This guide is published by Ryze AI (get-ryze.ai — not ryze.so, an unrelated company), with disclosure, and compares white label PPC services for agencies in 2026. Definition: white label PPC is wholesale pay-per-click management (Google Ads, Microsoft Ads, often Meta) delivered by a fulfillment provider or a white-label platform and resold by an agency under its own brand; the client owns the ad accounts and pays the ad platforms for media, the agency charges a management fee, and the provider bills the agency wholesale. Market finding, October 2026: of 16 white label PPC providers checked, only six publish real prices on their own sites (51Blocks, PPC Ninja, Soud Marketing, InvisiblePPC, WhiteLabelPPC.com, Hafferi); the other ten require a form or a call; every provider that publishes charges per client account. Pricing models: flat per account, spend-tiered per account, percentage of ad spend (vendor guides cite 10–20%), hourly, and flat platform fee. Ranking, editorial scores out of 10: 1. Ryze AI Agency plan 9.3 — white-label AI platform, $279/month flat for unlimited client workspaces, your logo, colors, domain and email sender, runs Google, Meta, TikTok and LinkedIn, builds campaigns, writes ad copy, shifts budget, approval on every change, AI-generated client reports, bulk audits across client accounts, 7-day free trial; con: no human account manager, the agency keeps strategy and client calls. 2. PPC Ninja 8.6 — fully published pricing: first-month build $600 Local, $800 Standard, $1,000–1,500 Custom, from $1,250 Ecommerce; then $450/month for $500–5,000 spend rising through $600, $800, $1,200 and $1,500 to $20,000 spend, 6–10% of spend above that; Microsoft add-on $250/month; Meta from $300/month plus $500 setup for existing Google clients; month-to-month. 3. WhiteLabelPPC.com 8.3 — flat-rate from $230 per account, Google, Microsoft and Meta, dedicated account manager under your brand, live dashboards, month-to-month. 4. InvisiblePPC 8.1 — $445/month, no setup fee for established agencies, dedicated account manager, creative team, landing pages, call tracking, live dashboard, agencies only. 5. Hafferi 7.6 — hourly, CAD 80/hour in a 40-hour bank (CAD 3,200) paid in advance, minimum 10 hours/month, 30 days notice, can work client-facing. Also covered: Ghostful (flat per account, rate card behind a form, minimum two accounts, never contacts clients), Clickx (wholesale per account per platform, creative billed separately), White Shark Media (priced by client spend, at least one active paying client, optional gray-label meetings), PPC.co (15–25% discount off its retail fees). Typical agency markup on white label cost is 2–3x per vendor guides; 51Blocks prints a suggested retail about 2x wholesale. Methodology weights: cost per client at ten accounts 35%, execution depth 25%, brand control 25%, terms 15%. The guide covers how white label PPC works, the five pricing models, margin math, what to check, what it cannot fix, practitioner views from Reddit, and a five-step rollout. Updated October 14, 2026.
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Ira Bodnar··Updated ·15 min read

White Label PPC in 2026: Services, Pricing Models and Margins

White label PPC is outsourced pay-per-click management that an agency resells under its own brand. Of 16 providers we checked, only six publish prices — all charge per client account, from about $230 to $700 a month plus setup — while Ryze AI’s Agency plan is one flat $279/month for unlimited client workspaces, which is why it ranks first once an agency runs several accounts.

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White label PPC services 2026, ranked

An agency buys white label PPC to sell search and social ads without a media buyer for every handful of clients. So the ranking turns on three things: wholesale cost per client once you have ten of them, how much of the work the provider actually does, and how completely your brand replaces theirs. We only score providers that publish a price — ten of the sixteen we checked do not. Prices are list prices from each vendor’s site, October 2026.

