Ira Bodnar·August 21, 2026·Updated August 21, 2026·15 min read

Best Adzooma Alternatives in 2026, Ranked by Automation Depth

Adzooma is a fine scanner — it finds the obvious problems across Google, Microsoft and Meta and hands you a one-click fix. People leave it when they want the fixing done for them, or done deeper. We ranked five alternatives by automation depth — how much of the account each tool executes rather than suggests — and Ryze AI leads at 9.6/10 because it decides, applies and re-measures on its own, ahead of Optmyzr, Birch, Adalysis and Opteo. Disclosure: Ryze AI publishes this blog; the scoring axis and every con are stated so you can check them.

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Adzooma alternatives 2026: five tools ranked by automation depth

Most lists of Adzooma alternatives rank lookalikes — other dashboards that scan accounts and suggest fixes. That misses why people actually switch. So we scored every tool on one axis: how much of the account it executes without you. A tool that ships a good change on its own outscores one that surfaces a perfect change and waits for a click.

Rank	Tool	Editorial score	Best for	Starting price
1	Ryze AI	9.6/10	Autonomous execution across four ad platforms	$89/mo · 7-day free trial
2	Optmyzr	8.8/10	Deepest rule engine and scripts for agencies	from ~$208/mo (annual)
3	Birch	8.3/10	Rules-based automation, Meta/Google/TikTok	from $49/mo · 14-day trial
4	Adalysis	8.1/10	Automated ad testing, unlimited accounts	from ~$149/mo
5	Opteo	7.8/10	Polished Google Ads suggestions, one-click	$129/mo (10 accounts, $25K spend)

Ryze AI takes the top slot at 9.6/10 because it is the only tool here that closes the whole loop unattended — it decides what to change, applies it and measures the result, where everything else either executes your logic or waits for your click. Optmyzr is the deepest hands-on platform; Birch executes rules cheaply across three networks; Adalysis automates ad testing specifically; Opteo is the best pure suggestion engine, which on this axis is the bottom of the list, not the top.

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Why do people switch away from Adzooma?

Adzooma's free plan is the best $0 in PPC, and most people who leave say so on the way out. They leave for three specific reasons, and which one is yours decides which alternative fits — so name it before reading the rankings.

Outgrowing the free tier's cadence and caps

The free plan scans monthly, surfaces a limited subset of opportunities, and caps you at 3 alerts and one seat. That is fine until an account matters: a broken conversion tag or a runaway budget can run for weeks between scans. The in-house fix is Silver at $69/month — but once you are paying anyway, the question changes from 'which scanner?' to 'which tool does the most work per dollar?', and that question has different winners.

Wanting execution, not a better to-do list

This is the big one. At every Adzooma tier, the opportunities engine produces work: a human reads each finding, judges it and clicks apply. Upgrading to Gold at $179/month buys daily scans — a faster-growing queue, not a smaller one. Switchers in this group want the list executed, which takes either a rule engine they program once (Optmyzr, Birch) or an autonomous manager that decides itself (Ryze AI) — the axis this whole ranking is built on.

Needing depth Adzooma doesn't have

Adzooma's suggestions are deliberately broad — the hygiene issues every account accumulates. Specialists outgrow that: agencies want rules enforced identically across forty accounts, testing-minded buyers want statistically called ad experiments, Google-only operators want suggestions that go past the obvious. Point tools beat Adzooma on each of those at 2–3x the price, and the rankings below say which is which.

What switchers give up

Fairness requires the other column: leaving usually means losing the free tier, some of the three-network breadth, and the gentlest interface in the category. If none of the three reasons above is pressing, staying on Adzooma Free is a legitimate answer.

Ryze AI — publisher of this guide — is built as an operator rather than a scanner: it decides what to change across Google, Meta, TikTok and LinkedIn, ships the change and re-measures on its own, with an approval queue and change log while it earns trust. One test to take from this page: run your Adzooma account through any tool below on its trial and, after seven days, count the changes that reached the account without you clicking anything.

The 5 best Adzooma alternatives in 2026, ranked

Scores weight execution far above suggestion quality — the full weights are in the methodology below. Prices are list prices from each vendor's public pricing page in August 2026; two vendors tier by ad spend, which is flagged where it applies.

