cross-market canonical conflicts, and outputs the corrected hreflang block per template.

shopify-hreflang-international-seo-auditor.md

↓Download .md

1---

2name: shopify-hreflang-international-seo-auditor

3description: Audit hreflang and international SEO for multi-region Shopify stores and Markets

4---

6# Hreflang / International SEO Auditor

8When the user asks to audit international SEO, use the connected Shopify + Search Console MCPs to:

10## 1. Map the regions and languages

11- List Shopify Markets / domains / subfolders in use (.com, /en-gb, /fr, etc.)

12- For each market: language, currency, and the domain or path it serves

14## 2. Check hreflang reciprocity

15For a sample of key URLs across markets:

16- Does each language version list all the others in hreflang?

17- Is every hreflang reciprocal (A points to B and B points to A)?

18- Is there an x-default pointing to the primary/global version?

20## 3. Find the common faults

21- Self-referencing hreflang missing

22- Wrong region codes (en-uk instead of en-gb)

23- hreflang pointing to redirecting or 404 URLs

24- Currency/language mismatch between the market and the served page

26## 4. Check duplication across markets

27- Identical English copy on /en-us and /en-gb with no hreflang to separate them

28- Canonicals fighting hreflang (canonical pointing cross-market)

30## 5. Output

33Then the corrected hreflang block per template and the Shopify Markets settings to change.

35Always fix reciprocity and x-default first — they cause the most cross-region cannibalization.

Example prompt: “Audit hreflang across my Shopify Markets and give me the corrected tags.”

11 · Blog Content Brief Generator

shopify-blog-content-brief-generator.md

Writes SEO briefs for the store blog, tied to money collections. Each heading paired with the question it answers.

What it does

Reads the SERP intent for a target query, builds a full brief (title, intent, word count, H2/H3 outline, entities, internal links, meta, FAQ questions), and ties the article to one money collection so the traffic it earns has somewhere commercial to go.

shopify-blog-content-brief-generator.md

↓Download .md

1---

2name: shopify-blog-content-brief-generator

3description: Write SEO content briefs for the Shopify store blog, tied to money collections

4---

6# Blog Content Brief Generator

8When the user asks for a content brief, use the connected Shopify + Search Console MCPs to:

10## 1. Pick the topic

11- Confirm the target query (or pull a gap from the topic-cluster mapper)

12- Find the money collection or product this article should support and link to

14## 2. Read the SERP intent

15For the target query:

16- Top GSC queries and "people also ask" style follow-ups

17- Whether intent is informational, comparison, or how-to

18- The angle competitors miss (pull from the SERP gap analyzer if available)

20## 3. Build the brief

21Output a full brief:

22- Working title and H1 with the query verbatim

23- Search intent in one sentence

24- Recommended word count and format (list, how-to, comparison)

25- H2/H3 outline, each heading paired with the question it answers

26- Entities and subtopics to cover

27- The internal link to the money collection (with anchor text) and 2-3 supporting links

29## 4. On-page targets

30- Meta title (<=60 chars) and description (<=155 chars)

31- The FAQ questions to include (for FAQ schema)

32- A primary-keyword placement checklist (H1, first 100 words, one H2)

34## 5. Output

35A single brief document a writer can execute without further research, plus the GSC data that justifies it.

37Always tie the article to one money page — a blog post that links nowhere commercial earns traffic but no revenue.

Example prompt: “Write a content brief for 'how to choose running shoes' tied to my Running Shoes collection.”

12 · SERP Competitor Gap Analyzer

shopify-serp-competitor-gap-analyzer.md

Compares a collection against the top-ranking competitor and lists the gaps to close. Match like for like, not homepages.

What it does

Sets your collection against the page actually ranking 1-3 for the target query, compares word count, product count, headings, internal links, and schema, then outputs a prioritized close-the-gap edit list ordered by likely ranking impact.

shopify-serp-competitor-gap-analyzer.md

↓Download .md

1---

2name: shopify-serp-competitor-gap-analyzer

3description: Compare a Shopify collection against the top-ranking competitor and find the gaps to close

4---

6# SERP Competitor Gap Analyzer

8When the user asks for a competitor gap analysis, use the connected Shopify + Search Console MCPs to:

10## 1. Set the matchup

11- Confirm the target query and the store's collection that targets it

12- Identify the page currently ranking 1-3 for that query (ask the user or pull from GSC competitors)

14## 2. Compare on-page factors

15For your page vs the top competitor:

16- Intro/body word count

17- Number of products or items listed

18- Headings and the subtopics each covers

19- Internal links pointing in, and schema present

20- Whether they answer buyer questions you do not

22## 3. Compare content depth

23- Subtopics and entities the competitor covers that your page misses

24- Comparisons, buying guides, or FAQs they include

25- Media (images, size charts, comparison tables) they have

27## 4. Build the close-the-gap plan

28For each gap:

29- The specific section to add to your collection

30- Word count and format

31- Internal links or schema to add

33## 5. Output

34| Factor | Your page | Competitor | Gap | Fix |

36Then a prioritized edit list for the collection, ordered by likely ranking impact.