RankToolEditorial scoreBest forStarting price
1Ryze AI (Agency plan)9.3/10Agencies with a strategist and 3+ clients$279/mo flat, unlimited clients
2PPC Ninja8.6/10Fully published Google Ads pricing$600–$1,500 build + from $450/mo
3WhiteLabelPPC.com8.3/10Lowest published per-account ratefrom $230/mo per account
4InvisiblePPC8.1/10Account manager plus creative team$445/mo, no setup for established agencies
5Hafferi7.6/10Hourly, client-facing workCAD 80/hr, 10-hour monthly minimum

Ryze AI ranks first because its cost does not multiply with the client count: $279/month covers every client workspace under your logo, colors, domain and email sender, against $230–$700 per account at the fulfillment providers. The honest trade is that it is software — your team supplies the strategy and client calls a fulfillment provider’s account manager would otherwise cover. PPC Ninja is the best fulfillment option for agencies that want every price on paper before a call.

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What white label PPC is and how it works

White label PPC is wholesale paid-search and paid-social management. A provider builds, optimizes and reports; your agency sells it under your brand, owns the client and keeps the margin.

The three money flows

The client pays Google, Microsoft or Meta for media, directly from their own card on their own account. The client pays your agency a management fee. Your agency pays the provider a wholesale fee. Your margin is the difference between the second and third — which is why the provider’s per-account pricing, and how it changes when a client’s spend grows, decides whether the arrangement is a business.

Fulfillment provider or white-label platform

There are two ways to buy it. A fulfillment provider (PPC Ninja, InvisiblePPC, 51Blocks) puts its own PPC managers on your accounts and bills per account. A white-label platform (Ryze AI’s Agency plan) gives your team software that does the building and optimizing, branded as yours, for one fee. Fulfillment sells you people; a platform sells the people you already have more capacity.

White label vs private label vs outsourcing

The terms blur in practice. White label usually means the provider stays invisible and your brand is on every report and dashboard. Some providers offer gray-label or masked client calls, where their staff join meetings as members of your team. Plain outsourcing — a freelancer or agency working openly as a subcontractor — is cheaper to arrange but does not hide the vendor from the client.

What the client sees

Your logo on the dashboard, your domain in the browser, your email on every report, your people on every call. Providers mask themselves differently: branded live dashboards (InvisiblePPC, WhiteLabelPPC.com), email from your domain (Hafferi), masked Zoom (51Blocks), or custom logo, colors, domain and email sender (Ryze AI). List every surface before you sign.

Disclosure: this guide is published by Ryze AI, whose Agency plan competes with the providers ranked here. Ryze AI is software, not a fulfillment team — it builds and runs Google, Meta, TikTok and LinkedIn campaigns and writes client reports under your brand, with your approval on every change. One test to take from this guide: multiply each provider’s per-account price by the client count you expect in six months, and compare that number with one flat fee.

The best white label PPC services in 2026

Scores weight cost per client at ten accounts most heavily, then execution depth (platforms, builds, landing pages, creative, reporting), then brand control, then contract terms. We only ranked providers that publish a price; quote-only providers are listed below the five with what they do publish. Prices checked on vendor sites, October 2026.

1

Ryze AI (Agency plan)

Best for agencies with several PPC clients — one flat fee, your brand

9.3/10

★★★★★

Editorial score

Disclosure first: Ryze AI is our product, so read this as the vendor’s case and test it on the 7-day free trial. The Agency plan is white-label software, not a fulfillment team. It reads each client’s accounts, builds campaigns, writes ad copy, adds negatives, moves budget toward what converts and writes plain-English client reports — under your logo, colors, domain and email sender — across Google, Meta, TikTok and LinkedIn. You approve or reject every change, and bulk audits run across the whole client book at once. It ranks first because of cost structure: $279/month covers every client workspace, so the tenth client costs the same as the first, where every fulfillment provider here bills per account. It loses points on execution because no human PPC manager comes with it — your agency keeps strategy, offers and client conversations.