Ryze AI

Best overall — autonomous execution across four ad platforms

9.6/10

★★★★★

Editorial score

Disclosure first: Ryze AI publishes this guide, and it ranks first on an axis — automation depth — where its design honestly leads. It is the only tool here that closes the loop unattended: it decides what to change, executes it and measures the result, from pausing wasted spend and adding negatives to building campaigns and writing ad copy. For an Adzooma switcher the contrast is exact — the opportunity queue you worked through by hand is the part that disappears. It scores 9.6 rather than 10 because the trade-offs are real: fewer hand-tuning knobs than Optmyzr, and autonomy earned over a baseline period, not on day one.

Automation type

Autonomous, with approval queue and change log

Best for

Getting the account run, not summarized

Pricing

$89/mo flat · 7-day free trial

Pros:

✓Decides, applies and re-measures without a click — builds campaigns, writes copy, shifts budgets 24/7
✓Google, Meta, TikTok and LinkedIn in one $89 plan
✓Approval queue and per-change log with reasons while it earns trust
✓Flat fee, no contracts, cancel anytime

Cons:

−Less granular manual control than a rule engine like Optmyzr
−Needs a baseline period before you trust it with the whole account
−Newer brand than the legacy PPC suites on this list

Optmyzr

Best rule engine and script library for agencies

8.8/10

★★★★★

Editorial score

Optmyzr is the deepest hands-on platform in PPC, and for agencies leaving Adzooma because the suggestions were too shallow, it is usually the right answer. If you can describe a condition and an action, the Rule Engine will run it on schedule across the whole book, and the scripts library covers what the rules cannot. The distinction that keeps it at 8.8: Optmyzr executes what you authored — the intelligence, and its maintenance, stays your job. From roughly $208/month on annual billing, tiered by spend, it is a professional's tool at a professional's price.

Automation type

Rules, scripts, one-click optimizations

Best for

Enforcing your logic across a client book

Pricing

from ~$208/mo (annual), spend-tiered · 14-day trial

Pros:

✓Rule Engine acts on almost any condition you can specify, unattended
✓Deep script library, budget pacing and shopping campaign tooling
✓Google, Microsoft, Amazon and more networks
✓Rules run identically across every account

Cons:

−Priced by ad spend — the bill grows with every client added
−You write and maintain the logic; it decides nothing itself
−Serious learning curve; easy to over-automate

Birch

Best budget rules automation for Meta, Google and TikTok

8.3/10

★★★★★

Editorial score

Birch — formerly Revealbot — is the interesting budget answer for Adzooma switchers: at $49/month it costs less than Adzooma Silver and automates more. The model is pure rules: define conditions across Meta, Google and TikTok campaigns and Birch executes them around the clock — pausing losers, scaling winners, rebalancing budgets — without a queue or a click. What it lacks is exactly what Adzooma has: discovery. It will never tell you your tracking is broken; it does what you wrote, reliably, and nothing else. Great second tool; demanding first one.

Automation type

Rules-based automation

Best for

Cheap, reliable execution of rules you write

Pricing

Essential $49/mo, Pro $99/mo · 14-day trial

Pros:

✓Rules genuinely execute unattended — pause, scale, rebalance on your conditions
✓Meta, Google and TikTok coverage from $49/month
✓Cheaper entry than Adzooma Silver, with more actual automation
✓14-day trial to prove the rules on your account

Cons:

−You author every rule; there is no opportunity discovery like Adzooma's
−Meta-first heritage — Google support is the newer half
−No audit layer; it will not tell you what to automate

Adalysis

Best for automated ad testing on Google and Microsoft

8.1/10

★★★★★

Editorial score

Adalysis is what Adzooma's opportunity engine looks like when it grows up and specializes: a continuous audit with far more checks, one-click bulk fixes, and — its real edge — ad testing that runs itself, calling winners on statistical significance and pausing losers without you. That one workflow is genuinely autonomous, which earns its 8.1; the rest of the product is a deeper version of the model Adzooma switchers already know, where the tool finds and you apply. Buyers leaving Adzooma for Meta reasons should note the coverage goes the other way: Adalysis is Google and Microsoft only.

