Google’s official Ads MCP server went live April 28, 2026 — three tools, self-hosted, and it cannot change anything in your account. Here’s the exact setup, and Ryze AI’s one-click alternative if you want Claude to actually manage campaigns.
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Google's official Ads MCP server is strictly read-only — no pausing campaigns, no budget changes, no new assets.
There's also no hosted endpoint like Meta's mcp.facebook.com/ads — you run Google's server yourself, via pipx locally or self-hosted on Cloud Run.
Here's what shipped, the exact config, and what to use instead if you want Claude to actually act on what it finds.
Four steps. Budget 30–60 minutes the first time — most of that is Google's developer-token approval, not the config, and approval can take 1–2 business days if you're starting fresh.
Apply for a Google Ads developer token in the Google Ads API Center — basic access is enough for read-only use. Create a Google Cloud project with the Ads API enabled, then set up OAuth credentials (a client ID/secret pair, or application default credentials via gcloud auth).
In Claude Desktop go to Settings → Developer → Edit Config; for Claude Code, edit ~/.claude/settings.json. Paste this block with your project ID and developer token:
Cmd-Q and reopen — closing the window isn't enough. Wait for the green connected indicator next to google-ads-mcp.
Ask Claude: “list my accessible Google Ads accounts, then show cost and conversions by campaign for the last 14 days.” Claude calls list_accessible_customers, then writes GAQL for the search tool.
Why this matters
None of these four steps get you write access — Google's official MCP only ever reports. Ryze AI is the autonomous alternative: standard Google OAuth (no developer token, no GCP project), and it finds underperforming campaigns and fixes them 24/7, not just describes them. Learn more at get-ryze.ai.
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Three tools, all read-only:
list_accessible_customers — returns the account IDs and names the authenticated user can see.search — runs a GAQL query. All your reporting lives here: cost, conversions, budgets, status, whatever fields you ask for.get_resource_metadata — looks up the schema for a resource type so Claude writes correct GAQL instead of guessing field names.What's missing is everything on the write side: no pausing a campaign, no budget changes, no negative keywords, no new assets. If you want Claude to manage the account rather than report on it, see Best MCP for Google Ads in 2026 for the servers that do, and using Claude with the Keyword Planner API for a read-only workflow this MCP is well suited to.
Both platforms shipped official MCP servers within a day of each other in late April 2026 — and made opposite choices on almost everything.
| Meta Ads MCP | Google Ads MCP | |
|---|---|---|
| Hosting | Hosted by Meta (mcp.facebook.com/ads) | You run it — local pipx or self-hosted Cloud Run |
| Auth | Meta Business OAuth, ~2 min | Developer token + GCP project + OAuth, up to days if starting fresh |
| Tools | 29 | 3 |
| Write access | Yes — new campaigns start paused | No — strictly read-only |
| Who it's for | Any advertiser with Claude Pro/Max | Developers comfortable with Google Cloud |
See Meta's official MCP launch for the full setup on that side.
2,000+
Marketers
$500M+
Ad spend
23
Countries
Good fit
Poor fit
Honest take: great for developer-grade reporting and audits, not built for management. The developer-token step alone rules out most marketers — which is exactly the gap Ryze AI fills.
Daniel K.
PPC Lead
B2B SaaS, $90K/mo Google spend
I set up Google's official MCP and it's genuinely good for reporting — but it took me two days to get the developer token approved, and it can't touch anything. Ryze had me pausing wasted-spend campaigns the same afternoon.
Same day
Time to write access
0
Developer tokens needed
3
Ad accounts connected
1,000+ marketers use Ryze
Automating hundreds of agencies
★★★★★4.9/5
Is there an official Google Ads MCP server?
Yes. The Google Ads API team released an official MCP server on April 28, 2026, at github.com/googleads/google-ads-mcp. It exposes three tools — list_accessible_customers, search, and get_resource_metadata — and is strictly read-only.
What is the Google Ads MCP URL?
There isn't a hosted one. Unlike Meta's MCP at mcp.facebook.com/ads, Google's official server has no Google-hosted endpoint — you run it locally via pipx or self-host it on Cloud Run.
Can Claude edit my Google Ads campaigns through the official MCP?
No. It's strictly read-only — it cannot modify bids, pause campaigns, or create new assets. Ryze AI is the autonomous alternative that finds and fixes underperforming campaigns 24/7.
Do I need a developer token?
Yes — a 22-character token from the Google Ads API Center, plus a Google Cloud project and OAuth credentials.
Is the Google Ads MCP free?
Yes. The server is open source; you pay nothing beyond your normal ad spend and any Cloud Run hosting costs if you self-host.
How does Ryze AI compare to Google's official MCP?
Ryze AI connects via standard Google OAuth — no developer token, no GCP project — and gives Claude both read and write access, finding underperforming campaigns and fixing them automatically rather than just reporting on them.
One-click Google Ads connector
2 min, no dev token, read + write
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