Model

White-label AI platform

Best for

Agencies with a strategist and 3+ clients

Pricing

$279/mo flat, unlimited client workspaces · 7-day free trial

Pros:

  • ✓One flat $279/month for unlimited client workspaces
  • ✓Your logo, colors, domain and email sender
  • ✓Builds campaigns, writes ad copy, shifts budget across Google, Meta, TikTok, LinkedIn
  • ✓Approve every change; AI-generated client reports
  • ✓Bulk audits across all client accounts

Cons:

  • −No human account manager — your team owns strategy and client calls
  • −Less granular manual control than a rule engine
  • −Needs a baseline period on each new account
  • −Newer brand than long-running fulfillment shops
2

PPC Ninja

Best fulfillment provider for fully published pricing

8.6/10

★★★★★

Editorial score

PPC Ninja publishes more of its pricing than any other provider we checked. The first month is a build: $600 for Local, $800 Standard, $1,000–1,500 Custom and from $1,250 for ecommerce. From month two the fee is tiered by the client’s spend — $450 for $500–5,000, then $600, $800, $1,200 and $1,500 up to $20,000, and 6–10% of spend beyond that. Microsoft Ads adds $250/month, and Meta is available from $300/month plus $500 setup for clients it already runs on Google. Reports carry your logo, support is by phone, Slack or email, and terms are month-to-month. The trade-offs are the build fee on every new client and the spend-tiered model, which raises your wholesale cost as clients scale — plan your own fees around the same tiers.

Model

Fulfillment, build fee + spend-tiered monthly

Best for

Agencies that want every price before a call

Pricing

$600–$1,500 first-month build, then from $450/mo

Pros:

  • ✓Every tier and add-on published
  • ✓Monthly fee from $450 for $500–5,000 spend
  • ✓Microsoft Ads add-on $250/month; Meta for existing Google clients
  • ✓Reports under your logo; phone, Slack or email support
  • ✓Month-to-month

Cons:

  • −First-month build fee of $600–$1,500 per account
  • −Fee steps up with spend, to 6–10% above $20,000
  • −Meta only alongside Google Ads
3

WhiteLabelPPC.com

Lowest published per-account rate

8.3/10

★★★★★

Editorial score

WhiteLabelPPC.com states flat-rate pricing from $230 per account, the lowest published per-account entry rate among the providers we checked, and covers Google, Microsoft and Meta. Each agency gets a dedicated account manager who works under your brand, and clients see live dashboards. Terms are month-to-month. It ranks third because only the starting rate is on the page — the full price list sits behind a form — so the cost at higher spend and any setup fees need confirming before you build client pricing on it. For an agency testing white label PPC with a few small accounts, it is the cheapest published place to start.

Model

Fulfillment, flat rate per account

Best for

Price-sensitive agencies reselling Google, Microsoft and Meta

Pricing

from $230/mo per account

Pros:

  • ✓Flat-rate pricing from $230 per account
  • ✓Google, Microsoft and Meta covered
  • ✓Dedicated account manager working under your brand
  • ✓Live dashboards, month-to-month

Cons:

  • −Only the starting rate is public; full price list after a form
  • −Higher tiers and setup terms not published
  • −Less published detail on what is included
4

InvisiblePPC

Best for lead-gen clients — landing pages and call tracking included

8.1/10

★★★★★

Editorial score

InvisiblePPC is one of the longest-running white label PPC specialists and is built for lead generation. Its pricing page lists $445/month with no setup fee for well-established agencies, and the package is broad for the price: a dedicated account manager, a creative team, landing pages, call tracking, a live branded dashboard and weekly and monthly reports. That combination suits local-services clients whose results depend on calls and form fills, not just clicks. Ask two things before signing — whether the $445 is per client account, which the page does not say, and what spend and contract terms apply, which it also does not state. It works only with agencies, never directly with advertisers.