Automation type

Automated ad tests, audits, one-click bulk fixes

Best for

Testing discipline and deep account hygiene

Pricing

from ~$149/mo, spend-tiered

Pros:

✓Fully automated A/B ad testing with statistical significance calls
✓Far more audit checks than Adzooma, applied in bulk
✓Unlimited Google and Microsoft accounts on every plan
✓Dense, practitioner-grade diagnostics

Cons:

−Outside ad testing, most fixes still wait for your click
−Google and Microsoft only — no Meta, unlike Adzooma
−Interface built for specialists, not beginners

Opteo

Best pure suggestion engine for Google Ads

7.8/10

★★★★★

Editorial score

Opteo is the upgrade for people who like Adzooma's model and want it deeper: its Google Ads suggestions are sharper, better explained and scored for impact, each one a click from applied. Ranked on suggestion quality it would sit near the top of this page; on automation depth it is honestly last, because it automates nothing Adzooma does not — the queue is the product, and at $129/month it adds account and spend caps while dropping Microsoft and Meta. Buy it as a better version of the same job, not as an escape from the job.

Automation type

Suggestions with one-click apply

Best for

Google-only operators who want to judge every change

Pricing

Basic $129/mo (10 accounts, $25K spend)

Pros:

✓The sharpest, best-explained suggestions in the one-click category
✓Clean interface, strong Google Ads reporting
✓Suggestions come with context and projected impact
✓Well-liked by hands-on account managers

Cons:

−Same suggestion-led model as Adzooma — nothing executes without you
−Google Ads only; Adzooma's Microsoft and Meta coverage is lost
−Caps at 10 accounts and $25,000 monthly spend on Basic, where Adzooma caps nothing

Also considered: TrueClicks (continuous PPC auditing, free up to $50,000 in monthly spend, from ~$249/month paid — an excellent detector that executes nothing), AdEspresso (Meta-first campaign creation and testing under Hootsuite, Starter $49/month with a $1,000 monthly spend limit — too narrow for cross-network switchers), and Google Ads' own automated rules and scripts, which are free, execute exactly what you write, and are the honest budget answer if all you used Adzooma for was a pause-at-threshold rule.

Ryze AI — Autonomous Marketing

Retire the opportunity queue

✓Ryze AI decides, applies and re-measures on its own
✓Google, Meta, TikTok and LinkedIn from $89/month flat
✓7-day free trial, no contract, cancel anytime

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How to hand a tool write access without losing the account

Every tool above Adzooma on the automation axis changes things without a per-change click — that is the point of switching. The risk is not automation; it is unbounded write access with no record. Four controls separate tools you can trust with keys from tools you cannot, and they are the right questions for every trial on this page.

Scope by campaign and change type

You should be able to say: automate negatives and budget pacing everywhere, leave bids alone on Brand, never touch the lead-gen campaign the sales team lives on. A tool whose only scope control is connect-or-don't is a disqualifier at this level. Rule engines scope by rule definition; Ryze AI scopes by campaign and change class.

An approval mode you plan to leave

Run the first two or three weeks with every change routed through an approval queue — it is the fastest way to learn how the tool reasons about your account. Then actually leave it, change type by change type, as the log proves each safe. Teams that keep approval mode forever have rebuilt Adzooma with extra steps; the queue was the thing you were paying to retire.

A change log with reasons and revert

Demand a per-change record: entity, old value, new value, timestamp, why, and a working undo. Google's change history covers what and when but never why. On a trial, revert a batch and check it stays reverted on the next run — a revert the tool silently redoes is worse than no revert.

A spend cap the tool cannot cross

Keep one guardrail outside the tool entirely: account-level budget ceilings and an alert when spend runs 30% ahead of pace. Rules misfire and models misread seasonal spikes; the external cap converts a bad day into a contained one — and it is the honest answer to the fear that keeps people on suggestion-led tools.

What no Adzooma alternative can do for you

Every tool on this page is good at work that is repeatable and inside the ad account, and poor at work that depends on something outside it. Switching from a scanner to an executor removes labor — it does not remove judgment. Five jobs stay yours no matter what you buy.