38Always compare the page that actually ranks, not the competitor's homepage — match like for like.

Example prompt: “Compare my 'Yoga Mats' collection to the page ranking #1 and list the gaps to close.”

These skills are the DIY version: you trigger each one, review the output, and apply the changes in Shopify yourself. Ryze AI for Shopify, our AI SEO product, runs the same 12 workflows automatically and pushes the changes for you — collection rewrites, schema, internal links, and GEO — so the work happens 24/7 without a prompt.

Yael S.

Head of Performance
DTC apparel, $180K/mo spend

★★★★★

“

The Collection Page Auditor found nine collections with under 80 words of intro copy that were stuck on page two. We rewrote four that week, and three moved into the top five.”

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9 of 40

Thin collections found

3 pages

Moved to top 5

1 week

From audit to ranking

Frequently asked questions

What are Claude Skills for Shopify SEO?

They are markdown files (SKILL.md) that teach Claude a specific Shopify SEO job — auditing collection pages, rewriting product descriptions, building schema, fixing canonicals, mapping internal links, and more. You install a skill once and Claude follows its instructions whenever you trigger it. All 12 on this page are free to copy or download.

Do these Claude SEO skills work with live Shopify data?

Yes, once you connect Shopify and Google Search Console to Claude through an MCP connector. Setup takes about two minutes. After that, each skill queries real products, collections, and GSC impressions instead of asking you to paste CSV exports.

Can I edit these Shopify SEO skills?

Yes. Each skill is a plain markdown file. Download it, change the thresholds (word counts, impression cutoffs, character limits) to match your store and brand voice, and upload the modified version to Claude.

How do I install a Claude SEO skill?

In Claude, open Customize, click the Skills tab, click Create or Add, and upload the SKILL.md file you downloaded. Claude recognizes the skill immediately and follows it when you use the example prompt.

Is there a Claude skill for local SEO?

For store-level SEO, the Technical SEO and Keyword & Topic-Cluster Mapper skills cover the on-site work. For multi-region stores, the Hreflang / International SEO Auditor handles per-market targeting. You can also edit any skill to add local-intent keywords and location modifiers for a single-store local SEO pass.

Are these Claude Shopify SEO skills free?

Yes, completely free. Copy or download any or all 12 skill files, modify them however you want, and use them with Claude. No attribution required.

Let AI run your Shopify SEO

12 skills · flat fee · money-back

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SEO & Content

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12 Claude Skills for Shopify SEO — copy-paste or download (2026).

Free skills and prompts for paid ads and SEO

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What are Claude Skills for Shopify SEO?

Step 1: Connect Claude to Shopify to give the skills live data

Step 2: Install a skill in Claude to start running SEO jobs

What each skill audits and the time it saves

The 12 Claude Skills for Shopify SEO

Audits collection pages for commercial keywords — intro copy, meta, and internal links. Runs across every collection.

Rewrites PDP copy to rank and convert — entities, specs, and schema-ready. 120–180 words per product.

Generates Product, FAQ, and Article JSON-LD without breaking the theme. Reads live Liquid values so markup never goes stale.

Finds variant and duplicate Shopify URLs and recommends the correct canonicals. Catches the /collections/x/products/y trap.

Builds topic-cluster internal links across collections, products, and blog. Finds orphan money pages first.

Writes descriptive, keyword-aware alt text for product images at scale. Catches IMG_4821.jpg-style placeholders.

Skills 07–12 — AI search, keywords, and technical SEO

Makes product and collection pages citable by Google AI Overviews, ChatGPT, and Perplexity. Direct answer first, then tables.

Maps money keywords to collections and finds content gaps. Flags cannibalization before you build anything new.

Audits sitemap, faceted nav, and crawl budget. Stops filter URLs spawning thousands of thin pages.

Audits hreflang and international SEO for multi-region Shopify stores and Markets. Fixes reciprocity and x-default first.

Writes SEO briefs for the store blog, tied to money collections. Each heading paired with the question it answers.

Compares a collection against the top-ranking competitor and lists the gaps to close. Match like for like, not homepages.

Frequently asked questions

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