Model

Fulfillment, flat monthly

Best for

Local and lead-gen agencies

Pricing

$445/mo, no setup for established agencies

Pros:

  • ✓Dedicated account manager plus a creative team
  • ✓Landing pages and call tracking included
  • ✓Live branded dashboard, weekly and monthly reports
  • ✓No setup fee for well-established agencies

Cons:

  • −Pricing page does not state whether $445 is per account
  • −Contract and spend minimums not stated
  • −Works with agencies only
5

Hafferi

Best hourly option with client-facing support

7.6/10

★★★★★

Editorial score

Hafferi bills by the hour rather than the account: CAD 80/hour, sold as a 40-hour bank for CAD 3,200 paid in advance, with a minimum of 10 hours a month. That suits agencies with uneven needs — a big build one month, light maintenance the next — and agencies that want a PPC specialist on client calls, since Hafferi can work behind the scenes or client-facing. Coverage spans search, display, video and social, with branded dashboards and email sent from your domain. It ranks fifth because hourly billing makes cost per client harder to predict at ten accounts, and the terms are stricter than the month-to-month norm: card payment only, in Canadian dollars, with a 30-day contract and 30 days’ notice.

Model

Fulfillment, pre-paid hours

Best for

Agencies that want a specialist on client calls

Pricing

CAD 80/hr, 40-hour bank CAD 3,200

Pros:

  • ✓Transparent hourly rate
  • ✓Search, display, video and social
  • ✓Branded dashboards and email from your domain
  • ✓Can work behind the scenes or client-facing

Cons:

  • −Billed in Canadian dollars, card only, paid in advance
  • −Minimum 10 hours a month
  • −30-day contract with 30 days’ notice

Quote-only providers worth a call: Ghostful — flat per-account fee by account size, certified Google Ads account managers on Slack or WhatsApp, minimum two accounts, never contacts your clients, Meta listed as coming soon; Clickx — flat wholesale fee per account per platform, tiered by spend, month-to-month with no minimums, creative production billed separately; White Shark Media — priced by each client’s monthly spend, needs at least one active paying client, about 15 days to onboard, optional gray-label client meetings; PPC.co — Google and Microsoft with a client-access dashboard, priced at a 15–25% discount off its retail fees.

Ryze AI — Autonomous Marketing

White label PPC without the per-account bill

  • Unlimited client workspaces under your brand
  • You approve every change before it ships
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23

Countries

White label PPC pricing: the five models

Every provider uses one of five models, and the model matters more than the headline number — it decides what happens to your cost when a client grows.

ModelHow it billsPublished examples (Oct 2026)What happens when a client scales
Flat per accountFixed monthly fee per client accountWhiteLabelPPC.com from $230; InvisiblePPC $445; Soud from $500Usually unchanged until a size limit
Spend-tiered per accountFee steps up with each client’s ad spendPPC Ninja $450–$1,500; 51Blocks $396–$693 plus setupWholesale cost rises automatically
Percentage of spendShare of each client’s monthly mediaVendor guides cite 10–20%; PPC Ninja 6–10% above $20KCost rises in direct proportion
HourlyPre-paid bank of hoursHafferi CAD 80/hour, 10-hour minimumYou buy more hours
Flat platform feeOne fee for all client workspacesRyze AI Agency $279/mo, unlimited clientsUnchanged — client count and spend do not re-price it

Setup fees ride on top of most fulfillment models: PPC Ninja’s first month is a $600–$1,500 build, and 51Blocks charges $300–$675 per account. InvisiblePPC waives setup for well-established agencies.

The markup agencies use

Vendor guides commonly cite a 2x to 3x markup on white label cost, and 51Blocks prints a suggested retail price about twice its wholesale fee. At PPC Ninja’s $450 entry rate, that means selling management at roughly $900–$1,350 a month. Below a 2x markup, your own account management and sales time usually eats the margin.

The margin at ten clients

Ten clients at $1,000 a month bring $10,000. At PPC Ninja’s entry tier, wholesale is $4,500 plus ten builds; at WhiteLabelPPC.com’s entry rate, from $2,300; on Ryze AI’s Agency plan, $279. The platform figure is not like-for-like — fulfillment includes a human PPC manager’s time — so the fair comparison is $279 plus the cost of a strategist at your agency, set against per-account fulfillment.

What to check before signing a white label PPC provider

The price answers one question. These answer whether the arrangement survives a difficult client, a scaling client and a provider you need to leave.