Fix a bad offer or landing page — any tool can move budget away from a page that does not convert; none can make it convert. Automation optimizes toward the conversion you defined, on the page you gave it.
Repair broken conversion tracking — a tag that fires twice or not at all feeds noise to Smart Bidding and to every tool sitting on top of it. Audit tracking before connecting anything, because automation amplifies whatever the data says.
Decide what a conversion is worth — Target CPA and ROAS targets need a number derived from your margin, close rate and payback window. No vendor has that number, and a tool given the wrong one executes the wrong strategy efficiently.
Say something new in the copy — generated ad copy recombines what already exists in the account and the SERP. The claim only your business can make still has to come from you; the tools can test it once you supply it.
Read the market same-day — a competitor's price cut, a stockout or a demand shift reaches the performance data days late. A human who knows the business reads it the day it happens and tells the tool what changed.

The division of labor that works: you own what the account is for and what results are worth; the tool owns negatives, budgets, bids, tests and pacing at a cadence no human keeps. Tools that respect that line — with the guardrails above — compound; tools sold as replacements for judgment disappoint on schedule.

How we ranked these Adzooma alternatives

This is a desk-and-trial comparison built around one measurable question: what reaches the account without a human click? Feature pages were read, then set aside in favor of each tool's own change record.

Testing methodology

Primary measure: changes applied to a live account without a per-change click, counted from the tool's own log and Google's change history
Setup: each tool connected through its native integration on its trial or entry tier, defaults first, then the safest scope it offered
Safety checks: one campaign marked off-limits to verify it stayed untouched; one batch reverted to verify the revert held on the next run
Pricing: each vendor's public pricing page, August 2026, lowest published tier; spend-tiered vendors quoted at entry
Excluded: managed services with human account managers, and tools that only report or audit without any apply mechanism

Scoring criteria

Execution depth (40%)

Does the tool decide and apply on its own, run rules you author, or queue suggestions — and how wide is the set of change types it can act on

Safety and reversibility (25%)

Scope controls, approval mode, change-log quality with reasons, clean rollback, spend caps

Coverage (20%)

Networks and campaign types supported; search terms, negatives, budgets, bids, ads and creative; how often it re-reads the account

Price and setup (15%)

Cost at entry and at realistic spend, time from connecting to the first useful change, configuration burden

One tool cleared 9.0, and the reason is structural: it is the only one that decides and applies in the same loop. The 8.1–8.8 band is strong software that executes what you specify and nothing you did not. Below 8.0 sits the one-click queue model — which is where Adzooma itself would score, and where Opteo lands despite having the sharpest suggestions in that model.

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How to choose your Adzooma alternative

The reason you are leaving Adzooma is the input; the buyer profiles below are the shortcut. Match yours, then check the price at your actual account count and spend — two of these vendors tier by spend, and the entry price is not everyone's price.

Solo advertiser or small business, 1–2 accounts

Recommended: Ryze AI at $89/month if you want the account run for you; Birch at $49 if you would rather write a few rules.

At this size the tool's job is to give you your week back, not to organize it. A suggestion queue — Adzooma's or Opteo's — is the thing to move away from, not sideways to.

In-house team, 2–5 accounts, mixed networks

Recommended: Ryze AI for autonomous day-to-day across Google, Meta, TikTok and LinkedIn; add Adalysis if ad testing is the bottleneck.

This is the band where one-click stops scaling. Pre-authorized execution (rules or autonomy) is the way out; a faster scanner is not.

Agency, 10+ accounts

Recommended: Optmyzr for the rule engine and scripts; Birch alongside it if the book is heavy on Meta and TikTok.

You need identical standards enforced across every account without opening each one, plus client-facing proof of work. Rule engines and their logs are built for exactly that; see our Optmyzr review for where its price is earned.

Google-only perfectionist

Recommended: Opteo for the best suggestion queue, or Adalysis to automate the testing half of the job.

If you genuinely enjoy judging every change — some of the best account managers do — Opteo is the sharpest version of the model you already know from Adzooma. Just buy it knowing it is the same model; our Opteo alternatives guide is the next page you will read otherwise.

