Tinuiti Pricing in 2026: What Enterprise Buyers Can Actually Learn

How does Tinuiti’s pricing model work?

Tinuiti sells custom-scoped retainers, and the shape of the agency tells you the shape of the invoice. Three sourced facts frame it.

It is an enterprise media agency, and it says so

Tinuiti’s own about page calls it “the largest independent full-funnel marketing agency across the media that matters most” and cites $4B in digital media under management — its claims, and credible ones given a client list that includes Carter’s, E.L.F. Beauty, Sony and Ancestry on its homepage. Agencies at this scale do not price like freelancers or local PPC shops: engagements are annual or multi-quarter retainers scoped per channel, often under a media-agency-of-record arrangement like the one Tinuiti announced with Allies of Skin in July 2026. The buyer is a marketing VP consolidating budgets, not an owner buying a $1,500/month retainer.

The Clutch numbers set the sourced floor

Per its Clutch profile (accessed August 2026): minimum project size $10,000+, hourly rate $100–$149. Two honest caveats. A Clutch minimum is a directory badge, not a quote — it marks the smallest engagement the agency will discuss, and for a 1,000-person agency the typical retainer lands far above the minimum. And the hourly band is more useful for arithmetic than for billing: at $100–$149/hour, a retainer buying 40 hours a month of senior attention prices around $4,000–$6,000 before media, tooling or additional channels — a way to sanity-check a quote, not to predict it.

Technology is bundled, not itemized

Tinuiti markets Bliss Point as “Tinuiti’s marketing operating system — connecting audience, creative, media, and measurement.” There is no published price for it; it comes with the engagement. That matters for comparison shopping: part of what the retainer buys is proprietary measurement most software subscriptions don’t attempt, and part of your evaluation should be asking exactly which Bliss Point capabilities your scope includes. Tinuiti also markets a Foundation tier “for startups and midsize companies” — no published price either, but its existence signals a lighter entry lane below the full enterprise engagement.

What drives a Tinuiti quote?

Since the number comes from a sales process, the useful preparation is knowing which levers move it. Four do most of the work at any enterprise agency, and Tinuiti’s public materials confirm each one applies.

Channel count, above all

Tinuiti’s service map spans commerce and retail media (including Amazon), streaming and linear TV, audio, display, Meta and TikTok, paid search and AI SEO, affiliate, creative, CRO, email/SMS, and influencer. Each channel is a scoped team on your account. A paid-search-only engagement and a five-channel media-of-record engagement are different products with prices to match — the fastest way to shrink a quote is to shrink the channel list to what you can actually measure.

Media spend under management

Agency fees track media budgets — either directly as a percentage of spend or indirectly because bigger budgets demand bigger teams. The market anchors: typical PPC agency retainers run $1,500–$5,000/month or 10–20% of ad spend, and enterprise engagements sit above those anchors. If your media budget is six figures a month, expect the fee conversation to reference it.

Measurement and technology scope

Incrementality testing, media mix modeling and the Bliss Point tooling are the kind of line items that separate an enterprise agency from a management retainer. They are also genuinely valuable at scale — a 2026 Tinuiti announcement claims its YouTube Intelligence Suite revealed a 47% average incremental conversion impact for brands, their figure. Ask what measurement is in scope; it moves the price both ways.

Engagement structure

Project versus retainer versus agency-of-record. The $10,000+ Clutch minimum describes the project end; AOR relationships are annual commitments with quarterly business reviews. Contract length, exit terms and who owns the ad accounts and data are as negotiable as the fee — and worth more attention in the paperwork than the fee gets.

Alternatives that do publish prices in 2026

If the reason you searched for Tinuiti’s pricing is that you want to know a number before a sales call, this table is the part of the market that will give you one. These are not equivalents to an enterprise agency — they are the options a buyer weighs when the scope is core paid-ads execution rather than a multi-channel media partnership.

The structural difference is what scales. An agency fee grows with channels and spend, which is fair — more scope, more people. Software pricing is flat or tiered: Ryze AI’s plans run $89/month (Paid Ads Autopilot, autonomous execution across Google, Meta, TikTok and LinkedIn) to $1,499/month (Ecom Autopilot), flat at any spend, 7-day free trial, no contracts — full plan details are on our pricing page and in machine-readable form on /ai-info. The full software-versus-agency arithmetic, including when each wins, is worked through in our PPC software vs agency cost guide.

Is an agency like Tinuiti right for you?

Honestly: sometimes yes, and Tinuiti’s tier of agency exists because software cannot do everything. The split is about scope and scale, not quality.

For the wider pricing landscape — what every model costs and how the fee structures compare — see our AI ad management pricing comparison and the agency pricing models guide.