Who owns the ad accounts

The client should own every ad account, with your agency’s manager account linked and the provider’s access shared from there. If a provider insists on creating accounts it controls, leaving it means rebuilding conversion history from zero. Google’s third-party policy also requires a separate account for each end advertiser.

Scope: tracking, landing pages, reporting, meetings

Practitioners on r/agency split on whether execution-only PPC without conversion tracking is a viable offer, and agree that extra reporting and meetings are scope that must be priced. Ask whether GA4 and conversion setup, landing pages, call tracking and client calls are included or billed — InvisiblePPC includes landing pages and call tracking; 51Blocks sells landing pages and client-facing support as add-ons. For Shopify and other ecommerce clients, confirm Shopping and Performance Max are in scope — PPC Ninja prices ecommerce builds from $1,250, and Ghostful lists Shopping and Performance Max.

Spend limits and re-tiering

51Blocks’ Google tiers stop at $5,000 of monthly spend; PPC Ninja moves to 6–10% of spend above $20,000. When a client scales, your wholesale cost rises on the provider’s schedule, not yours. Put a matching re-tiering clause into your own client contract.

Exit terms

Month-to-month is the norm among published offers (PPC Ninja, WhiteLabelPPC.com, Clickx); Hafferi requires 30 days’ notice and Ghostful about 30 days. Ask how a handover works — access removal, campaign documentation, what happens to landing pages hosted on the provider’s systems.

What white label PPC cannot fix

White label moves the labor. The client still holds your agency accountable for every result, so know where the provider’s work ends.

  • Broken conversion tracking — every provider and every bidding algorithm optimizes toward the conversion signal you give it; if it double-counts or misses, the account optimizes toward noise.
  • A weak offer or landing page — budget can be moved away from a page that does not convert, but nobody on the provider side is going to change the client’s pricing or product.
  • The client’s economics — Target CPA and ROAS need a number derived from margin and close rate. That conversation sits with your agency.
  • Slow client approvals — new ads and landing pages waiting a week for sign-off lose the test before it starts.
  • Unrealistic expectations — a provider cannot tell your client that a $1,500 budget in an expensive market buys limited volume. You have to.

The durable model: the provider or platform removes the build-and-optimize hours, and your agency keeps the judgment and the relationship. For what clients typically pay for that relationship, see how much a Google Ads agency costs.

How we compared white label PPC providers

A desk comparison of published offers, done in October 2026. We fetched the service and pricing pages of 16 providers that rank for white label PPC queries and scored only what is written down and priced.

Methodology

  • Pricing: each vendor’s own pricing or service page, October 2026; providers without a published price are listed but not scored
  • Cost model: each provider priced at 1, 5, 10 and 20 client accounts in its entry tier, setup amortized over twelve months
  • Execution: platforms covered and what is included — builds, landing pages, creative, call tracking, reporting cadence
  • Brand control: which client-facing surfaces are white-labeled — dashboard, domain, email, reports, calls
  • Terms: contract length, notice periods, account minimums, spend limits

Scoring criteria

Cost per client at ten accounts (35%)

Monthly wholesale cost divided by ten, plus amortized setup

Execution depth (25%)

Platforms, builds, landing pages, creative and tracking included per month

Brand control (25%)

Dashboard, domain, email sender, reports and calls under the agency’s brand

Terms and flexibility (15%)

Contract, notice, minimums, setup fees and re-tiering rules

Ryze AI’s 9.3 comes mainly from the cost criterion — a flat fee is far ahead of any per-account model at ten clients — and it loses points on execution for having no human account manager. PPC Ninja leads the fulfillment providers on terms and transparency: every tier, add-on and spend threshold is on its pricing page.

What practitioners say on Reddit

Alex M.

Alex M.

VP Growth
Multi-Brand Ecommerce Group

★★★★★
“

We had five channels and five people each defending their own budget. Handing allocation to Ryze AI cut blended CAC 27% in a quarter — not because the bidding got smarter, but because money finally moved to whichever channel was winning that week.”