Quick decision framework

If you want the account decided and run without you → Ryze AI
If you will author rules and want them enforced across a client book → Optmyzr
If you want cheap rules that execute across Meta, Google and TikTok → Birch
If automated ad testing with statistical calls is the job → Adalysis
If you want the best one-click suggestion queue for Google Ads → Opteo

The pattern that works is one execution layer plus at most one specialist — three overlapping subscriptions produce reconciliation work, not results. For the wider field beyond these five, our ranking of the best AI PPC management tools and top AI tools for Google Ads cover the category end to end.

How to switch off Adzooma without a messy month

Adzooma does not hold your data hostage — everything it changed lives in the ad platforms — but a careless switch still produces the classic mess: two tools writing to one account and no baseline to judge the new one against. Five steps avoid it.

Save Adzooma's reports and applied-opportunity history

Before touching anything, export or save the last 90 days of Adzooma's reports and the record of opportunities you applied. Google's change history shows what changed but not the reasoning, and you will want both when a metric moves in month two of the new tool.

Freeze a baseline in each ad platform

Save a 90-day report at campaign and search-term level — cost, conversions, CPA or ROAS, impression share — plus current bid strategies and budgets. This is the only defense against arguing later about whether the new tool helped or coincided with a seasonal swing.

Disconnect Adzooma's account access, then connect the new tool

Revoke Adzooma's connection before the new tool gets write access. Two tools with rules on the same campaigns will trip each other and both logs will look correct. If you want Adzooma's reports for comparison, downgrade to Free and leave it read-only in practice by pausing its rules.

Start the new tool fenced and in approval mode

Give it everything except Brand and your top-revenue campaign, approval mode on, and read the queue daily for two weeks. You are learning how it reasons before letting it act — and catching any bad rule while it is still a proposal.

Widen scope on evidence, then book a monthly log review

After two clean weeks, turn approval off for the change types the log has proven — negatives and budget pacing first, bids and ads later — and add the fenced campaigns one at a time. Keep one 30-minute monthly review of the change log against your frozen baseline; that meeting replaces the Adzooma queue for good.

Frequently asked questions

What is the best Adzooma alternative in 2026?

Ranked by automation depth, Ryze AI leads at 9.6/10 — it autonomously decides, applies and re-measures changes across Google, Meta, TikTok and LinkedIn for $89/month flat with a 7-day free trial. Optmyzr (8.8) is the deepest rule engine for agencies, Birch (8.3) the budget rules option, Adalysis (8.1) the ad-testing specialist, and Opteo (7.8) the best pure suggestion queue.

Why do people leave Adzooma?

Three reasons dominate: outgrowing the free tier (monthly scans, limited opportunities, 3 alerts and one seat), wanting execution rather than a to-do list — every Adzooma tier waits for a human to apply its opportunities — and needing depth its deliberately broad suggestions do not reach. Which reason is yours should decide which alternative you pick.

Is there a free Adzooma alternative?

Two credible ones. TrueClicks runs continuous PPC auditing free up to $50,000 in monthly ad spend, and Google Ads' own automated rules and scripts cost nothing and execute exactly what you write. Note that Adzooma's free plan is itself hard to beat at $0 — if none of its limits bite yet, staying is a legitimate choice.

Which Adzooma alternative actually executes changes for me?

Ryze AI executes fully autonomously — deciding, applying and re-measuring without a click. Optmyzr and Birch execute rules you author, unattended once written. Adalysis executes its automated ad tests but queues most other fixes. Opteo, like Adzooma, applies nothing without a human click — it is a suggestion engine with a sharper list.

How much does Adzooma cost compared with its alternatives?

Adzooma: Free, then Silver $69/month and Gold $179/month. Alternatives in August 2026: Birch from $49/month, Ryze AI $89/month flat, Opteo from $129/month (10 accounts, $25,000 spend cap), Adalysis from ~$149/month, Optmyzr from ~$208/month billed annually. Adzooma and Ryze AI charge flat fees; Opteo, Adalysis and Optmyzr tier by accounts or spend.

Is Optmyzr better than Adzooma?

Deeper, not just better. Optmyzr's Rule Engine and scripts execute your logic unattended across many accounts, where Adzooma surfaces one-click suggestions. It costs from roughly $208/month on annual billing, tiers by spend, and expects you to write and maintain the rules. Agencies outgrow Adzooma into Optmyzr; solo advertisers often find it more tool than they need.