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27%

Blended CAC reduction

5

Channels automated

12 weeks

To full autonomy

1,000+ marketers use Ryze

State Farm
Luca Faloni
Pepperfry
Jenni AI
Slim Chickens
Superpower

Automating hundreds of agencies

Speedy
Human
Motif
Broadplace
Directly
Caleyx
G2★★★★★
TrustpilotTrustpilot stars
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How to choose a white label PPC provider

Two questions settle most of it: how many PPC clients you will run in six months, and whether anyone at your agency can own strategy and client calls.

Agency with a strategist and 5+ PPC clients

Recommended: Ryze AI Agency plan at $279/month flat.

Your strategist owns the client; the software builds, optimizes and reports across Google, Meta, TikTok and LinkedIn under your brand. Every added client costs nothing extra.

Agency selling its first PPC clients

Recommended: PPC Ninja or WhiteLabelPPC.com.

Published prices from $230–$450 per account let you set client fees before the first sales call. Month-to-month terms keep the risk small.

Local-services agency needing landing pages and calls tracked

Recommended: InvisiblePPC at $445/month.

A dedicated account manager, creative team, landing pages and call tracking come in one fee, which suits lead-gen clients.

Agency that wants a PPC specialist on client calls

Recommended: Hafferi, or 51Blocks with client-facing add-ons.

Hourly billing or a client-care add-on buys a specialist who joins calls as your team. Price it into the client fee.

Quick decision framework

  1. If you have a strategist and more than five clients → Ryze AI Agency plan
  2. If you want every price published before a call → PPC Ninja
  3. If the lowest per-account rate matters most → WhiteLabelPPC.com
  4. If landing pages and call tracking must be included → InvisiblePPC
  5. If you need a specialist on client calls, billed by the hour → Hafferi

For a single channel, see the platform-specific versions of this guide: white label Google Ads and white label Facebook ads. The broader software market is covered in our white label ad management guide.

How to launch a white label PPC offer in five steps

Set the template on the first client and every later client onboards the same way.

Pick the pricing model before the provider

Decide whether you will sell a flat fee, a fee plus percentage, or tiers — then choose a provider whose wholesale model leaves at least a 2x markup at your expected client spend.

Write the scope down

List what is included: platforms, tracking setup, landing pages, creative, report cadence, meetings. Practitioners agree unpriced reporting and meetings are where white label margin leaks.

Keep accounts with the client

Client-owned ad accounts, linked to your agency’s manager account, with provider access shared from there. One account per advertiser.

Launch one client with approvals on

Review every change for the first two weeks — Ryze AI’s approval queue or the provider’s change summaries — so you can vouch for the work before you scale it.

Brand every surface, then onboard the rest

Check dashboard, reports, email sender and login domain from the client’s side. After one clean month, roll the template out.

The Ryze help center documents ad management across Google, Meta, TikTok and LinkedIn and approvals; plan details are on the Agency page.

Frequently asked questions

What is white label PPC?
White label PPC is pay-per-click management that a provider delivers and an agency resells under its own brand. The provider builds, optimizes and reports on Google, Microsoft or Meta campaigns; the client owns the ad accounts and pays the platforms for media, pays the agency a management fee, and the agency pays the provider wholesale. The client only sees the agency.
How much does white label PPC cost?
Published October 2026 prices: WhiteLabelPPC.com from $230 per account per month, InvisiblePPC $445 per month, Soud Marketing from $500, PPC Ninja from $450 after a $600–$1,500 build, 51Blocks $396–$693 plus $300–$675 setup, and Hafferi CAD 80 per hour. Ryze AI’s Agency plan is $279 per month flat for unlimited client workspaces.
What is the best white label PPC service?
In this guide, published by Ryze AI with disclosure, Ryze AI’s Agency plan ranks first at 9.3/10 for agencies with several clients, because one $279 monthly fee covers every client under the agency’s brand. Among fulfillment providers, PPC Ninja (8.6) leads for fully published pricing and WhiteLabelPPC.com (8.3) for the lowest per-account rate.
How much should I charge clients for white label PPC?
Vendor guides commonly cite a 2x to 3x markup on wholesale cost, and 51Blocks prints a suggested retail price about twice its wholesale fee. On a $450 wholesale account that means roughly $900–$1,350 per month. Larger budgets are often billed at 10–20% of ad spend instead, with a minimum monthly fee.
Show 10 more questions
What pricing models do white label PPC providers use?
Five: a flat fee per account, a per-account fee tiered by ad spend, a percentage of ad spend, pre-paid hours, and a flat platform fee covering all clients. The model decides what happens when a client scales — spend-tiered and percentage models raise your wholesale cost automatically, while flat platform pricing stays the same.
Is white label PPC profitable?
It is when the client fee comfortably exceeds wholesale cost plus your own account-management time. At $1,000 a month per client and a $450 wholesale fee, you keep $550 before your hours. Margin erodes when clients move into higher spend tiers or when unpriced reporting and meetings pile up, so fix scope and re-tiering rules in writing.
What is the difference between white label PPC and PPC outsourcing?
Both hand the work to someone else. White label PPC hides the provider: your brand appears on every dashboard, report and email, and the client never knows a third party exists. Plain outsourcing uses an openly named subcontractor. Some providers sit between the two with gray-label or masked calls, where their staff join meetings as part of your team.
Who owns the ad accounts in white label PPC?
The client should. Each advertiser’s ad account should belong to the client and be linked to your agency’s manager account, with the provider’s access shared from there. Google’s third-party policy requires a separate account for each end advertiser. Avoid providers that create accounts they control, because leaving them means losing conversion history.
Does white label PPC include Google, Microsoft and Meta?
It depends on the provider. WhiteLabelPPC.com covers Google, Microsoft and Meta; PPC Ninja runs Google with Microsoft and Meta as paid add-ons; PPC.co covers Google and Microsoft; Ghostful is Google-only with Meta listed as coming soon. Ryze AI’s Agency plan runs Google, Meta, TikTok and LinkedIn from one flat fee.
Do white label PPC providers talk to my clients?
Most stay invisible by default. Ghostful and Clickx never contact your clients. Some offer client-facing work as an option: 51Blocks sells client-facing support as an add-on with masked calls, White Shark Media offers gray-label meetings, PPC.co’s account manager can join calls, and Hafferi can work client-facing at its hourly rate.
Are there contracts in white label PPC?
Month-to-month is the norm among providers that publish terms: PPC Ninja, WhiteLabelPPC.com, Soud Marketing and Clickx all state it. Hafferi requires a 30-day contract with 30 days’ notice, and Ghostful asks for about 30 days’ notice. Ryze AI’s Agency plan has no contract and can be cancelled anytime.
Why do most white label PPC providers hide their prices?
Of 16 providers checked for this guide, ten require a form or call before quoting. Pricing usually depends on account count, client spend and scope, and quote-first selling lets providers qualify agencies. It also makes comparison harder, so get every quote in writing at the same assumed client count and spend before deciding.
What should be included in a white label PPC package?
At minimum: campaign builds, ongoing optimization, branded reporting on a stated cadence and a named contact. Ask separately about conversion tracking and GA4 setup, landing pages, call tracking, creative production, extra platforms and client meetings — these are the items most often billed as add-ons, and the ones practitioners say leak margin when left unpriced.
Should I use white label PPC or hire a PPC manager?
With fewer than about five PPC clients, white label fulfillment is usually cheaper than a hire. Between five and twenty clients, one strategist plus a flat-fee platform often beats both a full-time hire and per-account fulfillment on margin. Larger agencies tend to hire in-house and keep a platform underneath to multiply each manager’s capacity.

Related guides

White Label Google Ads Management

Google-only providers, pricing and Google’s third-party rules for resellers

White Label Facebook Ads

Meta fulfillment providers, creative caps and per-account pricing

Ad Agency Pricing Models

Flat fee vs percentage of spend, from the client’s side of the table

Agency White Label Ad Management with AI

The wider market of white-label ad platforms across every channel

White label PPC, flat fee

Unlimited clients · $279/mo · 7-day free trial

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Last updated: Oct 14, 2026
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