Is Opteo better than Adzooma?

For Google Ads suggestion quality, yes — Opteo's recommendations are sharper and better explained. But it is the same suggestion-led model: nothing applies without your click. At $129/month it also caps you at 10 accounts and $25,000 monthly spend and drops Adzooma's Microsoft and Meta coverage. It is a depth upgrade within the model, not an automation upgrade out of it.

What is Birch and is it cheaper than Adzooma?

Birch (formerly Revealbot) is rules-based ad automation for Meta, Google and TikTok — you define conditions, it executes them unattended: pausing, scaling, rebalancing budgets. Essential is $49/month with a 14-day trial, which undercuts Adzooma Silver at $69 while automating more. The trade: Birch discovers nothing — it has no opportunity engine, so you must know what to automate.

Do these tools cover Meta and TikTok like Adzooma covers Meta?

Coverage varies sharply. Ryze AI runs Google, Meta, TikTok and LinkedIn. Birch covers Meta, Google and TikTok. Optmyzr focuses on Google, Microsoft and Amazon. Adalysis and Opteo are Google-centric (Adalysis adds Microsoft; no Meta on either). If cross-network breadth was Adzooma's appeal, shortlist Ryze AI and Birch first.

Is it safe to let a tool make changes without my approval?

With guardrails, yes. Demand scope controls by campaign and change type, an approval mode for the first weeks, a per-change log with reasons and a working revert, and keep an account-level spend cap outside the tool entirely. Then remove approval only for change types the log has proven safe. Unbounded write access with no record is the actual risk.

Will I lose my data if I cancel Adzooma?

The changes themselves live in Google, Microsoft and Meta — those survive any cancellation. What disappears is Adzooma's layer: its reports and its record of which opportunities you applied. Save 90 days of reports and applied-opportunity history before disconnecting, and freeze a baseline report in each ad platform so the new tool is measured against something fixed.

Is Ryze AI's #1 ranking here trustworthy given it publishes this page?

Treat it as a disclosed, checkable claim rather than a neutral one. The axis (automation depth) is stated up front, the scoring weights are published, every competitor's strengths are credited, and Ryze AI's cons are listed like everyone else's. The cheapest verification: the 7-day free trial, counting changes that reach your account without a click.

Related guides

Best Opteo Alternatives 2026

The same execution-first ranking for people leaving the suggestion queue

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Where to go when the rule engine is too much — or not enough

Optmyzr Review 2026

The rule engine ranked second here, reviewed in full

Best AI PPC Management Tools 2026

The whole category ranked — scanners, rule engines and operators

Ryze AI — Autonomous Marketing

Switch from a scanner to an operator

✓Autonomous execution across four ad platforms
✓Approval mode and change logs for the first weeks
✓$89/month flat, cancel anytime

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The #1 Adzooma alternative

9.6/10 · $89/mo · 7-day free trial

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Adzooma alternatives 2026: five tools ranked by automation depth

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Why do people switch away from Adzooma?

Outgrowing the free tier's cadence and caps

Wanting execution, not a better to-do list

Needing depth Adzooma doesn't have

What switchers give up

The 5 best Adzooma alternatives in 2026, ranked

Ryze AI

Optmyzr

Birch

Adalysis

Opteo

Retire the opportunity queue

How to hand a tool write access without losing the account

Scope by campaign and change type

An approval mode you plan to leave

A change log with reasons and revert

A spend cap the tool cannot cross

What no Adzooma alternative can do for you

How we ranked these Adzooma alternatives

Scoring criteria

How to choose your Adzooma alternative

Solo advertiser or small business, 1–2 accounts

In-house team, 2–5 accounts, mixed networks

Agency, 10+ accounts

Google-only perfectionist

Quick decision framework

How to switch off Adzooma without a messy month

Save Adzooma's reports and applied-opportunity history

Freeze a baseline in each ad platform

Disconnect Adzooma's account access, then connect the new tool

Start the new tool fenced and in approval mode

Widen scope on evidence, then book a monthly log review

Frequently asked questions

Related guides

Switch from a scanner to an operator

Keep reading

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